Owens Cross Roads, Alabama Short-Term Rental Market
Owens Cross Roads, AL area STR market averaged $135 nightly at 66.3% occupancy in June 2026, roughly flat yearly.
Quick Answer: Owens Cross Roads, Alabama is an active short-term rental market. average occupancy is 66%. average monthly revenue is $2,538. average daily rate is $135.
Market data reflects the Huntsville regional market, which includes Owens Cross Roads. Regulations, taxes, and permit details below are specific to Owens Cross Roads.
Market Overview
Owens Cross Roads, AL is a fast-growing bedroom community of 3,164 residents in Madison County, southeast of Huntsville, anchored by the affluent Hampton Cove area. It has no dedicated tourism bureau, with travel activity driven by outdoor recreation and spillover from the Huntsville and Rocket City metro area, including business and relocation travelers tied to Huntsville’s aerospace and defense economy at Redstone Arsenal and Cummings Research Park. Key draws include the Robert Trent Jones Golf Trail at Hampton Cove and Hays Nature Preserve along the Flint River.
Granular listing-count, bedroom-mix, and property-manager data were not available for this market at the time of this report, so this profile relies on the underlying rate, occupancy, revenue, and housing figures instead. All occupancy, rate, and revenue figures below describe the Owens Cross Roads, AL area STR market rather than the town in strict isolation.
In the most recent month of data (June 2026), the Owens Cross Roads area STR market posted an average daily rate of $135.26 and average occupancy of 66.26%. Average monthly revenue per listing was $2,538, with entire-place listings averaging $2,736 a month and standalone houses averaging $2,692, both ahead of the $2,377 average for apartment-style listings.
Year over year, occupancy fell 3.7 percentage points and average daily rate slipped 0.7%, though revenue per listing still edged up 2.6%. Historical STR data for this market only extends back to 2025, reflecting its status as a newer, fast-growing bedroom community rather than an established tourism market. Investors should treat multi-year seasonal and trend comparisons here with some caution given the limited history, since a single year or two of data carries more noise than the longer track records available in more established markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $112 | $1,727 |
| Feb | 62% | $115 | $1,816 |
| Mar | 68% | $126 | $2,433 |
| Apr | 63% | $127 | $2,188 |
| May | 66% | $136 | $2,484 |
| Jun | 66% | $135 | $2,538 |
| Jul | 61% | $132 | $2,367 |
| Aug | 57% | $132 | $2,089 |
| Sep | 50% | $126 | $1,989 |
| Oct | 57% | $138 | $2,192 |
| Nov | 53% | $128 | $2,004 |
| Dec | 54% | $127 | $2,105 |
What Kind of STR Should I Buy in Owens Cross Roads?
Revenue and pricing by property type, tier, and bedroom count.
ADR by Property Tier
| Entire Home | $146 |
| Luxury | $225 |
| Professionally Managed | $139 |
Revenue by Dwelling Type
| Apartment | $2,377 |
| Entire Place | $2,736 |
| House | $2,692 |
Investment Analysis
Zillow’s typical home value for the Owens Cross Roads area is $436,330, with a median sale price of $432,000 against a median list price of $426,600, homes selling at 101.3% of list price, above asking on average, with a median 23 days to pending, signs of a hot, fast-growing housing market. Against the $2,538 average monthly revenue per listing, about $30,457 annualized, that works out to a gross short-term rental yield of roughly 7.0% of the typical home value, one of the lower yields in this data set, reflecting this market’s identity as a residential bedroom community rather than a tourism destination.
Revenue growth here came despite softer occupancy and rate: occupancy fell 3.7 percentage points year over year and average daily rate slipped 0.7%, yet revenue per listing still rose 2.6%, suggesting a shift toward longer or higher-value stays. Pricing tiers show a wide spread: the all-listing average daily rate of $135.26 compares to $138.94 for professionally managed listings, only about 3% above the all-listing average, and $224.87 for the luxury tier, a 66% premium over the market average.
On the regulatory side, Owens Cross Roads requires a city business license, about $100 a year, for STR operators, with no dedicated STR-specific ordinance identified as of mid-2026.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Owens Cross Roads area short-term rentals an average of 39.6 days in advance, one of the shorter lead times in this data set, and the average length of stay is 5.87 nights, one of the longer average stays tracked here. That combination is consistent with a market where a meaningful share of demand comes from relocation, business, or extended visits tied to Huntsville’s aerospace and defense economy rather than short leisure getaways.
At a 5.87-night average stay, a fully booked calendar works out to roughly 62 turnovers a year, one of the lighter turnover cadences in this data set. With a shorter booking window than many markets, operators here likely benefit less from long-range pricing strategy and more from being responsive to short-notice relocation and business-travel demand. That combination of a shorter lead time and a longer average stay is somewhat unusual compared to most vacation-driven markets in this data set, where longer lead times typically pair with shorter leisure stays.
Short-Term Rental Regulations
Alabama has no statewide short-term rental permit; STRs are governed locally along with state and county lodging tax. Owens Cross Roads has no dedicated STR ordinance, registration program, or nightly cap identified in public records as of mid-2026. Operating an STR is permitted, with no ban identified, but requires a city business license, a base rate of about $100 a year plus a state issuance fee, with rental, lease, and property-manager businesses handled under a separate fee schedule under Ordinance 23-001’s addendum. Licenses purchased between July 1 and December 31 are prorated at 50%.
Hosts must collect and remit lodging tax. Madison County falls in Alabama’s Mountain Lakes region, where the state lodging tax is 5%. An additional municipal or county lodging tax may also apply on top of that; one source indicates a roughly 6% city lodging rate took effect in January 2025, but investors should verify the exact combined rate directly with the Alabama Department of Revenue and City Hall rather than rely on third-party figures.
The city adopted revised zoning regulations under Ordinance 25-001 in February 2025, but these do not appear to single out short-term rentals, so permitted use depends on the property’s underlying zoning district. There is no owner-occupancy or primary-residence requirement. Enforcement is rated minimal, and investors should confirm zoning eligibility with the city Planning Commission before purchasing.
Market Comparison
The Owens Cross Roads area’s 66.26% average occupancy in the latest month runs well above the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $135.26 average daily rate sits well below the roughly $220 national median, reflecting a market with strong demand at a distinctly lower nightly rate than most tourism-driven destinations in this data set.
Property manager rankings and total listing counts were not available for this market at the time of this report. Investors evaluating an Owens Cross Roads property should treat this as a residential bedroom-community market adjacent to Huntsville’s aerospace and defense economy rather than a traditional vacation-rental destination, and should weigh demand drivers like relocation and extended business travel differently than they would for a leisure-focused market. That distinction matters for underwriting: demand tied to a major employer or metro area tends to be steadier but less scalable through marketing than demand tied to a specific attraction or event calendar.
Frequently Asked Questions About Owens Cross Roads, Alabama
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