Temple, Texas Short-Term Rental Market
Temple, TX STRs averaged $123/night at 59.4% occupancy in April 2026 across 1,751 active listings.
Quick Answer: Temple, Texas is an active short-term rental market. average occupancy is 59%. average monthly revenue is $2,013. average daily rate is $123. the top operator is Second Home Hosting with 44 listings. market score is 60/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Temple’s short-term rental market held 1,751 active listings as of April 2026, generating an average daily rate of $122.61 and an occupancy rate of 59.4%. RevPAR came in at $72.85 for the month. Year-over-year changes were minimal: occupancy was essentially flat at roughly +1%, ADR was flat at roughly +1%, and revenue showed a roughly 25% monthly decline against the same period last year, reflecting normal spring softness compared to a stronger April 2025.
The listing mix skews heavily toward entire-place rentals, which account for 1,458 of the 1,751 total listings (83.3%). Private rooms represent 292 listings (16.7%), with just 1 shared room. By bedroom count, 1-bedroom units lead at 552 listings, followed closely by 3-bedroom at 558 and 2-bedroom at 334. Larger units of 4 and 5 bedrooms account for 241 and 65 listings respectively.
Airbnb dominates platform distribution: 1,078 listings (61.6%) operate on Airbnb only, 623 (35.6%) are listed on both Airbnb and VRBO, and just 50 (2.9%) list exclusively on VRBO. Temple’s market score of 59.88 out of 100 reflects moderate overall conditions, with investability scoring notably higher at 77.02 and seasonality at a strong 92.74, indicating the market sustains demand well across calendar months. Baylor Scott and White Medical Center is the primary demand driver, generating consistent year-round medical tourism that reduces the seasonal volatility typical of leisure-focused markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $89 | $1,331 |
| Feb | 60% | $90 | $1,373 |
| Mar | 64% | $104 | $1,799 |
| Apr | 60% | $104 | $1,693 |
| May | 63% | $105 | $1,817 |
| Jun | 66% | $110 | $1,982 |
| Jul | 66% | $105 | $1,990 |
| Aug | 62% | $99 | $1,752 |
| Sep | 60% | $97 | $1,620 |
| Oct | 59% | $102 | $1,710 |
| Nov | 59% | $105 | $1,672 |
| Dec | 56% | $103 | $1,667 |
Top Short-Term Rental Operators in Temple
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Second Home Hosting | 44 | 243 | ★ 4.52 |
| 2 | Evolve | 37 | 927 | ★ 4.56 |
| 3 | Baird Rental Management | 30 | 1,118 | ★ 4.92 |
| 4 | Meyers Adventures | 11 | 341 | ★ 4.85 |
| 5 | CRIBS | 6 | 24 | ★ 4.87 |
What Kind of STR Should I Buy in Temple?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 552 |
| 2 bed | 334 |
| 3 bed | 558 |
| 4 bed | 241 |
| 5 bed | 65 |
ADR by Property Tier
| Entire Home | $143 |
| Luxury | $227 |
| Professionally Managed | $179 |
Revenue by Dwelling Type
| Apartment | $1,633 |
| Entire Place | $2,280 |
| House | $2,115 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.6% |
| vrbo | 2.9% |
| both | 35.6% |
Investment Analysis
Temple’s entry cost is comparatively low for Texas STR markets. The typical home value was $250,559 as of April 2026, with a median sale price of $252,417 and a median list price of $277,650. Inventory is ample at 683 active for-sale listings, and the sale-to-list ratio of 90.9% with a median of 71 days to pending indicates a balanced-to-buyer-favoring market with room to negotiate.
At an average monthly gross STR revenue of $2,013 in April 2026, annualized gross revenue would be approximately $24,156 if April’s rate held year-round. The 2025 annual average revenue was $2,061 per month, putting annualized 2025 gross revenue at approximately $24,732. Against a $250,559 purchase price, that implies a gross revenue-to-price ratio of roughly 9.9%. After operating costs (cleaning, platform fees, insurance, property management, maintenance), net yields will be substantially lower; investors should model at 40-50% expense ratios for realistic net figures.
Tier differentiation is meaningful. The entire-home ADR tier averaged $143.21 in April 2026 versus the all-listings average of $122.61, a premium of roughly $21 per night. The professionally managed tier averaged $178.95, and the luxury tier averaged $226.51. These spreads indicate that higher-quality assets or professional management can materially lift per-night rates. The investability score of 77.02 out of 100 supports this view. Annual revenue has been stable: 2024 averaged $2,055/month and 2025 averaged $2,061/month, a near-flat trajectory that reflects a mature market rather than a growth or distress phase.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time for Temple STRs was 21.1 days in April 2026, meaning most guests book roughly three weeks before arrival. This is a relatively short window, consistent with the medical tourism and business travel segments that drive much of the market: patients scheduling procedures, traveling healthcare workers, and contractors often book on shorter notice than leisure travelers.
Average length of stay was 5.43 nights. This is longer than a typical urban short-stay market and reflects extended medical visits, multi-week contractor assignments, and week-long leisure stays around Lake Belton. Longer stays reduce turnover frequency, which lowers cleaning costs per occupied night but also means fewer pricing resets to capture rate changes.
For revenue management, the 21-day lead time suggests pricing decisions should focus on the 2-4 week booking window rather than the 60-90 day window used in leisure resort markets. Dynamic pricing tools calibrated to Temple’s demand signals (hospital schedules, local events at the Frank W. Mayborn Civic and Convention Center, Lake Belton seasonal activity) will likely outperform static rate cards.
Short-Term Rental Regulations
Temple operates one of the more permissive short-term rental environments in Texas. The city does not require a dedicated STR permit or license. There is no owner-occupancy or primary-residence requirement under city rules, and the Unified Development Code does not explicitly list STRs as a permitted or prohibited use.
The primary regulatory obligation is tax collection and remittance. The local Hotel Occupancy Tax is 7% of gross taxable receipts, due to the city by the 20th of the month following the reporting period. The Texas state Hotel Occupancy Tax adds 6%, collected separately and remitted to the Texas Comptroller. Bell County imposes an additional 2% HOT. The combined tax burden is approximately 15% on rental receipts for properties within Temple city limits and Bell County.
As of early 2026, no dedicated STR ordinance has been enacted. Bell County has partnered with Granicus to improve identification and HOT collection from STR operators, increasing compliance monitoring. Enforcement is characterized as minimal. Operators should verify any HOA restrictions specific to their subdivision before listing, and confirm current requirements with the Temple Finance Department. There is no published cap on nights per year. The city’s recent Tourism Friendly Texas Certified Community designation reflects a pro-tourism policy stance that does not appear likely to shift toward restrictive regulation in the near term.
Market Comparison
Nationally, the median STR occupancy runs approximately 55% and the median ADR is approximately $220. Temple’s April 2026 occupancy of 59.4% sits above the national median, while its $122.61 ADR is well below the national figure, reflecting Temple’s positioning as a secondary market with lower price points driven by its mid-size city context rather than a resort or major metro environment.
Temple’s investability score of 77.02 is above the midpoint, and its seasonality score of 92.74 is notably strong, indicating the market sustains demand across all months more consistently than most STR markets. Its regulation score of 54.37 reflects a permissive environment with minimal compliance burden.
On the operator side, Second Home Hosting leads the Temple market with 44 listings and 243 reviews (4.52 average rating). Evolve holds 37 listings and 927 reviews (4.56 average rating), indicating a large review volume relative to listing count and a longer operating history. Baird Rental Management operates 30 listings with 1,118 reviews and a 4.92 average rating, the highest rated of the top three. Together the top three operators manage 111 listings, representing approximately 6.3% of the total 1,751-listing market. The market is fragmented, with the bulk of listings independently operated.
Frequently Asked Questions About Temple, Texas
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