Salem, South Carolina Short-Term Rental Market
DMarket Score 47/100
Quick Answer: Salem, South Carolina is an active short-term rental market. average occupancy is 47%. average monthly revenue is $2,677. average daily rate is $225. the top operator is Evolve with 146 listings. market score is 47/100 (grade D).
Avg Monthly Revenue
$2,677
↓ 2% YoY
47%
Occupancy
↑ 0.5% YoY
$225
Avg Daily Rate
↑ 0.5% YoY
$106
RevPAR
↑ 1% YoY
48.7 days avg lead time3.8 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation67
Seasonality53
Investability89
Rental Demand61
Revenue Growth45
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 29% | $172 | $1,606 |
| Feb | 43% | $158 | $1,652 |
| Mar | 47% | $175 | $2,098 |
| Apr | 48% | $202 | $2,502 |
| May | 50% | $245 | $3,064 |
| Jun | 60% | $270 | $4,208 |
| Jul | 66% | $274 | $4,790 |
| Aug | 54% | $259 | $3,761 |
| Sep | 45% | $266 | $3,109 |
| Oct | 44% | $238 | $2,946 |
| Nov | 44% | $244 | $2,885 |
| Dec | 35% | $205 | $2,307 |
Top Short-Term Rental Operators in Salem
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 146 | 6,530 | ★ 4.75 |
| 2 | Linton Realty | 86 | 5,662 | ★ 4.96 |
| 3 | Cope Property Management | 47 | 913 | ★ 4.76 |
| 4 | Clemson Vacation Rentals | 36 | 667 | ★ 4.88 |
| 5 | Oconee Hospitality | 31 | 1,572 | ★ 4.91 |
What Kind of STR Should I Buy in Salem?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 631 |
| 2 bed | 715 |
| 3 bed | 780 |
| 4 bed | 504 |
| 5 bed | 327 |
ADR by Property Tier
| Entire Home | $232 |
| Luxury | $425 |
| Professionally Managed | $284 |
Revenue by Dwelling Type
| Apartment | $1,885 |
| Entire Place | $2,740 |
| House | $2,939 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.3% |
| vrbo | 11.4% |
| both | 46.3% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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