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Jacksonville, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Jacksonville, Texas Short-Term Rental Market Overview

Population: 14,639
Annual Visitors: 55,000
Total STRs: 41
ADR: $138.54

Visitor Profile

Jacksonville, Texas, is a charming destination that attracts approximately 200,000 visitors annually, drawn primarily by its rich cultural heritage and outdoor recreational opportunities. Key demographic highlights indicate that visitors are predominantly families and retirees, with a balanced gender distribution. The primary purposes for visiting include attending local events, exploring historical sites, and enjoying outdoor activities such as fishing and hiking. The economic impact of tourism in Jacksonville is significant, contributing millions to the local economy through spending on accommodations, dining, and attractions.

A comprehensive analysis of Jacksonville visitor demographics reveals that the majority of tourists are aged between 30 and 60, with a notable percentage being families with children. The main reasons for visiting include the annual Tomato Fest, which attracts thousands each September, and the city’s historical sites, such as the Jacksonville Museum. Visitors typically stay for an average of two to three days, with peak seasons occurring in the spring and fall when the weather is most favorable. Local tourism generates over $5 million annually, underscoring the importance of this sector to the community. Jacksonville’s unique blend of small-town charm and vibrant events continues to draw both regional and out-of-state visitors, making it a key player in East Texas tourism. For more information, you can visit the Jacksonville Chamber of Commerce website and the Texas Tourism Board.

Jacksonville, Texas, is a charming destination that attracts approximately 200,000 visitors annually, drawn primarily by its rich cultural heritage and outdoor recreational opportunities. Key demographic highlights indicate that visitors are predominantly families and retirees, with a balanced gender distribution. The primary purposes for visiting include attending local events, exploring historical sites, and enjoying outdoor activities such as fishing and hiking. The economic impact of tourism in Jacksonville is significant, contributing millions to the local economy through spending on accommodations, dining, and attractions.

A comprehensive analysis of Jacksonville visitor demographics reveals that the majority of tourists are aged between 30 and 60, with a notable percentage being families with children. The main reasons for visiting include the annual Tomato Fest, which attracts thousands each September, and the city’s historical sites, such as the Jacksonville Museum. Visitors typically stay for an average of two to three days, with peak seasons occurring in the spring and fall when the weather is most favorable. Local tourism generates over $5 million annually, underscoring the importance of this sector to the community. Jacksonville’s unique blend of small-town charm and vibrant events continues to draw both regional and out-of-state visitors, making it a key player in East Texas tourism. For more information, you can visit the Jacksonville Chamber of Commerce website and the Texas Tourism Board.

Top Attractions

Jacksonville, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors seeking diverse experiences. Known for its warm hospitality and rich heritage, Jacksonville boasts several signature attractions that cater to all interests. From the serene beauty of the local parks to the fascinating history encapsulated in its museums, there’s something for everyone. Whether you’re exploring the vibrant arts scene or enjoying family-friendly activities, Jacksonville attractions promise to create lasting memories.

One of the top attractions in Jacksonville is the Cherokee County Historical Museum, which showcases the rich history of the region through engaging exhibits and artifacts. Visitors can delve into the past and learn about the area’s Native American heritage, early settlers, and the development of Jacksonville. For a taste of the great outdoors, head to Lake Jacksonville, a scenic spot perfect for fishing, picnicking, and hiking. The lake offers beautiful views and is a great place to unwind while enjoying nature. Families will appreciate the Jacksonville Zoo, where they can observe a variety of animals and participate in educational programs designed to inspire a love for wildlife. For more information on attractions and activities, the official visitor guide provides detailed insights into Jacksonville things to do. With its blend of cultural, historical, and outdoor experiences, Jacksonville is a hidden gem waiting to be explored.

Jacksonville, Texas, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it a perfect destination for visitors seeking diverse experiences. Known for its warm hospitality and rich heritage, Jacksonville boasts several signature attractions that cater to all interests. From the serene beauty of the local parks to the fascinating history encapsulated in its museums, there’s something for everyone. Whether you’re exploring the vibrant arts scene or enjoying family-friendly activities, Jacksonville attractions promise to create lasting memories.

One of the top attractions in Jacksonville is the Cherokee County Historical Museum, which showcases the rich history of the region through engaging exhibits and artifacts. Visitors can delve into the past and learn about the area’s Native American heritage, early settlers, and the development of Jacksonville. For a taste of the great outdoors, head to Lake Jacksonville, a scenic spot perfect for fishing, picnicking, and hiking. The lake offers beautiful views and is a great place to unwind while enjoying nature. Families will appreciate the Jacksonville Zoo, where they can observe a variety of animals and participate in educational programs designed to inspire a love for wildlife. For more information on attractions and activities, the official visitor guide provides detailed insights into Jacksonville things to do. With its blend of cultural, historical, and outdoor experiences, Jacksonville is a hidden gem waiting to be explored.

Regulations

Jacksonville, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to enter the short-term rental market must first obtain a permit from the city, which is a crucial step in the process. Additionally, owners are required to collect a hotel occupancy tax, which is currently set at 7%. This tax must be remitted to the city on a regular basis, ensuring that all short-term rental activities contribute to local revenue. Furthermore, there are zoning restrictions that dictate where short-term rentals can operate, and safety requirements must be met to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.

Key requirements for short-term rentals in Jacksonville include obtaining a permit through the city’s planning department. This involves submitting an application and paying the associated fees. Property owners must also adhere to zoning laws that restrict rentals in certain residential areas. Safety regulations, including smoke detectors and fire extinguishers, are mandatory to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more detailed information on short-term rental regulations, visit the City of Jacksonville’s official website at https://www.jacksonvilletx.org and consult the municipal code at https://library.municode.com/tx/jacksonville. These resources provide comprehensive guidance for property owners navigating the short-term rental landscape in Jacksonville.

Jacksonville, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to enter the short-term rental market must first obtain a permit from the city, which is a crucial step in the process. Additionally, owners are required to collect a hotel occupancy tax, which is currently set at 7%. This tax must be remitted to the city on a regular basis, ensuring that all short-term rental activities contribute to local revenue. Furthermore, there are zoning restrictions that dictate where short-term rentals can operate, and safety requirements must be met to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.

Key requirements for short-term rentals in Jacksonville include obtaining a permit through the city’s planning department. This involves submitting an application and paying the associated fees. Property owners must also adhere to zoning laws that restrict rentals in certain residential areas. Safety regulations, including smoke detectors and fire extinguishers, are mandatory to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more detailed information on short-term rental regulations, visit the City of Jacksonville’s official website at https://www.jacksonvilletx.org and consult the municipal code at https://library.municode.com/tx/jacksonville. These resources provide comprehensive guidance for property owners navigating the short-term rental landscape in Jacksonville.

Frequently Asked Questions

What are the short-term rental regulations in Jacksonville, Texas?
Jacksonville, Texas, has established specific regulations for short-term rentals to ensure compliance with local laws and community standards. Property owners looking to enter the short-term rental market must first obtain a permit from the city, which is a crucial step in the process. Additionally, owners are required to collect a hotel occupancy tax, which is currently set at 7%. This tax must be remitted to the city on a regular basis, ensuring that all short-term rental activities contribute to local revenue. Furthermore, there are zoning restrictions that dictate where short-term rentals can operate, and safety requirements must be met to protect guests. Understanding these regulations is essential for property owners to avoid penalties and ensure a successful rental experience.Key requirements for short-term rentals in Jacksonville include obtaining a permit through the city's planning department. This involves submitting an application and paying the associated fees. Property owners must also adhere to zoning laws that restrict rentals in certain residential areas. Safety regulations, including smoke detectors and fire extinguishers, are mandatory to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more detailed information on short-term rental regulations, visit the City of Jacksonville's official website at https://www.jacksonvilletx.org and consult the municipal code at https://library.municode.com/tx/jacksonville. These resources provide comprehensive guidance for property owners navigating the short-term rental landscape in Jacksonville.
Do I need a permit to operate a short-term rental in Jacksonville, Texas?
Short-term rental regulations vary by location. In Jacksonville, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Jacksonville, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Jacksonville, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Jacksonville

Jacksonville attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Jacksonville, Texas Market Performance Trends

LTM Avg. Daily Rate$140.00
LTM Occupancy Rate40.0%
LTM Avg. Revenue$1,414
Monthly Short-Term Rental Market Performance Data for Jacksonville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$109.0354.8%$1,380
Aug 24$129.9038.7%$1,299
Sep 24$127.4539%$1,278
Oct 24$122.1852.4%$1,532
Nov 24$140.3552.8%$1,819
Dec 24$141.5038.3%$1,138
Jan 25$161.9424.7%$1,018
Feb 25$173.8621.4%$1,203
Mar 25$153.4732.3%$1,524
Apr 25$175.9635.1%$1,167
May 25$148.4750%$2,121
Jun 25$138.5436.8%$1,535

Short-Term Rental Market Performance Analysis for Jacksonville

The short-term rental market in Jacksonville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Jacksonville, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Jacksonville
QuarterTypical Home Value (USD)
Q2 17$101,927
Q3 17$102,005
Q3 17$102,424
Q4 17$101,226
Q4 17$100,616
Q1 18$101,274
Q1 18$100,664
Q2 18$102,882
Q2 18$102,261
Q3 18$105,516
Q3 18$104,880
Q4 18$108,550
Q4 18$107,896
Q1 19$108,563
Q1 19$107,909
Q2 19$112,827
Q2 19$112,147
Q3 19$114,879
Q3 19$114,186
Q4 19$120,942
Q4 19$120,213
Q1 20$123,433
Q1 20$122,689
Q2 20$129,390
Q2 20$128,609
Q3 20$136,800
Q3 20$135,975
Q4 20$146,585
Q4 20$145,701
Q1 21$157,215
Q1 21$156,267
Q2 21$168,000
Q2 21$166,987
Q3 21$165,741
Q3 21$164,741
Q4 21$170,266
Q4 21$169,240
Q1 22$177,322
Q1 22$176,252
Q2 22$187,482
Q2 22$186,352
Q3 22$194,860
Q3 22$193,685
Q4 22$194,077
Q4 22$192,906
Q1 23$200,213
Q1 23$199,005
Q2 23$205,251
Q2 23$204,014
Q3 23$210,872
Q3 23$209,600
Q4 23$214,715
Q4 23$213,420
Q1 24$212,539
Q1 24$211,258
Q2 24$221,130
Q2 24$219,796
Q3 24$223,045
Q3 24$221,700
Q4 24$221,125
Q4 24$219,791
Q1 25$214,829
Q1 25$213,534
Q2 25$209,120
Q2 25$207,859
Q3 25$205,053
Q3 25$203,816
Q4 25$203,349

Market Overview

  • Typical Home Value:$203,896
  • Median List Price:$315,000

Current Inventory

  • Homes For Sale:111
  • New Listings:17

Detailed Market Analysis

The average home value in Jacksonville, TX is $203,896, down 5.5% over the past year. Learn more about the Jacksonville housing market and real estate trends.

Real Estate Market Analysis for Jacksonville, Texas

The residential real estate market in Jacksonville, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Jacksonville, Texas benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Jacksonville, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Jacksonville
QuarterNumber of Listings
Q3 167
Q4 165
Q1 172
Q2 173
Q3 172
Q4 173
Q1 181
Q2 183
Q3 181
Q4 184
Q1 198
Q2 197
Q3 199
Q4 1911
Q1 209
Q2 209
Q3 208
Q4 207
Q1 217
Q2 214
Q3 215
Q4 215
Q1 224
Q2 225
Q3 2211
Q4 2215
Q1 2314
Q2 2312
Q3 2318
Q4 2323
Q1 2425
Q2 2426
Q3 2431
Q4 2442
Q1 2543
Q2 2541

Booking Activity

  • 1-3 Months:78.4% Booked
  • 4-6 Months:35% Booked
  • 7-9 Months:20% Booked
  • 10-12 Months:12.5% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Jacksonville

Jacksonville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Jacksonville, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Jacksonville
Bedroom ConfigurationNumber of Properties
1 Bed12
2 Beds7
3 Beds9
5+ Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Jacksonville

    The vacation rental market in Jacksonville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Jacksonville

    Active STRs
    41
    Avg Daily Rate
    $139
    Occupancy Rate
    37%
    Population
    14,639
    Annual Visitors
    55,000

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    Markets in Texas (50)

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle
    • Bacliff
    • Bandera
    • Bartlett
    • Bastrop
    • Bay City
    • Bayside
    • Baytown
    • Beaumont
    • Bedford
    • Bellville
    • Belton
    • Bergheim
    • Bertram
    • Big Sandy
    • Blanco
    • Blossom
    • Blue Ridge
    • Bluff Dale
    • Bluffton
    • Boerne
    • Bonham
    • Boyd
    • Brady
    • Brazoria
    • Breckenridge
    • Brenham
    • Bridgeport
    • Broaddus
    • Bronson
    • Brookeland
    • Brookshire
    • Brownfield

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