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  1. Home
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  3. Arkansas
  4. Mountain View

Mountain View, Arkansas

Short-Term Rental Market Data & Investment Analysis

Mountain View, Arkansas Short-Term Rental Market

The Mountain View, AR area STR market averaged $186 a night at 55.2% occupancy in June 2026.

Quick Answer: Mountain View, Arkansas is an active short-term rental market. average occupancy in the Arkansas Area market area is 55%. average monthly revenue in the Arkansas Area market area is $2,842. average daily rate in the Arkansas Area market area is $186. the top operator in the Arkansas Area market area is Evolve with 434 listings. market score is 85/100 (grade A).

Avg Monthly Revenue
$2,842
↑ 3.6% YoY
55%
Occupancy
↑ 3.9% YoY
$186
Avg Daily Rate
↑ 0.4% YoY
45.4 days avg lead time3.7 avg length of stay

Market data reflects the Arkansas Area regional market, which includes Mountain View. Regulations, taxes, and permit details below are specific to Mountain View.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation68
Seasonality83
Investability96
Rental Demand60
Revenue Growth68

Market Overview

Mountain View, Arkansas is a small Ozark town in Stone County marketed as the Folk Music Capital of the World, anchored by the seasonal Ozark Folk Center State Park and courthouse square pickin’ sessions. As of June 2026, the Mountain View area STR market shows an average daily rate of $186.33 with occupancy at 55.17%, up 3.91% year over year even as ADR eased 2.47%. Revenue per listing rose 3.22% year over year to $2,841.88 per month for the average active listing.

Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Mountain View, so this profile omits those specific breakdowns.

Entire home rentals average $188.53 a night, close to the area wide figure, while listings in the top luxury tier command $316.87 a night and professionally managed listings average $233.61, both above the $186.33 area wide ADR.

Seasonal Patterns

Monthly seasonal data for Mountain View, Arkansas
MonthOccupancy
Jan32%
Feb40%
Mar51%
Apr43%
May49%
Jun56%
Jul57%
Aug44%
Sep42%
Oct50%
Nov45%
Dec38%

Month-by-month nightly rates and revenue figures for Mountain View are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Arkansas Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arkansas Area market as a whole, which includes Mountain View, so these counts are not Mountain View-only figures.

#OperatorListingsReviewsRating
1Evolve43417,398★ 4.78
2Arkansas Vacation38768★ 4.74
3King Rhodes32413★ 4.75
4Buffalo Outdoor Center27308★ 4.91
5Ivy Vacations253,144★ 4.90

What Kind of STR Should I Buy in Mountain View?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mountain View are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb44.2%
vrbo8.7%
both47.1%

Investment Analysis

The full investment analysis for Mountain View — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Mountain View)

Typical home values, median sale prices, and the 10-year price trend for Mountain View are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Mountain View — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Mountain View, Arkansas has no short-term-rental-specific ordinance and no dedicated STR license or registration program. STRs are legal and are governed under the city’s existing zoning code, which treats them by analogy as hotels, motels, bed and breakfasts, boarding houses, or tourist facilities depending on the property type.

Lodging is a permitted use in the Tourist Commercial, Downtown Commercial, and General Commercial districts, and bed and breakfast or boarding house uses are permitted in R-2 moderate density residential. In R-1 low density residential, only home occupation scale activity is allowed by right, and broader operation requires a conditional use permit. Operators generally need a city business license and must meet site plan, building and fire code, and parking requirements, and must register with the state for tax purposes.

There are no owner occupancy or primary residence requirements and no cap on rental nights per year. On taxes, Arkansas applies a 6.5% state sales tax plus a 2% statewide tourism tax to short-term lodging, and an additional 1% state short-term rental tax can apply. A specific Mountain View local advertising and promotion lodging tax rate could not be confirmed from authoritative sources, so this content does not state one; investors should verify the exact combined rate with the city and the Arkansas Department of Finance and Administration.

Enforcement appears minimal, handled through general business licensing, zoning, and nuisance or noise rules rather than active STR-specific monitoring.

Market Comparison

The Mountain View area’s occupancy of 55.17% sits right at the broader US short-term rental median of roughly 55%, while its $186.33 average daily rate runs below the roughly $220 national median, reflecting a smaller, more affordable rural market rather than a premium destination.

Property manager data for this area is tracked at a shared regional level rather than uniquely for Mountain View, so this profile omits naming specific operators here.

Frequently Asked Questions About Mountain View, Arkansas

What is the average daily rate for short-term rentals in the Mountain View, AR area?
Mountain View short-term rentals average $186 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for the Mountain View area STR market?
55.17% as of June 2026, up 3.91% year over year.
Are short-term rentals legal in Mountain View, Arkansas?
Yes. Mountain View has no dedicated STR ordinance; STRs are governed under existing zoning as hotels, B&Bs, or tourist facilities, and operators generally need a city business license.
What taxes apply to short-term rentals in Mountain View, Arkansas?
Arkansas applies a 6.5% state sales tax plus a 2% statewide tourism tax, and a 1% state STR tax can apply. The specific local advertising and promotion tax rate for Mountain View could not be confirmed from authoritative sources.
When is peak season for the Mountain View area STR market?
Occupancy in Mountain View peaks in Jul (57%) and is softest in Jan (32%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much does a typical home cost in Mountain View, Arkansas?
The typical home value was $214,978.31 as of the June 2026 Zillow snapshot, with a median list price of $299,300.00 and 118 homes listed for sale.
Mountain View, ArkansasRev $2,842ADR $186Occ 55%Score A (85)

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Table of Contents

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Quick Facts: Arkansas Area market area

Avg Daily Rate
$186
Occupancy Rate
55%
Avg Revenue/Mo
$2,842
Mountain View Population
2,913

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Markets in Arkansas (50)

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  • Centerton
  • Cherokee Village
  • Clarksville
  • Clinton
  • Conway
  • De Queen
  • Edgemont
  • Eureka Springs
  • Fairfield Bay
  • Fayetteville
  • Fort Smith
  • Gamaliel
  • Garfield
  • Gentry
  • Glenwood
  • Greenwood
  • Hackett
  • Hardy
  • Heber Springs
  • Higden
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  • Hot Springs National
  • Hot Springs Village
  • Huntsville
  • Jasper
  • Jonesboro
  • Kirby
  • Little Rock
  • Lowell
  • Malvern
  • Marshall
  • Mena
  • Morrilton
  • Nashville
  • Norfork
  • Omaha
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  • Pangburn
  • Paris
  • Pea Ridge
  • Pencil Bluff
  • Prairie Grove
  • Quitman
  • Rogers
  • Royal

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