Ocean Shores, Washington Short-Term Rental Market
The Ocean Shores area STR market earned $370 ADR at 53% occupancy in June 2026.
Quick Answer: Ocean Shores, Washington is an active short-term rental market. average occupancy in the Grays Harbor market area is 53%. average monthly revenue in the Grays Harbor market area is $5,155. average daily rate in the Grays Harbor market area is $370. the top operator in the Grays Harbor market area is Seabrook Hospitality with 340 listings. market score is 54/100 (grade D).
Market data reflects the Grays Harbor regional market, which includes Ocean Shores. Regulations, taxes, and permit details below are specific to Ocean Shores.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ocean Shores is one of the Washington coast’s most-visited destinations, drawing roughly 3 million visitors a year to a resort city of about 7,731 permanent residents. It serves primarily as a drive-in weekend getaway market for the Seattle and Tacoma metro area and the broader Pacific Northwest, drawing visitors for six miles of driveable Pacific Ocean beach, razor clam digging, storm watching, kite flying, and freshwater canal and lake recreation. The lodging base skews toward vacation rentals, condos, and motels rather than luxury hotels, and events like the June Festival of Colors kite festival drive additional shoulder-season traffic.
Short-term rental performance data in this data set is tracked at a submarket level shared with the nearby town of Hoquiam, so the figures below describe the wider Ocean Shores area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $370.18 at 52.88% occupancy, generating average monthly revenue of $5,154.86 per listing. Occupancy is roughly flat year over year (up 0.13%), ADR is down 4.34%, and monthly revenue is up 3.96% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Ocean Shores, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 59.46 days and an average length of stay of 3.03 nights, the shortest average stay in this project.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 39% |
| Mar | 44% |
| Apr | 52% |
| May | 47% |
| Jun | 55% |
| Jul | 72% |
| Aug | 76% |
| Sep | 50% |
| Oct | 41% |
| Nov | 39% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Ocean Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Grays Harbor market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Grays Harbor market as a whole, which includes Ocean Shores, so these counts are not Ocean Shores-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seabrook Hospitality | 340 | 3,878 | ★ 4.75 |
| 2 | Oyhut Bay | 89 | 2,949 | ★ 4.88 |
| 3 | At the Beach Rentals Inc. | 78 | 8,743 | ★ 4.78 |
| 4 | Vacasa | 75 | 7,791 | ★ 4.41 |
| 5 | Istay Vacation Rentals | 68 | 4,654 | ★ 4.38 |
What Kind of STR Should I Buy in Ocean Shores?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ocean Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 24.6% |
| vrbo | 5.6% |
| both | 69.9% |
Home Value Trends (Ocean Shores)
Typical home values, median sale prices, and the 10-year price trend for Ocean Shores are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ocean Shores — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ocean Shores is a relatively STR-friendly resort city, but rentals of 30 consecutive days or less are regulated and geographically restricted. Operators must first obtain a City business license, costing $50.00 per year, then complete a short-term rental permitting process that includes site plan review and, where applicable, a Fire Department life-safety inspection (also $50). Both the STR permit and business license must be renewed or reapplied for annually.
Within the incorporated City, short-term rentals are permitted only in the B-1 and B-2 commercial zoning districts under Municipal Code Chapter 17.49, not in single-family or other residential neighborhoods. A frequently cited zone list, G-1, G-5, R-2, R-3, RR, LQ, and C-2, actually applies to unincorporated Grays Harbor County’s separate STR rules rather than the City’s Chapter 17.49 code, so investors should be careful not to conflate the two. Properties in unincorporated Grays Harbor County outside city limits follow entirely separate County rules and zoning.
The city’s dedicated STR framework was established through Ordinance 469, effective March 22, 2022. Existing STRs approved under a Conditional Use Permit or Planned Unit Development before that date may be grandfathered from the newer permit requirement.
A 5.00% city lodging tax applies to stays under 30 days, collected by operators and remitted through the Washington Department of Revenue, in addition to state and local sales taxes. There is no owner-occupancy or primary-residence requirement and no published cap on rental nights per year. Properties must remain in substantial compliance with adopted building and fire codes, state law, and the Municipal Code. Enforcement is rated moderate.
Market Comparison
The Ocean Shores area’s 52.88% occupancy in June 2026 sits close to the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $370.18 average daily rate is well above the roughly $220 national median ADR. This combination reflects a well-established Washington coast destination with strong drive-market demand from Seattle and Tacoma.
Top property manager data in this data set is tracked at a shared regional level with the nearby town of Hoquiam rather than uniquely for Ocean Shores, so this profile does not present specific operator names, listing counts, or ratings as Ocean Shores-specific. Ocean Shores’ own regulatory environment is a far more consequential local factor: short-term rentals are confined to B-1 and B-2 commercial zones within city limits, a meaningful geographic restriction that buyers must confirm applies, or does not apply, to any specific parcel before purchasing.
Frequently Asked Questions About Ocean Shores, Washington
What is the average Airbnb occupancy rate in the Ocean Shores area?
What is the average nightly rate for a short-term rental in the Ocean Shores area?
Where are short-term rentals allowed within the City of Ocean Shores?
Is the commonly cited STR zone list (G-1, G-5, R-2, R-3, RR, LQ, C-2) accurate for Ocean Shores?
What does a short-term rental permit cost in Ocean Shores?
What taxes apply to short-term rentals in Ocean Shores?
What is the best time of year to own a short-term rental in the Ocean Shores area?
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