Prattville, Alabama Short-Term Rental Market
Prattville area STRs averaged $245/night at 54.5% occupancy in June 2026, after a 2022 new-license moratorium.
Quick Answer: Prattville, Alabama is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,645. average daily rate is $245. the top operator is Evolve with 254 listings. market score is 77/100 (grade B).
Market data reflects the Alabama Area regional market, which includes Prattville. Regulations, taxes, and permit details below are specific to Prattville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Prattville, Alabama is a city of 40,582 residents in Autauga County, part of the Montgomery metropolitan area, positioned along I-65 just northwest of the state capital. In the most recent data month (June 2026), the Prattville area STR market posted an average daily rate of $245.36 and 54.5% occupancy, producing average monthly revenue per listing of roughly $3,645. Because StaySTRA’s underlying short-term rental data is tracked at a submarket level shared across nearby towns rather than a single-city feed, these figures describe the Prattville area STR market rather than Prattville’s city limits in isolation.
Performance by listing tier shows a wide spread: entire-home listings averaged $249.64 a night, while the market’s professionally managed tier commanded $303.32 and the luxury tier reached $458.24, more than 85% above the market-wide average. That gap suggests amenity-rich, professionally operated properties are capturing a meaningfully higher rate than a typical unmanaged listing.
Year over year, occupancy was roughly flat (+0.48 percentage points) while ADR eased 1.59% and revenue rose 2.26%, a pattern consistent with a market absorbing more room-nights at slightly softer nightly rates. Looking back further, the annual-average occupancy series shows a clear cooling trend: from a pandemic-era high of 55.92% in 2021 down to 46.22% in 2025 and 47.38% through 2026 year to date, even as average ADR climbed from $175 in 2019 to around $200 in recent years.
Prattville’s visitor base is not a mass-tourism draw. It centers on golf travelers to Capitol Hill, a 54-hole complex on Alabama’s Robert Trent Jones Golf Trail whose Senator Course hosted an LPGA event from 2007 to 2012, along with heritage visitors to the Daniel Pratt Historic District and outdoor recreation on the Autauga Creek Canoe Trail. No official annual visitor count is published for the city, and tourism activity is described as modest and largely day-trip or weekend oriented, tied to golf, history, and Montgomery-area business travel.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $146 | $1,610 |
| Feb | 46% | $147 | $1,645 |
| Mar | 53% | $167 | $2,309 |
| Apr | 49% | $172 | $2,259 |
| May | 50% | $201 | $2,637 |
| Jun | 59% | $224 | $3,464 |
| Jul | 59% | $227 | $3,703 |
| Aug | 46% | $200 | $2,583 |
| Sep | 45% | $211 | $2,504 |
| Oct | 46% | $193 | $2,528 |
| Nov | 45% | $201 | $2,417 |
| Dec | 38% | $170 | $2,054 |
Top Short-Term Rental Operators in Prattville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 254 | 8,558 | ★ 4.73 |
| 2 | Smith Lake | 65 | 556 | ★ 4.73 |
| 3 | Magnolia Linen Company | 53 | 4,687 | ★ 4.90 |
| 4 | Mentone Mountain Getaways | 45 | 3,537 | ★ 4.81 |
| 5 | 360 Destinations | 44 | 717 | ★ 4.73 |
What Kind of STR Should I Buy in Prattville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,883 |
| 2 bed | 2,004 |
| 3 bed | 2,198 |
| 4 bed | 959 |
| 5 bed | 540 |
ADR by Property Tier
| Entire Home | $250 |
| Luxury | $458 |
| Professionally Managed | $303 |
Revenue by Dwelling Type
| Apartment | $2,261 |
| Entire Place | $3,724 |
| House | $4,152 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.7% |
| vrbo | 10.3% |
| both | 46% |
Investment Analysis
At the current average monthly revenue of $3,645.10, an active Prattville-area listing would gross roughly $43,741 annualized. Against the area’s typical home value of $268,037 (per the latest housing snapshot), that works out to a gross revenue yield of about 16.3%. This is a gross, revenue-only figure. It does not net out cleaning, management, capital reserves, insurance, mortgage costs, or the local occupancy tax; actual owner cash flow would be substantially lower, and the calculation is informational only rather than a promised return.
Rate tiering matters here: the professionally managed tier’s $303.32 ADR runs about 24% above the all-listings average, and the luxury tier’s $458.24 ADR nearly doubles it, indicating real upside for a well-positioned, professionally operated property versus a baseline listing.
The licensing environment adds a real constraint for new investors. Prattville requires a City of Prattville business license for STR operation and, in February 2022, the City Council adopted a temporary 6-month moratorium (effective March 1, 2022) that paused issuance of NEW STR business licenses to study neighborhood noise and parking concerns; existing licenses could continue renewing. Whether a permanent post-moratorium ordinance or license-availability restriction remains in effect today is not confirmed in this profile, so any investor evaluating a Prattville-area acquisition should call the city’s Finance Department to confirm current new-license availability before relying on these revenue figures as an operable plan. Zoning eligibility (a permitted district or special approval, plus HOA notification for new applicants) must also be confirmed property by property.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The Prattville area STR market shows an average booking lead time of 50.5 days and an average length of stay of 3.97 nights. That roughly 7-week booking window gives operators a meaningful runway to adjust pricing ahead of peak weekends, particularly around summer golf travel to Capitol Hill and events in the Daniel Pratt Historic District, without needing to react to last-minute demand shifts.
A stay length just under 4 nights points to a market built more around long-weekend and short getaway trips than full-week vacations, consistent with Prattville’s profile as a golf, heritage, and day-trip destination rather than an extended-stay resort market. Operators should plan turnover and cleaning schedules around a roughly 4-night average stay and price the mid-week nights within longer weekend bookings, since guests are more likely booking a Thursday-to-Monday span than a full 7-night block.
Short-Term Rental Regulations
Short-term rentals are legal in Prattville but require a City of Prattville business license, renewed annually, and compliance with local zoning. Guests are subject to a combined lodging tax reported at approximately 14%, made up of Alabama’s 4% state lodging tax plus a local component (the city’s own reporting form lists an 8.5% city lodging tax, so the exact split should be confirmed with the city Finance Department).
There is no confirmed owner-occupancy or primary-residence requirement, and no published maximum-nights-per-year cap. However, the city moved in February 2022 to adopt a temporary 6-month moratorium (effective March 1, 2022) that halted new STR business license issuance to study noise, parking, and “party pad” complaints in residential neighborhoods; new licenses during that period were limited to operators who could demonstrate substantial pre-existing investment and certify HOA notification and legal compliance. Existing licenses continued to renew normally. Whether a permanent ordinance replaced this moratorium, and whether new-license issuance has since reopened, is not confirmed in current data.
Zoning eligibility is property-specific: STRs must be located in a district that permits them, or obtain special approval, and new-license applicants must notify their HOA. Enforcement is described as moderate, driven by complaints and code compliance rather than proactive sweeps. Given the unresolved moratorium status, any investor should contact the Prattville Planning Department and Finance Department directly before purchasing with STR income in mind.
Market Comparison
Prattville’s most recent occupancy of 54.5% sits roughly in line with the commonly cited US STR median of around 55%, while its $245.36 ADR runs above the national median ADR figure of roughly $220. That combination, average occupancy paired with an above-median rate, points to a market where demand is steady rather than exceptional, but where golf travelers and destination visitors to Capitol Hill support pricing power above what the underlying visitor volume alone might suggest.
Within the market, rate tiering separates performance more than absolute occupancy: the luxury tier’s $458.24 ADR and the professionally managed tier’s $303.32 ADR both run well above the $245.36 all-listings average, suggesting well-positioned, professionally operated properties are outperforming a typical unmanaged listing by a wide margin. Top-operator and listing-mix data (which companies manage the most listings locally, and how the market splits by bedroom count or listing type) is tracked at a shared regional level rather than uniquely for Prattville, so this profile does not include those specific figures.
Frequently Asked Questions About Prattville, Alabama
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What is the busiest month for short-term rentals in Prattville?
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