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  4. Shawano

Shawano, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Shawano, Wisconsin Short-Term Rental Market Overview

Population: 9,635
Annual Visitors: 65,000
Total STRs: 109
ADR: $216.29

Visitor Profile

Shawano, Wisconsin, attracts approximately 200,000 annual visitors, drawn by its rich cultural heritage and outdoor recreational opportunities. The primary demographics include families, outdoor enthusiasts, and retirees, with a notable percentage of visitors aged 35-54. Many travelers come for events, such as the Shawano County Fair and various outdoor festivals, while others seek adventure in the area’s lakes and parks. The economic impact of tourism in Shawano is significant, with projections estimating nearly $120 million by 2025, highlighting the importance of this sector to the local economy.

Key visitor statistics reveal that the average length of stay in Shawano is around three days, with peak seasons occurring in summer and fall. During these times, visitors engage in activities such as fishing, hiking, and attending local events, contributing to the area’s vibrant tourism scene. The demographics of visitors show a healthy mix of both in-state travelers from Wisconsin and out-of-state tourists, particularly from neighboring states like Illinois and Minnesota. According to the tourism bureau, annual visitors reached a record high in recent years, reflecting a growing interest in the region (https://www.newmedia-wi.com/tourism-numbers-continue-climb). Additionally, the Shawano County tourism sector is poised for growth, with plans to enhance attractions and infrastructure to accommodate increasing visitor numbers (https://www.travelandtourworld.com/news/article/us-tourism-growth-shawano-county-now-sets-sights-on-major-gains-in-2025-with-almost-an-economic-impact-of-usd-one-twenty-million/). As Shawano continues to develop its tourism offerings, STR operators can expect a steady influx of visitors seeking unique experiences in this charming Wisconsin destination. For more information on Shawano tourism, visit the official tourism site (https://www.travelwisconsin.com/central/shawano-county/shawano).

Shawano, Wisconsin, attracts approximately 200,000 annual visitors, drawn by its rich cultural heritage and outdoor recreational opportunities. The primary demographics include families, outdoor enthusiasts, and retirees, with a notable percentage of visitors aged 35-54. Many travelers come for events, such as the Shawano County Fair and various outdoor festivals, while others seek adventure in the area’s lakes and parks. The economic impact of tourism in Shawano is significant, with projections estimating nearly $120 million by 2025, highlighting the importance of this sector to the local economy.

Key visitor statistics reveal that the average length of stay in Shawano is around three days, with peak seasons occurring in summer and fall. During these times, visitors engage in activities such as fishing, hiking, and attending local events, contributing to the area’s vibrant tourism scene. The demographics of visitors show a healthy mix of both in-state travelers from Wisconsin and out-of-state tourists, particularly from neighboring states like Illinois and Minnesota. According to the tourism bureau, annual visitors reached a record high in recent years, reflecting a growing interest in the region (https://www.newmedia-wi.com/tourism-numbers-continue-climb). Additionally, the Shawano County tourism sector is poised for growth, with plans to enhance attractions and infrastructure to accommodate increasing visitor numbers (https://www.travelandtourworld.com/news/article/us-tourism-growth-shawano-county-now-sets-sights-on-major-gains-in-2025-with-almost-an-economic-impact-of-usd-one-twenty-million/). As Shawano continues to develop its tourism offerings, STR operators can expect a steady influx of visitors seeking unique experiences in this charming Wisconsin destination. For more information on Shawano tourism, visit the official tourism site (https://www.travelwisconsin.com/central/shawano-county/shawano).

Top Attractions

Shawano, Wisconsin, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Shawano County, this vibrant city is known for its beautiful natural landscapes and rich history. Visitors can explore the scenic Shawano Lake, perfect for fishing and boating, or immerse themselves in the local culture at the Shawano County Historical Society. With a variety of attractions to choose from, Shawano promises an engaging experience for everyone, whether you’re an outdoor enthusiast or a history buff. Discover the unique offerings of this quaint city and plan your visit to uncover the best Shawano attractions.

One of the top attractions in Shawano is Shawano Lake, a stunning body of water that provides ample opportunities for fishing, swimming, and picnicking. The lake is surrounded by parks and trails, making it an ideal spot for outdoor activities. For those interested in history, the Shawano County Historical Society offers a fascinating glimpse into the area’s past through its exhibits and artifacts. Visitors can learn about the local Native American heritage and the development of the region. Additionally, the Shawano Community Arts Center showcases local artists and hosts various art exhibits throughout the year, enriching the cultural landscape of the city. For more information about these attractions, you can visit the official visitor guide at Travel Wisconsin (https://www.travelwisconsin.com/central/shawano-county/shawano) or explore additional activities on AARP’s website (https://local.aarp.org/shawano-wi/things-to-do/). Shawano County is a place where culture and creativity meet, making it a must-visit destination for anyone looking to explore the heart of Wisconsin (https://www.travelwisconsin.com/article/arts-and-culture/shawano-county-where-culture-and-creativity-meet).

Shawano, Wisconsin, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Shawano County, this vibrant city is known for its beautiful natural landscapes and rich history. Visitors can explore the scenic Shawano Lake, perfect for fishing and boating, or immerse themselves in the local culture at the Shawano County Historical Society. With a variety of attractions to choose from, Shawano promises an engaging experience for everyone, whether you’re an outdoor enthusiast or a history buff. Discover the unique offerings of this quaint city and plan your visit to uncover the best Shawano attractions.

One of the top attractions in Shawano is Shawano Lake, a stunning body of water that provides ample opportunities for fishing, swimming, and picnicking. The lake is surrounded by parks and trails, making it an ideal spot for outdoor activities. For those interested in history, the Shawano County Historical Society offers a fascinating glimpse into the area’s past through its exhibits and artifacts. Visitors can learn about the local Native American heritage and the development of the region. Additionally, the Shawano Community Arts Center showcases local artists and hosts various art exhibits throughout the year, enriching the cultural landscape of the city. For more information about these attractions, you can visit the official visitor guide at Travel Wisconsin (https://www.travelwisconsin.com/central/shawano-county/shawano) or explore additional activities on AARP’s website (https://local.aarp.org/shawano-wi/things-to-do/). Shawano County is a place where culture and creativity meet, making it a must-visit destination for anyone looking to explore the heart of Wisconsin (https://www.travelwisconsin.com/article/arts-and-culture/shawano-county-where-culture-and-creativity-meet).

Regulations

Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes on a short-term basis must obtain a rental license from the city. This process involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are typically assessed at a rate of 5.5%. Understanding these regulations is crucial for property owners to avoid potential fines and ensure a smooth rental experience. For those interested in navigating the Shawano short-term rental landscape, it’s essential to be aware of zoning restrictions and safety requirements that may apply.

Key regulatory information includes the necessity of obtaining a rental license, which is mandated by the Shawano Municipal Code. Property owners must also comply with zoning laws that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information about the licensing process and specific requirements, property owners can refer to the City of Shawano’s official website (https://www.shawanowi.gov). Additionally, the municipal code provides comprehensive guidelines on zoning and safety standards (https://library.municode.com/wi/shawano/codes/code_of_ordinances). By familiarizing themselves with Shawano short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.

Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes on a short-term basis must obtain a rental license from the city. This process involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are typically assessed at a rate of 5.5%. Understanding these regulations is crucial for property owners to avoid potential fines and ensure a smooth rental experience. For those interested in navigating the Shawano short-term rental landscape, it’s essential to be aware of zoning restrictions and safety requirements that may apply.

Key regulatory information includes the necessity of obtaining a rental license, which is mandated by the Shawano Municipal Code. Property owners must also comply with zoning laws that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information about the licensing process and specific requirements, property owners can refer to the City of Shawano’s official website (https://www.shawanowi.gov). Additionally, the municipal code provides comprehensive guidelines on zoning and safety standards (https://library.municode.com/wi/shawano/codes/code_of_ordinances). By familiarizing themselves with Shawano short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.

Frequently Asked Questions

What are the short-term rental regulations in Shawano, Wisconsin?
Shawano, Wisconsin, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to rent their homes on a short-term basis must obtain a rental license from the city. This process involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are typically assessed at a rate of 5.5%. Understanding these regulations is crucial for property owners to avoid potential fines and ensure a smooth rental experience. For those interested in navigating the Shawano short-term rental landscape, it’s essential to be aware of zoning restrictions and safety requirements that may apply.Key regulatory information includes the necessity of obtaining a rental license, which is mandated by the Shawano Municipal Code. Property owners must also comply with zoning laws that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Failure to adhere to these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information about the licensing process and specific requirements, property owners can refer to the City of Shawano’s official website (https://www.shawanowi.gov). Additionally, the municipal code provides comprehensive guidelines on zoning and safety standards (https://library.municode.com/wi/shawano/codes/code_of_ordinances). By familiarizing themselves with Shawano short-term rental regulations, property owners can successfully navigate the rental landscape while contributing positively to the community.
Do I need a permit to operate a short-term rental in Shawano, Wisconsin?
Short-term rental regulations vary by location. In Shawano, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Shawano, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Shawano, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Shawano

Shawano attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Shawano, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$195.00
LTM Occupancy Rate32.8%
LTM Avg. Revenue$1,554
Monthly Short-Term Rental Market Performance Data for Shawano
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$177.3671.6%$3,140
Aug 24$202.6955.2%$2,745
Sep 24$173.8036.7%$1,458
Oct 24$184.0029%$1,572
Nov 24$194.0020.8%$1,253
Dec 24$163.7920%$1,068
Jan 25$196.5013.6%$856
Feb 25$213.7817.9%$823
Mar 25$199.0516.1%$684
Apr 25$221.6720%$970
May 25$219.7123%$1,474
Jun 25$216.2951.7%$2,330

Short-Term Rental Market Performance Analysis for Shawano

The short-term rental market in Shawano demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Shawano, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Shawano
QuarterTypical Home Value (USD)
Q2 17$120,415
Q3 17$115,596
Q4 17$119,691
Q1 18$122,069
Q2 18$123,471
Q3 18$125,301
Q4 18$126,192
Q1 19$129,321
Q2 19$131,619
Q3 19$134,657
Q4 19$137,330
Q1 20$137,393
Q2 20$138,732
Q3 20$141,867
Q4 20$149,648
Q1 21$155,850
Q2 21$166,032
Q3 21$171,979
Q4 21$172,927
Q1 22$177,035
Q2 22$182,679
Q3 22$183,906
Q4 22$185,129
Q1 23$186,306
Q2 23$193,462
Q3 23$200,313
Q4 23$204,257
Q1 24$207,589
Q2 24$215,284
Q3 24$217,183
Q4 24$220,933
Q1 25$225,629
Q2 25$228,505
Q3 25$230,588
Q4 25$235,445

Market Overview

  • Typical Home Value:$241,300
  • Median List Price:$265,950

Current Inventory

  • Homes For Sale:58
  • New Listings:14

Detailed Market Analysis

The average home value in Shawano, WI is $241,301, up 7.6% over the past year. Learn more about the Shawano housing market and real estate trends.

Real Estate Market Analysis for Shawano, Wisconsin

The residential real estate market in Shawano, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Shawano, Wisconsin benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Shawano, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Shawano
QuarterNumber of Listings
Q3 1618
Q4 1617
Q1 1711
Q2 1723
Q3 1721
Q4 1719
Q1 1820
Q2 1825
Q3 1827
Q4 1823
Q1 1927
Q2 1937
Q3 1939
Q4 1940
Q1 2028
Q2 2037
Q3 2037
Q4 2038
Q1 2137
Q2 2145
Q3 2145
Q4 2140
Q1 2235
Q2 2242
Q3 2249
Q4 2248
Q1 2354
Q2 2369
Q3 2377
Q4 2377
Q1 2474
Q2 2482
Q3 2496
Q4 2482
Q1 2587
Q2 25109

Booking Activity

  • 1-3 Months:70.5% Booked
  • 4-6 Months:45.5% Booked
  • 7-9 Months:9.4% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Shawano

Shawano vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Shawano, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Shawano
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed9
2 Beds31
3 Beds32
4 Beds9
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Shawano

    The vacation rental market in Shawano features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Shawano

    Active STRs
    109
    Avg Daily Rate
    $216
    Occupancy Rate
    52%
    Population
    9,635
    Annual Visitors
    65,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Sheboygan
    • Sister Bay

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