Grayland, Washington Short-Term Rental Market
Grayland, WA Pacific coast STRs averaged $298/night at 44.1% occupancy in April 2026, with July and August peaking above 70% occupancy.
Quick Answer: Grayland, Washington is an active short-term rental market. average occupancy is 53%. average monthly revenue is $5,155. average daily rate is $370. the top operator is Seabrook Hospitality with 342 listings. market score is 53/100 (grade D).
Market data reflects the Grays Harbor regional market, which includes Grayland. Regulations, taxes, and permit details below are specific to Grayland.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Grayland, Washington is a small unincorporated Pacific coast community in Grays Harbor County with a permanent population of about 847 residents. The local STR market is almost entirely vacation-driven, anchored by Grayland Beach State Park (59,465 visitors in 2024), Pacific Ocean beach access for razor clamming, beachcombing, storm watching, and surfing, and the Cranberry Harvest Festival.
As of April 2026, the market includes approximately 1,467 active STR listings. Entire-place rentals account for 1,437 listings (98% of supply), with 30 private-room listings. By bedroom count, 2-bedroom properties are the largest segment (468), followed by 3-bedroom (416), 1-bedroom (324), 4-bedroom (180), and 5-bedroom or larger (77).
Channel distribution is unusual: 1,009 listings are cross-listed on both Airbnb and VRBO, with 370 Airbnb-only and 88 VRBO-only, reflecting the Pacific Northwest beach market’s stronger VRBO penetration than typical urban markets.
April 2026 metrics: ADR $298, occupancy 44.1%, RevPAR $131.41. Year-over-year, occupancy declined 9.1 percentage points, ADR rose 4.3%, and revenue fell 9.9%. The decline in occupancy is the largest among the five markets in this batch and warrants monitoring. The market’s investability score is 83.3 and regulation score is 77.2, while the seasonality score of 45.0 reflects the coastal market’s strong concentration in summer months.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $215 | $1,852 |
| Feb | 39% | $224 | $2,089 |
| Mar | 44% | $224 | $2,625 |
| Apr | 52% | $239 | $3,269 |
| May | 47% | $252 | $3,011 |
| Jun | 56% | $284 | $4,017 |
| Jul | 72% | $294 | $5,629 |
| Aug | 76% | $302 | $6,156 |
| Sep | 50% | $245 | $3,294 |
| Oct | 41% | $222 | $2,476 |
| Nov | 39% | $240 | $2,368 |
| Dec | 36% | $237 | $2,310 |
Top Short-Term Rental Operators in Grayland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seabrook Hospitality | 342 | 3,895 | ★ 4.75 |
| 2 | Oyhut Bay | 92 | 3,004 | ★ 4.88 |
| 3 | Istay Vacation Rentals | 81 | 4,950 | ★ 4.32 |
| 4 | At the Beach Rentals Inc. | 78 | 8,769 | ★ 4.78 |
| 5 | Vacasa | 78 | 7,837 | ★ 4.40 |
What Kind of STR Should I Buy in Grayland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 324 |
| 2 bed | 468 |
| 3 bed | 416 |
| 4 bed | 180 |
| 5 bed | 77 |
ADR by Property Tier
| Entire Home | $373 |
| Luxury | $563 |
| Professionally Managed | $434 |
Revenue by Dwelling Type
| Apartment | $2,693 |
| Entire Place | $5,196 |
| House | $5,896 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 25.2% |
| vrbo | 6% |
| both | 68.8% |
Investment Analysis
Grayland offers a high-ADR coastal market at a smaller scale. April 2026 average monthly revenue of $3,629 annualizes to approximately $43,550. No Zillow housing data was available for this market at the time of content generation, so a gross yield calculation is not possible. Investors should source current comparable sales data independently.
The ADR tier data demonstrates the opportunity for premium positioning: the overall market ADR of $298 compares to $299 for entire-home listings, $338 for professionally managed properties, and $436 for luxury-tier listings. Luxury-tier properties command a 46% premium over the market average.
By property type, house listings generated $4,041/month in April versus $3,654/month for entire-place listings and $2,054/month for apartment-type listings. Apartment-type listings underperform by approximately 43% relative to the overall market average, reflecting the strong preference of beach visitors for entire detached properties.
The year-over-year occupancy decline of 9.1 percentage points is a material signal. ADR growth of 4.3% has partially offset the occupancy drop, but revenue still fell 9.9%. The 2025 annual average revenue of $4,015/month compared to the 2024 annual average of $3,941/month represents only 1.9% annual growth, and 2026 year-to-date figures are running below both prior years. Investors should weigh this trend against the market’s strong investability score (83.3) and high summer peaks.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Grayland guests book an average of 38.2 days in advance as of April 2026. The roughly 5.5-week lead time reflects the seasonal leisure market: prime summer weekends and razor-clam season dates are planned in advance, but the coastal market also sees some last-minute storm-watching and weekend trips that compress booking windows outside peak season.
Average length of stay is 3.1 nights, the shortest in this batch, consistent with a weekend getaway market driven by Pacific Northwest day-trip distance from Seattle, Olympia, and Portland. At April occupancy (44.1%), a typical listing is occupied roughly 13 nights per month across approximately 4 distinct guest stays.
The 3.1-night average has operational implications: the high turnover rate relative to occupancy means cleaning costs are a proportionally larger share of operating expense than in markets with longer average stays. Operators should factor turnover cost carefully when modeling net returns at April-level occupancy.
Short-Term Rental Regulations
Grayland is unincorporated, so short-term rentals are governed by Grays Harbor County. STRs are legal but require a county Short Term Rental Permit under Ordinance 469, adopted March 22, 2022, and codified in Grays Harbor County Code Title 17 (Chapter 17.60), consistent with Washington state law RCW 64.37.
Permitting is a three-step process: (1) a Site Plan Review application, (2) any related health, safety, or building permits, and (3) the Short Term Rental Permit application. STRs are a permitted use only in seven designated zoning districts: General Development One (G-1), General Development Five (G-5), General Residential (R-2), Resort Residential (R-3), Rural Residential (RR), Lake Quinault (LQ), and General Commercial (C-2). Properties must meet all zone standards including setbacks, parking, and lot coverage. Commercial events at STRs are prohibited.
The permit must be renewed annually, with renewal submitted at least 30 calendar days before expiration. All advertisements, including online listings, must display the county STR permit number. There is no owner-occupancy or primary-residence requirement and no annual night cap. Properties with a Conditional Use Permit or PUD approval predating March 22, 2022 are grandfathered and do not need a separate STR permit.
Lodging is subject to Washington state and local sales taxes plus a county lodging tax reported at approximately 3%. The specific permit fee was not published in the sources reviewed. Enforcement is moderate.
Market Comparison
Grayland’s April 2026 occupancy of 44.1% is below the U.S. STR median of approximately 55%, though the market’s summer peak of 75.5% in August is above most peer coastal markets. The ADR of $298 is well above the U.S. STR median of approximately $220, placing Grayland in the upper tier of ADR markets nationally for a market of its size.
The professional management landscape is highly concentrated by local specialists. Seabrook Hospitality leads with 342 listings and a 4.75 average rating across 3,895 reviews, representing approximately 23.3% of total market supply, an unusually high concentration for a top operator. Oyhut Bay holds 92 listings (4.88 rating), Istay Vacation Rentals manages 81 listings (4.32 rating), and At the Beach Rentals Inc. and Vacasa each hold 78 listings (4.78 and 4.40 ratings, respectively).
The top five operators account for 671 listings, or approximately 45.7% of the 1,467-listing market. That level of professional management concentration is the highest of the five markets in this batch and reflects the smaller market size combined with the local resort-community management model (Seabrook is a planned resort community adjacent to Grayland). Independent hosts control only about 54% of supply.
Frequently Asked Questions About Grayland, Washington
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