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  1. Home
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  3. Arkansas
  4. Heber Springs

Heber Springs, Arkansas

Short-Term Rental Market Data & Investment Analysis

Heber Springs, Arkansas Short-Term Rental Market

Heber Springs STRs averaged $159/night at 44.0% occupancy in April 2026 across 6,660 entire-place listings.

Quick Answer: Heber Springs, Arkansas is an active short-term rental market. average occupancy in the Arkansas Area market area is 55%. average monthly revenue in the Arkansas Area market area is $2,842. average daily rate in the Arkansas Area market area is $186. the top operator in the Arkansas Area market area is Evolve with 434 listings. market score is 85/100 (grade A).

Avg Monthly Revenue
$2,842
↑ 3.6% YoY
55%
Occupancy
↑ 3.9% YoY
$186
Avg Daily Rate
↑ 0.4% YoY
45.4 days avg lead time3.7 avg length of stay

Market data reflects the Arkansas Area regional market, which includes Heber Springs. Regulations, taxes, and permit details below are specific to Heber Springs.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation68
Seasonality83
Investability96
Rental Demand60
Revenue Growth68

Market Overview

Heber Springs, Arkansas sits at the foot of Greers Ferry Lake, one of the largest lakes in the state at roughly 40,000 acres, and along the Little Red River, known internationally for trophy rainbow trout. That outdoor recreation draw sustains a short-term rental market that skews heavily toward entire-place listings: 6,660 of the roughly 6,880 active units are entire-place rentals, with 219 private rooms and just one shared room rounding out the supply. Bedroom distribution is nearly even across the 1-to-3 range, with 1,997 one-bedroom listings, 2,014 two-bedrooms, and 1,921 three-bedrooms; larger properties account for 647 four-bedroom and 296 five-bedroom units. Channel split shows 3,238 listings active on both Airbnb and VRBO simultaneously, 3,041 exclusively on Airbnb, and 601 on VRBO alone. In April 2026, the overall average daily rate was $158.61 and occupancy reached 44.0%, producing RevPAR of $69.72 and average monthly revenue of $1,961. Year-over-year, occupancy improved 5.05 percentage points while ADR slipped 1.78%, yielding a net revenue gain of 4.58% compared to April 2025. The market’s composite score of 85.11 out of 100 is anchored by an investability sub-score of 96.47, reflecting the combination of low acquisition costs and steady outdoor-tourism demand.

Seasonal Patterns

Monthly seasonal data for Heber Springs, Arkansas
MonthOccupancy
Jan32%
Feb40%
Mar51%
Apr43%
May49%
Jun56%
Jul57%
Aug44%
Sep42%
Oct50%
Nov45%
Dec38%

Month-by-month nightly rates and revenue figures for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Arkansas Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Arkansas Area market as a whole, which includes Heber Springs, so these counts are not Heber Springs-only figures.

#OperatorListingsReviewsRating
1Evolve43417,398★ 4.78
2Arkansas Vacation38768★ 4.74
3King Rhodes32413★ 4.75
4Buffalo Outdoor Center27308★ 4.91
5Ivy Vacations253,144★ 4.90

What Kind of STR Should I Buy in Heber Springs?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb44.2%
vrbo8.7%
both47.1%

Investment Analysis

The full investment analysis for Heber Springs — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Heber Springs)

Typical home values, median sale prices, and the 10-year price trend for Heber Springs are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Heber Springs — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Heber Springs does not have a dedicated short-term rental ordinance, permit, or owner-occupancy requirement as of mid-2026. STRs are permitted and operate under the city’s general zoning code; no specific permit is required and enforcement is characterized as minimal. However, STR operators must collect and remit the city’s 2% Advertising and Promotion lodging tax, which applies explicitly to hotel, motel, and short-term rental accommodation revenues. In addition to that 2% A&P tax, guests are subject to the combined 9.125% sales tax (6.5% Arkansas state, 1.625% Cleburne County, 1% city) and Arkansas’s 2% statewide tourism tax on lodging, producing an effective tax burden of approximately 13% on the rental. There is no published maximum nights per year or primary-residence restriction. Zoning matters remain under the city’s general planning framework; the Planning Commission and Board of Adjustment handle rezoning and variance requests. Investors should confirm zoning compliance for any specific parcel directly with the Planning and Development office at 806 W. Main St. No recent changes to Heber Springs STR rules were identified as of mid-2026, though multiple other Arkansas cities have adopted dedicated STR business-license ordinances since 2021, which is a pattern worth monitoring.

Market Comparison

The U.S. STR median occupancy hovers near 55% and median ADR near $220. Heber Springs sits below both benchmarks at 44.0% occupancy and $158.61 ADR in April 2026, which is typical for a rural lake market with a concentrated summer season and a slow winter. The investability score of 96.47 stands out as notably high, driven by the low home-value entry point relative to revenue potential. Among the top operators, Evolve leads the market with 434 listings and 17,398 reviews at a 4.78-star average, giving it roughly 6.3% of total supply. Arkansas Vacation (38 listings, 4.74 stars), King Rhodes (32 listings, 4.75 stars), Buffalo Outdoor Center (27 listings, 4.91 stars), and Ivy Vacations (25 listings, 4.90 stars) fill out the top five. The high ratings from smaller operators like Buffalo Outdoor Center and Ivy Vacations suggest that specialist local managers can compete effectively on guest experience. The market remains fragmented overall, with Evolve’s 434-listing share still a small fraction of roughly 6,880 total units.

Frequently Asked Questions About Heber Springs, Arkansas

What is the average daily rate for short-term rentals in Heber Springs?
Heber Springs short-term rentals average $186 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What occupancy rate can I expect for an STR in Heber Springs?
April 2026 occupancy averaged 44.0% market-wide, up 5.05 percentage points year-over-year. Peak months of June and July reach 56-57% occupancy, while January is the weakest month at 32.4%.
Do I need a permit to operate a short-term rental in Heber Springs, AR?
As of mid-2026, Heber Springs does not have a dedicated STR permit or occupancy cap. STRs are permitted under the general zoning code with minimal enforcement. Operators must collect and remit the city’s 2% A&P lodging tax plus applicable state and county sales taxes (approximately 13% combined tax burden). Always confirm current requirements with City Hall before operating.
What is the typical home value in Heber Springs and how does that affect STR returns?
The typical home value in Heber Springs was $248,467 as of April 2026, with median list prices around $330,817. At $1,961 average monthly revenue in April 2026, an annualized run rate implies a gross yield of roughly 9.5% on the typical home value, before expenses and management.
When is peak season for short-term rentals in Heber Springs?
Occupancy in Heber Springs peaks in Jul (57%) and is softest in Jan (32%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Which property management companies operate in Heber Springs?
Evolve leads the market with 434 listings and a 4.78-star average across 17,398 reviews. Other active operators include Arkansas Vacation (38 listings, 4.74 stars), King Rhodes (32 listings, 4.75 stars), Buffalo Outdoor Center (27 listings, 4.91 stars), and Ivy Vacations (25 listings, 4.90 stars).
How far in advance do guests book STRs in Heber Springs?
In April 2026, the average booking lead time was 39.0 days, and the average length of stay was 3.68 nights. This lead time gives operators roughly five to six weeks to adjust pricing before arrival dates.
Heber Springs, ArkansasRev $2,842ADR $186Occ 55%Score A (85)

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Table of Contents

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Quick Facts: Arkansas Area market area

Avg Daily Rate
$186
Occupancy Rate
55%
Avg Revenue/Mo
$2,842
Heber Springs Population
7,323

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