Carrollton, Texas Short-Term Rental Market
Carrollton TX STRs averaged $172/night at 60.0% occupancy in April 2026, but new STRs have been banned since December 2025.
Quick Answer: Carrollton, Texas is an active short-term rental market. average occupancy is 67%. average monthly revenue is $3,618. average daily rate is $215. the top operator is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Carrollton. Regulations, taxes, and permit details below are specific to Carrollton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Carrollton is a large suburban STR market within the Dallas-Fort Worth metroplex, drawing primarily business travelers, visitors to friends and relatives, and overflow demand from Dallas-area events. In April 2026, the market posted a $172 average daily rate and 60.0% occupancy, generating $103.34 RevPAR and $2,860 average monthly revenue per listing.
CRITICAL REGULATORY NOTE: Effective December 2, 2025, the City of Carrollton banned all new short-term rental and bed-and-breakfast operations through Zoning Ordinance 4297 and Code Ordinance 4291. Only certain pre-existing, compliant properties may continue to operate and obtain a Lodging License. Investors cannot start a new STR in Carrollton under current city rules.
The existing market includes approximately 19,527 tracked listings: 16,268 entire-place units, 3,081 private rooms, and 178 shared rooms. Bedroom distribution is heavily weighted to 1-bedroom units (8,978 listings), followed by 3-bedroom (3,771), 2-bedroom (3,142), 4-bedroom (2,432), and 5-bedroom (1,138) properties. Airbnb-only listings number 11,555, with 6,974 on both platforms and 998 VRBO-only. Year-over-year through April 2026, occupancy is essentially flat (+0.11 percentage points), ADR declined 1.52%, and revenue grew 1.60%. The seasonality score of 97.3 indicates highly stable year-round demand, consistent with the suburban business and relocation travel mix.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $131 | $2,030 |
| Feb | 60% | $133 | $2,028 |
| Mar | 65% | $149 | $2,660 |
| Apr | 61% | $146 | $2,381 |
| May | 64% | $151 | $2,558 |
| Jun | 70% | $156 | $2,833 |
| Jul | 67% | $141 | $2,549 |
| Aug | 61% | $138 | $2,316 |
| Sep | 61% | $142 | $2,279 |
| Oct | 62% | $147 | $2,470 |
| Nov | 59% | $144 | $2,307 |
| Dec | 58% | $143 | $2,292 |
Top Short-Term Rental Operators in Carrollton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Carrollton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 8,978 |
| 2 bed | 3,142 |
| 3 bed | 3,771 |
| 4 bed | 2,432 |
| 5 bed | 1,138 |
ADR by Property Tier
| Entire Home | $248 |
| Luxury | $365 |
| Professionally Managed | $252 |
Revenue by Dwelling Type
| Apartment | $2,987 |
| Entire Place | $4,117 |
| House | $4,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Investment Analysis
Because Carrollton banned new STRs effective December 2, 2025, standard entry-point investment analysis applies only to acquiring an existing, licensed property. No housing snapshot data was available in this dataset, so a specific purchase price comparison cannot be made.
Among existing listings, revenue performance is strong. Houses average $3,205/month and entire-place listings average $3,211/month, well above apartments at $2,325/month. The entire-home ADR of $195/night reflects the premium that DFW-area business travelers and event visitors pay for full-property privacy and space. Professionally managed properties average $187/night ADR versus the $172 market average, an 8.5% premium, a narrower gap than most leisure markets. Luxury-tier listings average $301/night.
Revenue has grown steadily since 2017, from an annual average of $1,561/month to $2,913/month in 2025. The 2024-2025 annual averages ($2,906 and $2,913) represent the highest in the historical dataset, suggesting the market is at or near peak revenue performance. Revenue growth score is 71.3 out of 100, above the median for suburban markets. The investability score of 66.2 reflects the regulatory constraint introduced by the December 2025 ban, which eliminates new supply and thereby protects existing operators, but also removes the conventional buy-and-start-STR investment path.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Carrollton guests book an average of 26.6 days in advance and stay an average of 4.7 nights as of April 2026. The 27-day lead time is the shortest in this batch of markets, reflecting the urban-suburban character of the demand base. Business travelers and visitors to friends and relatives often make booking decisions closer to their travel date than leisure or national-park tourists.
The 4.7-night average stay is the longest in this batch, suggesting that while guests book later, they tend to stay longer. This pattern is consistent with relocation visits, extended business trips, and corporate housing arrangements where guests have committed for a longer period but finalize accommodations closer to arrival.
For operators, the 27-day booking window with a 4.7-night average stay creates a specific pricing dynamic: fill rates at 30 days out are a reliable leading indicator, and properties that are not booked by 15 days out should consider rate adjustments. The longer stay preference also means that 3-4 night minimum stays are well-suited to this market without materially increasing vacancy.
Short-Term Rental Regulations
Carrollton has one of the most restrictive STR regulatory environments in North Texas. Effective December 2, 2025, Zoning Ordinance 4297 and Code Ordinance 4291 barred all new short-term rentals and bed-and-breakfast operations. Only certain pre-existing, compliant properties may apply for a city Lodging License under Chapter 97 of the city code.
Operators with grandfathered licenses must: hold a Lodging License and a Hotel Occupancy Tax number; collect and remit a 7% city hotel occupancy tax on stays under 30 days (filed quarterly, due the last day of the month following each quarter-end); comply with the Texas state hotel occupancy tax of 6%, bringing the combined tax burden to approximately 13%; carry host-protection/liability insurance of at least $1,000,000 per occurrence; and observe a zoning cap of no more than four unrelated occupants per property.
The city’s definition distinguishes STRs (residence not permanently occupied by the owner) from bed-and-breakfasts (owner-occupied). Single-family rentals also require a separate Single-Family Rental Registration at $75 per property annually. Enforcement is rated strict, operating through licensing, mandatory insurance verification, quarterly tax filing, and code-enforcement fines. The December 2025 ordinances represent a permanent prohibition, not a moratorium, and no reversal has been announced.
Market Comparison
Carrollton’s 60.0% occupancy in April 2026 exceeds the U.S. STR median of approximately 55%, a strong result for a suburban market. The $172 ADR is below the national median of roughly $220, consistent with mid-tier suburban pricing in a high-supply DFW market rather than a resort destination.
The total market score of 79.4 and revenue growth score of 71.3 reflect a stable, maturing market with strong year-round demand. The investability score of 66.2 is lower than many comparable markets, driven by the regulatory constraint that bars new entrants.
Professional management shows varied quality. Evolve leads with 236 listings and 5,915 reviews (4.41 rating). Landing, Inc. holds 196 listings (4.36 rating). Luxora manages 124 listings and 4,413 reviews (4.36 rating). Properties By Preston has 109 listings (3.61 rating). The top 5 collectively manage 834 listings, approximately 4.3% of the market. The low professional management penetration and the December 2025 ban on new licenses together mean the existing supply is largely independently operated and locked in.
Frequently Asked Questions About Carrollton, Texas
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