Pacific Beach, Washington Short-Term Rental Market
Pacific Beach's Grays Harbor coast STR market hit $320 ADR, 46.5% occupancy and $4,186 monthly revenue in September 2026.
Quick Answer: Pacific Beach, Washington is an active short-term rental market. average occupancy in the Grays Harbor market area is 46%. average monthly revenue in the Grays Harbor market area is $4,186. average daily rate in the Grays Harbor market area is $320. the top operator in the Grays Harbor market area is Seabrook Hospitality with 342 listings. market score is 53/100 (grade D).
Market data reflects the Grays Harbor regional market, which includes Pacific Beach. Regulations, taxes, and permit details below are specific to Pacific Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the Grays Harbor coast STR market that includes Pacific Beach, Washington averaged an ADR of $320, occupancy of 46.5% and monthly revenue of $4,186 per listing. The same performance series is shared by Pacific Beach, Westport and Grayland, so this profile frames every performance number as the Grays Harbor coast STR market rather than Pacific Beach alone. Pacific Beach itself is a small unincorporated community of about 280 residents on Washington’s North Beach coast, and its figures reflect a wider stretch of coastline in Grays Harbor County.
Year over year, occupancy rose 6.8%, ADR rose 6.1% and revenue rose 12.2%. Growth is coming from both rate and demand. Through nine months of 2026 the market is running at 47.7% occupancy, a $324 ADR and $4,509 average monthly revenue, ahead of full-year 2025 at 45.0% occupancy, a $303 ADR and $4,011 monthly revenue. Occupancy remains well below the 2021 high of 64.7%, while ADR has climbed from $222 that year, so the recovery in revenue is rate driven.
Entire-home listings average $321 per night and $4,206 in monthly revenue, close to the all-listings figures, which shows the market is dominated by whole-home stays. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Pacific Beach, so this profile omits them.
Demand is outdoor and seasonal. Visitors come for the wide sandy shoreline, razor clam digging during WDFW open seasons, beachcombing, kite flying, surf fishing and gray whale watching from November through April. Pacific Beach State Park anchors day-use and camping traffic, with weekend and holiday crowds from the Seattle and Tacoma metro. The nearby planned beach town of Seabrook has sharply increased vacation-rental demand in the area over the past decade.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 39% |
| Mar | 44% |
| Apr | 52% |
| May | 47% |
| Jun | 55% |
| Jul | 72% |
| Aug | 76% |
| Sep | 49% |
| Oct | 41% |
| Nov | 39% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Pacific Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Grays Harbor market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Grays Harbor market as a whole, which includes Pacific Beach, so these counts are not Pacific Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seabrook Hospitality | 342 | 3,895 | ★ 4.75 |
| 2 | Oyhut Bay | 92 | 3,004 | ★ 4.88 |
| 3 | Istay Vacation Rentals | 81 | 4,950 | ★ 4.32 |
| 4 | At the Beach Rentals Inc. | 78 | 8,769 | ★ 4.78 |
| 5 | Vacasa | 78 | 7,837 | ★ 4.40 |
What Kind of STR Should I Buy in Pacific Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pacific Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 25.2% |
| vrbo | 6% |
| both | 68.8% |
Home Value Trends (Pacific Beach)
Typical home values, median sale prices, and the 10-year price trend for Pacific Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Pacific Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Pacific Beach, but only with a permit. Pacific Beach is an unincorporated Census-designated place, so rentals are governed by Grays Harbor County rather than a city. The county framework is Ordinance 469, effective March 22, 2022, codified in GHCC 17.06.020 and Chapter 17.60.
A Grays Harbor County Short Term Rental (STR) Permit is required. It is issued after county staff review the application for compliance with health, safety and building regulations. The permit must be re-applied for and renewed annually, at least 30 days before expiration. STRs are allowed only in specified zoning districts: G-1, G-5, R-2 (General Residential), R-3 (Resort Residential), RR (Rural Residential), LQ (Lake Quinault) and C-2 (General Commercial), and must meet the underlying zone’s setback, parking and lot-coverage standards.
Operating standards include a maximum of 10 occupants per unit, at least two off-street parking spaces, no exterior signage and liability insurance of at least $1,000,000 covering the STR use. A rental may not operate outdoors, in an accessory structure, in an RV or in a non-residential structure.
The county does not require owner occupancy or a primary residence, and there is no annual night cap, so non-owner-occupied investor rentals are allowed. STRs approved under a Conditional Use Permit or PUD before March 22, 2022 are grandfathered and do not need an STR permit. Enforcement severity is rated moderate, and complaints go to the county Planning Division at 360-227-5030. Stays under 30 days are also subject to Washington sales tax and the county lodging tax. Confirm current rates with the county before listing.
Market Comparison
The Grays Harbor coast STR market is a seasonal, rate-supported market. September 2026 occupancy was 46.5% and ADR was $320.
The gap is wider for premium stock. Luxury listings at $467 sit $147 above the all-listings ADR, and professionally managed listings at $364 sit $44 above it. Entire homes at $321 are essentially level with the average.
Occupancy tells a more seasonal story. August at 75.8% and July at 71.5% are far above the September 2026 reading of 46.5%, while January at 30.2% and December at 36.0% fall far below it. Annual performance depends on how well an owner captures the June to September window.
Growth is also strong, with revenue up 12.2% year over year. Top operator data is tracked at a shared regional level rather than uniquely for Pacific Beach, so this profile omits it.
Frequently Asked Questions About Pacific Beach, Washington
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Do I need a permit to run a short-term rental in Pacific Beach?
Does Pacific Beach require owner occupancy for short-term rentals?
What is the best time of year for STR revenue in Pacific Beach?
How much does a home cost in Pacific Beach for an STR investment?
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