Grant, Alabama Short-Term Rental Market
Grant, AL STRs averaged $223/night at 48.3% occupancy in May 2026, anchored by Cathedral Caverns and Lake Guntersville demand.
Quick Answer: Grant, Alabama is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,645. average daily rate is $245.
Market data reflects the Alabama Area regional market, which includes Grant. Regulations, taxes, and permit details below are specific to Grant.
Market Overview
Grant is a small rural town of approximately 1,105 residents on Sand Mountain in northeastern Marshall County, Alabama. Its short-term rental market is driven by proximity to Cathedral Caverns State Park (roughly 5 miles north, drawing an estimated 40,000 to 60,000 visitors per year), Lake Guntersville (Alabama’s largest lake), and Buck’s Pocket State Park. Regional road-trip travelers, anglers, hikers, and outdoor recreation visitors from north Alabama, Tennessee, and Georgia form the primary demand base.
In May 2026, the market posted an average daily rate of $223 and occupancy of 48.3%, yielding RevPAR of $107.70. Average monthly revenue per listing was $2,941. Year-over-year as of May 2026, occupancy declined 2.15 percentage points and revenue fell 0.74%, while ADR edged up 0.56%. The 2025 annual average was 46.2% occupancy, $203 ADR, and $2,661 monthly revenue. Dimension-level breakdown data (bedroom mix, channel split, listing-type split) was not available in the current snapshot.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $145 | $1,607 |
| Feb | 46% | $147 | $1,643 |
| Mar | 53% | $166 | $2,306 |
| Apr | 49% | $172 | $2,258 |
| May | 50% | $201 | $2,636 |
| Jun | 58% | $224 | $3,461 |
| Jul | 59% | $227 | $3,701 |
| Aug | 46% | $200 | $2,581 |
| Sep | 45% | $211 | $2,503 |
| Oct | 46% | $193 | $2,526 |
| Nov | 45% | $201 | $2,416 |
| Dec | 38% | $170 | $2,051 |
What Kind of STR Should I Buy in Grant?
Revenue and pricing by property type, tier, and bedroom count.
ADR by Property Tier
| Entire Home | $250 |
| Luxury | $458 |
| Professionally Managed | $303 |
Revenue by Dwelling Type
| Apartment | $2,261 |
| Entire Place | $3,724 |
| House | $4,152 |
Investment Analysis
Grant’s STR investment profile is shaped by its role as overflow lodging for Cathedral Caverns and the broader Lake Guntersville recreation corridor, where commercial lodging is limited. At a May 2026 average of $2,941/month per listing, annualized gross revenue runs approximately $35,297 per unit. The $223 ADR is notably above the national STR median of approximately $220, suggesting that the market commands solid nightly rates despite modest occupancy.
No housing price data was available for Grant in the current snapshot, so a gross yield calculation cannot be completed. Investors should source local comparable sales independently. ADR has risen from a 2017 annual average of $190 to $223 in May 2026, and revenue grew from $1,901/month in 2017 to a 2021 peak of $2,799 before stabilizing in the $2,600 to $2,700 range through 2023 to 2025. Tier-level ADR data (luxury, professionally managed) was not available. The main risk is occupancy, which sits below 50% and has trended downward since the 2021 peak of 55.9%.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Booking lead time and length-of-stay data were not available in the current Grant snapshot. Based on the market’s visitor profile, demand is driven by regional road-trippers visiting Cathedral Caverns, Lake Guntersville, and Buck’s Pocket. These travelers typically book short stays of 1 to 3 nights within a broader itinerary. The sharp summer peak (June and July) and deep winter trough (January and February at 35 to 46% occupancy) suggest that dynamic pricing tied to the outdoor recreation season will have a meaningful impact on annual revenue. Operators should open availability windows early for summer weekends when Cathedral Caverns tour slots and lakeside recreation are most competitive.
Short-Term Rental Regulations
Short-term rentals are permitted in Grant. The town has no identified STR-specific ordinance. Alabama has no statewide STR restriction. Operators must collect and remit transient occupancy (lodging) tax on stays under 180 days and register with the Alabama Department of Revenue. The applicable state lodging tax rate is 5.0% under Alabama’s Mountain Lakes county framework, which covers Marshall County. Operating an STR is treated as a business activity in Alabama, so a state business-privilege license is generally required, and Marshall County and the Town of Grant may levy additional local lodging tax and require a local business license. These local rates and requirements should be confirmed directly with the Town of Grant and Marshall County before operating.
No owner-occupancy requirements, primary-residence rules, night caps, or STR-specific zoning overlays were found in available records for Grant. Enforcement is characterized as minimal. No recent regulatory changes were identified.
Market Comparison
Grant’s 48.3% occupancy in May 2026 sits below the U.S. STR market median of approximately 55%, reflecting a small rural market with concentrated seasonal demand. Its $223 ADR is slightly above the national median of approximately $220, which is notable for a market of this size and suggests that the area commands premium nightly rates relative to its scale. RevPAR of $107.70 reflects the occupancy drag.
No property management companies appeared in the current Grant PM snapshot, indicating the market is served by independent hosts. The absence of regional PM networks is consistent with the market’s small listing count. For operators who can bring professional guest communications and dynamic pricing to this market, there may be an opportunity to outperform the current all-listings average.
Frequently Asked Questions About Grant, Alabama
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