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  3. Arkansas
  4. Ozark

Ozark, Arkansas

Short-Term Rental Market Data & Investment Analysis

Ozark, Arkansas Short-Term Rental Market

Ozark, AR sits in the Arkansas Ozarks region, which averaged $186/night at 55.2% occupancy in June 2026.

Quick Answer: Ozark, Arkansas is an active short-term rental market. average occupancy in the Arkansas Area market area is 55%. average monthly revenue in the Arkansas Area market area is $2,842. average daily rate in the Arkansas Area market area is $186. the top operator in the Arkansas Area market area is Evolve with 434 listings. market score is 85/100 (grade A).

Avg Monthly Revenue
$2,842
↑ 3.5% YoY
55%
Occupancy
↑ 4% YoY
$186
Avg Daily Rate
↑ 0.3% YoY
45.4 days avg lead time3.7 avg length of stay

Market data reflects the Arkansas Area regional market, which includes Ozark. Regulations, taxes, and permit details below are specific to Ozark.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation68
Seasonality83
Investability96
Rental Demand60
Revenue Growth68

Market Overview

Ozark, Arkansas is a small Franklin County seat in the Arkansas Ozarks region, and its STR performance data is tracked at that regional level rather than uniquely for the city, so the figures below describe the Arkansas Ozarks region, which includes Ozark, Bull Shoals, Fairfield Bay, Glenwood, Jasper, Mena, and Norfork.

The Arkansas Ozarks region posted a $186 average daily rate and 55.2% occupancy in June 2026. Occupancy is up 3.9% year over year and revenue is up 3.2% year over year to $2,842 per month, even as ADR is down 2.5% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $103 per night.

Bedroom mix, channel mix, market-score data, and top-operator data are also tracked at this same regional level rather than uniquely for Ozark, so this profile omits them.

Multi-year data for the Arkansas Ozarks region shows occupancy climbed from 40.85% in 2019 to a pandemic-era high of 54.40% in 2021, and has held in the mid-40s since, while ADR climbed from $151 in 2017 to $163 by 2025, keeping monthly revenue around $2,080 to $2,200 in recent full years, close to June 2026’s level. Ozark itself draws primarily regional outdoor-recreation visitors to Aux Arc Park, Ozark Lake, and the Mulberry River, a National Wild and Scenic River known for spring whitewater.

Seasonal Patterns

Monthly seasonal data for Ozark, Arkansas
MonthOccupancy
Jan32%
Feb40%
Mar51%
Apr43%
May49%
Jun56%
Jul57%
Aug44%
Sep42%
Oct50%
Nov45%
Dec38%

Month-by-month nightly rates and revenue figures for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Arkansas Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arkansas Area market as a whole, which includes Ozark, so these counts are not Ozark-only figures.

#OperatorListingsReviewsRating
1Evolve43417,314★ 4.78
2Arkansas Vacation38748★ 4.75
3King Rhodes32408★ 4.74
4Buffalo Outdoor Center27308★ 4.91
5Ivy Vacations253,140★ 4.91

What Kind of STR Should I Buy in Ozark?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb44.4%
vrbo8.7%
both46.8%

Investment Analysis

The full investment analysis for Ozark — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Ozark)

Typical home values, median sale prices, and the 10-year price trend for Ozark are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Ozark — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Ozark, Arkansas has no city-specific short-term rental ordinance that could be located in its municipal code or ordinance list, so STRs are generally permitted and operate under Arkansas statewide rules rather than dedicated local caps or an owner-occupancy mandate.

On taxes, the general sales tax in Ozark is 10.5% (6.5% Arkansas state, 2% Franklin County, 2% Ozark city sales tax), and lodging is additionally subject to the 2% statewide Arkansas Tourism Tax, producing an effective tax load of roughly 12.5% on rental receipts. Hosts must register for and remit these through the Arkansas Department of Finance and Administration; Airbnb collects and remits state, county, and city sales and tourism taxes on many bookings. There is no separate statewide short-term rental tax, and no city-level Advertising and Promotion or hotel/motel tax specific to Ozark was confirmed.

There is no evidence of a nightly cap, primary-residence requirement, or the strict permit-and-inspection regime seen in more tourist-heavy Arkansas cities like Eureka Springs. Investors should still contact Ozark City Hall or the City Clerk directly to confirm whether a general business license or any newer lodging registration applies, since the online municipal code was only current through early 2019 and small cities frequently add STR rules as they grow. Enforcement is rated minimal, consistent with the town’s small size (about 3,500 residents) and the absence of a published STR framework.

A 2023 Arkansas law now requires voter approval for new local hotel/motel (Advertising and Promotion) taxes, raising the bar for Ozark to add a local lodging tax going forward. Note: this is Ozark in Franklin County, Arkansas, a distinct town from Ozark, Missouri, which sits in the Springfield, MO metro area and has its own separate, unrelated regulatory framework.

Market Comparison

The Arkansas Ozarks region’s 55.2% June 2026 occupancy runs close to the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $186 average daily rate sits below the roughly $220 national median ADR, making this a fairly average market on both dimensions relative to other StaySTRA-tracked destinations.

Top-operator data is tracked at this same regional level rather than uniquely for Ozark, so this profile omits it. Ozark’s own light-touch local regulatory environment, no city-specific STR ordinance at all, is a meaningful differentiator from more tourist-regulated Arkansas destinations like Eureka Springs, even though the underlying performance data is shared across the broader Ozark Mountains region. Buyers should weigh Ozark’s regulatory simplicity and strong roughly 19.3% gross yield potential against the fact that revenue performance reflects the wider region rather than the city alone.

Frequently Asked Questions About Ozark, Arkansas

What is the average Airbnb occupancy rate near Ozark, AR?
The Arkansas Ozarks region, which includes Ozark, averaged 55.2% occupancy in June 2026, up 3.9% year over year and close to the roughly 55% median occupancy across StaySTRA-tracked US markets.
What is the average daily rate for a short-term rental near Ozark, AR?
Ozark short-term rentals average $186 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
Do you need a permit to run an Airbnb in Ozark, AR?
No city-specific short-term rental ordinance was found for Ozark. STRs operate under general Arkansas statewide rules, though investors should confirm with Ozark City Hall whether a general business license applies.
Is Ozark, AR the same as Ozark, Missouri for STR rules?
No. Ozark, Arkansas is a separate town in Franklin County with no dedicated STR ordinance. Ozark, Missouri sits in the Springfield, MO metro area and has its own separate regulatory framework; the two are unrelated jurisdictions.
How much tax applies to short-term rentals in Ozark, AR?
An effective rate of roughly 12.5%: 10.5% combined Arkansas state, county, and city sales tax plus the 2% statewide Arkansas Tourism Tax.
What is the best month for STR revenue near Ozark, AR?
Across all listing types, Ozark short-term rentals average $2,842 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
How much does a typical home cost in Ozark, AR?
The typical home value was $176,324 as of June 2026 (Zillow), with a median list price of $235,133 and 62 homes for sale.
Ozark, ArkansasRev $2,842ADR $186Occ 55%Score A (85)

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Table of Contents

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Quick Facts: Arkansas Area market area

Avg Daily Rate
$186
Occupancy Rate
55%
Avg Revenue/Mo
$2,842
Ozark Population
3,542

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Markets in Arkansas (50)

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