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  4. East Troy

East Troy, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

East Troy, Wisconsin Short-Term Rental Market Overview

Population: 5,011
Annual Visitors: 65,000
Total STRs: 28
ADR: $313.70

Visitor Profile

East Troy, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its charming small-town atmosphere and rich cultural offerings. The primary demographic of these visitors includes families and couples, with a significant portion aged between 25 and 54. Many come for recreational activities, local events, and the area’s natural beauty, contributing to an estimated economic impact of over $5 million annually. The town’s tourism is bolstered by events like the East Troy Bluegrass Festival, which showcases local talent and draws crowds from surrounding areas. Wisconsin’s tourism industry achieved record-breaking results in 2024, generating $25.8 billion in economic impact statewide with 114.4 million visits (https://www.wpr.org/news/wisconsin-tourism-record-breaking-economic-impact-visits), creating a favorable climate for local destinations like East Troy.

In-depth visitor analysis reveals that East Troy’s tourism market is characterized by a diverse range of activities. The average length of stay for visitors is approximately two to three days, with peak seasons occurring during the summer months, particularly July and August, when outdoor festivals and events are in full swing. According to the East Troy Area Chamber of Commerce & Tourism (https://easttroy.org/tourism), visitors primarily engage in outdoor recreation, dining, and cultural experiences. Families often visit local parks and attractions, while couples tend to explore the area’s wineries and scenic trails. The visitor profile indicates a strong interest in local events, with many planning their trips around festivals. This data is crucial for STR operators, as understanding visitor behavior can enhance marketing strategies and improve service offerings. For more demographic insights, Census Reporter provides a comprehensive profile of East Troy (https://censusreporter.org/profiles/16000US5522100-east-troy-wi/).

East Troy, Wisconsin, attracts approximately 100,000 annual visitors, drawn by its charming small-town atmosphere and rich cultural offerings. The primary demographic of these visitors includes families and couples, with a significant portion aged between 25 and 54. Many come for recreational activities, local events, and the area’s natural beauty, contributing to an estimated economic impact of over $5 million annually. The town’s tourism is bolstered by events like the East Troy Bluegrass Festival, which showcases local talent and draws crowds from surrounding areas. Wisconsin’s tourism industry achieved record-breaking results in 2024, generating $25.8 billion in economic impact statewide with 114.4 million visits (https://www.wpr.org/news/wisconsin-tourism-record-breaking-economic-impact-visits), creating a favorable climate for local destinations like East Troy.

In-depth visitor analysis reveals that East Troy’s tourism market is characterized by a diverse range of activities. The average length of stay for visitors is approximately two to three days, with peak seasons occurring during the summer months, particularly July and August, when outdoor festivals and events are in full swing. According to the East Troy Area Chamber of Commerce & Tourism (https://easttroy.org/tourism), visitors primarily engage in outdoor recreation, dining, and cultural experiences. Families often visit local parks and attractions, while couples tend to explore the area’s wineries and scenic trails. The visitor profile indicates a strong interest in local events, with many planning their trips around festivals. This data is crucial for STR operators, as understanding visitor behavior can enhance marketing strategies and improve service offerings. For more demographic insights, Census Reporter provides a comprehensive profile of East Troy (https://censusreporter.org/profiles/16000US5522100-east-troy-wi/).

Top Attractions

East Troy, Wisconsin, is a charming destination that offers a delightful mix of outdoor activities, cultural experiences, and family-friendly attractions. Nestled in the scenic landscape of Walworth County, East Troy is home to the renowned East Troy Electric Railroad, which provides a unique glimpse into the area’s rich history. Visitors can also explore the stunning beauty of the Kettle Moraine State Forest, perfect for hiking and nature walks. With a variety of attractions to choose from, East Troy promises an engaging experience for everyone, whether you’re a history buff, nature lover, or looking for fun activities with the family.

One of the top attractions in East Troy is the East Troy Electric Railroad Museum. This historic railway offers visitors a chance to ride on vintage trains and learn about the history of electric railroads in Wisconsin. The museum features a collection of restored railcars and provides an immersive experience for all ages. For more information, visit their official site at https://easttroy.org/tourism. Another must-see is the Kettle Moraine State Forest, where outdoor enthusiasts can enjoy hiking, biking, and picnicking amidst beautiful landscapes. The forest is a year-round destination, offering activities like cross-country skiing in winter. Check out https://www.travelwisconsin.com/southeast/walworth-county/east-troy for details on trails and amenities. Families will love the East Troy Village Square, which features a playground and picnic areas, making it an ideal spot for a day out. The square often hosts community gatherings, adding to its charm. For more attractions and activities in the area, visit https://www.travelwisconsin.com/southeast/walworth-county/east-troy?preloadlistingtype=things+to+do. With its blend of history, nature, and family fun, East Troy is a hidden gem waiting to be explored.

East Troy, Wisconsin, is a charming destination that offers a delightful mix of outdoor activities, cultural experiences, and family-friendly attractions. Nestled in the scenic landscape of Walworth County, East Troy is home to the renowned East Troy Electric Railroad, which provides a unique glimpse into the area’s rich history. Visitors can also explore the stunning beauty of the Kettle Moraine State Forest, perfect for hiking and nature walks. With a variety of attractions to choose from, East Troy promises an engaging experience for everyone, whether you’re a history buff, nature lover, or looking for fun activities with the family.

One of the top attractions in East Troy is the East Troy Electric Railroad Museum. This historic railway offers visitors a chance to ride on vintage trains and learn about the history of electric railroads in Wisconsin. The museum features a collection of restored railcars and provides an immersive experience for all ages. For more information, visit their official site at https://easttroy.org/tourism. Another must-see is the Kettle Moraine State Forest, where outdoor enthusiasts can enjoy hiking, biking, and picnicking amidst beautiful landscapes. The forest is a year-round destination, offering activities like cross-country skiing in winter. Check out https://www.travelwisconsin.com/southeast/walworth-county/east-troy for details on trails and amenities. Families will love the East Troy Village Square, which features a playground and picnic areas, making it an ideal spot for a day out. The square often hosts community gatherings, adding to its charm. For more attractions and activities in the area, visit https://www.travelwisconsin.com/southeast/walworth-county/east-troy?preloadlistingtype=things+to+do. With its blend of history, nature, and family fun, East Troy is a hidden gem waiting to be explored.

Regulations

East Troy short-term rental regulations are essential for property owners looking to enter the vacation rental market. In East Troy, Wisconsin, property owners must comply with specific licensing requirements, tax obligations, and zoning restrictions to operate legally. A short-term rental license is required, and owners must adhere to local ordinances that govern the use of residential properties for short-term stays. Additionally, a room tax of 5.5% applies to all short-term rentals, which must be collected and remitted to the local government. Understanding these regulations is crucial for avoiding penalties and ensuring a successful rental experience. For a comprehensive overview of the rules and requirements, read on.

Key regulatory information for short-term rentals in East Troy includes obtaining a rental license, which is mandated by local ordinances. Property owners must also collect a room tax of 5.5% on rental income, with timely remittance required to avoid fines. Zoning restrictions may limit where short-term rentals can operate, so it is vital to check local zoning laws before listing a property. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, are also enforced to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, visit the official East Troy ordinances at https://easttroywi.gov/ordinances and review the relevant statutes at the Wisconsin Legislature Chapter 823: https://docs.legis.wisconsin.gov/statutes/statutes/823. For further inquiries, the East Troy government website provides additional resources at https://easttroywi.gov/.

East Troy short-term rental regulations are essential for property owners looking to enter the vacation rental market. In East Troy, Wisconsin, property owners must comply with specific licensing requirements, tax obligations, and zoning restrictions to operate legally. A short-term rental license is required, and owners must adhere to local ordinances that govern the use of residential properties for short-term stays. Additionally, a room tax of 5.5% applies to all short-term rentals, which must be collected and remitted to the local government. Understanding these regulations is crucial for avoiding penalties and ensuring a successful rental experience. For a comprehensive overview of the rules and requirements, read on.

Key regulatory information for short-term rentals in East Troy includes obtaining a rental license, which is mandated by local ordinances. Property owners must also collect a room tax of 5.5% on rental income, with timely remittance required to avoid fines. Zoning restrictions may limit where short-term rentals can operate, so it is vital to check local zoning laws before listing a property. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, are also enforced to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, visit the official East Troy ordinances at https://easttroywi.gov/ordinances and review the relevant statutes at the Wisconsin Legislature Chapter 823: https://docs.legis.wisconsin.gov/statutes/statutes/823. For further inquiries, the East Troy government website provides additional resources at https://easttroywi.gov/.

Frequently Asked Questions

What are the short-term rental regulations in East Troy, Wisconsin?
East Troy short-term rental regulations are essential for property owners looking to enter the vacation rental market. In East Troy, Wisconsin, property owners must comply with specific licensing requirements, tax obligations, and zoning restrictions to operate legally. A short-term rental license is required, and owners must adhere to local ordinances that govern the use of residential properties for short-term stays. Additionally, a room tax of 5.5% applies to all short-term rentals, which must be collected and remitted to the local government. Understanding these regulations is crucial for avoiding penalties and ensuring a successful rental experience. For a comprehensive overview of the rules and requirements, read on.Key regulatory information for short-term rentals in East Troy includes obtaining a rental license, which is mandated by local ordinances. Property owners must also collect a room tax of 5.5% on rental income, with timely remittance required to avoid fines. Zoning restrictions may limit where short-term rentals can operate, so it is vital to check local zoning laws before listing a property. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, are also enforced to ensure guest safety. Violations of these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information, visit the official East Troy ordinances at https://easttroywi.gov/ordinances and review the relevant statutes at the Wisconsin Legislature Chapter 823: https://docs.legis.wisconsin.gov/statutes/statutes/823. For further inquiries, the East Troy government website provides additional resources at https://easttroywi.gov/.
Do I need a permit to operate a short-term rental in East Troy, Wisconsin?
Short-term rental regulations vary by location. In East Troy, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in East Troy, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In East Troy, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for East Troy

East Troy attracts visitors with its cultural attractions and historic sites and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

East Troy, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$358.00
LTM Occupancy Rate38.3%
LTM Avg. Revenue$2,752
Monthly Short-Term Rental Market Performance Data for East Troy
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$456.5368.4%$8,189
Aug 24$435.1063.3%$5,733
Sep 24$383.8853.3%$3,587
Oct 24$309.1346.6%$3,744
Nov 24$314.3540%$3,621
Dec 24$304.7830%$2,178
Jan 25$343.0019.4%$971
Feb 25$264.0021.4%$1,110
Mar 25$262.3124.2%$2,160
Apr 25$375.8626.7%$1,173
May 25$313.7326.2%$1,630
Jun 25$313.7031%$3,049

Short-Term Rental Market Performance Analysis for East Troy

The short-term rental market in East Troy demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

East Troy, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in East Troy
QuarterTypical Home Value (USD)
Q2 17$279,086
Q3 17$272,541
Q4 17$275,943
Q1 18$280,075
Q2 18$287,197
Q3 18$293,162
Q4 18$294,499
Q1 19$300,507
Q2 19$304,226
Q3 19$306,412
Q4 19$309,508
Q1 20$313,721
Q2 20$316,931
Q3 20$323,242
Q4 20$339,623
Q1 21$351,958
Q2 21$365,716
Q3 21$373,676
Q4 21$374,393
Q1 22$383,650
Q2 22$400,025
Q3 22$401,143
Q4 22$402,450
Q1 23$412,218
Q2 23$421,534
Q3 23$421,954
Q4 23$425,031
Q1 24$431,281
Q2 24$442,851
Q3 24$450,156
Q4 24$456,436
Q1 25$464,354
Q2 25$465,851
Q3 25$465,608
Q4 25$472,994

Market Overview

  • Typical Home Value:$460,392

Current Inventory

  • Homes For Sale:10

Detailed Market Analysis

The average home value in East Troy, WI is $460,393, up 3.2% over the past year. Learn more about the East Troy housing market and real estate trends.

Real Estate Market Analysis for East Troy, Wisconsin

The residential real estate market in East Troy, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in East Troy, Wisconsin benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

East Troy, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for East Troy
QuarterNumber of Listings
Q3 165
Q4 166
Q1 176
Q2 1710
Q3 1710
Q4 177
Q1 184
Q2 186
Q3 185
Q4 183
Q1 193
Q2 197
Q3 197
Q4 198
Q1 209
Q2 207
Q3 207
Q4 208
Q1 219
Q2 219
Q3 2110
Q4 218
Q1 226
Q2 227
Q3 2214
Q4 2211
Q1 2315
Q2 2316
Q3 2317
Q4 2314
Q1 2417
Q2 2415
Q3 2418
Q4 2418
Q1 2516
Q2 2528

Booking Activity

  • 1-3 Months:55.9% Booked
  • 4-6 Months:90.9% Booked
  • 7-9 Months:16.7% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in East Troy

East Troy vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

East Troy, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in East Troy
Bedroom ConfigurationNumber of Properties
Studio2
1 Bed7
2 Beds3
3 Beds9
4 Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in East Troy

    The vacation rental market in East Troy features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: East Troy

    Active STRs
    28
    Avg Daily Rate
    $314
    Occupancy Rate
    31%
    Population
    5,011
    Annual Visitors
    65,000

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    Markets in Wisconsin (50)

    • Arkdale
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    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
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    • Cumberland
    • Eagle River
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
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    • Nekoosa
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    • Sheboygan
    • Sister Bay

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