Skip to content
StaySTRA - logo
  • Analyzer
  • Locations
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. Wisconsin
  4. Friendship

Friendship, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Friendship, Wisconsin Short-Term Rental Market Overview

Population: 678
Annual Visitors: 30,000
Total STRs: 103
ADR: $288.06

Visitor Profile

Friendship, Wisconsin, attracts a steady stream of visitors each year, primarily drawn by its scenic lakes and outdoor recreational opportunities. While exact annual visitor numbers are not widely published, the area appeals primarily to families, couples, and outdoor enthusiasts seeking peaceful getaways and water-based activities. Key demographic highlights indicate visitors come mainly from neighboring states, particularly Illinois and Minnesota, with many drawn by fishing, boating, hiking, and enjoying the natural beauty of Friendship Lake, Castle Rock Lake, and nearby state parks. The economic impact of tourism in Friendship is notable, as visitor spending supports local businesses, resorts, restaurants, and services, making tourism a vital part of the community’s economic landscape.

Comprehensive visitor analysis reveals that Friendship experiences a steady influx of tourists, particularly during peak seasons in summer and early fall when outdoor activities are at their height. The average length of stay is typically around two to three nights, with many visitors staying at lakeside cabins, resorts, or campgrounds. According to Travel Wisconsin, outdoor activities such as fishing in the area’s lakes, boating, hiking in nearby parks, and enjoying the peaceful rural atmosphere are among the top draws for visitors. The visitor demographics show a balanced mix including families with children, retirees, and couples seeking weekend getaways. Many visitors are repeat guests who return annually for fishing seasons or summer vacations. The area benefits from its central Wisconsin location, making it accessible for weekend trips from major metropolitan areas. Upcoming events like the Duck Derby in May 2026 and the Adams-Friendship Independence Day Parade in July 2026 help draw additional visitors during these periods. Understanding these visitor patterns is crucial for short-term rental operators aiming to cater to the needs of this market, particularly those seeking waterfront properties and outdoor recreation opportunities.

Friendship, Wisconsin, attracts a steady stream of visitors each year, primarily drawn by its scenic lakes and outdoor recreational opportunities. While exact annual visitor numbers are not widely published, the area appeals primarily to families, couples, and outdoor enthusiasts seeking peaceful getaways and water-based activities. Key demographic highlights indicate visitors come mainly from neighboring states, particularly Illinois and Minnesota, with many drawn by fishing, boating, hiking, and enjoying the natural beauty of Friendship Lake, Castle Rock Lake, and nearby state parks. The economic impact of tourism in Friendship is notable, as visitor spending supports local businesses, resorts, restaurants, and services, making tourism a vital part of the community’s economic landscape.

Comprehensive visitor analysis reveals that Friendship experiences a steady influx of tourists, particularly during peak seasons in summer and early fall when outdoor activities are at their height. The average length of stay is typically around two to three nights, with many visitors staying at lakeside cabins, resorts, or campgrounds. According to Travel Wisconsin, outdoor activities such as fishing in the area’s lakes, boating, hiking in nearby parks, and enjoying the peaceful rural atmosphere are among the top draws for visitors. The visitor demographics show a balanced mix including families with children, retirees, and couples seeking weekend getaways. Many visitors are repeat guests who return annually for fishing seasons or summer vacations. The area benefits from its central Wisconsin location, making it accessible for weekend trips from major metropolitan areas. Upcoming events like the Duck Derby in May 2026 and the Adams-Friendship Independence Day Parade in July 2026 help draw additional visitors during these periods. Understanding these visitor patterns is crucial for short-term rental operators aiming to cater to the needs of this market, particularly those seeking waterfront properties and outdoor recreation opportunities.

Top Attractions

Nestled in the heart of Adams County, Friendship, Wisconsin, offers a charming escape for visitors seeking a blend of outdoor adventure and small-town hospitality. Known for its picturesque lakes and natural landscapes, this welcoming community provides several attractions that cater to a variety of interests. Signature attractions like Friendship Lake and nearby Castle Rock Lake promise memorable water recreation experiences year-round, while Roche-a-Cri State Park offers stunning natural scenery and outdoor activities. The area’s proximity to these beautiful waterways makes it perfect for fishing, boating, kayaking, and enjoying Wisconsin’s natural beauty. Whether you’re exploring scenic trails or relaxing by the water, Friendship has something for everyone seeking a peaceful retreat.

One of the top attractions in Friendship is Friendship Lake, a tranquil spot perfect for fishing, boating, kayaking, and picnicking. The lake area features a public sand beach and boat launch, with several resorts and cabins lining the waterfront providing convenient access to water activities. Families and nature enthusiasts will appreciate Friendship Beach, which offers swimming and sunbathing opportunities during warmer months. For those looking for more extensive outdoor recreation, nearby Castle Rock Lake provides additional water sports and fishing opportunities across its expansive waters. Roche-a-Cri State Park, located near Friendship, features unique rock formations and hiking trails that lead to panoramic views of the surrounding countryside. The area also includes natural attractions like Rabbit Rock Wayside Park and Ship Rock Wayside for those interested in geological features. To explore more about Friendship’s offerings, check out Travel Wisconsin’s Friendship page. The community hosts events throughout the year, including the Duck Derby in May and the Adams-Friendship Independence Day Parade in July. With its diverse range of outdoor attractions and welcoming atmosphere, Friendship is a delightful destination for visitors seeking natural beauty and recreational opportunities.

Nestled in the heart of Adams County, Friendship, Wisconsin, offers a charming escape for visitors seeking a blend of outdoor adventure and small-town hospitality. Known for its picturesque lakes and natural landscapes, this welcoming community provides several attractions that cater to a variety of interests. Signature attractions like Friendship Lake and nearby Castle Rock Lake promise memorable water recreation experiences year-round, while Roche-a-Cri State Park offers stunning natural scenery and outdoor activities. The area’s proximity to these beautiful waterways makes it perfect for fishing, boating, kayaking, and enjoying Wisconsin’s natural beauty. Whether you’re exploring scenic trails or relaxing by the water, Friendship has something for everyone seeking a peaceful retreat.

One of the top attractions in Friendship is Friendship Lake, a tranquil spot perfect for fishing, boating, kayaking, and picnicking. The lake area features a public sand beach and boat launch, with several resorts and cabins lining the waterfront providing convenient access to water activities. Families and nature enthusiasts will appreciate Friendship Beach, which offers swimming and sunbathing opportunities during warmer months. For those looking for more extensive outdoor recreation, nearby Castle Rock Lake provides additional water sports and fishing opportunities across its expansive waters. Roche-a-Cri State Park, located near Friendship, features unique rock formations and hiking trails that lead to panoramic views of the surrounding countryside. The area also includes natural attractions like Rabbit Rock Wayside Park and Ship Rock Wayside for those interested in geological features. To explore more about Friendship’s offerings, check out Travel Wisconsin’s Friendship page. The community hosts events throughout the year, including the Duck Derby in May and the Adams-Friendship Independence Day Parade in July. With its diverse range of outdoor attractions and welcoming atmosphere, Friendship is a delightful destination for visitors seeking natural beauty and recreational opportunities.

Regulations

Friendship, Wisconsin, operates under Wisconsin’s state framework for short-term rentals, which prohibits local governments from banning rentals of seven or more consecutive days but allows municipalities to regulate shorter stays. Property owners looking to rent their homes on a short-term basis must navigate both state and local requirements. While local governments can require property owners to obtain permits, these permits should be administrative in nature and contain objective and reasonable standards. Wisconsin law requires owners of short-term rentals to collect state sales and use tax at 5% and any local room tax owed. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Friendship include understanding Wisconsin’s statewide tax obligations and any local permit requirements. Owners must collect and remit state sales tax at 5% to the Wisconsin Department of Revenue if annual sales equal or exceed $1,000, and forward any local room tax to the local government where the short-term rental is located. The state’s framework creates a location-specific approach to compliance, as local control has created a diverse regulatory landscape where vacation rental rules vary between jurisdictions. Property owners should verify zoning compliance and check with the Town of Friendship for any local ordinances regarding short-term rentals. Safety requirements typically include working smoke detectors, carbon monoxide alarms, and fire safety measures to ensure guest safety. For more detailed information, visit the Wisconsin Lodging Association’s short-term rental resources and the Wisconsin Vacation Rental Tax Guide.

Friendship, Wisconsin, operates under Wisconsin’s state framework for short-term rentals, which prohibits local governments from banning rentals of seven or more consecutive days but allows municipalities to regulate shorter stays. Property owners looking to rent their homes on a short-term basis must navigate both state and local requirements. While local governments can require property owners to obtain permits, these permits should be administrative in nature and contain objective and reasonable standards. Wisconsin law requires owners of short-term rentals to collect state sales and use tax at 5% and any local room tax owed. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Friendship include understanding Wisconsin’s statewide tax obligations and any local permit requirements. Owners must collect and remit state sales tax at 5% to the Wisconsin Department of Revenue if annual sales equal or exceed $1,000, and forward any local room tax to the local government where the short-term rental is located. The state’s framework creates a location-specific approach to compliance, as local control has created a diverse regulatory landscape where vacation rental rules vary between jurisdictions. Property owners should verify zoning compliance and check with the Town of Friendship for any local ordinances regarding short-term rentals. Safety requirements typically include working smoke detectors, carbon monoxide alarms, and fire safety measures to ensure guest safety. For more detailed information, visit the Wisconsin Lodging Association’s short-term rental resources and the Wisconsin Vacation Rental Tax Guide.

Frequently Asked Questions

What are the short-term rental regulations in Friendship, Wisconsin?
Friendship, Wisconsin, operates under Wisconsin's state framework for short-term rentals, which prohibits local governments from banning rentals of seven or more consecutive days but allows municipalities to regulate shorter stays. Property owners looking to rent their homes on a short-term basis must navigate both state and local requirements. While local governments can require property owners to obtain permits, these permits should be administrative in nature and contain objective and reasonable standards. Wisconsin law requires owners of short-term rentals to collect state sales and use tax at 5% and any local room tax owed. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.Key requirements for short-term rentals in Friendship include understanding Wisconsin's statewide tax obligations and any local permit requirements. Owners must collect and remit state sales tax at 5% to the Wisconsin Department of Revenue if annual sales equal or exceed $1,000, and forward any local room tax to the local government where the short-term rental is located. The state's framework creates a location-specific approach to compliance, as local control has created a diverse regulatory landscape where vacation rental rules vary between jurisdictions. Property owners should verify zoning compliance and check with the Town of Friendship for any local ordinances regarding short-term rentals. Safety requirements typically include working smoke detectors, carbon monoxide alarms, and fire safety measures to ensure guest safety. For more detailed information, visit the Wisconsin Lodging Association's short-term rental resources and the Wisconsin Vacation Rental Tax Guide.
Do I need a permit to operate a short-term rental in Friendship, Wisconsin?
Short-term rental regulations vary by location. In Friendship, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Friendship, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Friendship, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Friendship

Friendship attracts visitors with its outdoor recreation and natural beauty and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Friendship, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$291.00
LTM Occupancy Rate45.2%
LTM Avg. Revenue$3,278
Monthly Short-Term Rental Market Performance Data for Friendship
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$303.3084%$6,542
Aug 24$305.8868.1%$5,290
Sep 24$299.0033.3%$2,208
Oct 24$273.2541.9%$3,222
Nov 24$279.0033.3%$2,083
Dec 24$302.7732.8%$2,551
Jan 25$305.1325.9%$2,066
Feb 25$274.2025%$1,844
Mar 25$246.5035.5%$2,299
Apr 25$272.2630%$2,366
May 25$271.3835.5%$2,935
Jun 25$288.0656.7%$4,403

Short-Term Rental Market Performance Analysis for Friendship

The short-term rental market in Friendship demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Friendship, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Friendship
QuarterTypical Home Value (USD)
Q2 17$100,605
Q3 17$93,205
Q4 17$98,524
Q1 18$101,703
Q2 18$104,402
Q3 18$105,961
Q4 18$105,581
Q1 19$107,978
Q2 19$108,810
Q3 19$109,417
Q4 19$111,446
Q1 20$111,961
Q2 20$112,825
Q3 20$118,016
Q4 20$125,930
Q1 21$131,792
Q2 21$142,607
Q3 21$148,775
Q4 21$149,816
Q1 22$159,263
Q2 22$167,521
Q3 22$168,531
Q4 22$165,677
Q1 23$167,080
Q2 23$171,854
Q3 23$174,761
Q4 23$177,096
Q1 24$179,514
Q2 24$188,406
Q3 24$190,192
Q4 24$192,598
Q1 25$195,937
Q2 25$199,888
Q3 25$201,864
Q4 25$210,440
Q1 26$216,484

Market Overview

  • Typical Home Value:$215,915
  • Median List Price:$257,166

Current Inventory

  • Homes For Sale:31

Detailed Market Analysis

The average home value in Friendship, WI is $215,915, up 10.5% over the past year. Learn more about the Friendship housing market and real estate trends.

Real Estate Market Analysis for Friendship, Wisconsin

The residential real estate market in Friendship, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Friendship, Wisconsin benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Friendship, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Friendship
QuarterNumber of Listings
Q3 165
Q4 166
Q1 175
Q2 1727
Q3 1730
Q4 1730
Q1 1828
Q2 1832
Q3 1835
Q4 1826
Q1 1925
Q2 1929
Q3 1930
Q4 1928
Q1 2028
Q2 2030
Q3 2028
Q4 2025
Q1 2127
Q2 2131
Q3 2145
Q4 2143
Q1 2248
Q2 2256
Q3 2266
Q4 2274
Q1 2371
Q2 2388
Q3 2389
Q4 2393
Q1 2485
Q2 2493
Q3 2499
Q4 2491
Q1 2589
Q2 25103

Booking Activity

  • 1-3 Months:67.3% Booked
  • 4-6 Months:54% Booked
  • 7-9 Months:31.4% Booked
  • 10-12 Months:3.2% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Friendship

Friendship vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Friendship, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Friendship
Bedroom ConfigurationNumber of Properties
1 Bed11
2 Beds21
3 Beds33
4 Beds17
5+ Beds15

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Friendship

    The vacation rental market in Friendship features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

    Analyze Friendship Rentals

    Use our free calculator to estimate Airbnb revenue for any property in Friendship.

    Free Friendship STR Calculator →

    Analyze Any Property

    Get instant revenue projections for any property in Friendship.

    Try the Analyzer

    Table of Contents

    Loading...

    Quick Facts: Friendship

    Active STRs
    103
    Avg Daily Rate
    $288
    Occupancy Rate
    57%
    Population
    678
    Annual Visitors
    30,000

    Related Articles

    • Our Homes, Their Neighborhoods: A Shared Space
      Our Homes, Their Neighborhoods: A Shared Space April 14, 2025

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan
    • Sister Bay

    Top STR Markets

    • Austin, TX
    • Nashville, TN
    • Miami, FL
    • Scottsdale, AZ
    • San Diego, CA
    • Denver, CO
    • Charleston, SC
    • Savannah, GA
    • New Orleans, LA
    • Joshua Tree, CA
    • Gatlinburg, TN
    • Gulf Shores, AL
    • Destin, FL
    • Sedona, AZ
    • Park City, UT
    • South Lake Tahoe, CA
    • Kissimmee, FL
    • Pigeon Forge, TN
    • Panama City Beach, FL
    • Broken Bow, OK
    • Blue Ridge, GA
    • Mammoth Lakes, CA
    • Big Bear, CA
    • Key West, FL
    • Asheville, NC
    • San Antonio, TX
    • Phoenix, AZ
    • Las Vegas, NV
    • Orlando, FL
    • Myrtle Beach, SC
    • Branson, MO
    View All Locations →

    You ran the numbers. Now finance it.

    Get DSCR Financing Built for STR Investors

    Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

    Check DSCR Eligibility →

    Sponsored by Beeline. StaySTRA may earn a referral fee.

    StaySTRA - logo

    The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

    Product

    • Analyzer
    • Pricing
    • Locations

    Resources

    • Blog
    • STR Tools
    • STR Laws
    • Top Markets

    Company

    • Sell Your BNB
    • Privacy Policy
    • Terms of Service

    Subscribe to newsletter

    Sign up to get STR insights and market data delivered to your inbox.

    ©2026 StaySTRA.com. All rights reserved.

    Take a look at our sister companies

    Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties
    ×
    Get Started Now

    Create your account to start analyzing properties

    or
    Forgot password?

    Don't have an account? Sign up Already have an account? Sign in

    Welcome back to StaySTRA

    Analyze properties, track investments, and grow your short-term rental portfolio

    Instant property analysis
    Advanced STR metrics
    Save & compare properties
    Choose Your Plan
    Stay Ahead of the Market

    Join 2,500+ STR investors getting weekly insights

    Weekly STR market insights
    New feature announcements
    Investment tips & strategies
    Exclusive subscriber offers
    Send Us a Message

    We typically respond within 24 hours

    Please sign in or create an account to send your message

    Choose Your Plan

    Select a plan to get started with StaySTRA

    Free
    $0 forever

    1 property analysis per month • Basic STR metrics • Email support

    Pro Monthly
    $7 per month

    Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

    Best Value
    Pro Annual
    $59 per year Save $25

    Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support