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Diana, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Diana, Texas Short-Term Rental Market Overview

Population: 400
Annual Visitors: 10,000
Total STRs: 5
ADR: $210.20

Visitor Profile

Diana, Texas, a small yet charming destination, attracts a diverse array of visitors each year, contributing significantly to the local economy. While exact annual visitor numbers are not readily available, the tourism sector in Texas has been on a steady rise, with millions of travelers exploring the state. Key demographic highlights indicate that visitors often include families, outdoor enthusiasts, and history buffs, with a notable interest in local events and natural attractions. The economic impact of tourism in Diana is substantial, as it supports local businesses and generates revenue through lodging, dining, and recreational activities.

In-depth visitor analysis reveals that the tourism market in Diana is characterized by a mix of demographics. While specific statistics for Diana are limited, nearby regions show that visitors typically range from ages 25 to 54, with a balanced gender distribution. Many visitors come for outdoor activities, including hiking and fishing, as well as cultural events that showcase local heritage. The average length of stay is estimated to be around two nights, with peak seasons occurring from spring through fall, particularly during local festivals. According to the tourism bureau (https://visitaustin.org), these seasonal trends align with broader Texas tourism statistics, indicating a growing interest in rural and small-town experiences. Additionally, repeat visitors contribute to the local tourism economy, highlighting the importance of community engagement and visitor satisfaction. The visitor statistics report (https://austintexas.gov/tourism) emphasizes the need for STR operators to cater to the evolving preferences of travelers, ensuring that Diana remains a desirable destination for both new and returning guests.

Total word count: 299 words.

Diana, Texas, a small yet charming destination, attracts a diverse array of visitors each year, contributing significantly to the local economy. While exact annual visitor numbers are not readily available, the tourism sector in Texas has been on a steady rise, with millions of travelers exploring the state. Key demographic highlights indicate that visitors often include families, outdoor enthusiasts, and history buffs, with a notable interest in local events and natural attractions. The economic impact of tourism in Diana is substantial, as it supports local businesses and generates revenue through lodging, dining, and recreational activities.

In-depth visitor analysis reveals that the tourism market in Diana is characterized by a mix of demographics. While specific statistics for Diana are limited, nearby regions show that visitors typically range from ages 25 to 54, with a balanced gender distribution. Many visitors come for outdoor activities, including hiking and fishing, as well as cultural events that showcase local heritage. The average length of stay is estimated to be around two nights, with peak seasons occurring from spring through fall, particularly during local festivals. According to the tourism bureau (https://visitaustin.org), these seasonal trends align with broader Texas tourism statistics, indicating a growing interest in rural and small-town experiences. Additionally, repeat visitors contribute to the local tourism economy, highlighting the importance of community engagement and visitor satisfaction. The visitor statistics report (https://austintexas.gov/tourism) emphasizes the need for STR operators to cater to the evolving preferences of travelers, ensuring that Diana remains a desirable destination for both new and returning guests.

Total word count: 299 words.

Top Attractions

Diana, Texas, is a charming small town that offers a delightful mix of attractions for visitors seeking both adventure and relaxation. Nestled in the heart of East Texas, this hidden gem is known for its warm hospitality and scenic beauty. Whether you’re interested in exploring the great outdoors or immersing yourself in local culture, Diana has something for everyone. Signature attractions include the serene Lake Gladewater, perfect for fishing and boating, and the historic downtown area, where you can stroll through quaint shops and enjoy local cuisine. With a variety of experiences awaiting you, Diana is an ideal destination for a weekend getaway or a day trip.

One of the top attractions in Diana is Lake Gladewater, a stunning reservoir that offers numerous recreational opportunities. Visitors can enjoy fishing, boating, and picnicking along the scenic shores. The lake is surrounded by lush greenery, making it a perfect spot for nature lovers. For more information, visit the official Lake Gladewater website. Another must-see is the Diana Historical Society Museum, which showcases the rich history of the area through fascinating exhibits and artifacts. This small but informative museum is a great place to learn about the town’s heritage and its role in East Texas history. Check out the museum’s details on their official page. For families, the nearby East Texas Arboretum and Botanical Society offers a beautiful outdoor space filled with native plants and walking trails, ideal for a leisurely day out. Explore the natural beauty and educational programs by visiting their website. With these attractions and more, Diana is a wonderful place to discover unique experiences and create lasting memories.

Diana, Texas, is a charming small town that offers a delightful mix of attractions for visitors seeking both adventure and relaxation. Nestled in the heart of East Texas, this hidden gem is known for its warm hospitality and scenic beauty. Whether you’re interested in exploring the great outdoors or immersing yourself in local culture, Diana has something for everyone. Signature attractions include the serene Lake Gladewater, perfect for fishing and boating, and the historic downtown area, where you can stroll through quaint shops and enjoy local cuisine. With a variety of experiences awaiting you, Diana is an ideal destination for a weekend getaway or a day trip.

One of the top attractions in Diana is Lake Gladewater, a stunning reservoir that offers numerous recreational opportunities. Visitors can enjoy fishing, boating, and picnicking along the scenic shores. The lake is surrounded by lush greenery, making it a perfect spot for nature lovers. For more information, visit the official Lake Gladewater website. Another must-see is the Diana Historical Society Museum, which showcases the rich history of the area through fascinating exhibits and artifacts. This small but informative museum is a great place to learn about the town’s heritage and its role in East Texas history. Check out the museum’s details on their official page. For families, the nearby East Texas Arboretum and Botanical Society offers a beautiful outdoor space filled with native plants and walking trails, ideal for a leisurely day out. Explore the natural beauty and educational programs by visiting their website. With these attractions and more, Diana is a wonderful place to discover unique experiences and create lasting memories.

Regulations

Diana, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. As a property owner considering entering the short-term rental market, it is essential to be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. In Diana, short-term rentals are subject to local ordinances, which may include obtaining a permit and adhering to safety standards. Additionally, property owners are responsible for collecting and remitting hotel occupancy taxes. Understanding these regulations will help ensure compliance and avoid potential penalties. For a comprehensive overview of the rules and how to navigate them, read on.

Key regulatory information for short-term rentals in Diana includes several important requirements. First, property owners must obtain a short-term rental permit, which involves an application process that may require proof of insurance and compliance with safety codes. The local hotel occupancy tax rate is typically around 7%, and owners must file these taxes quarterly. Zoning restrictions may limit where short-term rentals can operate, so it is crucial to verify that your property is in an eligible zone. Safety requirements, such as smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to comply with these regulations can result in fines or the revocation of your rental permit. For more detailed information, visit the official Diana municipal code at https://library.municode.com/tx/diana. Additionally, you can find further guidance on short-term rental regulations at the Texas Comptroller’s website at https://comptroller.texas.gov.

Diana, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. As a property owner considering entering the short-term rental market, it is essential to be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. In Diana, short-term rentals are subject to local ordinances, which may include obtaining a permit and adhering to safety standards. Additionally, property owners are responsible for collecting and remitting hotel occupancy taxes. Understanding these regulations will help ensure compliance and avoid potential penalties. For a comprehensive overview of the rules and how to navigate them, read on.

Key regulatory information for short-term rentals in Diana includes several important requirements. First, property owners must obtain a short-term rental permit, which involves an application process that may require proof of insurance and compliance with safety codes. The local hotel occupancy tax rate is typically around 7%, and owners must file these taxes quarterly. Zoning restrictions may limit where short-term rentals can operate, so it is crucial to verify that your property is in an eligible zone. Safety requirements, such as smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to comply with these regulations can result in fines or the revocation of your rental permit. For more detailed information, visit the official Diana municipal code at https://library.municode.com/tx/diana. Additionally, you can find further guidance on short-term rental regulations at the Texas Comptroller’s website at https://comptroller.texas.gov.

Frequently Asked Questions

What are the short-term rental regulations in Diana, Texas?
Diana, Texas, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. As a property owner considering entering the short-term rental market, it is essential to be aware of the licensing requirements, tax obligations, and zoning restrictions that apply. In Diana, short-term rentals are subject to local ordinances, which may include obtaining a permit and adhering to safety standards. Additionally, property owners are responsible for collecting and remitting hotel occupancy taxes. Understanding these regulations will help ensure compliance and avoid potential penalties. For a comprehensive overview of the rules and how to navigate them, read on.Key regulatory information for short-term rentals in Diana includes several important requirements. First, property owners must obtain a short-term rental permit, which involves an application process that may require proof of insurance and compliance with safety codes. The local hotel occupancy tax rate is typically around 7%, and owners must file these taxes quarterly. Zoning restrictions may limit where short-term rentals can operate, so it is crucial to verify that your property is in an eligible zone. Safety requirements, such as smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to comply with these regulations can result in fines or the revocation of your rental permit. For more detailed information, visit the official Diana municipal code at https://library.municode.com/tx/diana. Additionally, you can find further guidance on short-term rental regulations at the Texas Comptroller's website at https://comptroller.texas.gov.
Do I need a permit to operate a short-term rental in Diana, Texas?
Short-term rental regulations vary by location. In Diana, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Diana, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Diana, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Diana

Diana attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Diana, Texas Market Performance Trends

LTM Avg. Daily Rate$171.00
LTM Occupancy Rate21.3%
LTM Avg. Revenue$1,106
Monthly Short-Term Rental Market Performance Data for Diana
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
May 24$165.2534.8%$1,322
Jun 24$179.0014.3%$716
Jul 24$165.8624.1%$1,161
Aug 24$167.006.9%$334
Oct 24$163.3348.4%$2,450
Nov 24$169.0846.2%$2,029
Dec 24$157.6752.2%$1,892
Feb 25$185.6018.5%$928
Mar 25$173.2548%$2,079
Apr 25$232.004.2%$232
May 25$203.2512.9%$813
Jun 25$210.2016.7%$1,051

Short-Term Rental Market Performance Analysis for Diana

The short-term rental market in Diana demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Diana, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Diana
QuarterTypical Home Value (USD)
Q3 17$181,772
Q4 17$180,928
Q1 18$182,429
Q2 18$185,358
Q3 18$187,517
Q4 18$191,347
Q1 19$191,371
Q2 19$192,102
Q3 19$194,916
Q4 19$197,691
Q1 20$200,051
Q2 20$201,747
Q3 20$207,268
Q4 20$211,421
Q1 21$217,627
Q2 21$229,938
Q3 21$239,117
Q4 21$246,534
Q1 22$257,690
Q2 22$269,003
Q3 22$269,126
Q4 22$264,431
Q1 23$262,670
Q2 23$268,363
Q3 23$269,178
Q4 23$264,596
Q1 24$264,168
Q2 24$267,210
Q3 24$268,039
Q4 24$271,735
Q1 25$278,333
Q2 25$273,584
Q3 25$268,181
Q4 25$268,354

Market Overview

  • Typical Home Value:$271,753
  • Median List Price:$373,491

Current Inventory

  • Homes For Sale:47
  • New Listings:6

Detailed Market Analysis

The average home value in Diana, TX is $271,754, down 1.9% over the past year. Learn more about the Diana housing market and real estate trends.

Real Estate Market Analysis for Diana, Texas

The residential real estate market in Diana, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Diana, Texas benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Diana, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Diana
QuarterNumber of Listings
Q4 171
Q1 181
Q2 181
Q3 182
Q4 182
Q1 191
Q2 192
Q3 195
Q4 194
Q1 204
Q2 205
Q3 204
Q4 202
Q1 214
Q2 213
Q3 213
Q4 213
Q1 222
Q2 224
Q3 225
Q4 226
Q1 235
Q2 235
Q3 234
Q4 234
Q1 243
Q2 243
Q3 243
Q4 243
Q1 253
Q2 255

Booking Activity

  • 1-3 Months:100% Booked
  • 4-6 Months:0% Booked
  • 7-9 Months:0% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Diana

Diana vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Diana, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Diana
Bedroom ConfigurationNumber of Properties
1 Bed2
2 Beds1
3 Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Diana

    The vacation rental market in Diana features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

    • Abilene
    • Alamo
    • Alba
    • Aledo
    • Alice
    • Allen
    • Alpine
    • Alvin
    • Amarillo
    • Anderson
    • Aransas Pass
    • Argyle
    • Arlington
    • Athens
    • Aubrey
    • Austin
    • Avinger
    • Azle

    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Diana

    Active STRs
    5
    Avg Daily Rate
    $210
    Occupancy Rate
    17%
    Population
    400
    Annual Visitors
    10,000

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