Little Rock, Arkansas Short-Term Rental Market
Little Rock STRs averaged $117/night at 61.1% occupancy in April 2026 across approximately 1,243 active listings.
Quick Answer: Little Rock, Arkansas is an active short-term rental market. average occupancy in the Little Rock market area is 68%. average monthly revenue in the Little Rock market area is $2,304. average daily rate in the Little Rock market area is $124. the top operator in the Little Rock market area is Little Rock Furnished Rentals with 28 listings. market score is 89/100 (grade A).
Market data reflects the wider Little Rock market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Little Rock.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Little Rock, Arkansas, the state capital with a population of 204,774, operates a structured short-term rental market anchored by civil rights tourism, convention traffic, and business travel. The Clinton Presidential Center, Central High School National Historic Site, the River Market District, and the Arkansas Museum of Fine Arts (reopened 2023) generate year-round visitor demand. Visitor spending reached $1.5 billion in 2023, supporting 8,565 direct tourism jobs, and A&P tax collections hit a record $18.78 million in 2024, up 53% from 2020 levels. The STR inventory totals approximately 1,243 active listings: 1,139 entire-place properties (91.6%), 103 private rooms, and 1 shared room. By bedroom count: 1-bedroom (465 listings), 2-bedroom (334), 3-bedroom (337), 4-bedroom (94), and 5-bedroom or more (13). Channel distribution shows 745 listings on Airbnb only, 427 on both Airbnb and VRBO, and 71 on VRBO only. The average daily rate in April 2026 was $117, and average occupancy was 61.1%, producing a RevPAR of $71.24. Year-over-year, occupancy fell 2.4 percentage points and revenue declined 4.3%, reflecting a competitive adjustment after the post-pandemic demand surge of 2021-2022. The market’s overall investment score is 89.4 out of 100, with exceptionally high seasonality (98.4) and investability (95.3) scores.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 62% |
| Mar | 64% |
| Apr | 62% |
| May | 66% |
| Jun | 69% |
| Jul | 66% |
| Aug | 60% |
| Sep | 63% |
| Oct | 62% |
| Nov | 61% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Little Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Little Rock market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Little Rock market as a whole, which includes Little Rock, so these counts are not Little Rock-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Little Rock Furnished Rentals | 28 | 961 | ★ 4.78 |
| 2 | Evolve | 21 | 603 | ★ 4.06 |
| 3 | Sleepover INC | 17 | 237 | ★ 3.78 |
| 4 | FIBI Vacation Rentals | 15 | 190 | ★ 4.66 |
| 5 | Landing | 15 | 0 | ★ 0.00 |
What Kind of STR Should I Buy in Little Rock?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Little Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.9% |
| vrbo | 5.7% |
| both | 34.4% |
Home Value Trends (Little Rock)
Typical home values, median sale prices, and the 10-year price trend for Little Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Little Rock — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Little Rock enacted its STR ordinance on June 20, 2023, with a six-month transition window for operators active at that time. All operators require a city business license plus one of two permit types. STR-1 (owner-occupied): the operator must permanently reside on the property or within 1,500 feet, verified by two documents such as a driver’s license and a utility bill dated within 60 days. Approved via Special Use Permit by the Planning Commission. Fees are $100 per bedroom up to a $500 annual maximum. STR-2 (non-owner-occupied): requires Planned Zoning District approval from the Board of Directors. Annual inspection fee is $500 flat. Both types cap at 9 bedrooms maximum. The city imposes a 500-unit hard cap on total active STRs citywide. Annual building and fire inspections are required, along with proof of homeowner liability insurance at $1,000,000 minimum per-occurrence. Maximum consecutive occupancy per guest is 29 days. Private parties, fee-based tours, and receptions are not permitted on the premises. No annual rental night cap applies. The occupancy tax rate is 13.5%. Enforcement severity is rated strict: three or more confirmed violations in a calendar year may result in business license revocation.
Market Comparison
The US STR market median occupancy is approximately 55% and median ADR approximately $220. Little Rock runs meaningfully above the national occupancy median at 61.1% in April 2026, though the ADR of $117 is well below the national benchmark, reflecting the city’s affordable housing market and business-travel pricing norms. The $190 luxury-tier ADR still trails the national median ADR, confirming Little Rock is a volume-over-rate market. The seasonality score of 98.4 out of 100 places it among the most stable markets nationally. On the operator side, Little Rock Furnished Rentals leads locally with 28 listings and 961 reviews at a 4.78 rating. Evolve holds 21 listings at a 4.06 rating. Sleepover INC manages 17 listings at a 3.78 rating. The top three operators collectively hold 66 listings, or roughly 5% of active inventory, indicating a fragmented market where individual operators remain dominant.
Frequently Asked Questions About Little Rock, Arkansas
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