Princeton, New Jersey Short-Term Rental Market
DMarket Score 53/100
Quick Answer: Princeton, New Jersey is an active short-term rental market. average occupancy is 54%. average monthly revenue is $2,633. average daily rate is $187. the top operator is Evolve with 71 listings. market score is 53/100 (grade D).
Avg Monthly Revenue
$2,633
↑ 11.4% YoY
54%
Occupancy
↓ 1.3% YoY
$187
Avg Daily Rate
↑ 13.2% YoY
$102
RevPAR
↑ 11.7% YoY
36.6 days avg lead time4.7 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation63
Seasonality86
Investability65
Rental Demand63
Revenue Growth50
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $133 | $1,830 |
| Feb | 54% | $137 | $1,922 |
| Mar | 54% | $130 | $1,907 |
| Apr | 58% | $139 | $2,081 |
| May | 60% | $150 | $2,257 |
| Jun | 64% | $165 | $2,751 |
| Jul | 67% | $167 | $3,018 |
| Aug | 66% | $171 | $3,076 |
| Sep | 59% | $151 | $2,387 |
| Oct | 57% | $151 | $2,427 |
| Nov | 54% | $145 | $2,129 |
| Dec | 55% | $154 | $2,292 |
Top Short-Term Rental Operators in Princeton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 71 | 3,032 | ★ 4.62 |
| 2 | Mountain Creek | 38 | 35 | ★ 4.94 |
| 3 | GTL Properties LLC | 36 | 3,168 | ★ 4.91 |
| 4 | visionstream | 32 | 424 | ★ 4.74 |
| 5 | Leavetown | 16 | 16 | ★ 4.41 |
What Kind of STR Should I Buy in Princeton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,750 |
| 2 bed | 749 |
| 3 bed | 514 |
| 4 bed | 268 |
| 5 bed | 164 |
ADR by Property Tier
| Entire Home | $238 |
| Luxury | $552 |
| Professionally Managed | $189 |
Revenue by Dwelling Type
| Apartment | $2,101 |
| Entire Place | $3,175 |
| House | $2,962 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 68.8% |
| vrbo | 4.5% |
| both | 26.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
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Analyze My Property →Home Value Trends (Princeton)
Typical Home Value
$965,725
Median Sale Price
$799,667
Days to Pending
15
Analyze Princeton Rentals
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