Lillian, Alabama Short-Term Rental Market
Lillian short-term rentals on Perdido Bay earned $495 ADR at 82% occupancy in June 2026.
Quick Answer: Lillian, Alabama is an active short-term rental market. average occupancy in the Gulf Shores/Mobile market area is 82%. average monthly revenue in the Gulf Shores/Mobile market area is $11,156. average daily rate in the Gulf Shores/Mobile market area is $495.
Market data reflects the Gulf Shores/Mobile regional market, which includes Lillian. Regulations, taxes, and permit details below are specific to Lillian.
Market Overview
Lillian is a small, unincorporated coastal community of about 1,330 residents in eastern Baldwin County, Alabama, on the western shore of Perdido Bay near the Alabama-Florida state line. It sits within the broader Alabama Gulf Coast tourism corridor, roughly 30 to 40 minutes from Gulf Shores and Orange Beach, though it is not itself a primary tourist destination. In June 2026, the most recent month with complete data, the average daily rate across all listings was $495.08 at 82.44% occupancy, generating average monthly revenue of $11,156.07 per listing, the highest revenue figure of any market in this batch. Occupancy is up 2.12% year over year, ADR is down 8.71%, and monthly revenue is still up 1.92% year over year.
Bedroom mix, listing-type mix, and market-score data are not yet published for this area in the current data set, so this overview does not include those breakdowns. What is available shows a tiered spread: entire-home listings average $498.28 per night, close to the all-listings figure, while professionally managed listings average $556.64 and luxury-tier listings command $679.31.
Lillian also has a shorter operating history in this data set than most markets in this batch, with only 2025 and 2026 showing full monthly coverage. Booking data shows an average lead time of 80.99 days and an average length of stay of 4.68 nights, consistent with planned Gulf Coast vacation trips booked well in advance rather than last-minute regional visits.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 63% |
| Mar | 72% |
| Apr | 58% |
| May | 64% |
| Jun | 82% |
| Jul | 82% |
| Aug | 55% |
| Sep | 50% |
| Oct | 55% |
| Nov | 34% |
| Dec | 31% |
Month-by-month nightly rates and revenue figures for Lillian are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
What Kind of STR Should I Buy in Lillian?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lillian are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Home Value Trends (Lillian)
Typical home values, median sale prices, and the 10-year price trend for Lillian are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lillian — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lillian is unincorporated, so short-term rentals are governed by Baldwin County’s Land Development Code (Sec. 16.75) rather than a town ordinance. The county regulates short-term vacation rentals through certification rather than banning them in residential zones. A rental is defined as a residential dwelling rented to transient guests for 30 consecutive days or less, and a residence rented fewer than 14 days per year is exempt from the definition entirely.
To operate legally, an owner must obtain a Short-Term Vacation Rental Certificate from the Chief Building Official plus an occupation tax certificate, and remit applicable state and county taxes. The application requires owner contact information, a local 24-hour rental agent able to appear on-site within 24 hours of notice, a stated maximum overnight occupancy matching the listing, proof of ownership, and proof of homeowner’s insurance.
Under a recently amended ordinance, certificates now expire annually on December 31 with no automatic renewal, so owners must reapply each year to keep operating, and certificates are non-transferable, meaning a property sale requires a new application. There is no owner-occupancy or primary-residence requirement and no cap on rental nights per year.
Taxes total 6.00%, made up of Alabama’s 4% state lodgings tax plus a 2% Baldwin County lodgings tax, on stays of 179 nights or fewer. Enforcement has recently tightened: violations are now assessed per day rather than per instance, and fines escalate within any 12-month period, from $500 to $1,000 for a first violation, to $1,000 for a second, up to $1,000 plus automatic certificate revocation for a third.
Market Comparison
Lillian’s 82.44% occupancy in June 2026 runs well above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, and its $495.08 average daily rate is more than double the roughly $220 national median ADR. This combination reflects Lillian’s position within the broader Alabama Gulf Coast tourism corridor during peak summer season, even though the community itself is not a primary beach destination.
Top property manager data is not yet published for Lillian in the current data set, so this section cannot rank specific operators by listing count or rating the way other markets in this batch can. Given Lillian’s small population of about 1,330 and its character as a quiet bay community near larger Gulf Coast destinations, listings here may skew toward individual owners and smaller regional operators serving overflow demand from Gulf Shores and Orange Beach, though that has not been confirmed against a market snapshot. The area’s typical home value of $316,477.98, well below prices in the more built-up beach markets nearby, is a notable data point for investors weighing entry cost against Lillian’s strong summer revenue potential.
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