Prattville, Alabama Short-Term Rental Market
Prattville area STRs averaged $245/night at 54.5% occupancy in June 2026, after a 2022 new-license moratorium.
Quick Answer: Prattville, Alabama is an active short-term rental market. average occupancy in the Alabama Area market area is 55%. average monthly revenue in the Alabama Area market area is $3,645. average daily rate in the Alabama Area market area is $245. the top operator in the Alabama Area market area is Evolve with 254 listings. market score is 77/100 (grade B).
Market data reflects the Alabama Area regional market, which includes Prattville. Regulations, taxes, and permit details below are specific to Prattville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Prattville, Alabama is a city of 40,582 residents in Autauga County, part of the Montgomery metropolitan area, positioned along I-65 just northwest of the state capital. In the most recent data month (June 2026), the Prattville area STR market posted an average daily rate of $245.36 and 54.5% occupancy, producing average monthly revenue per listing of roughly $3,645. Because StaySTRA’s underlying short-term rental data is tracked at a submarket level shared across nearby towns rather than a single-city feed, these figures describe the Prattville area STR market rather than Prattville’s city limits in isolation.
Performance by listing tier shows a wide spread: entire-home listings averaged $249.64 a night, while the market’s professionally managed tier commanded $303.32 and the luxury tier reached $458.24, more than 85% above the market-wide average. That gap suggests amenity-rich, professionally operated properties are capturing a meaningfully higher rate than a typical unmanaged listing.
Year over year, occupancy was roughly flat (+0.48 percentage points) while ADR eased 1.59% and revenue rose 2.26%, a pattern consistent with a market absorbing more room-nights at slightly softer nightly rates. Looking back further, the annual-average occupancy series shows a clear cooling trend: from a pandemic-era high of 55.92% in 2021 down to 46.22% in 2025 and 47.38% through 2026 year to date, even as average ADR climbed from $175 in 2019 to around $200 in recent years.
Prattville’s visitor base is not a mass-tourism draw. It centers on golf travelers to Capitol Hill, a 54-hole complex on Alabama’s Robert Trent Jones Golf Trail whose Senator Course hosted an LPGA event from 2007 to 2012, along with heritage visitors to the Daniel Pratt Historic District and outdoor recreation on the Autauga Creek Canoe Trail. No official annual visitor count is published for the city, and tourism activity is described as modest and largely day-trip or weekend oriented, tied to golf, history, and Montgomery-area business travel.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 46% |
| Mar | 53% |
| Apr | 49% |
| May | 50% |
| Jun | 59% |
| Jul | 59% |
| Aug | 46% |
| Sep | 45% |
| Oct | 46% |
| Nov | 45% |
| Dec | 38% |
Month-by-month nightly rates and revenue figures for Prattville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Alabama Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Alabama Area market as a whole, which includes Prattville, so these counts are not Prattville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 254 | 8,558 | ★ 4.73 |
| 2 | Smith Lake | 65 | 556 | ★ 4.73 |
| 3 | Magnolia Linen Company | 53 | 4,687 | ★ 4.90 |
| 4 | Mentone Mountain Getaways | 45 | 3,537 | ★ 4.81 |
| 5 | 360 Destinations | 44 | 717 | ★ 4.73 |
What Kind of STR Should I Buy in Prattville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Prattville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.7% |
| vrbo | 10.3% |
| both | 46% |
Home Value Trends (Prattville)
Typical home values, median sale prices, and the 10-year price trend for Prattville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Prattville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Prattville but require a City of Prattville business license, renewed annually, and compliance with local zoning. Guests are subject to a combined lodging tax reported at approximately 14%, made up of Alabama’s 4% state lodging tax plus a local component (the city’s own reporting form lists an 8.5% city lodging tax, so the exact split should be confirmed with the city Finance Department).
There is no confirmed owner-occupancy or primary-residence requirement, and no published maximum-nights-per-year cap. However, the city moved in February 2022 to adopt a temporary 6-month moratorium (effective March 1, 2022) that halted new STR business license issuance to study noise, parking, and “party pad” complaints in residential neighborhoods; new licenses during that period were limited to operators who could demonstrate substantial pre-existing investment and certify HOA notification and legal compliance. Existing licenses continued to renew normally. Whether a permanent ordinance replaced this moratorium, and whether new-license issuance has since reopened, is not confirmed in current data.
Zoning eligibility is property-specific: STRs must be located in a district that permits them, or obtain special approval, and new-license applicants must notify their HOA. Enforcement is described as moderate, driven by complaints and code compliance rather than proactive sweeps. Given the unresolved moratorium status, any investor should contact the Prattville Planning Department and Finance Department directly before purchasing with STR income in mind.
Market Comparison
Prattville’s most recent occupancy of 54.5% sits roughly in line with the commonly cited US STR median of around 55%, while its $245.36 ADR runs above the national median ADR figure of roughly $220. That combination, average occupancy paired with an above-median rate, points to a market where demand is steady rather than exceptional, but where golf travelers and destination visitors to Capitol Hill support pricing power above what the underlying visitor volume alone might suggest.
Within the market, rate tiering separates performance more than absolute occupancy: the luxury tier’s $458.24 ADR and the professionally managed tier’s $303.32 ADR both run well above the $245.36 all-listings average, suggesting well-positioned, professionally operated properties are outperforming a typical unmanaged listing by a wide margin. Top-operator and listing-mix data (which companies manage the most listings locally, and how the market splits by bedroom count or listing type) is tracked at a shared regional level rather than uniquely for Prattville, so this profile does not include those specific figures.
Frequently Asked Questions About Prattville, Alabama
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What is the busiest month for short-term rentals in Prattville?
How much does a Prattville-area short-term rental cost to buy?
What kind of properties earn the most in the Prattville STR market?
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