New Market, Alabama Short-Term Rental Market
The New Market, AL area STR market averaged $135 a night at 66.3% occupancy in June 2026.
Quick Answer: New Market, Alabama is an active short-term rental market. average occupancy is 66%. average monthly revenue is $2,538. average daily rate is $135. the top operator is Landing, Inc. with 127 listings. market score is 60/100 (grade C).
Market data reflects the Huntsville regional market, which includes New Market. Regulations, taxes, and permit details below are specific to New Market.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
New Market is a small unincorporated rural community in northeast Madison County, Alabama, about 17 miles northeast of Huntsville and 6 miles south of the Tennessee border. It is not a standalone tourism destination; most lodging demand in the area ties back to the greater Huntsville metro, including the U.S. Space and Rocket Center and the region’s defense and aerospace business travel, rather than to New Market itself.
As of June 2026, the New Market area STR market shows an average daily rate of $135.26 with occupancy at 66.26%, down 3.66% year over year even as ADR eased 0.74%. Revenue per listing rose 2.60% year over year to $2,538.08 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for New Market, so this profile omits those specific breakdowns.
Entire home rentals average a higher $146.23 nightly rate than the area overall, while listings in the top luxury tier command $224.87 a night and professionally managed listings average $138.94, both above the $135.26 area wide ADR.
New Market has a small population of just 1,543, underscoring that this is fundamentally a spillover market for Huntsville area visitors and business travelers rather than a standalone leisure destination. Local outdoor draws include Sharon Johnston Park and the Flint River, both popular for day trips from Huntsville.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $95 | $1,538 |
| Feb | 64% | $98 | $1,578 |
| Mar | 70% | $104 | $1,995 |
| Apr | 65% | $106 | $1,869 |
| May | 68% | $110 | $2,022 |
| Jun | 73% | $112 | $2,168 |
| Jul | 70% | $107 | $2,009 |
| Aug | 66% | $105 | $1,884 |
| Sep | 62% | $103 | $1,730 |
| Oct | 63% | $110 | $1,923 |
| Nov | 61% | $105 | $1,729 |
| Dec | 59% | $104 | $1,781 |
Top Short-Term Rental Operators in New Market
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Landing, Inc. | 127 | 222 | ★ 4.26 |
| 2 | Landing | 76 | 13 | ★ 2.75 |
| 3 | Comfy Homes | 49 | 68 | ★ 4.72 |
| 4 | Bones Vacances | 40 | 3 | ★ 5.00 |
| 5 | Keans Way | 26 | 1,215 | ★ 4.72 |
What Kind of STR Should I Buy in New Market?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 764 |
| 2 bed | 360 |
| 3 bed | 357 |
| 4 bed | 130 |
| 5 bed | 46 |
ADR by Property Tier
| Entire Home | $146 |
| Luxury | $225 |
| Professionally Managed | $139 |
Revenue by Dwelling Type
| Apartment | $2,377 |
| Entire Place | $2,736 |
| House | $2,692 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 10.3% |
| both | 36.4% |
Investment Analysis
The New Market area STR market rents for $135.26 a night on average, with a real premium for higher tier properties. Listings in the top luxury tier average $224.87 a night, about 66% above the area wide ADR, while professionally managed listings average $138.94, only about 3% above market, a notably narrow gap that suggests professional management alone adds limited pricing power here compared to a genuine luxury tier upgrade.
Revenue per listing rose 2.60% year over year even as occupancy fell 3.66% and ADR eased 0.74%, a mixed signal suggesting the market softened on demand even as the average listing still generated slightly more revenue, possibly through a shift in booking mix or length of stay. The average active listing generated $2,538.08 in monthly revenue, or roughly $30,457 annualized.
Against a typical home value of $292,752.22 (Zillow, June 2026), that annualized revenue figure equals about 10% of the purchase price on a gross basis, a moderate top line ratio, though it excludes cleaning fees, management commissions, taxes, insurance, and vacancy, so actual net cash on cash returns will run below that gross figure.
Resale housing carries a median sale price of $274,900.00 against a median list price of $315,283.33, a sale to list ratio of 0.872, meaning homes are trading meaningfully below asking price. With 126 homes currently for sale, buyers have reasonable selection in this small, Huntsville adjacent market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book stays in the New Market area an average of 39.59 days in advance, one of the shorter lead times in this data set, suggesting a mix of planned visits and closer notice bookings tied to Huntsville area business travel and events.
Average length of stay sits at 5.87 nights, among the longer average stays in this data set, well above a typical weekend trip, pointing to extended business stays tied to the region’s aerospace and defense industry, or multi-day visits combining Huntsville attractions with the quieter New Market countryside.
This longer average stay reduces cleaning and turnover costs per night booked compared to markets built around one or two night stays, while the shorter lead time gives owners less runway to adjust pricing far in advance.
Short-Term Rental Regulations
New Market is an unincorporated community in Madison County, Alabama, so it has no municipal government and no city short-term rental ordinance of its own. STRs are governed at the county and state level, and no dedicated STR permit, license, occupancy cap, night limit, or owner occupancy requirement was found for unincorporated Madison County, meaning the regulatory environment is currently light and enforcement minimal.
Operators should register with the Alabama Department of Revenue to collect lodging tax. Madison County falls in the Alabama Mountain Lakes region, where the state lodgings tax is 5% of accommodation charges, and the county also levies a local lodgings tax on top of that; Airbnb generally collects the Alabama state and state administered county lodging taxes automatically.
Important distinction: the separately incorporated City of Madison, also in Madison County, adopted a strict short-term rental ordinance in mid-2026, Ordinance No. 2026-201, capping rentals at roughly 190 units citywide with zoning restrictions, following a June 22, 2026 public hearing. This ordinance applies only within the City of Madison’s own boundaries and is not relevant to New Market, an entirely separate, unincorporated community, though it signals growing scrutiny of STRs elsewhere in the county.
Because rules in unincorporated areas can change and county zoning still applies to land use generally, investors should confirm current requirements directly with the Madison County Public Works and Zoning Department and the County Revenue Commissioner before operating.
Market Comparison
The New Market area’s occupancy of 66.26% runs well above the broader US short-term rental median of roughly 55%, one of the stronger occupancy readings in this data set, while its $135.26 average daily rate sits well below the roughly $220 national median, reflecting a market with strong demand at a notably affordable price point relative to the national picture.
Property manager data for this area is tracked at a shared regional level rather than uniquely for New Market, so this profile omits naming specific operators here.
The combination of above average occupancy and below average rate points to a value oriented spillover market for the broader Huntsville metro, likely capturing overflow demand from business travelers and visitors who find pricing in Huntsville itself less accessible, rather than a standalone premium leisure destination in its own right.
Frequently Asked Questions About New Market, Alabama
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