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  4. Naches

Naches, Washington

Short-Term Rental Market Data & Investment Analysis

Naches, Washington Short-Term Rental Market

The Naches, WA area STR market averaged $299/night at 59.1% occupancy in June 2026.

Quick Answer: Naches, Washington is an active short-term rental market. average occupancy in the Washington State Area market area is 59%. average monthly revenue in the Washington State Area market area is $4,611. average daily rate in the Washington State Area market area is $299. the top operator in the Washington State Area market area is Vacasa with 292 listings. market score is 53/100 (grade D).

Avg Monthly Revenue
$4,611
↑ 7.4% YoY
59%
Occupancy
↑ 1.8% YoY
$299
Avg Daily Rate
↑ 3.3% YoY
65.1 days avg lead time3.2 avg length of stay

Market data reflects the Washington State Area regional market, which includes Naches. Regulations, taxes, and permit details below are specific to Naches.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation69
Seasonality65
Investability77
Rental Demand68
Revenue Growth49

Market Overview

The Naches, Washington area STR market posted a $299 average daily rate and 59.1% occupancy in June 2026. Occupancy is up 1.8% year over year and revenue is up 7.5% year over year to $4,611 per month, even as ADR is down 2.6% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $176 per night.

Naches is a small agricultural town of about 1,070 residents serving as the eastern gateway to Mount Rainier’s White Pass Scenic Byway. This profile covers rules specific to the incorporated Town of Naches; properties in the surrounding, unincorporated Naches Valley fall under separate Yakima County STR rules, covered in the regulatory summary below.

Bedroom mix, channel mix, market-score data, and top-operator data are all tracked at a shared regional level rather than uniquely for Naches, so this profile omits them.

Multi-year data shows occupancy peaked at 61.95% in 2021 before settling near 48-49% from 2023 through 2025, while ADR climbed from $191 in 2017 to $258 by 2025, keeping monthly revenue around $3,450 to $3,600 in recent full years, below June 2026’s much stronger figure.

Seasonal Patterns

Monthly seasonal data for Naches, Washington
MonthOccupancy
Jan38%
Feb45%
Mar45%
Apr49%
May52%
Jun60%
Jul67%
Aug67%
Sep52%
Oct45%
Nov42%
Dec45%

Month-by-month nightly rates and revenue figures for Naches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Washington State Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Washington State Area market as a whole, which includes Naches, so these counts are not Naches-only figures.

#OperatorListingsReviewsRating
1Vacasa29212,331★ 4.51
2Evolve28714,409★ 4.75
3Suncadia Resort145348★ 4.26
4Bloomer Estates Vacation Rentals996,805★ 4.83
5All Seasons Vacation Rentals818,802★ 4.91

What Kind of STR Should I Buy in Naches?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Naches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb47.5%
vrbo6.5%
both45.9%

Investment Analysis

The full investment analysis for Naches — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Naches)

Typical home values, median sale prices, and the 10-year price trend for Naches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Naches — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in the Town of Naches but require a Conditional Use Permit (CUP) under Naches Municipal Code Chapter 17.54, plus a town business license; it is unlawful to host an STR without first obtaining the CUP. The permit is personal to the host, non-transferable, and expires when the property is sold, meaning a buyer cannot simply take over a seller’s existing permit.

The permit runs on a calendar-year basis and must be renewed by December 15 each year or it lapses, so treat it as an annual renewal. STRs are allowed only in the town’s commercial and residential zones. Rentals are capped at 29 consecutive calendar days per stay, the standard transient-lodging threshold; there is no stated annual night cap and no owner-occupancy or primary-residence requirement, so an approved unit may alternatively be used as a full-time residence.

Maximum occupancy is fixed at initial licensing and cannot exceed what the Naches Fire Department deems safe, and at least two off-street parking spaces are required. Permit fees are set by city-council resolution and are not published in the code. Enforcement is moderate: the town can revoke a permit for fraud, unpaid taxes, operating unlicensed, or repeated police responses.

Properties in the surrounding Naches Valley but outside town limits fall under Yakima County instead, which requires its own STR Conditional Use Permit (a Type 2 review, roughly $1,925), a meaningfully higher cost and separate process from the town’s rules. Confirm jurisdiction before buying. A roughly 2% special hotel/motel lodging tax applies on top of state and local sales tax.

Market Comparison

The Naches area’s 59.1% June 2026 occupancy runs above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $299 average daily rate sits above the roughly $220 national median ADR as well, a strong position on both dimensions for a market this small.

Top-operator data is tracked at a shared regional level rather than uniquely for Naches, so this profile omits it. The market’s roughly 30-point seasonal swing between the July peak and January trough is moderate relative to some of the more extreme markets in this batch, and the unusual December ADR premium (tied to nearby ski-season demand) gives this market two distinct pricing opportunities across the year rather than a single summer-only window. Combined with a gross revenue yield near 16.8% against a moderate typical home value, Naches stands out in this batch as a market where entry cost and revenue performance both favor investors, provided the town-versus-county permitting distinction is handled correctly.

Frequently Asked Questions About Naches, Washington

What is the average Airbnb occupancy rate in Naches, WA?
The Naches, WA area STR market averaged 59.1% occupancy in June 2026, up 1.8% year over year and above the roughly 55% median occupancy across StaySTRA-tracked US markets.
What is the average daily rate for a short-term rental in Naches, WA?
Naches short-term rentals average $299 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
Do STR rules differ inside versus outside the Town of Naches, WA?
Yes. Inside town limits, a Conditional Use Permit under Naches Municipal Code Chapter 17.54 is required. Properties in the surrounding unincorporated Naches Valley instead fall under Yakima County, which requires its own STR Conditional Use Permit through a Type 2 review costing roughly $1,925.
Can you transfer an Airbnb permit when buying a property in Naches, WA?
No. The Town of Naches’ Conditional Use Permit is personal to the host, non-transferable, and expires automatically when the property is sold, so a buyer must apply for a new permit.
What is the best month for STR revenue in Naches, WA?
Across all listing types, Naches short-term rentals average $4,611 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
How much does a typical home cost in Naches, WA?
The typical home value was $329,479 as of June 2026 (Zillow), with a median list price of $388,333 and 25 homes for sale.
Is there a winter demand bump for STRs in Naches, WA?
Yes. December’s average daily rate ($249) runs well above what its 45.0% occupancy alone would suggest, likely reflecting a holiday and ski-season pricing premium tied to nearby White Pass Ski Area.
Naches, WashingtonRev $4,611ADR $299Occ 59%Score D (53)

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Table of Contents

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Quick Facts: Washington State Area market area

Avg Daily Rate
$299
Occupancy Rate
59%
Avg Revenue/Mo
$4,611
Naches Population
1,070

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