Centerton, Arkansas Short-Term Rental Market
Centerton/NW Arkansas STRs averaged $184/night at 48.9% occupancy in April 2026 across 5,415 active listings.
Quick Answer: Centerton, Arkansas is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,560. average daily rate is $184. the top operator is Cohobnb Properties with 208 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Northwest Arkansas short-term rental market, anchored by the Centerton/Bentonville corridor, logged 5,415 active listings as of the latest snapshot. In April 2026, the average daily rate reached $183.86 and occupancy sat at 48.9%, producing an average monthly revenue of $2,560 per listing. RevPAR for the month was $89.95.
Year-over-year, occupancy slipped 2.8 percentage points and revenue declined 3.5%, though ADR held nearly flat with a 0.2% uptick. This signals a market where rate discipline is holding but traveler demand softened modestly compared to the prior April.
The listing mix skews heavily toward entire-place properties: 5,136 of 5,415 listings (94.8%) are entire-place accommodations, with only 286 private-room listings. By bedroom count, 3-bedroom units lead at 1,562 listings, followed by 1-bedroom (1,510), 2-bedroom (1,424), 4-bedroom (658), and 5-bedroom (261). The channel split shows strong dual-platform presence: 2,976 listings appear on both Airbnb and VRBO, 2,185 are Airbnb-only, and 261 are VRBO-only.
Market scores show real strengths: rental demand scores 83.2/100 and investability scores 81.9/100, while revenue growth scores a more cautious 46.3/100 and seasonality scores 66.0/100. The region’s combination of corporate headquarters (Walmart, J.B. Hunt, Tyson Foods) and growing arts and outdoor tourism supports sustained demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $134 | $1,452 |
| Feb | 44% | $139 | $1,513 |
| Mar | 55% | $164 | $2,409 |
| Apr | 49% | $163 | $2,222 |
| May | 53% | $180 | $2,552 |
| Jun | 61% | $190 | $3,159 |
| Jul | 60% | $189 | $3,212 |
| Aug | 53% | $177 | $2,617 |
| Sep | 51% | $184 | $2,456 |
| Oct | 55% | $185 | $2,888 |
| Nov | 47% | $177 | $2,358 |
| Dec | 41% | $154 | $1,908 |
Top Short-Term Rental Operators in Centerton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cohobnb Properties | 208 | 11,823 | ★ 4.81 |
| 2 | Evolve | 188 | 9,248 | ★ 4.80 |
| 3 | Vacasa | 89 | 4,904 | ★ 4.49 |
| 4 | Hosted Journey | 83 | 4,140 | ★ 4.88 |
| 5 | Stay NWA | 83 | 5,222 | ★ 4.91 |
What Kind of STR Should I Buy in Centerton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,510 |
| 2 bed | 1,424 |
| 3 bed | 1,562 |
| 4 bed | 658 |
| 5 bed | 261 |
ADR by Property Tier
| Entire Home | $188 |
| Luxury | $292 |
| Professionally Managed | $215 |
Revenue by Dwelling Type
| Apartment | $2,232 |
| Entire Place | $2,623 |
| House | $2,721 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 4.8% |
| both | 54.9% |
Investment Analysis
At a typical home value of $349,319 (April 2026 Zillow estimate) and average monthly STR revenue of $2,560, a Centerton STR generates approximately $30,717 in annualized gross revenue, implying a gross STR yield of roughly 8.8% on purchase price before expenses. That figure is well above the national residential cap rate norm and reflects the region’s blend of corporate visitor demand and leisure travel.
Tier comparison sharpens the case: entire-home listings average $187.71/night versus $183.86 for all listings. Professionally managed properties reach $214.73/night, a 16.8% premium over the all-listings ADR, and luxury tier listings command $292.11/night. Operators who invest in professional management or position in the luxury segment capture meaningfully higher rates.
Houses outperform apartments on revenue: houses average $2,721/month versus $2,232 for apartments, a $489/month gap. Entire-place listings average $2,623/month.
The 2025 annual average occupancy of 51.66% at $193 ADR, translating to roughly $2,860/month, represents a strong baseline. The market’s investability score of 81.9/100 reflects accessible entry prices relative to returns. With median list prices at $381,250 and 108 active for-sale listings, acquisition opportunities exist, though the median list price runs $32,000 above the typical value estimate, suggesting sellers are pricing above Zillow’s model in the current cycle.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Centerton/NWA STR guests book an average of 40.5 days in advance and stay an average of 3.49 nights per reservation. The 40-day lead window suggests a moderate planning horizon, which is longer than typical weekend-getaway markets but shorter than high-demand destination markets.
For operators, a 40-day lead time means pricing adjustments should be made 5 to 6 weeks out rather than at the last minute. Listings that are still vacant 2 to 3 weeks before a date likely need a rate reduction to fill. Dynamic pricing tools with a 45-day forward window are well-matched to this market.
The 3.49-night average stay sits between a pure weekend (2-night) and extended-stay (7-night) profile. This is consistent with business travelers making 3 to 4 night corporate visits to Walmart’s headquarters or regional business parks, mixed with weekend leisure travelers. Turnover costs occur roughly every 3 to 4 days, which should be factored into cleaning cost modeling. Minimum-stay settings of 2 or 3 nights are more likely to match guest preferences than 7-night minimums in this market.
Short-Term Rental Regulations
Short-term rentals are permitted in Centerton, Arkansas. The combined STR occupancy tax load is approximately 12.5%, comprised of: Arkansas state gross receipts tax (6.5%), Arkansas state tourism tax (2.0%), Benton County sales tax (1.0%), and Centerton city A&P lodging tax (3.0%, established by city ordinance in 2007 and applied to gross receipts from short-term accommodations under 30 days).
Platforms such as Airbnb collect and remit state-level taxes automatically; the local A&P tax and county sales tax may require separate operator remittance. Stays of 30 days or more are exempt from the A&P lodging tax.
On permitting: the Centerton zoning code (Title 14, Schedule of Uses item 86) explicitly addresses homestay and Airbnb uses and excludes them from the standard Home Occupation Permit process, indicating a separate regulatory pathway is required. Specific permit type, cost, and district restrictions were not confirmed in publicly available documents as of the profile update date. Prospective operators should contact the Centerton Planning Department at [email protected] or (479) 795-2750 ext 302 before listing.
No confirmed cap on maximum nights per year, no owner-occupancy requirement, and no primary-residence requirement were found in public sources. Enforcement severity was not rated in available data. No recent regulatory changes were identified for 2024 or 2025, though Centerton’s 7.2% population growth in 2024 may prompt future review.
Market Comparison
At 48.9% occupancy, the Centerton/NWA market sits slightly below the US STR median of approximately 55%, which reflects the market’s blend of business and leisure demand rather than a pure high-turnover leisure destination. Its ADR of $183.86 is below the national median of approximately $220, consistent with a mid-tier inland metro rather than a coastal or mountain resort market.
The market’s investability score of 81.9/100 places it in the top tier for ROI potential relative to entry cost, driven by accessible home prices under $350,000 combined with reliable corporate demand from Walmart, J.B. Hunt, and Tyson Foods headquarters.
Among operators, Cohobnb Properties leads with 208 listings and 11,823 reviews at a 4.81 rating. Evolve follows with 188 listings and 9,248 reviews at a 4.80 rating. Vacasa holds 89 listings with 4,904 reviews at 4.49. Together, these three operators account for roughly 485 listings, representing about 9.0% of the total market. The remaining 91% of the 5,415-listing market is managed by independent operators or smaller local managers, suggesting the market has not yet consolidated around institutional players.
Frequently Asked Questions About Centerton, Arkansas
What is the average nightly rate for an Airbnb in Centerton/Northwest Arkansas?
What is the typical occupancy rate for STRs in Northwest Arkansas?
How much can I earn from a short-term rental in Centerton, AR?
Are short-term rentals permitted in Centerton, Arkansas?
What is the best time of year to rent an Airbnb in Northwest Arkansas?
Who are the top property managers for STRs in the Centerton/Bentonville area?
How far in advance do guests book STRs in Northwest Arkansas?
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