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  4. Shawano

Shawano, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Shawano, Wisconsin Short-Term Rental Market Overview

Population: 9,635
Annual Visitors: 65,000
Total STRs: 109
ADR: $216.29

Visitor Profile

Shawano, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its natural beauty and recreational opportunities. The primary demographic consists of families, couples, and outdoor enthusiasts, with a notable influx of visitors from nearby states like Michigan and Illinois. The main reasons for visiting include outdoor activities such as fishing, hiking, and participating in local festivals. The economic impact of tourism in Shawano is significant, contributing millions to the local economy and supporting various businesses in the area. According to the tourism bureau, these visitors help sustain jobs and promote local culture, making tourism a vital component of Shawano’s economic landscape.

In terms of visitor demographics, around 45% of tourists are families, while couples make up about 30% and solo travelers account for the remaining 25%. The average length of stay for visitors is approximately two to three days, with peak seasons occurring during the summer months and around major local events. The visitor statistics report indicates that outdoor recreation is the leading draw, with Shawano Lake being a popular destination for fishing and boating. Additionally, the area’s parks and trails attract those interested in hiking and biking. According to the tourism numbers continue to climb report, Shawano’s appeal is further enhanced by its community events and festivals, which foster a sense of local culture and engagement. For more information on Shawano tourism statistics and visitor demographics, visit the official sources at Travel Wisconsin (https://www.travelwisconsin.com/places-to-go/shawano) and the tourism bureau (https://www.newmedia-wi.com/tourism-numbers-continue-climb).

Shawano, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its natural beauty and recreational opportunities. The primary demographic consists of families, couples, and outdoor enthusiasts, with a notable influx of visitors from nearby states like Michigan and Illinois. The main reasons for visiting include outdoor activities such as fishing, hiking, and participating in local festivals. The economic impact of tourism in Shawano is significant, contributing millions to the local economy and supporting various businesses in the area. According to the tourism bureau, these visitors help sustain jobs and promote local culture, making tourism a vital component of Shawano’s economic landscape.

In terms of visitor demographics, around 45% of tourists are families, while couples make up about 30% and solo travelers account for the remaining 25%. The average length of stay for visitors is approximately two to three days, with peak seasons occurring during the summer months and around major local events. The visitor statistics report indicates that outdoor recreation is the leading draw, with Shawano Lake being a popular destination for fishing and boating. Additionally, the area’s parks and trails attract those interested in hiking and biking. According to the tourism numbers continue to climb report, Shawano’s appeal is further enhanced by its community events and festivals, which foster a sense of local culture and engagement. For more information on Shawano tourism statistics and visitor demographics, visit the official sources at Travel Wisconsin (https://www.travelwisconsin.com/places-to-go/shawano) and the tourism bureau (https://www.newmedia-wi.com/tourism-numbers-continue-climb).

Top Attractions

Nestled in the heart of Wisconsin, Shawano offers a delightful blend of natural beauty and cultural experiences, making it an ideal destination for visitors seeking diverse attractions. Known for its picturesque landscapes and vibrant community, Shawano is home to several signature spots that cater to all interests. From the serene Shawano Lake, perfect for outdoor enthusiasts, to the rich cultural offerings found at local museums, there’s something for everyone. Whether you’re looking to explore the great outdoors or immerse yourself in local history, Shawano promises a memorable experience that invites you to discover more.

One of the top attractions in Shawano is Shawano Lake, a stunning body of water that provides ample opportunities for fishing, boating, and swimming. This scenic lake is surrounded by beautiful parks, making it a perfect spot for picnics and family gatherings. For those interested in local culture, the Shawano County Historical Society offers a glimpse into the region’s past through engaging exhibits and artifacts. Visit their official website for more information on their collections and hours. Another must-see is the Mielke Arts Center, which hosts a variety of performances and art exhibits throughout the year. This vibrant venue is dedicated to promoting the arts in the community and is a great place to catch a show or participate in workshops. To learn more about the area’s attractions, the official visitor guide from Travel Wisconsin provides detailed insights into the best places to visit in Shawano. Explore the rich tapestry of culture and creativity that defines Shawano County by visiting the Travel Wisconsin page dedicated to this charming destination. With its mix of outdoor activities and cultural experiences, Shawano truly has something for everyone to enjoy.

Nestled in the heart of Wisconsin, Shawano offers a delightful blend of natural beauty and cultural experiences, making it an ideal destination for visitors seeking diverse attractions. Known for its picturesque landscapes and vibrant community, Shawano is home to several signature spots that cater to all interests. From the serene Shawano Lake, perfect for outdoor enthusiasts, to the rich cultural offerings found at local museums, there’s something for everyone. Whether you’re looking to explore the great outdoors or immerse yourself in local history, Shawano promises a memorable experience that invites you to discover more.

One of the top attractions in Shawano is Shawano Lake, a stunning body of water that provides ample opportunities for fishing, boating, and swimming. This scenic lake is surrounded by beautiful parks, making it a perfect spot for picnics and family gatherings. For those interested in local culture, the Shawano County Historical Society offers a glimpse into the region’s past through engaging exhibits and artifacts. Visit their official website for more information on their collections and hours. Another must-see is the Mielke Arts Center, which hosts a variety of performances and art exhibits throughout the year. This vibrant venue is dedicated to promoting the arts in the community and is a great place to catch a show or participate in workshops. To learn more about the area’s attractions, the official visitor guide from Travel Wisconsin provides detailed insights into the best places to visit in Shawano. Explore the rich tapestry of culture and creativity that defines Shawano County by visiting the Travel Wisconsin page dedicated to this charming destination. With its mix of outdoor activities and cultural experiences, Shawano truly has something for everyone to enjoy.

Regulations

Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and safety within the community. Property owners looking to rent out their homes or rooms on a short-term basis must adhere to local laws, which include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The City of Shawano requires a short-term rental license, which involves an application process and may include inspections to ensure safety standards are met. Additionally, owners must be aware of tax obligations, including the local room tax, which contributes to community services. Understanding these regulations is crucial for property owners to operate legally and avoid potential penalties.

Key requirements for short-term rentals in Shawano include obtaining a short-term rental license from the city, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can be located. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Additionally, owners are responsible for collecting and remitting the local room tax, which is currently set at 5%. Violations of these regulations can result in fines and penalties, emphasizing the importance of compliance. For detailed information on licensing and regulations, visit the City of Shawano’s official website at https://www.shawanowi.gov. For zoning regulations, refer to the Shawano Municipal Code at https://library.municode.com/wi/shawano/codes/code_of_ordinances.

Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and safety within the community. Property owners looking to rent out their homes or rooms on a short-term basis must adhere to local laws, which include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The City of Shawano requires a short-term rental license, which involves an application process and may include inspections to ensure safety standards are met. Additionally, owners must be aware of tax obligations, including the local room tax, which contributes to community services. Understanding these regulations is crucial for property owners to operate legally and avoid potential penalties.

Key requirements for short-term rentals in Shawano include obtaining a short-term rental license from the city, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can be located. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Additionally, owners are responsible for collecting and remitting the local room tax, which is currently set at 5%. Violations of these regulations can result in fines and penalties, emphasizing the importance of compliance. For detailed information on licensing and regulations, visit the City of Shawano’s official website at https://www.shawanowi.gov. For zoning regulations, refer to the Shawano Municipal Code at https://library.municode.com/wi/shawano/codes/code_of_ordinances.

Frequently Asked Questions

What are the short-term rental regulations in Shawano, Wisconsin?
Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and safety within the community. Property owners looking to rent out their homes or rooms on a short-term basis must adhere to local laws, which include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The City of Shawano requires a short-term rental license, which involves an application process and may include inspections to ensure safety standards are met. Additionally, owners must be aware of tax obligations, including the local room tax, which contributes to community services. Understanding these regulations is crucial for property owners to operate legally and avoid potential penalties.Key requirements for short-term rentals in Shawano include obtaining a short-term rental license from the city, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can be located. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Additionally, owners are responsible for collecting and remitting the local room tax, which is currently set at 5%. Violations of these regulations can result in fines and penalties, emphasizing the importance of compliance. For detailed information on licensing and regulations, visit the City of Shawano's official website at https://www.shawanowi.gov. For zoning regulations, refer to the Shawano Municipal Code at https://library.municode.com/wi/shawano/codes/code_of_ordinances.
Do I need a permit to operate a short-term rental in Shawano, Wisconsin?
Short-term rental regulations vary by location. In Shawano, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Shawano, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Shawano, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Shawano

Shawano attracts visitors with its cultural attractions and historic sites and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Shawano, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$195.00
LTM Occupancy Rate32.8%
LTM Avg. Revenue$1,554
Monthly Short-Term Rental Market Performance Data for Shawano
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$177.3671.6%$3,140
Aug 24$202.6955.2%$2,745
Sep 24$173.8036.7%$1,458
Oct 24$184.0029%$1,572
Nov 24$194.0020.8%$1,253
Dec 24$163.7920%$1,068
Jan 25$196.5013.6%$856
Feb 25$213.7817.9%$823
Mar 25$199.0516.1%$684
Apr 25$221.6720%$970
May 25$219.7123%$1,474
Jun 25$216.2951.7%$2,330

Short-Term Rental Market Performance Analysis for Shawano

The short-term rental market in Shawano demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Shawano, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Shawano
QuarterTypical Home Value (USD)
Q2 17$120,415
Q3 17$115,596
Q4 17$120,976
Q1 18$124,745
Q2 18$126,177
Q3 18$128,048
Q4 18$128,958
Q1 19$132,156
Q2 19$134,504
Q3 19$137,608
Q4 19$140,340
Q1 20$140,405
Q2 20$141,773
Q3 20$144,977
Q4 20$152,928
Q1 21$159,266
Q2 21$169,671
Q3 21$175,749
Q4 21$176,718
Q1 22$180,916
Q2 22$186,683
Q3 22$187,937
Q4 22$189,187
Q1 23$190,389
Q2 23$197,703
Q3 23$204,704
Q4 23$208,735
Q1 24$212,140
Q2 24$220,004
Q3 24$221,944
Q4 24$225,776
Q1 25$230,575
Q2 25$233,514
Q3 25$235,642
Q4 25$240,606
Q1 26$249,471

Market Overview

  • Typical Home Value:$251,187
  • Median List Price:$259,933

Current Inventory

  • Homes For Sale:54
  • New Listings:10

Detailed Market Analysis

The average home value in Shawano, WI is $251,187, up 8.3% over the past year. Learn more about the Shawano housing market and real estate trends.

Real Estate Market Analysis for Shawano, Wisconsin

The residential real estate market in Shawano, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Shawano, Wisconsin benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Shawano, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Shawano
QuarterNumber of Listings
Q3 1618
Q4 1617
Q1 1711
Q2 1723
Q3 1721
Q4 1719
Q1 1820
Q2 1825
Q3 1827
Q4 1823
Q1 1927
Q2 1937
Q3 1939
Q4 1940
Q1 2028
Q2 2037
Q3 2037
Q4 2038
Q1 2137
Q2 2145
Q3 2145
Q4 2140
Q1 2235
Q2 2242
Q3 2249
Q4 2248
Q1 2354
Q2 2369
Q3 2377
Q4 2377
Q1 2474
Q2 2482
Q3 2496
Q4 2482
Q1 2587
Q2 25109

Booking Activity

  • 1-3 Months:70.5% Booked
  • 4-6 Months:45.5% Booked
  • 7-9 Months:9.4% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Shawano

Shawano vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Shawano, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Shawano
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed9
2 Beds31
3 Beds32
4 Beds9
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Shawano

    The vacation rental market in Shawano features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Shawano

    Active STRs
    109
    Avg Daily Rate
    $216
    Occupancy Rate
    52%
    Population
    9,635
    Annual Visitors
    65,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Sheboygan
    • Sister Bay

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