Rogers, Arkansas Short-Term Rental Market
Rogers, AR area STRs (Northwest Arkansas) averaged $219/night at 60.4% occupancy in June 2026, near flat year over year.
Quick Answer: Rogers, Arkansas is an active short-term rental market. average occupancy in the Fayetteville/Bentonville market area is 60%. average monthly revenue in the Fayetteville/Bentonville market area is $3,714. average daily rate in the Fayetteville/Bentonville market area is $219. the top operator in the Fayetteville/Bentonville market area is Cohobnb Properties with 209 listings. market score is 66/100 (grade C).
Market data reflects the Fayetteville/Bentonville regional market, which includes Rogers. Regulations, taxes, and permit details below are specific to Rogers.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rogers sits in the heart of Northwest Arkansas, one of the nation’s fastest-growing metro areas, with Benton County drawing $1.2 billion in visitor spending in 2023. The city draws a mix of outdoor-recreation travelers (mountain biking at Hobbs State Park’s Monument Trails and the Railyard Bike Park, Beaver Lake water sports, the Razorback Regional Greenway), business and corporate visitors tied to Walmart and the broader Bentonville-area headquarters corridor, sports and event tourism (Walmart AMP concerts, the Walmart NW Arkansas LPGA Championship), and heritage and shopping visitors to Historic Downtown Rogers, the Daisy Airgun Museum, and Pea Ridge National Military Park. No published city-level annual visitor count exists for Rogers specifically, but regional tourism is further anchored by nearby Bentonville’s Crystal Bridges Museum, which drew roughly 785,000 visitors in 2023.
Because StaySTRA’s short-term rental performance data for this submarket is shared across the Northwest Arkansas cluster (Rogers, Bella Vista, Fayetteville, Garfield, and Springdale), this profile frames occupancy, rate, and revenue figures as describing the Rogers area (Northwest Arkansas) STR market rather than claiming Rogers-only precision.
In June 2026, that area STR market averaged 60.39% occupancy and a $219.46 average daily rate, with average monthly revenue of $3,714.02 per active listing. Year over year, the market was essentially flat: occupancy dipped 2.23 points, ADR held nearly steady (down 0.39%), and revenue fell a modest 2.54%.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Rogers, so this profile omits those specific breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 44% |
| Mar | 55% |
| Apr | 49% |
| May | 53% |
| Jun | 61% |
| Jul | 60% |
| Aug | 53% |
| Sep | 51% |
| Oct | 55% |
| Nov | 47% |
| Dec | 41% |
Month-by-month nightly rates and revenue figures for Rogers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Fayetteville/Bentonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Fayetteville/Bentonville market as a whole, which includes Rogers, so these counts are not Rogers-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cohobnb Properties | 209 | 11,907 | ★ 4.81 |
| 2 | Evolve | 189 | 9,299 | ★ 4.80 |
| 3 | Vacasa | 89 | 4,919 | ★ 4.49 |
| 4 | Hosted Journey | 84 | 4,191 | ★ 4.89 |
| 5 | Stay NWA | 83 | 5,259 | ★ 4.91 |
What Kind of STR Should I Buy in Rogers?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rogers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 4.8% |
| both | 54.8% |
Home Value Trends (Rogers)
Typical home values, median sale prices, and the 10-year price trend for Rogers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rogers — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Rogers, Arkansas has not adopted a dedicated short-term rental ordinance. Instead, STRs operate under the city’s general frameworks: a required city business license for all businesses within city limits (Rogers requires this for any business, plus a $25 certificate-of-occupancy inspection fee), standard Unified Development Code zoning rules, and the city’s lodging (A&P) tax.
Effective January 2022, following City Council approval in December 2021, Rogers began collecting a 3% city hotel/lodging tax on transient accommodations of fewer than 30 days, explicitly including short-term rentals. Combined with city, county, and state sales and parks-and-tourism taxes, guests pay roughly 14.5% in total taxes on an Airbnb or VRBO stay. Arkansas has no statewide STR license system, so obligations here are local plus standard state tax registration.
There is no owner-occupancy or primary-residence requirement, no cap on nights rented per year, and no STR-specific density or zoning overlay in Rogers. Because there is no dedicated STR code, enforcement is minimal and centers on tax remittance and general business-license and zoning compliance rather than STR-specific inspections or caps. Investors should still verify parcel zoning and whether a conditional use permit applies, register for the business license, and ensure the 3% city lodging tax and other applicable lodging taxes are collected and remitted. The 2022 tax extension was estimated to raise about $100,000 a year for destination marketing, and no dedicated STR ordinance has been adopted since.
Market Comparison
Rogers’ 60.39% occupancy in June 2026 runs above the roughly 55% occupancy typical of the broader U.S. short-term rental market, while its $219.46 ADR sits almost exactly at the national median of roughly $220, making this a fairly representative U.S. market on rate with somewhat stronger-than-average fill.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Rogers, so this profile omits naming specific operators here.
What distinguishes Rogers from many leisure-driven markets in this pipeline is its diversified, business-plus-recreation demand base tied to the Walmart and Bentonville corporate corridor, which produces comparatively shallow seasonality and a shorter booking lead time, a genuinely different demand pattern than the classic vacation-destination markets that dominate this dataset.
Frequently Asked Questions About Rogers, Arkansas
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Does Rogers, AR require a short-term rental permit?
What taxes apply to short-term rentals in Rogers, AR?
Is there a cap on rental nights for short-term rentals in Rogers, AR?
What is the strongest month for short-term rentals in Rogers, AR?
What is the typical home value in Rogers, AR?
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