Green Bay, Wisconsin Short-Term Rental Market Overview
Visitor Profile
Green Bay, Wisconsin, continues to experience strong tourism growth, with Brown County seeing $847 million in direct visitor spending in 2024, representing over 6% growth from 2023. The primary demographic consists of families, sports enthusiasts, and cultural travelers, with the city’s appeal centered around NFL games, particularly those of the Green Bay Packers, as well as local attractions such as the National Railroad Museum and outdoor activities in scenic landscapes. The economic impact of tourism in Green Bay is substantial, with the 2025 NFL Draft alone generating over $72.9 million in economic impact for Brown County and attracting 600,000 visitors to the three-day event. This influx of visitors not only boosts local revenue but also enhances the community’s cultural fabric and supports thousands of jobs in the hospitality sector.
In terms of visitor demographics, approximately 60% of tourists are from within a 250-mile radius, primarily from Illinois, Minnesota, and other parts of Wisconsin, with a balanced gender distribution and families comprising a significant segment. The average length of stay for visitors is around 2.5 nights, with peak seasons occurring during the summer months and fall, coinciding with football season when hotel occupancy rates reach over 75% during peak events. According to Travel Wisconsin, the state welcomed a record-breaking 114.4 million visitors in 2024, with Green Bay playing a significant role in this growth. Visitors are drawn to both recreational activities and cultural experiences, with a growing interest in local breweries, culinary offerings, and the city’s historic downtown. The tourism market in Green Bay is characterized by strong community involvement, major sporting events, and a focus on enhancing visitor experiences. For more detailed statistics, visit the Green Bay Convention & Visitors Bureau.
Green Bay, Wisconsin, continues to experience strong tourism growth, with Brown County seeing $847 million in direct visitor spending in 2024, representing over 6% growth from 2023. The primary demographic consists of families, sports enthusiasts, and cultural travelers, with the city’s appeal centered around NFL games, particularly those of the Green Bay Packers, as well as local attractions such as the National Railroad Museum and outdoor activities in scenic landscapes. The economic impact of tourism in Green Bay is substantial, with the 2025 NFL Draft alone generating over $72.9 million in economic impact for Brown County and attracting 600,000 visitors to the three-day event. This influx of visitors not only boosts local revenue but also enhances the community’s cultural fabric and supports thousands of jobs in the hospitality sector.
In terms of visitor demographics, approximately 60% of tourists are from within a 250-mile radius, primarily from Illinois, Minnesota, and other parts of Wisconsin, with a balanced gender distribution and families comprising a significant segment. The average length of stay for visitors is around 2.5 nights, with peak seasons occurring during the summer months and fall, coinciding with football season when hotel occupancy rates reach over 75% during peak events. According to Travel Wisconsin, the state welcomed a record-breaking 114.4 million visitors in 2024, with Green Bay playing a significant role in this growth. Visitors are drawn to both recreational activities and cultural experiences, with a growing interest in local breweries, culinary offerings, and the city’s historic downtown. The tourism market in Green Bay is characterized by strong community involvement, major sporting events, and a focus on enhancing visitor experiences. For more detailed statistics, visit the Green Bay Convention & Visitors Bureau.
Top Attractions
Green Bay, Wisconsin, is a vibrant city known for its rich history, passionate sports culture, and a variety of attractions that cater to all interests. Whether you’re a sports enthusiast, a nature lover, or someone looking to explore local art and culture, Green Bay has something for everyone. Signature attractions like the iconic Lambeau Field, home of the Green Bay Packers and recently designated as a Wonder of Wisconsin, and the fascinating National Railroad Museum provide unique experiences that highlight the city’s heritage. With a mix of outdoor activities, cultural experiences, and family-friendly options, visitors will find plenty of engaging things to do in Green Bay year-round.
One of the top attractions in Green Bay is Lambeau Field, recently named the 11th Wonder of Wisconsin in September 2025. This legendary stadium is not just a sports venue but a shrine to football history. Visitors can take guided tours that showcase the stadium’s rich legacy and visit the Packers Hall of Fame. For more information, check out the official website at www.packers.com. Another must-see is the National Railroad Museum, which offers a captivating look at the history of railroads in America. With a vast collection of locomotives and interactive exhibits, it’s a great spot for families and history buffs alike. Learn more by visiting www.nationalrrmuseum.org. For those who enjoy the outdoors, the Bay Beach Wildlife Sanctuary is a hidden gem featuring trails, wildlife exhibits, and a chance to see local animals up close. This sanctuary is perfect for a leisurely stroll or a family outing. Discover more at www.greenbaywi.gov/parks. With these attractions and more, including hosting major events like the 2025 NFL Draft which brought 600,000 visitors to the city, Green Bay is a destination that promises memorable experiences for every visitor.
Green Bay, Wisconsin, is a vibrant city known for its rich history, passionate sports culture, and a variety of attractions that cater to all interests. Whether you’re a sports enthusiast, a nature lover, or someone looking to explore local art and culture, Green Bay has something for everyone. Signature attractions like the iconic Lambeau Field, home of the Green Bay Packers and recently designated as a Wonder of Wisconsin, and the fascinating National Railroad Museum provide unique experiences that highlight the city’s heritage. With a mix of outdoor activities, cultural experiences, and family-friendly options, visitors will find plenty of engaging things to do in Green Bay year-round.
One of the top attractions in Green Bay is Lambeau Field, recently named the 11th Wonder of Wisconsin in September 2025. This legendary stadium is not just a sports venue but a shrine to football history. Visitors can take guided tours that showcase the stadium’s rich legacy and visit the Packers Hall of Fame. For more information, check out the official website at www.packers.com. Another must-see is the National Railroad Museum, which offers a captivating look at the history of railroads in America. With a vast collection of locomotives and interactive exhibits, it’s a great spot for families and history buffs alike. Learn more by visiting www.nationalrrmuseum.org. For those who enjoy the outdoors, the Bay Beach Wildlife Sanctuary is a hidden gem featuring trails, wildlife exhibits, and a chance to see local animals up close. This sanctuary is perfect for a leisurely stroll or a family outing. Discover more at www.greenbaywi.gov/parks. With these attractions and more, including hosting major events like the 2025 NFL Draft which brought 600,000 visitors to the city, Green Bay is a destination that promises memorable experiences for every visitor.
Regulations
Green Bay short-term rental regulations are essential for property owners looking to capitalize on the vacation rental market. In Green Bay, Wisconsin, short-term rentals are defined as properties rented for fewer than 28 consecutive days and require a Short-Term Rental Permit from the city. To operate legally, property owners must obtain this permit, which has an initial fee of $500 and an annual renewal fee of $250. Permits are valid for one year from July 1 to June 30 and are non-transferable. Additionally, short-term rental operators are required to collect and remit Brown County room tax on rental income. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience.
To legally operate a short-term rental in Green Bay, property owners must first secure a Short-Term Rental Permit by submitting an application with required documentation, including proof of registration with the City Treasurer regarding Brown County Room Tax, proof of registration with the Brown County Health Department, a sample lease agreement, proof of insurance, and if applicable, proof of condominium association approval. The application requires information about a local representative who must be able to respond to property issues within 30 minutes and must either permanently reside within Green Bay or be a licensed property management company with a physically staffed office within the city. Zoning restrictions may limit short-term rentals in certain residential areas, so it is vital to verify your property’s eligibility. Safety requirements include ensuring that the property meets health and safety codes, including smoke detectors and fire extinguishers. Violating any of these regulations can result in fines or revocation of your rental permit. For more detailed information on the licensing process and regulations, visit the City of Green Bay’s official STR website and review the municipal code.
Green Bay short-term rental regulations are essential for property owners looking to capitalize on the vacation rental market. In Green Bay, Wisconsin, short-term rentals are defined as properties rented for fewer than 28 consecutive days and require a Short-Term Rental Permit from the city. To operate legally, property owners must obtain this permit, which has an initial fee of $500 and an annual renewal fee of $250. Permits are valid for one year from July 1 to June 30 and are non-transferable. Additionally, short-term rental operators are required to collect and remit Brown County room tax on rental income. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience.
To legally operate a short-term rental in Green Bay, property owners must first secure a Short-Term Rental Permit by submitting an application with required documentation, including proof of registration with the City Treasurer regarding Brown County Room Tax, proof of registration with the Brown County Health Department, a sample lease agreement, proof of insurance, and if applicable, proof of condominium association approval. The application requires information about a local representative who must be able to respond to property issues within 30 minutes and must either permanently reside within Green Bay or be a licensed property management company with a physically staffed office within the city. Zoning restrictions may limit short-term rentals in certain residential areas, so it is vital to verify your property’s eligibility. Safety requirements include ensuring that the property meets health and safety codes, including smoke detectors and fire extinguishers. Violating any of these regulations can result in fines or revocation of your rental permit. For more detailed information on the licensing process and regulations, visit the City of Green Bay’s official STR website and review the municipal code.
Frequently Asked Questions
What are the short-term rental regulations in Green Bay, Wisconsin?
Do I need a permit to operate a short-term rental in Green Bay, Wisconsin?
Are there occupancy taxes for vacation rentals in Green Bay, Wisconsin?
Vacation Rental Market Overview for Green Bay
Green Bay attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.
This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.
Green Bay, Wisconsin Market Performance Trends
| Month | Average Daily Rate (USD) | Occupancy Rate (%) | Average Monthly Revenue (USD) |
|---|---|---|---|
| Jul 24 | $234.95 | 74.1% | $3,402 |
| Aug 24 | $270.68 | 52% | $2,877 |
| Sep 24 | $351.45 | 30% | $2,944 |
| Oct 24 | $415.94 | 31.6% | $3,417 |
| Nov 24 | $412.63 | 33.3% | $3,751 |
| Dec 24 | $347.70 | 22.6% | $2,020 |
| Jan 25 | $408.00 | 19.4% | $2,098 |
| Feb 25 | $207.72 | 28.6% | $1,481 |
| Mar 25 | $209.70 | 35.5% | $1,702 |
| Apr 25 | $393.96 | 26.7% | $2,468 |
| May 25 | $252.88 | 33.9% | $2,139 |
| Jun 25 | $223.53 | 53.3% | $2,735 |
Short-Term Rental Market Performance Analysis for Green Bay
The short-term rental market in Green Bay demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.
Market Trend Summary
Current market indicators show: year-round stability with consistent occupancy
Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.
Green Bay, Wisconsin Housing Market Data
Home Value Trends
| Quarter | Typical Home Value (USD) |
|---|---|
| Q2 17 | $138,156 |
| Q2 17 | $138,227 |
| Q3 17 | $140,577 |
| Q3 17 | $133,589 |
| Q4 17 | $143,155 |
| Q4 17 | $136,844 |
| Q1 18 | $145,878 |
| Q1 18 | $139,446 |
| Q2 18 | $148,617 |
| Q2 18 | $142,065 |
| Q3 18 | $151,302 |
| Q3 18 | $144,632 |
| Q4 18 | $152,832 |
| Q4 18 | $146,095 |
| Q1 19 | $155,944 |
| Q1 19 | $149,069 |
| Q2 19 | $158,159 |
| Q2 19 | $151,186 |
| Q3 19 | $159,426 |
| Q3 19 | $152,398 |
| Q4 19 | $161,311 |
| Q4 19 | $154,200 |
| Q1 20 | $164,594 |
| Q1 20 | $157,338 |
| Q2 20 | $167,070 |
| Q2 20 | $159,705 |
| Q3 20 | $170,358 |
| Q3 20 | $162,848 |
| Q4 20 | $178,398 |
| Q4 20 | $170,533 |
| Q1 21 | $184,276 |
| Q1 21 | $176,152 |
| Q2 21 | $194,034 |
| Q2 21 | $185,480 |
| Q3 21 | $199,165 |
| Q3 21 | $190,385 |
| Q4 21 | $199,401 |
| Q4 21 | $190,610 |
| Q1 22 | $207,655 |
| Q1 22 | $198,500 |
| Q2 22 | $218,718 |
| Q2 22 | $209,075 |
| Q3 22 | $218,448 |
| Q3 22 | $208,818 |
| Q4 22 | $220,371 |
| Q4 22 | $210,656 |
| Q1 23 | $223,874 |
| Q1 23 | $214,004 |
| Q2 23 | $227,785 |
| Q2 23 | $217,743 |
| Q3 23 | $237,382 |
| Q3 23 | $226,917 |
| Q4 23 | $241,595 |
| Q4 23 | $230,944 |
| Q1 24 | $247,146 |
| Q1 24 | $236,251 |
| Q2 24 | $255,893 |
| Q2 24 | $244,612 |
| Q3 24 | $258,104 |
| Q3 24 | $246,726 |
| Q4 24 | $264,240 |
| Q4 24 | $252,591 |
| Q1 25 | $270,393 |
| Q1 25 | $258,472 |
| Q2 25 | $272,757 |
| Q2 25 | $260,733 |
| Q3 25 | $263,664 |
| Q4 25 | $268,702 |
Market Overview
- Typical Home Value:$272,369
- Median Sale Price:$259,983
- Median List Price:$283,233
Current Inventory
- Homes For Sale:218
- New Listings:54
Detailed Market Analysis
Real Estate Market Analysis for Green Bay, Wisconsin
The residential real estate market in Green Bay, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.
Key Market Factors
Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.
Real estate investments in Green Bay, Wisconsin benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.
Green Bay, Wisconsin Rental Market Insights
10-Year Market Growth
| Quarter | Number of Listings |
|---|---|
| Q3 16 | 138 |
| Q4 16 | 172 |
| Q1 17 | 158 |
| Q2 17 | 203 |
| Q3 17 | 257 |
| Q4 17 | 306 |
| Q1 18 | 275 |
| Q2 18 | 284 |
| Q3 18 | 381 |
| Q4 18 | 424 |
| Q1 19 | 386 |
| Q2 19 | 394 |
| Q3 19 | 453 |
| Q4 19 | 467 |
| Q1 20 | 421 |
| Q2 20 | 354 |
| Q3 20 | 344 |
| Q4 20 | 345 |
| Q1 21 | 319 |
| Q2 21 | 339 |
| Q3 21 | 380 |
| Q4 21 | 443 |
| Q1 22 | 452 |
| Q2 22 | 451 |
| Q3 22 | 577 |
| Q4 22 | 659 |
| Q1 23 | 676 |
| Q2 23 | 635 |
| Q3 23 | 748 |
| Q4 23 | 795 |
| Q1 24 | 762 |
| Q2 24 | 700 |
| Q3 24 | 813 |
| Q4 24 | 910 |
| Q1 25 | 1,080 |
| Q2 25 | 1,169 |
Booking Activity
- 1-3 Months:66.7% Booked
- 4-6 Months:49% Booked
- 7-9 Months:20.8% Booked
- 10-12 Months:2.4% Booked
Cancellation Policies
- Flexible:0%
- Moderate:0%
- Strict:0%
- Super Strict:0%
Minimum Stay
- 1 Day:0
- 2 Days:0
- 3 Days:0
- 4-6 Days:0
- 7-29 Days:0
- 30+ Days:0
Short-Term Rental Regulations and Booking Patterns in Green Bay
Green Bay vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.
Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.
Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.
Green Bay, Wisconsin Rental Market Composition
Entire Place by Beds
| Bedroom Configuration | Number of Properties |
|---|---|
| Studio | 8 |
| 1 Bed | 60 |
| 2 Beds | 167 |
| 3 Beds | 298 |
| 4 Beds | 151 |
| 5+ Beds | 81 |
Common Rental Amenities
Amenity data is not available for this location.
Vacation Rental Property Types in Green Bay
The vacation rental market in Green Bay features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.
Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.
Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.
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