Grove, Oklahoma Short-Term Rental Market
Grove, OK STRs averaged $199/night at 33.1% occupancy in April 2026 across 893 active listings.
Quick Answer: Grove, Oklahoma is an active short-term rental market. average occupancy is 51%. average monthly revenue is $4,484. average daily rate is $324. the top operator is Evolve with 108 listings. market score is 47/100 (grade D).
Market data reflects the Grand Lake O' the Cherokees regional market, which includes Grove. Regulations, taxes, and permit details below are specific to Grove.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Grove, Oklahoma short-term rental market serves as the primary STR hub for Grand Lake O’ the Cherokees, with 893 active listings as of April 2026. The market is overwhelmingly composed of entire-place listings (886 of 893 total, or 99.2%), reflecting its second-home and lake-retreat character. The average daily rate reached $199.28 in April 2026, while occupancy stood at 33.1%, generating average monthly revenue of $1,968 per listing. RevPAR was $66.00 for the month.
Year-over-year, occupancy gained 2.12 percentage points while ADR edged up 0.28% and revenue declined 2.75%, indicating a market where improving fill rates have not yet translated to net revenue gains.
By bedroom count, two-bedroom units lead at 240 listings, followed closely by one-bedroom (234) and three-bedroom (216) properties. Four-bedroom units number 111 and five-bedroom or larger properties account for 92 listings, reflecting the lake-house format that dominates Grand Lake rentals.
Channel distribution is notably balanced: 534 listings appear on both Airbnb and VRBO, with 237 Airbnb-only and 122 VRBO-only listings. VRBO’s significant presence (656 listings have at least some VRBO exposure) is consistent with the lake-cabin vacation rental demographic that historically favored HomeAway and VRBO. The composite market score of 46.54 reflects the market’s niche, seasonal nature, with investability scoring strongest at 80.46 and revenue growth at 67.43.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 18% | $195 | $1,236 |
| Feb | 29% | $190 | $1,250 |
| Mar | 41% | $215 | $1,959 |
| Apr | 33% | $205 | $1,853 |
| May | 41% | $259 | $2,355 |
| Jun | 50% | $320 | $4,124 |
| Jul | 54% | $332 | $4,896 |
| Aug | 39% | $303 | $3,400 |
| Sep | 32% | $273 | $2,420 |
| Oct | 33% | $218 | $2,102 |
| Nov | 29% | $223 | $1,854 |
| Dec | 24% | $199 | $1,623 |
Top Short-Term Rental Operators in Grove
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 108 | 4,038 | ★ 4.75 |
| 2 | Grand Lake Vacation Rentals | 23 | 1,511 | ★ 4.94 |
| 3 | NexResorts | 10 | 20 | ★ 4.97 |
| 4 | Coastal Grand Vacations | 10 | 0 | ★ 0.00 |
| 5 | WorldMark | 10 | 39 | ★ 4.81 |
What Kind of STR Should I Buy in Grove?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 234 |
| 2 bed | 240 |
| 3 bed | 216 |
| 4 bed | 111 |
| 5 bed | 92 |
ADR by Property Tier
| Entire Home | $325 |
| Luxury | $504 |
| Professionally Managed | $280 |
Revenue by Dwelling Type
| Apartment | $3,228 |
| Entire Place | $4,500 |
| House | $4,807 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 26.5% |
| vrbo | 13.7% |
| both | 59.8% |
Investment Analysis
Grove’s STR investment profile is defined by its highly seasonal lake-demand pattern and strong summer peaks. At an average monthly revenue of $1,968 in April 2026, annualized gross revenue for an average-performing listing would be approximately $23,616. No Zillow housing value data was available for Grove in the current dataset, so a gross yield calculation cannot be provided; investors should reference local MLS or county appraisal data for entry-cost benchmarking.
Rate tier data shows a tight spread between the all-listing ADR ($199.28) and professionally managed properties ($196.07), suggesting that management quality alone does not drive a rate premium in this market. Luxury-tier properties, however, reach $310.23 ADR, a 55.7% premium over the market average, indicating that higher-end lake homes with premium amenities command substantially more.
Entire-place listings averaged $1,974 monthly, house-type listings averaged $2,119 (7.7% above the market average), and apartments averaged $1,412, well below the norm. House-format properties in lakefront or lake-view positions represent the strongest earning tier in this market.
Revenue growth scored 67.43 out of 100 and occupancy gained 2.12 percentage points year-over-year, which are positive signals. However, the 2026 partial-year average ($1,592/month through April) is being pulled down by a soft winter, which is normal for a summer-peak lake market. Investors should model revenue based on the strong June through July period rather than the full annual average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests booking Grove STRs plan an average of 37.2 days ahead, which is longer than typical urban markets and reflects the advance planning that summer lake vacations require. Groups reserving waterfront properties for peak summer weeks typically secure bookings well in advance, which means late-May and June arrivals are often locked in by April or early May. Operators who price summer weeks correctly and hold rates firm through the booking window will benefit from this pattern.
The average length of stay is 3.6 nights, which is shorter than the 4 to 7 night lake-cabin stays that the market narrative might suggest, indicating a meaningful share of long-weekend bookings alongside full-week reservations. For operators, this implies moderate turnover frequency. Minimum-stay policies of 3 nights for weekends and 5 to 7 nights for peak summer weeks are consistent with this guest behavior.
Short-Term Rental Regulations
Short-term rentals are legal and explicitly permitted within the City of Grove under a dedicated Vacation Rental Home permit program administered by the Community Development Department. Operators must obtain a Vacation Rental Home Permit before renting; applications can be submitted by mail, in person at 1201 NEO Loop, or through the city’s online portal. The city maintains a public ArcGIS map of approved vacation rental homes, indicating active compliance monitoring.
The broader unincorporated Grand Lake area surrounding the city has no county-level STR ordinance, making those properties essentially unregulated at the county level. Regulatory burden therefore depends directly on whether a property sits inside Grove city limits.
On taxes, STR stays in Grove are subject to a combined 10.2% sales tax (4.5% state, 1.7% Delaware County, 4.0% city). There is no separately published municipal hotel occupancy tax; the sales tax is the operative transient-stay levy. No owner-occupancy requirement, primary-residence requirement, or annual night cap was identified. Published permit fees and renewal terms were not available in the data reviewed; investors should contact the Community Development Department at 918-786-6107 for current figures. Enforcement is rated moderate, consistent with Grove’s tourism-friendly posture.
Market Comparison
Grove’s 33.1% occupancy in April 2026 is well below the US STR median of approximately 55%, reflecting the market’s sharply seasonal lake character rather than a demand problem. In peak summer (July), occupancy reaches 53.8%, approaching the national median. The $199.28 ADR is below the US median of roughly $220, though July’s historical ADR of $332 exceeds that benchmark significantly during the core season.
The investability score of 80.46 out of 100 is the market’s strongest dimension, suggesting that even with low off-season occupancy, the summer concentration of demand supports investment cases for well-positioned lake properties. The overall market score of 46.54 is pulled down by seasonality (47.01) and rental demand (51.63), which are honest reflections of the market’s niche profile.
Among professional operators, Evolve leads the Grove market by a wide margin with 108 listings, 4,038 reviews, and a 4.75 average rating. Grand Lake Vacation Rentals holds a strong local position with 23 listings and 1,511 reviews at a 4.94 rating, the highest among the top five. NexResorts and WorldMark each manage 10 listings. The top three operators together account for 141 listings, representing 15.8% of the total 893-listing market, a higher concentration than most comparable lake markets.
Frequently Asked Questions About Grove, Oklahoma
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