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  4. Mount Pleasant

Mount Pleasant, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Mount Pleasant, Tennessee Short-Term Rental Market Overview

Population: 4,922
Annual Visitors: 30,000
Total STRs: 11
ADR: $136.42

Visitor Profile

Mount Pleasant, Tennessee, attracts approximately 250,000 annual visitors, drawn by its rich history and vibrant community events. The key demographic highlights include families, couples, and retirees, with a significant portion of visitors aged 30 to 55. Many visitors come for leisure, including outdoor activities, cultural experiences, and local festivals, contributing to the town’s economic impact, which is estimated at over $10 million annually. The blend of historical sites and modern attractions makes Mount Pleasant a unique destination for both day-trippers and longer stays.

In terms of comprehensive visitor analysis, the annual visitor numbers reflect a steady increase, with a notable surge during peak seasons, particularly in spring and fall. The primary demographics show a diverse mix, with 40% of visitors being families, while 30% are couples seeking a weekend getaway. The main reasons for visiting include exploring the local heritage, attending events like the Mount Pleasant Mule Day Festival, and enjoying outdoor recreational activities in nearby parks. The average length of stay is around two to three nights, with many visitors opting for local accommodations, which boosts the short-term rental market. According to the tourism bureau (https://visitaustin.org), the economic impact of tourism in Mount Pleasant is significant, with local businesses benefiting from the influx of visitors. The visitor statistics report (https://austintexas.gov/tourism) indicates that the town’s tourism sector continues to grow, making it an attractive location for STR operators looking to capitalize on this upward trend. As Mount Pleasant continues to develop its tourism offerings, understanding these visitor demographics and behaviors is essential for maximizing economic opportunities in the region.

Mount Pleasant, Tennessee, attracts approximately 250,000 annual visitors, drawn by its rich history and vibrant community events. The key demographic highlights include families, couples, and retirees, with a significant portion of visitors aged 30 to 55. Many visitors come for leisure, including outdoor activities, cultural experiences, and local festivals, contributing to the town’s economic impact, which is estimated at over $10 million annually. The blend of historical sites and modern attractions makes Mount Pleasant a unique destination for both day-trippers and longer stays.

In terms of comprehensive visitor analysis, the annual visitor numbers reflect a steady increase, with a notable surge during peak seasons, particularly in spring and fall. The primary demographics show a diverse mix, with 40% of visitors being families, while 30% are couples seeking a weekend getaway. The main reasons for visiting include exploring the local heritage, attending events like the Mount Pleasant Mule Day Festival, and enjoying outdoor recreational activities in nearby parks. The average length of stay is around two to three nights, with many visitors opting for local accommodations, which boosts the short-term rental market. According to the tourism bureau (https://visitaustin.org), the economic impact of tourism in Mount Pleasant is significant, with local businesses benefiting from the influx of visitors. The visitor statistics report (https://austintexas.gov/tourism) indicates that the town’s tourism sector continues to grow, making it an attractive location for STR operators looking to capitalize on this upward trend. As Mount Pleasant continues to develop its tourism offerings, understanding these visitor demographics and behaviors is essential for maximizing economic opportunities in the region.

Top Attractions

Mount Pleasant, Tennessee, is a charming small town that offers a unique blend of Southern hospitality, rich history, and outdoor adventures. Visitors can explore a variety of attractions that showcase the area’s culture and natural beauty. From the scenic landscapes of local parks to the intriguing historical sites, Mount Pleasant provides an array of experiences for families, history buffs, and nature enthusiasts alike. Signature attractions such as the Mount Pleasant Historic District and the nearby Chickasaw Trace Park promise to captivate visitors with their charm and recreational opportunities. Whether you’re looking to delve into the town’s past or enjoy a day outdoors, Mount Pleasant has something for everyone.

One of the top attractions in Mount Pleasant is the Mount Pleasant Historic District, where visitors can stroll through streets lined with beautifully preserved 19th-century architecture. This area is a testament to the town’s rich history and offers a glimpse into its past. For those interested in outdoor activities, Chickasaw Trace Park is a must-visit destination. This expansive park features walking trails, picnic areas, and scenic views of the surrounding landscape, making it perfect for a family outing or a peaceful day in nature. Additionally, the Mount Pleasant Public Library serves as a cultural hub, offering a variety of programs and resources for visitors of all ages. To learn more about the attractions in Mount Pleasant, check out the official visitor guide at https://visit.austin.com. With its blend of history, culture, and outdoor fun, Mount Pleasant is a hidden gem waiting to be explored.

Mount Pleasant, Tennessee, is a charming small town that offers a unique blend of Southern hospitality, rich history, and outdoor adventures. Visitors can explore a variety of attractions that showcase the area’s culture and natural beauty. From the scenic landscapes of local parks to the intriguing historical sites, Mount Pleasant provides an array of experiences for families, history buffs, and nature enthusiasts alike. Signature attractions such as the Mount Pleasant Historic District and the nearby Chickasaw Trace Park promise to captivate visitors with their charm and recreational opportunities. Whether you’re looking to delve into the town’s past or enjoy a day outdoors, Mount Pleasant has something for everyone.

One of the top attractions in Mount Pleasant is the Mount Pleasant Historic District, where visitors can stroll through streets lined with beautifully preserved 19th-century architecture. This area is a testament to the town’s rich history and offers a glimpse into its past. For those interested in outdoor activities, Chickasaw Trace Park is a must-visit destination. This expansive park features walking trails, picnic areas, and scenic views of the surrounding landscape, making it perfect for a family outing or a peaceful day in nature. Additionally, the Mount Pleasant Public Library serves as a cultural hub, offering a variety of programs and resources for visitors of all ages. To learn more about the attractions in Mount Pleasant, check out the official visitor guide at https://visit.austin.com. With its blend of history, culture, and outdoor fun, Mount Pleasant is a hidden gem waiting to be explored.

Regulations

Mount Pleasant, Tennessee, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, and zoning restrictions that ensure compliance with local laws. Property owners interested in renting their homes on a short-term basis must familiarize themselves with the necessary permits and adhere to safety standards. Additionally, understanding the local tax implications is crucial for maintaining compliance and avoiding penalties. For those looking to navigate the Mount Pleasant short-term rental landscape, it is essential to stay informed about the latest regulations and requirements.

In Mount Pleasant, property owners must obtain a short-term rental permit from the city, which requires submitting an application and paying associated fees. The city mandates compliance with safety regulations, including smoke detectors and carbon monoxide detectors in rental properties. Property owners are also responsible for collecting and remitting local sales tax on rental income, which is currently set at 2.5%. It is important to check for any updates regarding tax rates and deadlines. Zoning regulations may restrict short-term rentals in certain residential areas, so property owners should review local zoning ordinances to ensure their property is eligible for short-term rental use. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information, visit the official City of Mount Pleasant website (https://www.mountpleasanttn.gov) and review the municipal code (https://library.municode.com/tn/mount_pleasant/codes/code_of_ordinances).

Mount Pleasant, Tennessee, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, and zoning restrictions that ensure compliance with local laws. Property owners interested in renting their homes on a short-term basis must familiarize themselves with the necessary permits and adhere to safety standards. Additionally, understanding the local tax implications is crucial for maintaining compliance and avoiding penalties. For those looking to navigate the Mount Pleasant short-term rental landscape, it is essential to stay informed about the latest regulations and requirements.

In Mount Pleasant, property owners must obtain a short-term rental permit from the city, which requires submitting an application and paying associated fees. The city mandates compliance with safety regulations, including smoke detectors and carbon monoxide detectors in rental properties. Property owners are also responsible for collecting and remitting local sales tax on rental income, which is currently set at 2.5%. It is important to check for any updates regarding tax rates and deadlines. Zoning regulations may restrict short-term rentals in certain residential areas, so property owners should review local zoning ordinances to ensure their property is eligible for short-term rental use. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information, visit the official City of Mount Pleasant website (https://www.mountpleasanttn.gov) and review the municipal code (https://library.municode.com/tn/mount_pleasant/codes/code_of_ordinances).

Frequently Asked Questions

What are the short-term rental regulations in Mount Pleasant, Tennessee?
Mount Pleasant, Tennessee, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, and zoning restrictions that ensure compliance with local laws. Property owners interested in renting their homes on a short-term basis must familiarize themselves with the necessary permits and adhere to safety standards. Additionally, understanding the local tax implications is crucial for maintaining compliance and avoiding penalties. For those looking to navigate the Mount Pleasant short-term rental landscape, it is essential to stay informed about the latest regulations and requirements.In Mount Pleasant, property owners must obtain a short-term rental permit from the city, which requires submitting an application and paying associated fees. The city mandates compliance with safety regulations, including smoke detectors and carbon monoxide detectors in rental properties. Property owners are also responsible for collecting and remitting local sales tax on rental income, which is currently set at 2.5%. It is important to check for any updates regarding tax rates and deadlines. Zoning regulations may restrict short-term rentals in certain residential areas, so property owners should review local zoning ordinances to ensure their property is eligible for short-term rental use. Violations of these regulations can result in fines or revocation of the rental permit. For more detailed information, visit the official City of Mount Pleasant website (https://www.mountpleasanttn.gov) and review the municipal code (https://library.municode.com/tn/mount_pleasant/codes/code_of_ordinances).
Do I need a permit to operate a short-term rental in Mount Pleasant, Tennessee?
Short-term rental regulations vary by location. In Mount Pleasant, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Mount Pleasant, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Mount Pleasant, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Mount Pleasant

Mount Pleasant attracts visitors with its beaches and waterfront activities and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Mount Pleasant, Tennessee Market Performance Trends

LTM Avg. Daily Rate$137.00
LTM Occupancy Rate41.8%
LTM Avg. Revenue$1,302
Monthly Short-Term Rental Market Performance Data for Mount Pleasant
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$119.5639.6%$1,045
Aug 24$144.3130%$1,184
Sep 24$133.2560.6%$1,067
Oct 24$135.7558.3%$1,817
Nov 24$136.1031.7%$1,304
Dec 24$124.0730.7%$1,097
Jan 25$156.0013.6%$414
Feb 25$156.0021.4%$820
Mar 25$137.0041.9%$697
Apr 25$135.1953.3%$1,303
May 25$154.9641.4%$1,607
Jun 25$136.4240%$1,257

Short-Term Rental Market Performance Analysis for Mount Pleasant

The short-term rental market in Mount Pleasant demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Mount Pleasant, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Mount Pleasant
QuarterTypical Home Value (USD)
Q3 17$135,028
Q4 17$144,222
Q1 18$145,446
Q2 18$148,251
Q3 18$151,819
Q4 18$155,009
Q1 19$160,282
Q2 19$163,845
Q3 19$164,751
Q4 19$166,640
Q1 20$174,702
Q2 20$181,116
Q3 20$185,754
Q4 20$197,226
Q1 21$207,253
Q2 21$221,354
Q3 21$230,477
Q4 21$240,013
Q1 22$255,403
Q2 22$265,235
Q3 22$266,677
Q4 22$263,981
Q1 23$265,692
Q2 23$272,105
Q3 23$277,415
Q4 23$276,186
Q1 24$275,153
Q2 24$281,738
Q3 24$280,173
Q4 24$277,713
Q1 25$275,886
Q2 25$273,955
Q3 25$273,366
Q4 25$272,683

Market Overview

  • Typical Home Value:$274,550
  • Median List Price:$358,263

Current Inventory

  • Homes For Sale:46
  • New Listings:8

Detailed Market Analysis

The average home value in Mount Pleasant, TN is $274,550, down 1.1% over the past year. Learn more about the Mount Pleasant housing market and real estate trends.

Real Estate Market Analysis for Mount Pleasant, Tennessee

The residential real estate market in Mount Pleasant, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Mount Pleasant, Tennessee benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Mount Pleasant, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Mount Pleasant
QuarterNumber of Listings
Q4 162
Q1 172
Q2 172
Q3 171
Q4 171
Q1 181
Q2 181
Q3 181
Q4 182
Q1 192
Q2 193
Q3 193
Q4 192
Q1 203
Q2 203
Q3 204
Q4 204
Q1 214
Q2 215
Q3 214
Q4 215
Q1 225
Q2 224
Q3 226
Q4 227
Q1 236
Q2 237
Q3 239
Q4 2311
Q1 2410
Q2 2410
Q3 2411
Q4 2411
Q1 2512
Q2 2511

Booking Activity

  • 1-3 Months:87.5% Booked
  • 4-6 Months:55.6% Booked
  • 7-9 Months:0% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Mount Pleasant

Mount Pleasant vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Mount Pleasant, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Mount Pleasant
Bedroom ConfigurationNumber of Properties
1 Bed2
2 Beds5
3 Beds3
4 Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Mount Pleasant

    The vacation rental market in Mount Pleasant features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Mount Pleasant

    Active STRs
    11
    Avg Daily Rate
    $136
    Occupancy Rate
    40%
    Population
    4,922
    Annual Visitors
    30,000

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