Green Bay, Wisconsin Short-Term Rental Market
Green Bay, WI STRs averaged $185/night at 47.5% occupancy in April 2026 across approximately 1,224 active listings.
Quick Answer: Green Bay, Wisconsin is an active short-term rental market. average occupancy is 52%. average monthly revenue is $3,793. average daily rate is $248. the top operator is airstr with 37 listings. market score is 68/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Green Bay is a NFL-anchored tourism market in Brown County, Wisconsin, drawing approximately 6.5 million visitors in 2024 and generating a record $1.407 billion in total economic impact, according to Discover Green Bay. STR demand is shaped primarily by Green Bay Packers football at Lambeau Field, the Resch Expo convention and event complex, and the Titletown district. The market is highly event-driven, with notable revenue spikes tied to NFL game weekends, playoffs, and major one-time events.
The market held approximately 1,224 active listings as of the latest snapshot, with entire-place units dominant at 1,145, private rooms at 78, and shared rooms at 1. Bedroom supply skews toward mid-size properties, with 407 three-bedroom, 317 two-bedroom, 229 four-bedroom, 157 one-bedroom, and 114 five-plus-bedroom listings. Channels show 548 listings exclusively on Airbnb, 76 exclusively on VRBO, and 600 cross-listed on both platforms. For April 2026, the ADR was $185.28 and occupancy reached 47.5%, producing a RevPAR of $87.99. Year-over-year, occupancy rose 15.6 percentage points while ADR increased 1.9%. Average monthly revenue declined 34.5% versus April 2025, reflecting the exceptional April 2025 comparator when Green Bay hosted the NFL Draft, which set state tourism records. The market’s revenue growth score of 100 out of 100 reflects strong longer-term trajectory from 2019 ($2,068 average monthly revenue) through 2025 ($4,595).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 29% | $249 | $2,244 |
| Feb | 40% | $171 | $1,840 |
| Mar | 48% | $176 | $2,181 |
| Apr | 45% | $180 | $2,074 |
| May | 50% | $212 | $2,486 |
| Jun | 57% | $218 | $3,198 |
| Jul | 64% | $230 | $3,891 |
| Aug | 54% | $241 | $3,611 |
| Sep | 47% | $294 | $3,274 |
| Oct | 37% | $287 | $2,983 |
| Nov | 37% | $302 | $3,046 |
| Dec | 36% | $304 | $2,985 |
Top Short-Term Rental Operators in Green Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | airstr | 37 | 750 | ★ 4.64 |
| 2 | Evolve | 29 | 825 | ★ 4.62 |
| 3 | Elevate Property Management | 29 | 742 | ★ 4.88 |
| 4 | Doorway Travel | 21 | 721 | ★ 4.80 |
| 5 | MB Rentals | 13 | 1,243 | ★ 4.79 |
What Kind of STR Should I Buy in Green Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 157 |
| 2 bed | 317 |
| 3 bed | 407 |
| 4 bed | 229 |
| 5 bed | 114 |
ADR by Property Tier
| Entire Home | $258 |
| Luxury | $685 |
| Professionally Managed | $282 |
Revenue by Dwelling Type
| Apartment | $2,282 |
| Entire Place | $3,917 |
| House | $4,147 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.8% |
| vrbo | 6.2% |
| both | 49% |
Investment Analysis
Green Bay presents a compelling entry-cost case. The Zillow typical home value is $282,595, with a median sale price of $249,150, making it one of the lower entry-cost markets in this report. A property generating the April 2026 market-average revenue of $2,373 per month would yield annualized gross revenue of approximately $28,476, representing a gross yield of roughly 10.1% against the typical home value of $282,595 before expenses and vacancies. The 2025 full-year average monthly revenue of $4,595 would push the annualized figure to approximately $55,140, though that year benefited from the NFL Draft premium and is not representative of typical performance. The 2024 average of $3,236 per month ($38,832 annualized) may be a more useful baseline, implying a gross yield closer to 13.7% against current home values.
Property type spreads are modest: house-type properties averaged $2,531 per month in April 2026, entire-place listings averaged $2,433, and apartment-style units averaged $1,629. The luxury tier commanded an ADR of $468.23, roughly 2.5 times the all-listing average of $185.28. The investability score of 95.5 out of 100 reflects the combination of low entry costs, event-driven demand spikes, and a growing long-term revenue trend. For-sale inventory stands at 224 homes with a median list price of $304,900. The sale-to-list ratio of 0.817 indicates homes are selling at a notable discount to list price, which may create negotiating room for investors.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Green Bay STR guests book an average of 42.5 days in advance, a planning window of about six weeks. This is consistent with sports-event travelers who plan around the NFL schedule release in the spring and book for specific game weekends well in advance. Operators who identify high-demand game weekends and playoff scenarios early can set premium rates 45 to 60 days out and capture bookings from the advance-planning sports-fan segment.
Average length of stay is 5.40 nights, the longest in this five-market batch. This is somewhat counterintuitive for a sports-event market where most visitors stay for a single game weekend. The longer stay average likely reflects a mix of NFL-event stays plus extended leisure travelers and convention attendees staying for longer runs. This stay length keeps turnover low and cleaning costs per booking manageable. Minimum-stay requirements of 2 to 3 nights for Packers game weekends can increase average revenue per booking while reducing same-weekend fragmentation.
Short-Term Rental Regulations
Green Bay requires a multi-step permitting process for short-term rentals of fewer than 28 consecutive days. The primary city-level permit is the Short-Term Rental Permit (STRP) under Municipal Code Section 44-1580(j), issued by the Community and Economic Development Department. The initial application fee is $500, with annual renewal at $250 if filed April 1 through June 30, or $500 if filed late. The permit year runs July 1 through June 30, and permits are non-transferable, one per property.
Before the city permit is issued, operators must also obtain a Wisconsin State Tourist Rooming House license, a state Sales and Use Tax permit through the City Treasurer, and pass a Brown County Health Department inspection (approximately $492 initial, $350 renewal). The combined lodging tax is 10% of the room rate, plus Wisconsin sales tax. There is no annual night cap. Owner-occupied home-sharing where the owner is present during the stay is exempt from the STRP requirement, though the Health Department inspection still applies.
On March 3, 2026, the Green Bay Common Council unanimously approved amendments adding requirements for posted house rules (covering parking, noise, and local contact information), a public online map of permitted STRs, applicant disclosure of primary-residence status and marketed guest counts, and a structured enforcement process including a correction meeting before permit suspension or revocation, a 12-month wait to reapply after revocation, and noncompliance fees. Enforcement severity is rated moderate.
Market Comparison
The national STR median occupancy is approximately 55%. Green Bay’s April 2026 rate of 47.5% is below that benchmark, though April is a relatively quiet month between the winter NFL playoffs and summer leisure season. The all-listing ADR of $185.28 is below the national median of approximately $220, though NFL-season months see ADRs of $230 to $304, pushing above national norms. RevPAR of $87.99 reflects the April occupancy softness.
Among local operators, airstr leads with 37 listings and 750 reviews at a 4.64 average rating. Evolve and Elevate Property Management are tied at 29 listings each, with ratings of 4.62 and 4.88 respectively. The top five managers collectively operate 129 listings, approximately 10.5% of the 1,224-listing market. The market’s overall score of 67.6 out of 100 reflects exceptional investability (95.5) and revenue growth (100.0), partially offset by lower rental demand (45.9) and a moderate seasonality score (49.2). The typical home value of $282,595 makes Green Bay one of the more accessible STR entry markets among major NFL cities.
Frequently Asked Questions About Green Bay, Wisconsin
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