Heber Springs, Arkansas Short-Term Rental Market
Heber Springs STRs averaged $159/night at 44.0% occupancy in April 2026 across 6,660 entire-place listings.
Quick Answer: Heber Springs, Arkansas is an active short-term rental market. average occupancy in the Arkansas Area market area is 55%. average monthly revenue in the Arkansas Area market area is $2,842. average daily rate in the Arkansas Area market area is $186. the top operator in the Arkansas Area market area is Evolve with 434 listings. market score is 85/100 (grade A).
Market data reflects the Arkansas Area regional market, which includes Heber Springs. Regulations, taxes, and permit details below are specific to Heber Springs.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Heber Springs, Arkansas sits at the foot of Greers Ferry Lake, one of the largest lakes in the state at roughly 40,000 acres, and along the Little Red River, known internationally for trophy rainbow trout. That outdoor recreation draw sustains a short-term rental market that skews heavily toward entire-place listings: 6,660 of the roughly 6,880 active units are entire-place rentals, with 219 private rooms and just one shared room rounding out the supply. Bedroom distribution is nearly even across the 1-to-3 range, with 1,997 one-bedroom listings, 2,014 two-bedrooms, and 1,921 three-bedrooms; larger properties account for 647 four-bedroom and 296 five-bedroom units. Channel split shows 3,238 listings active on both Airbnb and VRBO simultaneously, 3,041 exclusively on Airbnb, and 601 on VRBO alone. In April 2026, the overall average daily rate was $158.61 and occupancy reached 44.0%, producing RevPAR of $69.72 and average monthly revenue of $1,961. Year-over-year, occupancy improved 5.05 percentage points while ADR slipped 1.78%, yielding a net revenue gain of 4.58% compared to April 2025. The market’s composite score of 85.11 out of 100 is anchored by an investability sub-score of 96.47, reflecting the combination of low acquisition costs and steady outdoor-tourism demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 40% |
| Mar | 51% |
| Apr | 43% |
| May | 49% |
| Jun | 56% |
| Jul | 57% |
| Aug | 44% |
| Sep | 42% |
| Oct | 50% |
| Nov | 45% |
| Dec | 38% |
Month-by-month nightly rates and revenue figures for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Arkansas Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arkansas Area market as a whole, which includes Heber Springs, so these counts are not Heber Springs-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 434 | 17,398 | ★ 4.78 |
| 2 | Arkansas Vacation | 38 | 768 | ★ 4.74 |
| 3 | King Rhodes | 32 | 413 | ★ 4.75 |
| 4 | Buffalo Outdoor Center | 27 | 308 | ★ 4.91 |
| 5 | Ivy Vacations | 25 | 3,144 | ★ 4.90 |
What Kind of STR Should I Buy in Heber Springs?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.2% |
| vrbo | 8.7% |
| both | 47.1% |
Home Value Trends (Heber Springs)
Typical home values, median sale prices, and the 10-year price trend for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Heber Springs — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Heber Springs does not have a dedicated short-term rental ordinance, permit, or owner-occupancy requirement as of mid-2026. STRs are permitted and operate under the city’s general zoning code; no specific permit is required and enforcement is characterized as minimal. However, STR operators must collect and remit the city’s 2% Advertising and Promotion lodging tax, which applies explicitly to hotel, motel, and short-term rental accommodation revenues. In addition to that 2% A&P tax, guests are subject to the combined 9.125% sales tax (6.5% Arkansas state, 1.625% Cleburne County, 1% city) and Arkansas’s 2% statewide tourism tax on lodging, producing an effective tax burden of approximately 13% on the rental. There is no published maximum nights per year or primary-residence restriction. Zoning matters remain under the city’s general planning framework; the Planning Commission and Board of Adjustment handle rezoning and variance requests. Investors should confirm zoning compliance for any specific parcel directly with the Planning and Development office at 806 W. Main St. No recent changes to Heber Springs STR rules were identified as of mid-2026, though multiple other Arkansas cities have adopted dedicated STR business-license ordinances since 2021, which is a pattern worth monitoring.
Market Comparison
The U.S. STR median occupancy hovers near 55% and median ADR near $220. Heber Springs sits below both benchmarks at 44.0% occupancy and $158.61 ADR in April 2026, which is typical for a rural lake market with a concentrated summer season and a slow winter. The investability score of 96.47 stands out as notably high, driven by the low home-value entry point relative to revenue potential. Among the top operators, Evolve leads the market with 434 listings and 17,398 reviews at a 4.78-star average, giving it roughly 6.3% of total supply. Arkansas Vacation (38 listings, 4.74 stars), King Rhodes (32 listings, 4.75 stars), Buffalo Outdoor Center (27 listings, 4.91 stars), and Ivy Vacations (25 listings, 4.90 stars) fill out the top five. The high ratings from smaller operators like Buffalo Outdoor Center and Ivy Vacations suggest that specialist local managers can compete effectively on guest experience. The market remains fragmented overall, with Evolve’s 434-listing share still a small fraction of roughly 6,880 total units.
Frequently Asked Questions About Heber Springs, Arkansas
What is the average daily rate for short-term rentals in Heber Springs?
What occupancy rate can I expect for an STR in Heber Springs?
Do I need a permit to operate a short-term rental in Heber Springs, AR?
What is the typical home value in Heber Springs and how does that affect STR returns?
When is peak season for short-term rentals in Heber Springs?
Which property management companies operate in Heber Springs?
How far in advance do guests book STRs in Heber Springs?
Analyze Heber Springs Rentals
Use our free calculator to estimate Airbnb revenue for any property in Heber Springs.
Free Heber Springs STR Calculator →