Bentonville, Arkansas Short-Term Rental Market
Bentonville, AR STRs averaged $184/night at 48.9% occupancy in April 2026, with 5,422 active listings across the market.
Quick Answer: Bentonville, Arkansas is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,560. average daily rate is $184. the top operator is Cohobnb Properties with 208 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Bentonville short-term rental market recorded 5,422 active listings as of the latest snapshot, making it a mid-size STR market anchored by Crystal Bridges Museum, Walmart headquarters corporate travel, and a nationally recognized mountain biking trail network. In April 2026, the average daily rate reached $184 and occupancy settled at 48.9%, producing a RevPAR of $90.
Entire-place listings dominate the mix at 5,136 out of 5,422 total (94.7%), with private rooms accounting for the remaining 286. Bedroom distribution spreads across all sizes: 1-bedroom units lead at 1,510, followed by 3-bedroom at 1,562, 2-bedroom at 1,424, 4-bedroom at 658, and 5-bedroom at 261. This range reflects both solo corporate travelers and larger groups visiting for cycling events and weekend getaways.
On the channel side, 2,976 listings appear on both Airbnb and VRBO, 2,185 list exclusively on Airbnb, and 261 list exclusively on VRBO. The high proportion of dual-channel operators signals a competitive market where hosts actively pursue multi-platform visibility.
Year-over-year as of April 2026, occupancy slipped 2.8% and revenue declined 3.5%, while ADR held nearly flat at +0.2%. The 2025 annual average ADR of $193 and occupancy of 51.7% represent the market’s recent performance ceiling before a modest 2026 softening. Market scores reflect a balanced picture: rental demand rates 83.2 out of 100 and investability scores 81.9, though revenue growth lags at 46.3, consistent with the recent year-over-year revenue compression.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $134 | $1,452 |
| Feb | 44% | $139 | $1,513 |
| Mar | 55% | $164 | $2,409 |
| Apr | 49% | $163 | $2,222 |
| May | 53% | $180 | $2,552 |
| Jun | 61% | $190 | $3,159 |
| Jul | 60% | $189 | $3,212 |
| Aug | 53% | $177 | $2,617 |
| Sep | 51% | $184 | $2,456 |
| Oct | 55% | $185 | $2,888 |
| Nov | 47% | $177 | $2,358 |
| Dec | 41% | $154 | $1,908 |
Top Short-Term Rental Operators in Bentonville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cohobnb Properties | 208 | 11,823 | ★ 4.81 |
| 2 | Evolve | 188 | 9,248 | ★ 4.80 |
| 3 | Vacasa | 89 | 4,904 | ★ 4.49 |
| 4 | Hosted Journey | 83 | 4,140 | ★ 4.88 |
| 5 | Stay NWA | 83 | 5,222 | ★ 4.91 |
What Kind of STR Should I Buy in Bentonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,510 |
| 2 bed | 1,424 |
| 3 bed | 1,562 |
| 4 bed | 658 |
| 5 bed | 261 |
ADR by Property Tier
| Entire Home | $188 |
| Luxury | $292 |
| Professionally Managed | $215 |
Revenue by Dwelling Type
| Apartment | $2,232 |
| Entire Place | $2,623 |
| House | $2,721 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 4.8% |
| both | 54.9% |
Investment Analysis
At a typical home value of $488,000 and an average monthly STR revenue of $2,560, a whole-home investor targeting average performance would see an estimated gross annualized revenue of $30,717, implying a gross yield of approximately 6.3% before operating costs, management fees, and taxes.
Tier segmentation shows meaningful upside for well-positioned properties. The luxury ADR tier reached $292 in April 2026, roughly 59% above the all-listings average of $184. Professionally managed listings averaged $215 per night, a $31 premium over the market average, suggesting that operators investing in professional management capture measurable rate improvement. Entire-home listings averaged $188 per night, close to the market-wide figure, confirming that the broader ADR uplift comes primarily from quality and service level rather than listing type alone.
The year-over-year revenue trend warrants attention: 2024 produced an annual average revenue of $2,876 per month per listing, and 2025 came in at $2,860, essentially flat. The April 2026 month shows further softening to $2,560, down 3.5% year-over-year. This is consistent with a market that expanded supply substantially (supported by the 5,400-plus active listing count) while demand growth has moderated.
Investability scores at 81.9 out of 100 and rental demand at 83.2 remain strong, suggesting the market fundamentals support STR investment, though buyers should model conservatively given the recent revenue plateau.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, guests booked Bentonville STRs an average of 40.5 days in advance. At an average length of stay of 3.5 nights, the market sits in a mid-range position on both metrics.
The 40-day lead time is meaningful for revenue management. It gives operators a roughly six-week window to adjust pricing before the booking locks in. Properties that reprice dynamically in the 30-to-45-day window before arrival, rather than relying on static seasonal rates, can capture demand from both early planners and later-booking weekend travelers.
A 3.5-night average stay sits between the short weekend-trip profile (2 nights) and a week-long vacation rental (7 nights). This suggests Bentonville attracts a mix of long-weekend cycling visitors, corporate short stays, and multi-day cultural visitors to Crystal Bridges. Minimum-stay settings of 2 to 3 nights are likely optimal for this market, balancing calendar fill against turnover costs. Setting a 4- or 5-night minimum risks leaving weekends unfilled, while a 2-night minimum maximizes flexibility without necessarily sacrificing revenue per booking.
Short-Term Rental Regulations
Bentonville is one of the more permissive STR markets in the region. Short-term rentals are permitted as a by-right land use under existing zoning rules. As of mid-2025, no city permit or registration is required, and there is no cap on STR permits, no maximum nights-per-year restriction, no owner-occupancy requirement, and no primary-residence requirement.
The primary compliance obligation is tax collection and remittance. A combined 11.5% occupancy tax applies to stays under 30 nights, composed of Arkansas state sales tax (6.5%), Arkansas Tourism Tax (2%), Benton County sales tax (1%), and the Bentonville Advertising and Promotion tax (2%). Airbnb collects and remits the 2% Bentonville A&P tax automatically for stays of 29 nights or fewer. Operators using other platforms or managing direct bookings must handle the remaining taxes themselves.
HOA rules may impose additional restrictions in specific neighborhoods and are not governed by city policy. Operators should verify community rules before listing.
The one risk to monitor is regulatory change. Bentonville’s city council has been actively discussing whether to introduce a formal STR registration program. A 2023 STR Work Group reviewed options, and council discussions have continued into 2024 and 2025. No ordinance has passed, but a registration requirement could emerge in a future planning cycle. Enforcement under the current framework is rated minimal, with no aggressive regulatory action reported to date.
Regulation scores 70.3 out of 100 in the market score index, reflecting the current permissive environment with a moderate watch for potential future change.
Market Comparison
Against national STR benchmarks, Bentonville’s April 2026 occupancy of 48.9% sits below the U.S. median of approximately 55%, which is typical for a market in a post-peak spring month with strong summer seasonality. The $184 ADR is below the national median of roughly $220, consistent with a secondary market without coastal or ski destination pricing power. The market’s 2025 annual average ADR of $193 narrows the gap somewhat, reflecting stronger summer pricing.
Bentonville’s rental demand score of 83.2 and investability score of 81.9 place it above the median for inland, non-resort secondary markets, supported by the steady demand base from Crystal Bridges, Walmart campus traffic, and the cycling tourism economy.
The operator landscape is moderately concentrated. Cohobnb Properties leads with 208 listings and 11,823 reviews (average rating 4.805). Evolve follows at 188 listings and 9,248 reviews (4.796). Vacasa holds 89 listings with a 4.492 average. Hosted Journey and Stay NWA each manage 83 listings, with ratings of 4.884 and 4.907 respectively. Together, the top 5 operators account for 651 listings out of 5,422 total (12.0% combined share), indicating a fragmented market where independent operators hold the majority.
Frequently Asked Questions About Bentonville, Arkansas
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