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  4. Lake Mills

Lake Mills, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Lake Mills, Wisconsin Short-Term Rental Market Overview

Population: 6,617
Annual Visitors: 65,000
Total STRs: 29
ADR: $251.36

Visitor Profile

Lake Mills, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its picturesque landscapes and vibrant community events. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage aged 25-54. Many come for recreational activities such as fishing, hiking, and participating in local festivals. The economic impact of tourism in Lake Mills is significant, contributing to local businesses and job creation, particularly in the hospitality sector. According to the tourism bureau (https://www.travelwisconsin.com/south-central/jefferson-county/lake-mills), the influx of visitors supports various lodging options, restaurants, and retail shops, enhancing the overall economic landscape of the area.

In terms of visitor statistics, the annual visitor numbers reflect a diverse demographic, with families making up about 40% of the total. The main reasons for visiting Lake Mills include outdoor recreation, cultural events, and family gatherings, with an average length of stay of approximately two to three nights. Peak seasons typically occur during the summer months, particularly July and August, when outdoor activities are at their height. Additionally, local festivals, such as the Lake Mills Arts Festival, draw significant crowds. The visitor statistics report (https://en.wikipedia.org/wiki/Lake_Mills,_Wisconsin) indicates that the town’s strategic location near major highways enhances accessibility, further boosting tourism. Understanding these trends is crucial for STR operators, as they can tailor their offerings to meet the needs of this diverse visitor demographic, ensuring a memorable experience that encourages repeat visits.

Lake Mills, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its picturesque landscapes and vibrant community events. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage aged 25-54. Many come for recreational activities such as fishing, hiking, and participating in local festivals. The economic impact of tourism in Lake Mills is significant, contributing to local businesses and job creation, particularly in the hospitality sector. According to the tourism bureau (https://www.travelwisconsin.com/south-central/jefferson-county/lake-mills), the influx of visitors supports various lodging options, restaurants, and retail shops, enhancing the overall economic landscape of the area.

In terms of visitor statistics, the annual visitor numbers reflect a diverse demographic, with families making up about 40% of the total. The main reasons for visiting Lake Mills include outdoor recreation, cultural events, and family gatherings, with an average length of stay of approximately two to three nights. Peak seasons typically occur during the summer months, particularly July and August, when outdoor activities are at their height. Additionally, local festivals, such as the Lake Mills Arts Festival, draw significant crowds. The visitor statistics report (https://en.wikipedia.org/wiki/Lake_Mills,_Wisconsin) indicates that the town’s strategic location near major highways enhances accessibility, further boosting tourism. Understanding these trends is crucial for STR operators, as they can tailor their offerings to meet the needs of this diverse visitor demographic, ensuring a memorable experience that encourages repeat visits.

Top Attractions

Lake Mills, Wisconsin, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled between the scenic shores of Rock Lake and the picturesque countryside, this small town is perfect for those seeking a peaceful retreat or an exciting day trip. Visitors can explore the vibrant downtown area, filled with unique shops and eateries, or take advantage of the numerous parks and recreational opportunities. Signature attractions such as the Lake Mills Main Street and the historic Korth Park provide a variety of experiences that cater to all interests. Whether you’re looking to immerse yourself in nature or enjoy local culture, Lake Mills has something for everyone.

One of the top attractions in Lake Mills is the beautiful Rock Lake, known for its clear waters and stunning views. This lake is ideal for fishing, boating, and swimming, making it a perfect spot for families and outdoor enthusiasts. For those interested in history, the Lake Mills Main Street offers a glimpse into the town’s past with its well-preserved architecture and charming storefronts. You can also visit Korth Park, which features picnic areas, trails, and playgrounds, ensuring a fun day for the whole family. To discover more about the area’s attractions, check out the official visitor guide at Travel Wisconsin (https://www.travelwisconsin.com/south-central/jefferson-county/lake-mills). For a deeper dive into hidden gems, explore the insights provided by Legendary Lake Mills (https://legendarylakemills.com/exploring-lake-mills-hidden-gems-you-have-to-visit). Lastly, for a comprehensive list of things to do today, visit AARP’s guide (https://local.aarp.org/lake-mills-wi/things-to-do). Whether you’re a local or a visitor, Lake Mills attractions offer endless opportunities for exploration and enjoyment.

Lake Mills, Wisconsin, is a charming destination that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled between the scenic shores of Rock Lake and the picturesque countryside, this small town is perfect for those seeking a peaceful retreat or an exciting day trip. Visitors can explore the vibrant downtown area, filled with unique shops and eateries, or take advantage of the numerous parks and recreational opportunities. Signature attractions such as the Lake Mills Main Street and the historic Korth Park provide a variety of experiences that cater to all interests. Whether you’re looking to immerse yourself in nature or enjoy local culture, Lake Mills has something for everyone.

One of the top attractions in Lake Mills is the beautiful Rock Lake, known for its clear waters and stunning views. This lake is ideal for fishing, boating, and swimming, making it a perfect spot for families and outdoor enthusiasts. For those interested in history, the Lake Mills Main Street offers a glimpse into the town’s past with its well-preserved architecture and charming storefronts. You can also visit Korth Park, which features picnic areas, trails, and playgrounds, ensuring a fun day for the whole family. To discover more about the area’s attractions, check out the official visitor guide at Travel Wisconsin (https://www.travelwisconsin.com/south-central/jefferson-county/lake-mills). For a deeper dive into hidden gems, explore the insights provided by Legendary Lake Mills (https://legendarylakemills.com/exploring-lake-mills-hidden-gems-you-have-to-visit). Lastly, for a comprehensive list of things to do today, visit AARP’s guide (https://local.aarp.org/lake-mills-wi/things-to-do). Whether you’re a local or a visitor, Lake Mills attractions offer endless opportunities for exploration and enjoyment.

Regulations

Lake Mills, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and community safety. Property owners looking to operate short-term rentals must obtain a license from the city, which involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are currently set at 5%. It is crucial for property owners to understand these regulations to avoid penalties and ensure a smooth rental experience. Zoning restrictions may also apply, limiting where short-term rentals can operate within the city. Safety requirements, including smoke detectors and fire extinguishers, are mandatory to protect guests and comply with local laws.

Key requirements for short-term rentals in Lake Mills include obtaining a license from the city, which must be renewed annually. The application process requires proof of insurance, compliance with safety standards, and adherence to zoning laws. Property owners must also collect and remit the 5% lodging tax to the city, with deadlines for payment outlined in the municipal code. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information on the licensing process and specific regulations, property owners can refer to the City of Lake Mills official website (https://www.ci.lake-mills.wi.us) and the municipal code (https://library.municode.com/wi/lake_mills/codes/code_of_ordinances). Understanding Lake Mills short-term rental regulations is essential for property owners to operate legally and successfully in this growing market.

Lake Mills, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and community safety. Property owners looking to operate short-term rentals must obtain a license from the city, which involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are currently set at 5%. It is crucial for property owners to understand these regulations to avoid penalties and ensure a smooth rental experience. Zoning restrictions may also apply, limiting where short-term rentals can operate within the city. Safety requirements, including smoke detectors and fire extinguishers, are mandatory to protect guests and comply with local laws.

Key requirements for short-term rentals in Lake Mills include obtaining a license from the city, which must be renewed annually. The application process requires proof of insurance, compliance with safety standards, and adherence to zoning laws. Property owners must also collect and remit the 5% lodging tax to the city, with deadlines for payment outlined in the municipal code. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information on the licensing process and specific regulations, property owners can refer to the City of Lake Mills official website (https://www.ci.lake-mills.wi.us) and the municipal code (https://library.municode.com/wi/lake_mills/codes/code_of_ordinances). Understanding Lake Mills short-term rental regulations is essential for property owners to operate legally and successfully in this growing market.

Frequently Asked Questions

What are the short-term rental regulations in Lake Mills, Wisconsin?
Lake Mills, Wisconsin, has established specific regulations for short-term rentals to ensure compliance and community safety. Property owners looking to operate short-term rentals must obtain a license from the city, which involves submitting an application and paying the required fees. Additionally, short-term rental operators are subject to local lodging taxes, which are currently set at 5%. It is crucial for property owners to understand these regulations to avoid penalties and ensure a smooth rental experience. Zoning restrictions may also apply, limiting where short-term rentals can operate within the city. Safety requirements, including smoke detectors and fire extinguishers, are mandatory to protect guests and comply with local laws.Key requirements for short-term rentals in Lake Mills include obtaining a license from the city, which must be renewed annually. The application process requires proof of insurance, compliance with safety standards, and adherence to zoning laws. Property owners must also collect and remit the 5% lodging tax to the city, with deadlines for payment outlined in the municipal code. Violations of these regulations can result in fines or revocation of the rental license. For more detailed information on the licensing process and specific regulations, property owners can refer to the City of Lake Mills official website (https://www.ci.lake-mills.wi.us) and the municipal code (https://library.municode.com/wi/lake_mills/codes/code_of_ordinances). Understanding Lake Mills short-term rental regulations is essential for property owners to operate legally and successfully in this growing market.
Do I need a permit to operate a short-term rental in Lake Mills, Wisconsin?
Short-term rental regulations vary by location. In Lake Mills, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Lake Mills, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Lake Mills, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Lake Mills

Lake Mills attracts visitors with its beaches and waterfront activities and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Lake Mills, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$250.00
LTM Occupancy Rate54.8%
LTM Avg. Revenue$2,486
Monthly Short-Term Rental Market Performance Data for Lake Mills
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$264.1184%$3,204
Aug 24$268.3362.4%$4,656
Sep 24$276.1752.6%$2,617
Oct 24$257.0250%$2,675
Nov 24$218.2069.3%$2,799
Dec 24$205.9649.1%$2,884
Jan 25$224.5021.4%$968
Feb 25$212.5014.3%$788
Mar 25$176.2138.7%$1,883
Apr 25$211.2250%$2,158
May 25$227.0064.5%$2,499
Jun 25$251.3665.5%$2,702

Short-Term Rental Market Performance Analysis for Lake Mills

The short-term rental market in Lake Mills demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Lake Mills, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Lake Mills
QuarterTypical Home Value (USD)
Q2 17$248,638
Q3 17$244,150
Q4 17$248,872
Q1 18$252,079
Q2 18$256,270
Q3 18$259,463
Q4 18$260,197
Q1 19$264,858
Q2 19$271,088
Q3 19$274,457
Q4 19$277,706
Q1 20$282,158
Q2 20$286,700
Q3 20$292,909
Q4 20$304,274
Q1 21$312,404
Q2 21$325,690
Q3 21$333,306
Q4 21$337,764
Q1 22$348,080
Q2 22$359,437
Q3 22$360,932
Q4 22$360,851
Q1 23$368,267
Q2 23$375,209
Q3 23$379,762
Q4 23$380,244
Q1 24$383,835
Q2 24$392,021
Q3 24$393,793
Q4 24$400,027
Q1 25$404,255
Q2 25$404,776
Q3 25$404,811
Q4 25$411,291

Market Overview

  • Typical Home Value:$411,308

Current Inventory

  • Homes For Sale:21
  • New Listings:6

Detailed Market Analysis

The average home value in Lake Mills, WI is $411,308, up 3.5% over the past year. Learn more about the Lake Mills housing market and real estate trends.

Real Estate Market Analysis for Lake Mills, Wisconsin

The residential real estate market in Lake Mills, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Lake Mills, Wisconsin benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Lake Mills, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Lake Mills
QuarterNumber of Listings
Q3 161
Q4 161
Q1 172
Q2 173
Q3 175
Q4 175
Q1 183
Q2 1811
Q3 189
Q4 188
Q1 198
Q2 1912
Q3 1913
Q4 1913
Q1 2012
Q2 2014
Q3 2012
Q4 2011
Q1 219
Q2 2111
Q3 2112
Q4 2111
Q1 2210
Q2 2217
Q3 2216
Q4 2218
Q1 2311
Q2 2320
Q3 2326
Q4 2325
Q1 2420
Q2 2425
Q3 2425
Q4 2425
Q1 2524
Q2 2529

Booking Activity

  • 1-3 Months:68.2% Booked
  • 4-6 Months:50% Booked
  • 7-9 Months:42.9% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Lake Mills

Lake Mills vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Lake Mills, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Lake Mills
Bedroom ConfigurationNumber of Properties
1 Bed5
2 Beds7
3 Beds8
4 Beds3
5+ Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Lake Mills

    The vacation rental market in Lake Mills features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Lake Mills

    Active STRs
    29
    Avg Daily Rate
    $251
    Occupancy Rate
    66%
    Population
    6,617
    Annual Visitors
    65,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan
    • Sister Bay

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