Puyallup, Washington Short-Term Rental Market
Puyallup area STRs averaged $205/night at 73.3% occupancy in June 2026, with revenue up 8% year over year.
Quick Answer: Puyallup, Washington is an active short-term rental market. average occupancy in the Tacoma/Olympia market area is 73%. average monthly revenue in the Tacoma/Olympia market area is $3,834. average daily rate in the Tacoma/Olympia market area is $205. the top operator in the Tacoma/Olympia market area is Evolve with 103 listings. market score is 61/100 (grade C).
Market data reflects the Tacoma/Olympia regional market, which includes Puyallup. Regulations, taxes, and permit details below are specific to Puyallup.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Puyallup is an incorporated city of about 42,746 residents in Pierce County, Washington, part of the South Puget Sound / Tacoma metro area alongside neighbors like Tacoma, Auburn, Federal Way, Gig Harbor, and Olympia. Tourism here is overwhelmingly driven by one event: the Washington State Fair, held about 17 days each September, the largest annual attraction in the state and one of the ten largest fairs in the world, drawing more than 1 million visitors (912,000 attended in 2024). A Spring Fair and year-round Fairgrounds events, including the Goodguys Pacific Northwest Nationals car show each July, add further visitation, and Puyallup also serves as a lodging base for travelers heading to Mount Rainier National Park.
Because StaySTRA’s short-term rental performance data for this submarket is shared across the South Puget Sound cluster of cities, this profile frames occupancy, rate, and revenue figures as describing the Puyallup area STR market rather than claiming Puyallup-only precision.
In June 2026, the Puyallup area STR market averaged 73.27% occupancy and a $204.63 average daily rate, with average monthly revenue of $3,834.30 per active listing. Year over year, occupancy softened 2.13 points and ADR dipped 1.07%, but revenue still grew 7.99%, suggesting a stronger overall booking mix.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Puyallup, so this profile omits those specific breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 61% |
| Mar | 62% |
| Apr | 62% |
| May | 67% |
| Jun | 75% |
| Jul | 77% |
| Aug | 75% |
| Sep | 67% |
| Oct | 59% |
| Nov | 58% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Puyallup are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tacoma/Olympia market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tacoma/Olympia market as a whole, which includes Puyallup, so these counts are not Puyallup-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 103 | 4,812 | ★ 4.73 |
| 2 | Vacasa | 65 | 2,033 | ★ 4.63 |
| 3 | Amera Property Management | 25 | 641 | ★ 4.89 |
| 4 | Tip Top Management | 19 | 2,260 | ★ 4.87 |
| 5 | Blizzard Realty | 13 | 228 | ★ 4.75 |
What Kind of STR Should I Buy in Puyallup?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Puyallup are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.3% |
| vrbo | 4.2% |
| both | 37.5% |
Home Value Trends (Puyallup)
Typical home values, median sale prices, and the 10-year price trend for Puyallup are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Puyallup — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The City of Puyallup does not appear to have a dedicated short-term rental ordinance, permit program, or STR-specific cap that could be verified in city code. STRs operate legally and are broadly treated as an accessory residential use under the city’s Title 20 zoning code. As with most Washington cities, an operator generally needs a Washington State business license and a city business registration, and must collect and remit applicable lodging taxes, but no STR-specific permit fee, owner-occupancy requirement, or annual night cap was confirmed for properties inside city limits.
Taxes are the main compliance cost: rentals under 30 days are subject to Washington retail sales/use tax plus Puyallup’s special 2% lodging excise tax (under PMC Chapter 3.10), for a combined tax burden of roughly 12% on top of the nightly rate.
Important distinction: much online guidance conflates the City of Puyallup with unincorporated Pierce County, where separate and materially stricter rules apply, including a Vacation Rental Affidavit filing, a 5-guest-room and 10-guest cap, off-street parking requirements, adjacent-neighbor notification, and a Conditional Use Permit requirement to exceed those caps. Those county rules apply only outside Puyallup’s city limits and should not be assumed to apply to a property inside them. Enforcement inside the city is described as minimal, though Washington cities broadly are tightening STR rules, so current city code should be reconfirmed before purchasing.
Market Comparison
Puyallup’s 73.27% occupancy in June 2026 runs well above the roughly 55% occupancy typical of the broader U.S. short-term rental market, though its $204.63 ADR sits below the national median of roughly $220, meaning this market fills at an unusually high rate but at a comparatively modest nightly price.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Puyallup, so this profile omits naming specific operators here.
What distinguishes Puyallup from most markets in this pipeline is its unusually shallow seasonality (a 54.86% occupancy floor even in the softest month) combined with a genuinely low regulatory floor inside city limits, though buyers need to verify city-versus-county jurisdiction carefully given how different the two rule sets are just a few miles apart.
Frequently Asked Questions About Puyallup, Washington
What is the average nightly rate for a short-term rental in Puyallup?
Does the City of Puyallup require an STR permit?
What taxes apply to short-term rentals in Puyallup?
Are STR rules different in unincorporated Pierce County versus the City of Puyallup?
What is the strongest month for short-term rentals in Puyallup?
What is the typical home value in Puyallup?
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