Hilton Head Island

About:
Hilton Head Island, located in Beaufort County, South Carolina, is a picturesque resort town and barrier island known for its stunning beaches and rich history. Named after Captain William Hilton, the island has been inhabited for thousands of years, initially by Native Americans. Renowned for eco-friendly development, about 70% of the island preserves natural tree cover, providing a serene atmosphere. Hilton Head Island features a vibrant cultural scene with arts, music, and community festivals, and hosts the popular RBC Heritage PGA Tour tournament. It attracts millions of visitors each year, making it a top travel destination.
Population:
37661
Annual Visitors:
Total Number of STRs:
7698

Number of 1bd:
1158
Number of 2bd:
3514
Number of 3bd:
1435
Number of 4bd:
646
Number of 5bd+:
831
ADR:
316
Occupancy:
0.7
Avg Revenue:
4535
Rental Demand:
80
AVG Accommodates:
7.5

Hilton Head Island STR Regulations

Talk To A Local Agent Today!

Please enable JavaScript in your browser to complete this form.
Name

Short-Term Rental Market Overview

The short-term rental space is changing fast—and the most successful investors aren’t guessing. They’re using real data to find the right markets, price their properties effectively, and stay ahead of shifting trends.

Whether you’re evaluating a new opportunity or optimizing an existing listing, understanding local STR performance is key. From occupancy rates to projected revenue, these insights can give you a serious edge.

Want a Custom Revenue Projection for Your Property?

Run your numbers through the StaySTRA Analyzer to get instant projections based on your property’s actual specs. No fluff. No spreadsheets. Just data-backed answers in seconds.