Kingston, Oklahoma Short-Term Rental Market
Kingston OK STRs averaged $161/night at 45.5% occupancy in April 2026 serving Lake Texoma's 6-million-visitor-per-year recreation corridor.
Quick Answer: Kingston, Oklahoma is an active short-term rental market. average occupancy is 54%. average monthly revenue is $2,775. average daily rate is $187. the top operator is Evolve with 224 listings. market score is 89/100 (grade A).
Market data reflects the Oklahoma Area regional market, which includes Kingston. Regulations, taxes, and permit details below are specific to Kingston.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Kingston sits on the north shore of Lake Texoma, a 93,000-acre Army Corps of Engineers reservoir straddling the Oklahoma-Texas border. With approximately 6 million visitors per year, Texoma is one of the most-visited federal recreation areas in the United States. Kingston functions as the primary lake-gateway community on the Oklahoma side, drawing drive-market leisure travelers from Dallas-Fort Worth (about 1.5 hours south) and Oklahoma City for fishing, boating, watersports, and camping. The town’s resident population is just 1,431, so the STR market is built almost entirely around lake recreation demand.
As of April 2026, the market average daily rate across all listings was $160.90, with occupancy at 45.5% and RevPAR at $73.21. Average monthly revenue per active listing was $2,010. Year-over-year metrics declined modestly: occupancy fell 0.45%, ADR dropped 1.15%, and revenue declined 2.72%, reflecting a soft period following the 2020-2021 pandemic-era surge.
Entire-place listings dominate at 5,681 of approximately 5,946 total listings, or about 95.5%. Private rooms add 261 listings, with just 4 shared rooms. By bedroom count, one-bedroom leads at 1,828 listings, three-bedroom is second at 1,704, two-bedroom third at 1,517, with four-bedroom (606) and five-bedroom or larger (268) rounding out larger groups. Airbnb hosts 3,131 listings exclusively, VRBO 379, and 2,436 appear on both platforms. The overall market score is a strong 88.7, led by an investability score of 98.9.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $120 | $1,312 |
| Feb | 42% | $120 | $1,277 |
| Mar | 50% | $148 | $1,907 |
| Apr | 44% | $144 | $1,744 |
| May | 50% | $161 | $2,068 |
| Jun | 55% | $179 | $2,631 |
| Jul | 56% | $183 | $2,842 |
| Aug | 46% | $162 | $2,150 |
| Sep | 43% | $155 | $1,822 |
| Oct | 46% | $154 | $2,007 |
| Nov | 45% | $153 | $1,868 |
| Dec | 40% | $143 | $1,702 |
Top Short-Term Rental Operators in Kingston
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 224 | 8,318 | ★ 4.79 |
| 2 | LakeStay Vacation | 90 | 2,156 | ★ 4.87 |
| 3 | Stevens realty | 50 | 1,625 | ★ 4.09 |
| 4 | Ryan Busse | 40 | 1,107 | ★ 4.76 |
| 5 | Willow Springs Marina and Resort | 39 | 1,806 | ★ 4.81 |
What Kind of STR Should I Buy in Kingston?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,828 |
| 2 bed | 1,517 |
| 3 bed | 1,704 |
| 4 bed | 606 |
| 5 bed | 268 |
ADR by Property Tier
| Entire Home | $190 |
| Luxury | $364 |
| Professionally Managed | $264 |
Revenue by Dwelling Type
| Apartment | $1,845 |
| Entire Place | $2,824 |
| House | $3,033 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 6.4% |
| both | 41% |
Investment Analysis
Kingston’s investability score of 98.9 out of 100 is the highest-rated dimension in the market, pointing to favorable acquisition economics relative to rental income potential. The typical home value in the market is $244,016, while the median list price stands at $401,317, suggesting a wide spread between assessed and listed values that investors should investigate at the property level. At 119 active for-sale listings on record, inventory exists.
Using the April 2026 average monthly revenue of $2,010 and annualizing, the figure reaches approximately $24,118 per year. Against a typical home value of $244,016, that implies a gross yield of approximately 9.9%, before accounting for vacancy, management fees, and operating expenses. This is a rough estimate based on market averages; individual property results will vary with location, size, and condition.
Tier ADR comparisons show meaningful differentiation. The all-listings average was $160.90 per night, entire-home listings averaged $163.72, professionally managed properties averaged $181.33, and the luxury tier reached $317.73, nearly double the market average. House listings averaged $2,150 per month versus $2,050 for entire-place listings generally and $1,560 for apartments, confirming that houses command the strongest revenue.
YoY revenue declined 2.72% in the most recent period, which warrants conservative underwriting on near-term income growth. The revenue growth score of 69.9 and overall market score of 88.7 suggest the market remains well-positioned despite the near-term softness.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Kingston guests book an average of 42.9 days in advance, roughly six weeks out. This planning horizon is consistent with drive-market lake destinations where travelers book when their schedule firms up for a weekend or week-long trip. The lead time is long enough to justify premium early-booking pricing but short enough that pricing pressure in the final two weeks before arrival is typical.
The average length of stay is 3.77 nights, just under four nights. This suggests a mix of long-weekend lake trips and mid-week stays, with fewer full-week bookings than a destination like a mountain resort or a beach market. A sub-four-night average means approximately 7-8 guest turns per month at full occupancy, which has direct implications for cleaning frequency and linen management.
For pricing strategy, setting a three-night minimum aligns with the demand profile and reduces high-turnover one-night bookings. Operators in peak summer weeks (late June through early August) can test longer minimum stays of five to seven nights, when demand is high enough to absorb the constraint.
Short-Term Rental Regulations
Kingston has no documented short-term rental ordinance. Oklahoma does not classify STRs as commercial activity at the state level and has not established a statewide STR permit requirement, leaving regulation to municipalities. Kingston’s town government has not published any STR-specific permit, owner-occupancy requirement, or annual night cap. Enforcement severity is rated minimal.
The primary verified tax obligation is the combined sales tax of 9.5%, composed of 4.5% Oklahoma state, 2.0% Marshall County, and 3.0% city. This rate applies to short-term lodging receipts. Airbnb and VRBO, as marketplace facilitators, generally collect and remit applicable Oklahoma state and local taxes, but hosts remain responsible if a platform does not remit on their behalf. No separate dedicated hotel or motel transient occupancy tax for Kingston or Marshall County has been confirmed in available sources.
The most significant practical constraints for investors are not municipal rules but private subdivision and HOA covenants common around Lake Texoma, which can prohibit or restrict rentals. Corps of Engineers shoreline rules may also apply to waterfront properties. Operators should verify the property’s exact jurisdiction (city limits versus unincorporated county, Oklahoma versus Texas side of the lake) and review deed restrictions before purchasing or listing. Confirming current requirements directly with the Town of Kingston and Marshall County is recommended, as local rules may have changed.
Market Comparison
Kingston’s 45.5% occupancy in April 2026 is below the approximate US short-term rental median of 55%, reflecting its small-town, seasonal lake character. The $160.90 ADR is also below the national median of approximately $220, consistent with an inland lake market drawing primarily regional drive traffic rather than fly-to destination visitors. RevPAR of $73.21 reflects both factors.
However, the market’s overall score of 88.7 out of 100 and investability score of 98.9 rank Kingston among the higher-rated smaller lake markets. The relatively low typical home value of $244,016 combined with a near-10% estimated gross yield make the entry economics compelling compared to higher-priced lake destinations in Tennessee or Colorado.
Evolve is the dominant operator with 224 listings and 8,318 reviews at a 4.79 average rating. LakeStay Vacation, a local specialist, holds 90 listings and earns the highest average rating in the top five at 4.87. Stevens realty manages 50 listings, Ryan Busse 40 listings, and Willow Springs Marina and Resort 39 listings with a strong 4.81 average rating. The top five operators collectively manage 443 listings, roughly 7.5% of the estimated 5,946-listing market.
Frequently Asked Questions About Kingston, Oklahoma
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