Murfreesboro, Tennessee Short-Term Rental Market
Murfreesboro, TN STRs averaged $329/night at 64.7% occupancy in June 2026, with revenue up 7.9% year over year.
Quick Answer: Murfreesboro, Tennessee is an active short-term rental market. average occupancy is 65%. average monthly revenue is $5,908. average daily rate is $329. the top operator is AvantStay with 545 listings. market score is 81/100 (grade B).
Market data reflects the Nashville regional market, which includes Murfreesboro. Regulations, taxes, and permit details below are specific to Murfreesboro.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Murfreesboro, about 35 miles southeast of Nashville, posted a $328.71 average daily rate at 64.7% occupancy for June 2026, the latest tracked month, with average revenue per listing of $5,908. Occupancy rose 3.0% year over year, ADR fell 1.9%, and revenue climbed 7.9%, the strongest revenue growth among the Tennessee markets in this batch. The market’s total score is a strong 80.89 out of 100, driven by an 87.30 rental demand score, 77.53 investability score, and 75.39 seasonality score.
Entire-place listings dominate at 94.5% of the roughly 15,716 tracked units, with private rooms at 5.4% and shared rooms just 0.03%, one of the largest listing counts in this batch of markets. Bedroom mix skews toward smaller units: one-bedroom homes are the largest segment at 33.1% of the 15,684 bedroom-tagged listings, followed by two-bedrooms at 21.7%, four-bedrooms at 19.6%, three-bedrooms at 19.4%, and five-plus-bedrooms at 6.3%. On booking channel, 51.8% of listings are dual-listed on both Airbnb and VRBO, 42.5% are Airbnb-only, and 5.7% are VRBO-only.
Murfreesboro’s population is approximately 175,165, and the city draws visitors as overflow tourism from the Nashville/Middle Tennessee market plus Civil War history travelers and Middle Tennessee State University-related visitors. Stones River National Battlefield, the city’s anchor attraction, drew over 446,000 visitors in 2024 who spent $17.2 million locally, and Rutherford County visitor spending reached roughly $772 million in 2023. The city positions itself as a more relaxed, affordable, family-friendly alternative to Nashville, and Middle Tennessee State University adds a steady stream of parent, recruit, and event-related visitors on top of the region’s broader music-tourism boom.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $204 | $2,548 |
| Feb | 53% | $221 | $2,923 |
| Mar | 62% | $259 | $4,386 |
| Apr | 58% | $273 | $4,410 |
| May | 60% | $285 | $4,761 |
| Jun | 63% | $288 | $4,882 |
| Jul | 60% | $257 | $4,354 |
| Aug | 57% | $264 | $4,191 |
| Sep | 59% | $271 | $4,269 |
| Oct | 63% | $280 | $4,914 |
| Nov | 54% | $251 | $3,742 |
| Dec | 50% | $222 | $3,087 |
Top Short-Term Rental Operators in Murfreesboro
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 545 | 7,105 | ★ 4.69 |
| 2 | GoodNight Stay | 302 | 6,609 | ★ 4.48 |
| 3 | Coboda Rentals | 247 | 5,118 | ★ 4.48 |
| 4 | Host Extraordinaires | 238 | 23,503 | ★ 4.78 |
| 5 | Vacasa | 221 | 10,616 | ★ 4.53 |
What Kind of STR Should I Buy in Murfreesboro?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 5,185 |
| 2 bed | 3,408 |
| 3 bed | 3,043 |
| 4 bed | 3,067 |
| 5 bed | 981 |
ADR by Property Tier
| Entire Home | $341 |
| Luxury | $598 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $5,622 |
| Entire Place | $6,119 |
| House | $6,241 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.5% |
| vrbo | 5.7% |
| both | 51.8% |
Investment Analysis
No housing snapshot is currently available for Murfreesboro, so gross rental yield cannot be calculated against a typical home value; investors should source local comparable sale prices directly.
Across ADR tiers, the all-listings average of $328.71 compares to $340.91 for entire-home listings (up 3.7%), $411.15 for professionally managed listings (up 25.1%), and $597.69 for the luxury tier (up 81.8% over the market-wide average), one of the wider luxury-tier spreads in this batch. Revenue by property type is tightly clustered at the top end: houses averaged $6,241 in June, close to entire-place listings at $6,119 (houses running 2.0% higher), both well above apartments at $5,622 (houses running 11.0% higher).
Revenue rose 7.9% year over year even as ADR fell 1.9%, driven by the 3.0% occupancy gain, a healthier growth pattern built on demand rather than rate increases. The 77.53 investability score and 87.30 rental demand score are both solid, and the 58.99 revenue growth score, which measures a longer-run trend distinct from the year-over-year figures above, is moderate. The 69.68 regulation score reflects Murfreesboro’s currently permissive framework: no STR-specific city permit, zoning restriction, or owner-occupancy requirement exists today, though the City Council began discussing potential regulation in May 2025. On a full calendar-year basis, 2025 averaged $4,593 in monthly revenue per listing on a $286 ADR, and the 2026 year-to-date average of $4,732 already runs ahead of that full-year 2025 pace, consistent with the market’s positive year-over-year revenue trend.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Murfreesboro’s average booking window runs 67.3 days of lead time with a 3.89-night average length of stay. This falls in the middle of the range seen across this batch of markets, consistent with a mix of planned history and university-related travel and shorter Nashville-adjacent leisure trips.
For owners, a 67-day lead time supports moderate advance-booking pricing strategies without the extreme two- to three-month windows seen in some coastal and event-driven markets. With occupancy holding above 53% in ten of twelve months and dipping meaningfully only in January (41.73%) and December (49.55%), Murfreesboro offers a comparatively steady booking calendar, useful for owners prioritizing predictable cash flow over chasing a narrow peak season. The 3.89-night average stay also supports 3-night minimum-stay policies across most of the calendar without meaningfully limiting bookings.
Short-Term Rental Regulations
Murfreesboro currently has one of the most permissive short-term rental environments among major Tennessee cities in this batch. The city itself imposes no STR-specific permit, registration, owner-occupancy, or night-cap requirements, and its code of ordinances does not single out short-term rentals; they are generally allowed in residential zones without special-use permits.
Operators are subject to state and county obligations: hosts must register their STR annually with the Rutherford County property assessor and obtain a business tax license from both the Rutherford County Clerk and the City of Murfreesboro, about $15 each for roughly $30 total. Tax obligations include a county/city occupancy tax of 5.0% of monthly gross, remitted monthly, plus Tennessee’s 7% state sales tax and roughly 2.75% local Rutherford County sales tax on stays under 90 days, for a combined burden of about 14.75%; longer stays are generally exempt.
Enforcement is rated minimal, and the city has broadly embraced short-term rentals. That said, the City Council began discussing tighter rules in May 2025, including potential application fees and public-safety and zoning measures, amid rapid STR growth. No ordinance had been adopted as of the mid-2026 profile update, but investors should monitor council action for new permit or zoning requirements.
Market Comparison
Murfreesboro’s 64.7% June occupancy runs well above the roughly 55% national median for short-term rentals, and its $328.71 ADR is well above the roughly $220 national median ADR too, reflecting strong Nashville-adjacent demand. The professionally managed tier ($411.15 ADR) and luxury tier ($597.69 ADR) both far exceed the national ADR median, showing top-end Murfreesboro properties command significant premiums.
Top property managers in the market include AvantStay (545 listings, 7,105 reviews, 4.69 average rating), GoodNight Stay (302 listings, 6,609 reviews, 4.48 rating), and Coboda Rentals (247 listings, 5,118 reviews, 4.48 rating). Combined, these top three managers operate 1,094 listings, about 7.0% of the roughly 15,716 tracked units, a fragmented market despite AvantStay’s sizable regional presence. Host Extraordinaires (238 listings, 23,503 reviews) posts by far the most reviews and the highest average rating among the top five at 4.78. Vacasa rounds out the top five with 221 listings and 10,616 reviews. No single operator dominates the market the way some coastal brands do elsewhere, leaving room for regional players like GoodNight Stay and Coboda Rentals alongside national brands.
Frequently Asked Questions About Murfreesboro, Tennessee
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