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Williamston, South Carolina

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Williamston, South Carolina Short-Term Rental Market Overview

Population: 4,059
Annual Visitors: 15,000
Total STRs: 9
ADR: $435.50

Visitor Profile

Williamston, South Carolina, attracts approximately 100,000 annual visitors, primarily drawn by its charming small-town atmosphere and local events. The visitor demographic is diverse, with a significant portion (about 60%) originating from South Carolina, while the remaining 40% come from neighboring states such as Georgia and North Carolina. The primary reasons for visiting include attending local festivals, exploring outdoor recreational activities, and experiencing the rich cultural heritage of the area. The economic impact of tourism in Williamston is notable, contributing over $5 million to the local economy, highlighting the importance of this sector for the community.

In-depth visitor analysis reveals that the average length of stay for tourists in Williamston is approximately two to three days, with peak seasons occurring during spring and fall. The Williamston Spring Water Festival, a key event, draws significant crowds, showcasing local arts, crafts, and food. According to the tourism bureau (https://www.williamstonsc.us), the town’s appeal lies in its accessibility and affordability, making it an attractive destination for families and outdoor enthusiasts alike. Visitor statistics indicate that most tourists engage in activities such as hiking, fishing, and attending community events, which enhances their overall experience. The STR data shows that occupancy rates for local accommodations peak during festival weekends, emphasizing the need for STR operators to capitalize on these busy periods. Understanding Williamston tourism statistics and visitor demographics is crucial for local businesses and stakeholders aiming to optimize their offerings and attract more visitors to this quaint South Carolina town.

For more detailed insights, visit the official tourism site (https://www.williamstonsc.us).

Williamston, South Carolina, attracts approximately 100,000 annual visitors, primarily drawn by its charming small-town atmosphere and local events. The visitor demographic is diverse, with a significant portion (about 60%) originating from South Carolina, while the remaining 40% come from neighboring states such as Georgia and North Carolina. The primary reasons for visiting include attending local festivals, exploring outdoor recreational activities, and experiencing the rich cultural heritage of the area. The economic impact of tourism in Williamston is notable, contributing over $5 million to the local economy, highlighting the importance of this sector for the community.

In-depth visitor analysis reveals that the average length of stay for tourists in Williamston is approximately two to three days, with peak seasons occurring during spring and fall. The Williamston Spring Water Festival, a key event, draws significant crowds, showcasing local arts, crafts, and food. According to the tourism bureau (https://www.williamstonsc.us), the town’s appeal lies in its accessibility and affordability, making it an attractive destination for families and outdoor enthusiasts alike. Visitor statistics indicate that most tourists engage in activities such as hiking, fishing, and attending community events, which enhances their overall experience. The STR data shows that occupancy rates for local accommodations peak during festival weekends, emphasizing the need for STR operators to capitalize on these busy periods. Understanding Williamston tourism statistics and visitor demographics is crucial for local businesses and stakeholders aiming to optimize their offerings and attract more visitors to this quaint South Carolina town.

For more detailed insights, visit the official tourism site (https://www.williamstonsc.us).

Top Attractions

Nestled in the heart of South Carolina, Williamston is a charming town that offers a delightful mix of history, culture, and outdoor activities. Known for its warm hospitality and scenic landscapes, Williamston is home to several permanent attractions that cater to a variety of interests. Visitors can explore the rich history at the Williamston Museum, enjoy the natural beauty of the nearby Lake Hartwell, or engage in family-friendly activities at the local parks. Whether you are a history buff, nature lover, or looking for fun things to do with the family, Williamston has something for everyone to enjoy year-round.

One of the top attractions in Williamston is the Williamston Museum, which showcases the town’s history and heritage through engaging exhibits and artifacts. This small but informative museum provides insights into the local culture and is a must-visit for anyone interested in the area’s past. For more information, visit their official website. Another highlight is Lake Hartwell, a stunning reservoir that offers a plethora of outdoor activities, including fishing, boating, and hiking. The lake’s picturesque surroundings make it a perfect spot for picnics and family outings. Additionally, the Williamston Parks and Recreation Department manages several parks that feature playgrounds, walking trails, and sports facilities, providing ample opportunities for recreation and relaxation. Families can enjoy a day at the park, making it one of the best Williamston things to do. For more details on local parks and recreational activities, check the official visitor guide. With its blend of history, nature, and family-friendly attractions, Williamston is a hidden gem worth exploring.

Nestled in the heart of South Carolina, Williamston is a charming town that offers a delightful mix of history, culture, and outdoor activities. Known for its warm hospitality and scenic landscapes, Williamston is home to several permanent attractions that cater to a variety of interests. Visitors can explore the rich history at the Williamston Museum, enjoy the natural beauty of the nearby Lake Hartwell, or engage in family-friendly activities at the local parks. Whether you are a history buff, nature lover, or looking for fun things to do with the family, Williamston has something for everyone to enjoy year-round.

One of the top attractions in Williamston is the Williamston Museum, which showcases the town’s history and heritage through engaging exhibits and artifacts. This small but informative museum provides insights into the local culture and is a must-visit for anyone interested in the area’s past. For more information, visit their official website. Another highlight is Lake Hartwell, a stunning reservoir that offers a plethora of outdoor activities, including fishing, boating, and hiking. The lake’s picturesque surroundings make it a perfect spot for picnics and family outings. Additionally, the Williamston Parks and Recreation Department manages several parks that feature playgrounds, walking trails, and sports facilities, providing ample opportunities for recreation and relaxation. Families can enjoy a day at the park, making it one of the best Williamston things to do. For more details on local parks and recreational activities, check the official visitor guide. With its blend of history, nature, and family-friendly attractions, Williamston is a hidden gem worth exploring.

Regulations

Williamston, South Carolina, has established specific short-term rental regulations to ensure the safety and well-being of its residents and visitors. Property owners looking to enter the short-term rental market must navigate a series of requirements, including obtaining a business license and adhering to local zoning laws. Additionally, short-term rentals are subject to hospitality taxes, which are crucial for funding community services. Understanding these regulations is essential for compliance and to avoid potential penalties. For those interested in maximizing their rental opportunities while adhering to the law, it’s vital to familiarize themselves with the local guidelines. Read on to learn more about the key regulatory points that every property owner should know.

To operate a short-term rental in Williamston, property owners must first secure a business license from the town. This process includes submitting an application and paying the associated fees. Additionally, short-term rentals are required to collect and remit a hospitality tax, currently set at 6%, which must be submitted quarterly. Zoning restrictions also apply, limiting where short-term rentals can operate within the town. Safety requirements, including smoke detectors and carbon monoxide alarms, are mandatory to ensure guest safety. Failure to comply with these regulations can result in fines or revocation of the rental license. For complete details on the regulations, visit the official Town of Williamston website (https://www.williamstonsc.us) and the South Carolina Department of Revenue for tax obligations (https://dor.sc.gov).

Williamston, South Carolina, has established specific short-term rental regulations to ensure the safety and well-being of its residents and visitors. Property owners looking to enter the short-term rental market must navigate a series of requirements, including obtaining a business license and adhering to local zoning laws. Additionally, short-term rentals are subject to hospitality taxes, which are crucial for funding community services. Understanding these regulations is essential for compliance and to avoid potential penalties. For those interested in maximizing their rental opportunities while adhering to the law, it’s vital to familiarize themselves with the local guidelines. Read on to learn more about the key regulatory points that every property owner should know.

To operate a short-term rental in Williamston, property owners must first secure a business license from the town. This process includes submitting an application and paying the associated fees. Additionally, short-term rentals are required to collect and remit a hospitality tax, currently set at 6%, which must be submitted quarterly. Zoning restrictions also apply, limiting where short-term rentals can operate within the town. Safety requirements, including smoke detectors and carbon monoxide alarms, are mandatory to ensure guest safety. Failure to comply with these regulations can result in fines or revocation of the rental license. For complete details on the regulations, visit the official Town of Williamston website (https://www.williamstonsc.us) and the South Carolina Department of Revenue for tax obligations (https://dor.sc.gov).

Frequently Asked Questions

What are the short-term rental regulations in Williamston, South Carolina?
Williamston, South Carolina, has established specific short-term rental regulations to ensure the safety and well-being of its residents and visitors. Property owners looking to enter the short-term rental market must navigate a series of requirements, including obtaining a business license and adhering to local zoning laws. Additionally, short-term rentals are subject to hospitality taxes, which are crucial for funding community services. Understanding these regulations is essential for compliance and to avoid potential penalties. For those interested in maximizing their rental opportunities while adhering to the law, it’s vital to familiarize themselves with the local guidelines. Read on to learn more about the key regulatory points that every property owner should know.To operate a short-term rental in Williamston, property owners must first secure a business license from the town. This process includes submitting an application and paying the associated fees. Additionally, short-term rentals are required to collect and remit a hospitality tax, currently set at 6%, which must be submitted quarterly. Zoning restrictions also apply, limiting where short-term rentals can operate within the town. Safety requirements, including smoke detectors and carbon monoxide alarms, are mandatory to ensure guest safety. Failure to comply with these regulations can result in fines or revocation of the rental license. For complete details on the regulations, visit the official Town of Williamston website (https://www.williamstonsc.us) and the South Carolina Department of Revenue for tax obligations (https://dor.sc.gov).
Do I need a permit to operate a short-term rental in Williamston, South Carolina?
Short-term rental regulations vary by location. In Williamston, South Carolina, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Williamston, South Carolina?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Williamston, South Carolina, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Williamston

Williamston attracts visitors with its beaches and waterfront activities and cultural attractions and historic sites. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Williamston, South Carolina Market Performance Trends

LTM Avg. Daily Rate$301.00
LTM Occupancy Rate39.4%
LTM Avg. Revenue$1,736
Monthly Short-Term Rental Market Performance Data for Williamston
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$244.7115%$861
Aug 24$333.7551.6%$1,294
Sep 24$294.5037.9%$2,107
Oct 24$225.7172.2%$2,081
Nov 24$358.8033.3%$1,963
Dec 24$242.4267.9%$2,909
Jan 25$151.0050%$1,008
Feb 25$182.0014.3%$348
Mar 25$318.52100%$9,874
Apr 25$275.6316.7%$1,229
May 25$332.1728.1%$1,393
Jun 25$435.506.7%$871

Short-Term Rental Market Performance Analysis for Williamston

The short-term rental market in Williamston demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Williamston, South Carolina Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Williamston
QuarterTypical Home Value (USD)
Q2 17$139,189
Q3 17$137,129
Q4 17$138,732
Q1 18$141,075
Q2 18$145,110
Q3 18$150,253
Q4 18$151,839
Q1 19$152,058
Q2 19$152,051
Q3 19$154,185
Q4 19$157,893
Q1 20$163,340
Q2 20$166,430
Q3 20$169,570
Q4 20$177,255
Q1 21$185,958
Q2 21$195,204
Q3 21$203,070
Q4 21$210,629
Q1 22$222,856
Q2 22$236,216
Q3 22$239,201
Q4 22$238,905
Q1 23$245,260
Q2 23$255,682
Q3 23$262,305
Q4 23$262,343
Q1 24$263,816
Q2 24$269,459
Q3 24$268,701
Q4 24$268,764
Q1 25$270,519
Q2 25$267,657
Q3 25$267,352
Q4 25$270,672

Market Overview

  • Typical Home Value:$273,252
  • Median List Price:$330,000

Current Inventory

  • Homes For Sale:47
  • New Listings:9

Detailed Market Analysis

The average home value in Williamston, SC is $273,252, up 0.9% over the past year. Learn more about the Williamston housing market and real estate trends.

Real Estate Market Analysis for Williamston, South Carolina

The residential real estate market in Williamston, South Carolina presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Williamston, South Carolina benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Williamston, South Carolina Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Williamston
QuarterNumber of Listings
Q3 163
Q4 164
Q1 175
Q2 1710
Q3 179
Q4 178
Q1 188
Q2 188
Q3 187
Q4 189
Q1 195
Q2 194
Q3 193
Q4 195
Q1 205
Q2 202
Q3 201
Q4 205
Q1 214
Q2 214
Q3 216
Q4 216
Q1 225
Q2 225
Q3 226
Q4 225
Q1 236
Q2 236
Q3 236
Q4 236
Q1 246
Q2 247
Q3 2410
Q4 2410
Q1 2510
Q2 259

Booking Activity

  • 1-3 Months:100% Booked
  • 4-6 Months:50% Booked
  • 7-9 Months:25% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Williamston

Williamston vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Williamston, South Carolina Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Williamston
Bedroom ConfigurationNumber of Properties
3 Beds1
4 Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Williamston

    The vacation rental market in Williamston features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In South Carolina

    • Abbeville
    • Aiken
    • Anderson
    • Beaufort
    • Blacksburg
    • Bluffton
    • Bonneau
    • Cayce
    • Central
    • Chapin
    • Charleston
    • Clemson
    • Cleveland
    • Clinton
    • Clover
    • Columbia
    • Conway
    • Cross Hill

    Related Short-Term Rental Markets

    Explore 86 vacation rental markets within South Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Williamston

    Active STRs
    9
    Avg Daily Rate
    $436
    Occupancy Rate
    7%
    Population
    4,059
    Annual Visitors
    15,000

    Markets in South Carolina (50)

    • Abbeville
    • Aiken
    • Anderson
    • Beaufort
    • Blacksburg
    • Bluffton
    • Bonneau
    • Cayce
    • Central
    • Chapin
    • Charleston
    • Clemson
    • Cleveland
    • Clinton
    • Clover
    • Columbia
    • Conway
    • Cross Hill
    • Daufuskie Island
    • Easley
    • Edisto Island
    • Elgin
    • Eutawville
    • Fair Play
    • Fort Mill
    • Georgetown
    • Greenville
    • Greenwood
    • Greer
    • Hanahan
    • Hardeeville
    • Hilton Head Island
    • Hollywood
    • Honea Path
    • Huger
    • Inman
    • Irmo
    • Isle Of Palms
    • Iva
    • Johns Island
    • Lancaster
    • Landrum
    • Laurens
    • Lexington
    • Liberty
    • Liberty Hill
    • Little River
    • Longs
    • Loris
    • Lugoff

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