Olympia, Washington Short-Term Rental Market
Puget Sound region STR market averaged $178 ADR, 62.1% occupancy and $3,077 monthly revenue in September 2026.
Quick Answer: Olympia, Washington is an active short-term rental market. average occupancy in the Tacoma/Olympia market area is 62%. average monthly revenue in the Tacoma/Olympia market area is $3,077. average daily rate in the Tacoma/Olympia market area is $178. the top operator in the Tacoma/Olympia market area is Evolve with 103 listings. market score is 61/100 (grade C).
Market data reflects the Tacoma/Olympia regional market, which includes Olympia. Regulations, taxes, and permit details below are specific to Olympia.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Olympia is Washington’s capital city, with a population of 55,951, and it sits at the southern end of Puget Sound. The short-term rental performance figures on this page describe the Puget Sound region STR market, a shared regional market that includes Olympia. The metrics are tracked at a shared regional level rather than uniquely for Olympia, so this profile omits bedroom, channel and listing-type counts. In September 2026 the average daily rate across all listings was $178 and occupancy was 62.1%. Average monthly revenue per listing was $3,077. Compared with September 2025, occupancy is up 2.2%, ADR is up 6.7% and revenue is up 1.3%, which means rate growth is doing most of the work while occupancy has been flat to slightly higher. The long-run picture is more modest. Annual occupancy peaked at 73.7% in 2021 and settled between 62.4% and 63.5% from 2023 through 2025. ADR rose from $139 in 2021 to $162 in 2025, and the 2026 year-to-date figures through September show $174 ADR, 63.4% occupancy and $3,064 average monthly revenue. Summing the seasonal monthly revenue figures gives about $29,080 per listing per year for the region. Demand is anchored by government and civic travel tied to the State Capitol and the legislature, along with regional drive-market leisure travelers. The Thurston County tourism region drew about 3.39 million visitors in 2024 who traveled more than 50 miles, and those visitors generated $572.5 million in spending. Overnight guests were 41.2% of visitation but produced 70.7% of that spending, which is the segment short-term rentals compete for. These visitor figures are regional, not Olympia-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 61% |
| Mar | 62% |
| Apr | 62% |
| May | 67% |
| Jun | 75% |
| Jul | 77% |
| Aug | 74% |
| Sep | 66% |
| Oct | 59% |
| Nov | 58% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Olympia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tacoma/Olympia market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tacoma/Olympia market as a whole, which includes Olympia, so these counts are not Olympia-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 103 | 4,812 | ★ 4.73 |
| 2 | Vacasa | 65 | 2,033 | ★ 4.63 |
| 3 | Amera Property Management | 25 | 641 | ★ 4.89 |
| 4 | Tip Top Management | 19 | 2,260 | ★ 4.87 |
| 5 | Blizzard Realty | 13 | 228 | ★ 4.75 |
What Kind of STR Should I Buy in Olympia?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Olympia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 58.3% |
| vrbo | 4.2% |
| both | 37.5% |
Home Value Trends (Olympia)
Typical home values, median sale prices, and the 10-year price trend for Olympia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Olympia — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Olympia under an ordinance effective September 27, 2021, and no major changes have been identified since. The city separates two types. A homestay is a room rented while the owner or a permanent resident lives on site, and it needs only a City of Olympia business license. A vacation rental is an entire dwelling rented with no permanent resident present. It requires a business license plus a Short-Term Rental Permit, which renews every two years. A permit fee is not published in the profile data, so confirm the current cost with the city. Vacation rentals have no owner-occupancy requirement and no primary-residence requirement, which makes Olympia relatively investor-friendly. Homestays do require the owner or a permanent resident to be present when guests stay. Vacation rentals must designate a 24/7 local contact who lives within Thurston County or within 15 miles of the property. New operators are limited to two vacation rental permits, although operators who ran more than two properties before September 27, 2021 are grandfathered if they meet the other requirements. Rentals are allowed in accessory dwelling units, detached houses, duplexes, triplexes, fourplexes, townhouses and larger multi-unit dwellings, and they are prohibited in Auto Services and Industrial zones. Hosts must register with the Washington State Department of Revenue and remit lodging taxes. Olympia levies a 4% special excise lodging tax on top of state and local sales taxes. Rentals must meet building, fire, sanitation, noise and nuisance standards. Enforcement severity is rated moderate, and violations can lead to civil penalties and suspension or revocation of the license.
Market Comparison
The Puget Sound region STR market shows a volume-led profile. September 2026 occupancy was 62.1% at a $178 ADR. This is a market that wins on volume rather than price. Entire-place listings averaged $201 per night, while the professionally managed ($225) and luxury ($312) tiers sit higher. Revenue is also lower than a high-rate resort market would produce, at $3,077 per month on average. Over the past five years the market has moved from the 2021 peak of 73.7% occupancy to about 63%, while ADR has grown from $139 to $174 in 2026 year to date. That pattern suggests a maturing market where supply has caught up with demand and rate growth now drives results. The top operators in this market are tracked at a shared regional level rather than uniquely for Olympia, so this profile omits them. Olympia’s drive-market visitors and steady government-related travel give it more weekday demand than a purely seasonal leisure destination.
Frequently Asked Questions About Olympia, Washington
What is the average Airbnb occupancy in Olympia, WA?
How much can a short-term rental earn in Olympia?
Do I need a permit to run a short-term rental in Olympia?
Does Olympia require the owner to live in a short-term rental?
What is the lodging tax on short-term rentals in Olympia?
When is the best time of year for Olympia short-term rental demand?
What does it cost to buy a home in Olympia?
Analyze Olympia Rentals
Use our free calculator to estimate Airbnb revenue for any property in Olympia.
Free Olympia STR Calculator →