Grove, Oklahoma Short-Term Rental Market
Grand Lake area STR market averaged $274 ADR, 34.5% occupancy and $2,653 monthly revenue in September 2026.
Quick Answer: Grove, Oklahoma is an active short-term rental market. average occupancy in the Grand Lake O' the Cherokees market area is 35%. average monthly revenue in the Grand Lake O' the Cherokees market area is $2,653. average daily rate in the Grand Lake O' the Cherokees market area is $274. the top operator in the Grand Lake O' the Cherokees market area is Evolve with 108 listings. market score is 47/100 (grade D).
Market data reflects the Grand Lake O' the Cherokees regional market, which includes Grove. Regulations, taxes, and permit details below are specific to Grove.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Grove sits on Grand Lake O’ the Cherokees in northeast Oklahoma, about 90 miles from Tulsa. The performance figures on this page describe the Grand Lake area STR market, a shared series that covers Grove and the surrounding lake area rather than Grove alone. In September 2026 the average daily rate across all listings was $274, occupancy was 34.5%, and average monthly revenue per listing was $2,653. Compared with September 2025, occupancy is up 15.2%, ADR is up 3.0%, and revenue is up 14.7%, so the recovery is driven mostly by more booked nights rather than higher rates. The trailing annual picture is steadier. The 2025 calendar year averaged 36.9% occupancy, a $244 ADR and $2,567 in monthly revenue, and 2026 through September is running at 37.9% occupancy, a $255 ADR and $2,763 in monthly revenue. That is still below the 2020 occupancy peak of 42.4%, and the average rate is still $11 below the 2021 level of $266, while the annual rate sits near the middle of the range seen since 2017. The sum of the monthly seasonal revenue figures for a full year comes to $29,145. Demand is anchored by the lake itself: bass fishing, boating, sailing and water sports, with Wolf Creek Park hosting major tournaments. Visitors are mostly regional weekenders and second-home owners from Tulsa, Northwest Arkansas, Kansas and Missouri, plus retirees. Grove has 7,327 residents inside a lake-area population of more than 30,000. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Grove, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 18% |
| Feb | 29% |
| Mar | 41% |
| Apr | 33% |
| May | 41% |
| Jun | 50% |
| Jul | 54% |
| Aug | 39% |
| Sep | 32% |
| Oct | 33% |
| Nov | 29% |
| Dec | 24% |
Month-by-month nightly rates and revenue figures for Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Grand Lake O' the Cherokees market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Grand Lake O' the Cherokees market as a whole, which includes Grove, so these counts are not Grove-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 108 | 4,038 | ★ 4.75 |
| 2 | Grand Lake Vacation Rentals | 23 | 1,511 | ★ 4.94 |
| 3 | NexResorts | 10 | 20 | ★ 4.97 |
| 4 | Coastal Grand Vacations | 10 | 0 | ★ 0.00 |
| 5 | WorldMark | 10 | 39 | ★ 4.81 |
What Kind of STR Should I Buy in Grove?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 26.5% |
| vrbo | 13.7% |
| both | 59.8% |
Home Value Trends (Grove)
Typical home values, median sale prices, and the 10-year price trend for Grove are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Grove — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal and explicitly permitted in the City of Grove, but a permit is required. Owners must apply for a Vacation Rental Home Permit through the Community Development Department after reading the city’s Vacation Rental Home ordinance. Applications can be submitted by mail, in person at 1201 NEO Loop, or through an online form. The permit fee and renewal period are not published, so investors should call the department at 918-786-6107 to confirm fees, renewal terms and inspection requirements. The city maintains a public ArcGIS map of approved vacation rental homes, and enforcement severity is rated moderate. Grove has no owner-occupancy requirement, no primary-residence requirement, and no annual night cap. Allowed zoning districts and density rules are set by the ordinance, and district-by-district details were not published in the materials reviewed. Grove has no separate municipal occupancy tax. Instead, stays are subject to a combined sales tax of 10.2% (4.5% state, 1.7% Delaware County and 4.0% city), which platform operators must collect and remit. Oklahoma has no statewide STR license. The broader unincorporated Grand Lake area has no county-level STR ordinance, so the burden depends on whether a property is inside city limits. Grove’s zoning ordinance Chapter 1 (Terms and Definitions) was updated on March 4, 2025, and no major STR-specific changes were identified in the last 24 months.
Market Comparison
The Grand Lake area STR market posted a September 2026 ADR of $274 and occupancy of 34.5%, while the 2026 year-to-date figures are a $255 ADR and 37.9% occupancy. July reaches 53.9% occupancy and a $333 ADR. Average monthly revenue in September was $2,653. For investors, this suggests that the market rewards well-positioned lake properties and careful seasonal pricing more than high-volume, low-rate strategies. Top operator names are tracked at a shared regional level rather than uniquely for Grove, so this profile omits them. Grove has a typical home value of $297,801, and a permit is required inside city limits.
Frequently Asked Questions About Grove, Oklahoma
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How much does a typical home cost in Grove, Oklahoma?
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