Hilton Head Island, South Carolina Short-Term Rental Market
DMarket Score 51/100
Quick Answer: Hilton Head Island, South Carolina is an active short-term rental market. average occupancy is 63%. average monthly revenue is $6,533. average daily rate is $409. the top operator is Vacasa with 710 listings. market score is 51/100 (grade D).
Avg Monthly Revenue
$6,533
↓ 3.1% YoY
63%
Occupancy
↓ 5.5% YoY
$409
Avg Daily Rate
↑ 0.4% YoY
$259
RevPAR
↓ 5% YoY
75.3 days avg lead time4.7 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation57
Seasonality47
Investability80
Rental Demand85
Revenue Growth54
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $246 | $2,429 |
| Feb | 61% | $239 | $3,017 |
| Mar | 70% | $284 | $4,273 |
| Apr | 64% | $333 | $5,228 |
| May | 63% | $333 | $5,250 |
| Jun | 79% | $384 | $7,516 |
| Jul | 80% | $362 | $7,520 |
| Aug | 60% | $326 | $5,134 |
| Sep | 51% | $279 | $3,734 |
| Oct | 52% | $271 | $3,693 |
| Nov | 37% | $272 | $2,731 |
| Dec | 33% | $290 | $2,622 |
Top Short-Term Rental Operators in Hilton Head Island
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 710 | 29,602 | ★ 4.50 |
| 2 | LSI Vacation Rental SC | 582 | 14,605 | ★ 4.63 |
| 3 | VacayHome Connect | 480 | 96 | ★ 4.60 |
| 4 | Beach Properties of Hilton Head | 430 | 3,630 | ★ 4.65 |
| 5 | The Vacation Company | 385 | 9,052 | ★ 4.82 |
What Kind of STR Should I Buy in Hilton Head Island?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,025 |
| 2 bed | 5,079 |
| 3 bed | 2,757 |
| 4 bed | 1,330 |
| 5 bed | 1,231 |
ADR by Property Tier
| Entire Home | $411 |
| Luxury | $673 |
| Professionally Managed | $477 |
Revenue by Dwelling Type
| Apartment | $4,657 |
| Entire Place | $6,569 |
| House | $8,187 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 11.1% |
| vrbo | 20.9% |
| both | 68% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Hilton Head Island)
Typical Home Value
$787,040
Median Sale Price
$799,833
Days to Pending
38
Analyze Hilton Head Island Rentals
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