Counce, Tennessee Short-Term Rental Market
Counce, TN STRs averaged $165/night at 49.6% occupancy in April 2026 on Pickwick Lake.
Quick Answer: Counce, Tennessee is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,325. average daily rate is $218. the top operator is Evolve with 408 listings. market score is 73/100 (grade B).
Market data reflects the Tennessee Area regional market, which includes Counce. Regulations, taxes, and permit details below are specific to Counce.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Counce, Tennessee short-term rental market serves the Pickwick Lake resort corridor in rural Hardin County. In April 2026, active listings averaged $164.53 per night with an overall occupancy rate of 49.6%, generating a RevPAR of $81.57. The market has shown modest but consistent year-over-year improvement: occupancy rose 0.87 percentage points, ADR increased 0.60%, and average monthly revenue grew 2.26% compared to the same month in 2025.
The inventory is overwhelmingly entire-place listings. Of the approximately 12,510 listings tracked across all types, 11,881 are entire-place rentals, 612 are private rooms, and 17 are shared rooms. The bedroom distribution spans a wide range: 4,078 one-bedroom listings, 3,352 two-bedroom, 3,027 three-bedroom, 1,217 four-bedroom, and 807 listings with five or more bedrooms, indicating strong supply in larger cabin and house configurations suited to group travel.
On the channel side, 5,688 listings appear on Airbnb, 1,170 on VRBO, and 5,652 list on both platforms. The market’s overall StaySTRA investability score is 92.79 out of 100, the highest sub-score in the profile, reflecting favorable entry conditions relative to operating performance. The composite market score is 73.12.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $132 | $1,477 |
| Feb | 45% | $130 | $1,462 |
| Mar | 53% | $147 | $2,014 |
| Apr | 49% | $152 | $2,015 |
| May | 52% | $169 | $2,243 |
| Jun | 59% | $203 | $3,156 |
| Jul | 61% | $204 | $3,446 |
| Aug | 51% | $189 | $2,654 |
| Sep | 46% | $171 | $2,178 |
| Oct | 53% | $164 | $2,461 |
| Nov | 47% | $159 | $2,040 |
| Dec | 45% | $157 | $2,042 |
Top Short-Term Rental Operators in Counce
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 408 | 14,027 | ★ 4.73 |
| 2 | Vacasa | 106 | 2,376 | ★ 4.59 |
| 3 | Byers & Harvey | 74 | 2,303 | ★ 4.85 |
| 4 | RedAwning | 64 | 848 | ★ 4.62 |
| 5 | RETREAT VACATIONS | 62 | 3,050 | ★ 4.82 |
What Kind of STR Should I Buy in Counce?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,078 |
| 2 bed | 3,352 |
| 3 bed | 3,027 |
| 4 bed | 1,217 |
| 5 bed | 807 |
ADR by Property Tier
| Entire Home | $222 |
| Luxury | $371 |
| Professionally Managed | $285 |
Revenue by Dwelling Type
| Apartment | $2,057 |
| Entire Place | $3,411 |
| House | $3,732 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.5% |
| vrbo | 9.4% |
| both | 45.2% |
Investment Analysis
Counce presents an accessible entry point for STR investors because housing cost data is not yet available from our Zillow feed for this area, which limits a precise yield calculation. Investors should source current property valuations directly before modeling returns.
What the STR data does indicate: a listing generating the April 2026 average of $2,239 per month would produce approximately $26,868 annualized at that pace. Houses outperform the all-listing average, averaging $2,407.81 per month versus $2,290.54 for entire-place listings more broadly and $1,805.52 for apartments. Professionally managed listings achieve an ADR of $202.75 per night, significantly above the all-listing average of $164.53, and luxury-tier properties command $278.62 per night.
The YoY revenue trend of +2.26% in April 2026 is modest but positive. Annualized occupancy in 2025 averaged 49.36% at $175 ADR for average annual revenue of approximately $2,466 per month. The investability score of 92.79 (highest sub-score) suggests the platform data views this market as structurally favorable for returns relative to regulatory risk and entry cost. No owner-occupancy requirement applies, making non-resident ownership viable.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, the average booking lead time in Counce was 42.16 days, meaning guests typically book about six weeks before arrival. The average length of stay was 3.96 nights, just under four nights.
A 42-day lead window is meaningful for pricing strategy: operators who hold firm on rates for stays within six weeks can capitalize on late demand without heavily discounting. The nearly four-night average stay is consistent with lake cabin travel, where guests combine travel time with a multi-day recreational trip. Minimum-stay policies of three or four nights align well with this pattern and reduce turnover costs. Combined, these metrics suggest a demand profile that rewards mid-range minimum stays and moderate advance-booking pricing over heavily last-minute discounting.
Short-Term Rental Regulations
Counce is an unincorporated community in rural Hardin County, Tennessee, with no municipal government and therefore no city-level STR ordinance. Short-term rentals are permitted. No Hardin County STR permit is required. Tennessee’s Short-Term Rental Unit Act broadly protects STR operators from outright local bans and limits local restrictions to genuine health and safety matters.
Operators must register for and remit Tennessee state sales tax, the state and local business tax, and the county’s 5% local occupancy (hotel/motel) tax on stays in unincorporated areas. For bookings made through Airbnb or VRBO, the platform generally collects and remits the occupancy tax to the state for distribution to the county, but operators using direct-booking channels remain responsible. There is no owner-occupancy requirement, no primary-residence requirement, and no published cap on annual rental nights.
Enforcement in this rural setting is minimal. Investors should confirm current requirements directly with Hardin County government and review any TVA shoreline or state-park-adjacent restrictions for waterfront parcels before purchase, as county rules are not always posted online and can change.
Market Comparison
The Counce all-listing average occupancy of 49.6% in April 2026 sits just below the approximate U.S. STR median of 55%, reflecting the market’s off-peak April data point. The all-listing ADR of $164.53 is well below the national median of roughly $220, consistent with a rural lake market in a lower cost-of-living region.
Among property managers, Evolve leads the Counce market with 408 listings and 14,027 reviews at a 4.725 average rating. Vacasa operates 106 listings with 2,376 reviews at 4.593. Byers & Harvey, a regional operator, holds 74 listings with 2,303 reviews at an above-average 4.854 rating. RedAwning manages 64 listings at 4.617, and RETREAT VACATIONS operates 62 listings with 3,050 reviews at 4.822. Evolve alone accounts for more than 3% of total listings in the dimensional snapshot, making it the dominant national operator in the market, while the presence of strong-rated regional operators like Byers & Harvey and RETREAT VACATIONS indicates an active local management layer.
Frequently Asked Questions About Counce, Tennessee
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Do I need a permit to operate a short-term rental in Counce, TN?
When is peak season for Pickwick Lake vacation rentals?
How does the Counce STR market trend year over year?
What bedroom configuration performs best in Counce?
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