Northport, Alabama Short-Term Rental Market
Northport short-term rentals averaged $497 ADR, 38.5% occupancy and $4,289 monthly revenue in September 2026.
Quick Answer: Northport, Alabama is an active short-term rental market. average occupancy in the Tuscaloosa market area is 38%. average monthly revenue in the Tuscaloosa market area is $4,289. average daily rate in the Tuscaloosa market area is $497. the top operator in the Tuscaloosa market area is Bama B&B Rentals with 104 listings. market score is 92/100 (grade A).
Market data reflects the Tuscaloosa regional market, which includes Northport. Regulations, taxes, and permit details below are specific to Northport.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers the Northport, Alabama short-term rental market using data through September 2026. Northport is a small city of about 31,125 residents in Tuscaloosa County, along the Black Warrior River next to Tuscaloosa and across the river from the University of Alabama campus. In September 2026 the all-listings average daily rate was $497 and occupancy was 38.5%. Average monthly revenue per listing was $4,289. Compared with September 2025, occupancy rose 34.1%, ADR fell 2.4%, and revenue rose 30.9%. The revenue gain came from more booked nights, not higher rates.
The Northport area STR market tracks 1,220 listings. Entire places make up 1,166 of them and private rooms make up 54. By bedroom count, 3-bedroom homes are the largest group at 478 listings, followed by 2-bedroom units at 295, 4-bedroom homes at 206, 1-bedroom units at 162, and 5-bedroom homes at 77. On channels, 571 listings appear on both Airbnb and Vrbo, 537 are on Airbnb only, and 112 are on Vrbo only.
Demand is tied to University of Alabama activity, arts and culture, and downtown dining. The Kentuck Festival of the Arts, once the city’s largest annual draw at up to 20,000 attendees, moved to Tuscaloosa in 2024. Visitors also include day-trippers from the Birmingham corridor about 60 miles to the northeast. The Northport Visitor Center and Heritage Museum reopened in April 2025.
The long-run picture is steady rather than explosive. Average monthly revenue was $2,096 in 2017 and $3,162 in 2025, and 2026 averages $2,996 across nine months so far. Occupancy has stayed between 35.1% and 43.9% in every full year since 2017. The market scores 92.4 overall on the StaySTRA market score, with investability at 97.1 and revenue growth at 92.9, while rental demand scores lower at 54.9.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 27% |
| Feb | 45% |
| Mar | 41% |
| Apr | 43% |
| May | 29% |
| Jun | 47% |
| Jul | 49% |
| Aug | 45% |
| Sep | 40% |
| Oct | 32% |
| Nov | 31% |
| Dec | 28% |
Month-by-month nightly rates and revenue figures for Northport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tuscaloosa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tuscaloosa market as a whole, which includes Northport, so these counts are not Northport-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Bama B&B Rentals | 104 | 1,767 | ★ 4.92 |
| 2 | Gameday Vacay | 63 | 336 | ★ 4.92 |
| 3 | TapAway | 54 | 1,255 | ★ 4.97 |
| 4 | Evolve | 16 | 270 | ★ 4.91 |
| 5 | Sure Home Stays US | 7 | 693 | ★ 4.84 |
What Kind of STR Should I Buy in Northport?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Northport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44% |
| vrbo | 9.2% |
| both | 46.8% |
Home Value Trends (Northport)
Typical home values, median sale prices, and the 10-year price trend for Northport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Northport — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Northport, Alabama. As of May 2026 the city has no dedicated short-term rental ordinance, and enforcement is rated minimal. Alabama imposes no statewide STR permit beyond lodging tax registration.
Operators must hold a City of Northport General Business License, which renews annually. The fee is based on estimated gross receipts plus a $30 application fee and a $10 issuance fee. A specific permit cost is not published.
The city collects a 9% lodging tax within city limits. Operators in the Police Jurisdiction outside city limits pay 11%. The state of Alabama adds a 4% lodging tax, for a minimum combined total of 13% in city limits. Tuscaloosa County may levy an additional lodging tax, so operators should verify with the Alabama Department of Revenue and the county. Taxes are filed monthly through the My Alabama Taxes portal by the 15th of the following month. Investors should confirm whether a parcel is inside city limits or the Police Jurisdiction, since the rate differs by 2 percentage points.
No maximum-nights cap, owner-occupancy requirement or primary-residence requirement was identified in Northport ordinances. Northport administers zoning through Planning and Inspections, and no STR-specific zoning ordinance was found. In May 2025 the city council approved rezoning for the University Beach mixed-use resort project, which could change hospitality uses nearby. The city also raised its lodging tax effective October 1, 2019. Rules can change, so verify with the city before buying.
Market Comparison
Northport’s September 2026 occupancy was 38.5% with an ADR of $497. The market earns through rate rather than volume, and the higher-rate guest mix is reflected in the $1,044 luxury ADR.
The seasonal ADR figures are lowest in winter, with February at $220 and January at $227, while fall months reach $389 to $434. Occupancy in the seasonal series peaks in July at 49.1%.
The Northport area STR market is also fairly concentrated among professional operators. Bama B&B Rentals leads with 104 listings, 1,767 reviews and a 4.918 rating. Gameday Vacay follows with 63 listings, TapAway has 54 listings and a 4.969 rating, Evolve has 16, and Sure Home Stays US has 7. Together the top five manage 244 listings, about 20.0% of the 1,220 tracked. That leaves most inventory with independent owners, and it means new entrants compete against established, highly rated managers.
Frequently Asked Questions About Northport, Alabama
What is the average Airbnb nightly rate in Northport, Alabama?
What is the occupancy rate for short-term rentals in Northport?
How much do Northport short-term rentals earn?
What is the gross yield on a Northport short-term rental?
Do I need a permit to run a short-term rental in Northport?
How far ahead do guests book in Northport?
Analyze Northport Rentals
Use our free calculator to estimate Airbnb revenue for any property in Northport.
Free Northport STR Calculator →
