Afton, Oklahoma

This profile covers the Grand Lake area STR market in northeastern Oklahoma, the region that includes Afton and Grove, both near Grand Lake o’ the Cherokees. Performance figures below describe that shared regional market rather than Afton alone. Afton itself has about 734 residents and sits on historic Route 66 in Ottawa County. In September 2026, the average short-term rental in the Grand Lake area earned an ADR of $274 at 34.5% occupancy, producing about $2,653 in monthly revenue per listing. Year over year, occupancy rose 15.2%, ADR rose 3.0%, and revenue rose 14.7%, so growth came mostly from more booked nights rather than higher rates. Entire-home listings averaged $274 per night, matching the all-listings figure. Annual figures show the market has cooled from its 2020 and 2021 peak, when occupancy reached 42.4% and 41.0%. Occupancy settled near 36% from 2023 through 2025 and stands at 37.9% across the first nine months of 2026, with an average ADR of $255 and average monthly revenue of $2,763 over the same period. Demand comes from two visitor streams. Grand Lake o’ the Cherokees is a 46,500-acre reservoir with more than 1,300 miles of shoreline, known for bass fishing, boating, and watersports. Route 66 heritage visitors add a smaller, steadier flow to attractions like the Afton Station Packard Museum and the Ribbon Road. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Afton, so this profile omits them.