Ozark, Arkansas Short-Term Rental Market
Ozark, AR sits in the Arkansas Ozarks region, which averaged $186/night at 55.2% occupancy in June 2026.
Quick Answer: Ozark, Arkansas is an active short-term rental market. average occupancy in the Arkansas Area market area is 55%. average monthly revenue in the Arkansas Area market area is $2,842. average daily rate in the Arkansas Area market area is $186. the top operator in the Arkansas Area market area is Evolve with 434 listings. market score is 85/100 (grade A).
Market data reflects the Arkansas Area regional market, which includes Ozark. Regulations, taxes, and permit details below are specific to Ozark.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ozark, Arkansas is a small Franklin County seat in the Arkansas Ozarks region, and its STR performance data is tracked at that regional level rather than uniquely for the city, so the figures below describe the Arkansas Ozarks region, which includes Ozark, Bull Shoals, Fairfield Bay, Glenwood, Jasper, Mena, and Norfork.
The Arkansas Ozarks region posted a $186 average daily rate and 55.2% occupancy in June 2026. Occupancy is up 3.9% year over year and revenue is up 3.2% year over year to $2,842 per month, even as ADR is down 2.5% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $103 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are also tracked at this same regional level rather than uniquely for Ozark, so this profile omits them.
Multi-year data for the Arkansas Ozarks region shows occupancy climbed from 40.85% in 2019 to a pandemic-era high of 54.40% in 2021, and has held in the mid-40s since, while ADR climbed from $151 in 2017 to $163 by 2025, keeping monthly revenue around $2,080 to $2,200 in recent full years, close to June 2026’s level. Ozark itself draws primarily regional outdoor-recreation visitors to Aux Arc Park, Ozark Lake, and the Mulberry River, a National Wild and Scenic River known for spring whitewater.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 40% |
| Mar | 51% |
| Apr | 43% |
| May | 49% |
| Jun | 56% |
| Jul | 57% |
| Aug | 44% |
| Sep | 42% |
| Oct | 50% |
| Nov | 45% |
| Dec | 38% |
Month-by-month nightly rates and revenue figures for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Arkansas Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arkansas Area market as a whole, which includes Ozark, so these counts are not Ozark-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 434 | 17,314 | ★ 4.78 |
| 2 | Arkansas Vacation | 38 | 748 | ★ 4.75 |
| 3 | King Rhodes | 32 | 408 | ★ 4.74 |
| 4 | Buffalo Outdoor Center | 27 | 308 | ★ 4.91 |
| 5 | Ivy Vacations | 25 | 3,140 | ★ 4.91 |
What Kind of STR Should I Buy in Ozark?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.4% |
| vrbo | 8.7% |
| both | 46.8% |
Home Value Trends (Ozark)
Typical home values, median sale prices, and the 10-year price trend for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ozark — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ozark, Arkansas has no city-specific short-term rental ordinance that could be located in its municipal code or ordinance list, so STRs are generally permitted and operate under Arkansas statewide rules rather than dedicated local caps or an owner-occupancy mandate.
On taxes, the general sales tax in Ozark is 10.5% (6.5% Arkansas state, 2% Franklin County, 2% Ozark city sales tax), and lodging is additionally subject to the 2% statewide Arkansas Tourism Tax, producing an effective tax load of roughly 12.5% on rental receipts. Hosts must register for and remit these through the Arkansas Department of Finance and Administration; Airbnb collects and remits state, county, and city sales and tourism taxes on many bookings. There is no separate statewide short-term rental tax, and no city-level Advertising and Promotion or hotel/motel tax specific to Ozark was confirmed.
There is no evidence of a nightly cap, primary-residence requirement, or the strict permit-and-inspection regime seen in more tourist-heavy Arkansas cities like Eureka Springs. Investors should still contact Ozark City Hall or the City Clerk directly to confirm whether a general business license or any newer lodging registration applies, since the online municipal code was only current through early 2019 and small cities frequently add STR rules as they grow. Enforcement is rated minimal, consistent with the town’s small size (about 3,500 residents) and the absence of a published STR framework.
A 2023 Arkansas law now requires voter approval for new local hotel/motel (Advertising and Promotion) taxes, raising the bar for Ozark to add a local lodging tax going forward. Note: this is Ozark in Franklin County, Arkansas, a distinct town from Ozark, Missouri, which sits in the Springfield, MO metro area and has its own separate, unrelated regulatory framework.
Market Comparison
The Arkansas Ozarks region’s 55.2% June 2026 occupancy runs close to the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $186 average daily rate sits below the roughly $220 national median ADR, making this a fairly average market on both dimensions relative to other StaySTRA-tracked destinations.
Top-operator data is tracked at this same regional level rather than uniquely for Ozark, so this profile omits it. Ozark’s own light-touch local regulatory environment, no city-specific STR ordinance at all, is a meaningful differentiator from more tourist-regulated Arkansas destinations like Eureka Springs, even though the underlying performance data is shared across the broader Ozark Mountains region. Buyers should weigh Ozark’s regulatory simplicity and strong roughly 19.3% gross yield potential against the fact that revenue performance reflects the wider region rather than the city alone.
Frequently Asked Questions About Ozark, Arkansas
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Is Ozark, AR the same as Ozark, Missouri for STR rules?
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