Temple, Texas Short-Term Rental Market
Temple STRs averaged $125/night at 60.3% occupancy and $2,220 monthly revenue in August 2026, with no STR permit required.
Quick Answer: Temple, Texas is an active short-term rental market. average occupancy in the Killeen market area is 63%. average monthly revenue in the Killeen market area is $2,105. average daily rate in the Killeen market area is $122. the top operator in the Killeen market area is Second Home Hosting with 44 listings. market score is 60/100 (grade C).
Market data reflects the Killeen regional market, which includes Temple. Regulations, taxes, and permit details below are specific to Temple.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Temple is a Bell County city of 96,271 people in central Texas. In August 2026 the average daily rate (ADR) for short-term rentals in Temple was $125 and occupancy was 60.3%. Average monthly revenue was $2,220. Compared with August 2025, occupancy rose 0.4%, ADR rose 3.8% and revenue slipped 0.7%. The market is steady rather than fast growing.
The city profile estimates about 235 active STR listings in 2026. Bedroom, channel and listing-type counts in the shared data feed show a much larger total than that estimate, so they appear to cover a wider area. This profile omits them rather than present them as Temple figures.
Annual averages show a market that has matured. ADR rose from $68 in 2017 to $125 in 2025, an increase of 84%. Occupancy peaked at 69.6% in 2021 and averaged 58.3% in 2025. Average monthly revenue was $2,068 in 2025, close to the $2,016 recorded in 2021.
Demand is tied to health care. Baylor Scott and White Medical Center is one of the largest health systems in Texas, and the city profile calls it the largest driver of visitation. Temple draws about 1.3 million trips a year. About 60% involve overnight stays that average 3 days. Visitors come mainly from Dallas-Fort Worth, Austin and Houston. Direct visitor spending reached $193.7 million in 2024.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 60% |
| Mar | 64% |
| Apr | 60% |
| May | 63% |
| Jun | 66% |
| Jul | 66% |
| Aug | 62% |
| Sep | 61% |
| Oct | 59% |
| Nov | 59% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Temple are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Killeen market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Killeen market as a whole, which includes Temple, so these counts are not Temple-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Second Home Hosting | 44 | 243 | ★ 4.52 |
| 2 | Evolve | 37 | 927 | ★ 4.56 |
| 3 | Baird Rental Management | 30 | 1,118 | ★ 4.92 |
| 4 | Meyers Adventures | 11 | 341 | ★ 4.85 |
| 5 | CRIBS | 6 | 24 | ★ 4.87 |
What Kind of STR Should I Buy in Temple?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Temple are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.6% |
| vrbo | 2.9% |
| both | 35.6% |
Home Value Trends (Temple)
Typical home values, median sale prices, and the 10-year price trend for Temple are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Temple — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are allowed in Temple and the city does not require a dedicated STR permit or license. The Unified Development Code does not list STRs as a permitted or prohibited use in any zoning district. This leaves STRs in a gray zone that is governed mainly by the hotel occupancy tax framework. No dedicated STR ordinance has been enacted as of early 2026.
Operators must register with the city to collect and remit the local Hotel Occupancy Tax of 7% of gross taxable receipts. Payment is due by the 20th of the month after the reporting period. The Texas state Hotel Occupancy Tax adds 6%, collected separately through the Texas Comptroller. Bell County adds a further 2%. The combined burden is about 15% of rental receipts.
There is no owner-occupancy or primary-residence requirement under city rules. The data does not list an annual night cap. Enforcement is rated minimal. Bell County has started working with Granicus to identify STR operators and collect hotel tax payments, so tax compliance monitoring is rising.
HOA rules may restrict STRs in specific subdivisions. Check the deed restrictions and HOA documents for any address. Confirm current requirements with the Temple Finance Department before you list. Because the code is silent on STRs, a future ordinance could change the rules, so recheck the city website each year.
Market Comparison
Against the rough US STR benchmarks of about 55% occupancy and a $220 ADR, Temple is a high-occupancy, low-rate market. August 2026 occupancy of 60.3% is above the 55% benchmark by 5.3 points. The 2025 annual average of 58.3% is also above it. The August 2026 ADR of $125 is 43% below the $220 benchmark.
The low rate fits the low purchase price. The typical home value of $245,701 is well below many STR markets, which is why the estimated gross yield of 8.4% is workable even at a $125 ADR.
Top property manager data is tracked at a shared regional level rather than uniquely for Temple, so this profile omits it. Investors who plan to hire a manager should ask local managers for Temple-specific fees and performance.
Temple stands apart from leisure markets. Lake Belton, Czech and railroad heritage sites and the Mayborn Civic and Convention Center add secondary demand. The city holds Tourism Friendly Texas Certified Community status. Its revenue comes from steady health care demand, so the seasonal swing is small and the ADR ceiling is low.
Frequently Asked Questions About Temple, Texas
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What is the typical home price in Temple, TX?
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