Enterprise, Alabama Short-Term Rental Market
Enterprise, AL STRs averaged $223/night at 48.3% occupancy in May 2026, driven by Fort Novosel military demand.
Quick Answer: Enterprise, Alabama is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,645. average daily rate is $245.
Market data reflects the Alabama Area regional market, which includes Enterprise. Regulations, taxes, and permit details below are specific to Enterprise.
Market Overview
Enterprise is a Wiregrass-region city of roughly 30,700 residents in southeast Alabama, and its short-term rental market is anchored primarily by Fort Novosel (formerly Fort Rucker), the U.S. Army’s aviation training center and the largest military installation in Alabama. This produces a steady, institutionally driven demand base with less seasonal volatility than typical leisure markets, but also a ceiling on peak-season rates. In May 2026, the market averaged $223 per night with 48.3% occupancy and a RevPAR of $107.70, generating approximately $2,941 in monthly revenue per active listing. Year-over-year through May 2026, occupancy declined 2.15 percentage points, ADR edged up 0.56%, and total revenue fell 0.74%, continuing a softening trend visible since the 2020-2021 peak. The 2025 annual average was 46.2% occupancy, $203 ADR, and $2,661 per month per listing. Bedroom-tier and listing-type dimension data are not available for this market, consistent with its relatively small scale. No dominant property management firms are identified in available data, indicating the market is served primarily by individual hosts. The U.S. Army Aviation Museum at Fort Novosel, the Boll Weevil Monument, and historic downtown Enterprise provide supplemental draw for leisure and heritage visitors.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $145 | $1,607 |
| Feb | 46% | $147 | $1,643 |
| Mar | 53% | $166 | $2,306 |
| Apr | 49% | $172 | $2,258 |
| May | 50% | $201 | $2,636 |
| Jun | 58% | $224 | $3,461 |
| Jul | 59% | $227 | $3,701 |
| Aug | 46% | $200 | $2,581 |
| Sep | 45% | $211 | $2,503 |
| Oct | 46% | $193 | $2,526 |
| Nov | 45% | $201 | $2,416 |
| Dec | 38% | $170 | $2,051 |
What Kind of STR Should I Buy in Enterprise?
Revenue and pricing by property type, tier, and bedroom count.
ADR by Property Tier
| Entire Home | $250 |
| Luxury | $458 |
| Professionally Managed | $303 |
Revenue by Dwelling Type
| Apartment | $2,261 |
| Entire Place | $3,724 |
| House | $4,152 |
Investment Analysis
Enterprise presents a military-adjacent demand profile with predictable but moderate revenue levels. The 2025 annual average of $2,661 per month per active listing translates to approximately $31,932 in gross annual revenue. The 2026 partial-year average through May is lower at $2,327/month, suggesting continued softness in 2026. No housing price data is available for Enterprise in this dataset, so a gross yield calculation cannot be completed without investor-sourced acquisition costs. The multi-year trend shows revenue peaked in 2021 at $2,799/month (annual average), dipped in 2022-2023, partially recovered in 2024, and has plateaued through 2025. ADR has risen gradually from $190/month in 2017 to $203 in 2025, but occupancy has declined from the 2020-2021 peak of 54-56% to the current range of 46-48%. The military demand base provides stability but also limits upside: Fort Novosel trainees and their visiting relatives represent a price-sensitive segment that caps rate growth. Investors considering Enterprise should model conservatively at the 2025 annual average ($2,661/month) rather than peak months, and verify acquisition costs independently. No tier-specific ADR data is available to benchmark premium-positioned listings.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Booking lead time and length-of-stay data are not available for Enterprise in the current dataset. The military-base demand profile likely produces a mix of longer-duration stays from soldiers in extended training programs and shorter stays from visiting relatives arriving for graduations and ceremonies at Fort Novosel. Operators who can accommodate both stay lengths may benefit from occupancy flexibility. Monitoring Fort Novosel graduation and training event schedules, as well as U.S. Army Aviation Museum events, can help operators anticipate demand spikes. The summer peak (June-July) should be priced aggressively, while the January-February trough warrants competitive minimum-night strategies to maintain occupancy.
Short-Term Rental Regulations
Enterprise legalized and regulates short-term rentals under Ordinance 12-06-22-C, approved December 20, 2022. The ordinance covers rentals under 90 consecutive days. Operators must obtain a city business license classified as Short-Term Residential Rental (NAICS #721199) and a separate STR permit, at an annual fee of $20 per unit. A lodging tax of 6% applies within city limits, remitted by the 20th of each month with a 10% penalty for late payment. The city participates in Alabama’s ONE SPOT tax remittance system; Airbnb and state taxes apply on top of the city rate. Operators must designate a local contact person to respond to complaints, keep guest vehicles parked on-site, maintain trash out of view, and comply with noise ordinances. Material changes in ownership or management must be reported in writing within 15 days. Units are subject to health and safety inspections. No maximum-nights cap, owner-occupancy requirement, or primary-residence rule appears in available sources. Enforcement is rated moderate. The STR framework is relatively new and no major amendments have been identified since the 2022 ordinance.
Market Comparison
Enterprise’s May 2026 ADR of $223 is slightly above the U.S. STR median of approximately $220, despite being a secondary military city of 30,700 residents. Occupancy at 48.3% is below the national median of roughly 55%, reflecting the market’s demand ceiling from its military-base concentration. No property management companies with significant listing counts are identified in available data, suggesting the market is dominated by individual operators. The overall revenue per listing ($2,941/month in May 2026) compares to markets of similar size but is constrained by the military-adjacent demand profile. The long-run trend from 2017 to 2025 shows annual revenue per listing grew from $1,901 to $2,661 per month, a 40% increase over eight years, but the market has been flat to slightly declining since the 2021 peak of $2,799/month.
Frequently Asked Questions About Enterprise, Alabama
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