Jacksons Gap, Alabama Short-Term Rental Market
Jacksons Gap short-term rentals on Lake Martin earned $245 ADR at 55% occupancy in June 2026.
Quick Answer: Jacksons Gap, Alabama is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,645. average daily rate is $245.
Market data reflects the Alabama Area regional market, which includes Jacksons Gap. Regulations, taxes, and permit details below are specific to Jacksons Gap.
Market Overview
Jackson’s Gap is a small town of about 747 residents on the shore of Lake Martin, a 39,180-acre Alabama Power reservoir in Tallapoosa County with roughly 700 miles of shoreline in east-central Alabama. Visitor demand is driven almost entirely by the lake itself, concentrated from May through September around boating, fishing, and swimming, rather than by any measured town-level visitor count. In June 2026, the most recent month with complete data, the average daily rate across all listings was $245.36 at 54.50% occupancy, generating average monthly revenue of $3,645.10 per listing. Occupancy is up a modest 0.48% year over year, ADR is down 1.59%, and monthly revenue is up 2.26% year over year.
Bedroom mix, listing-type mix, and market-score data are not yet published for this area in the current data set, so this overview does not include those breakdowns. What is available shows a meaningful spread across property tiers: entire-home listings average $249.64 per night, close to the all-listings figure, while professionally managed listings average $303.32 and luxury-tier listings command $458.24, well above the market average.
Jackson’s Gap also has a shorter operating history in this data set than most markets in this batch, with only 2025 and 2026 showing full monthly coverage, so multi-year trend comparisons are limited. Booking data shows an average lead time of 50.49 days and an average length of stay of 3.97 nights, consistent with regional drive-market weekend and week-long lake trips from cities like Birmingham, Montgomery, and Atlanta rather than long-haul travel.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $162 | $1,814 |
| Feb | 47% | $164 | $1,837 |
| Mar | 51% | $183 | $2,500 |
| Apr | 48% | $198 | $2,520 |
| May | 48% | $223 | $2,938 |
| Jun | 55% | $245 | $3,645 |
| Jul | 54% | $240 | $3,762 |
| Aug | 46% | $218 | $2,844 |
| Sep | 40% | $210 | $2,395 |
| Oct | 48% | $222 | $2,977 |
| Nov | 45% | $217 | $2,634 |
| Dec | 36% | $187 | $2,266 |
What Kind of STR Should I Buy in Jacksons Gap?
Revenue and pricing by property type, tier, and bedroom count.
ADR by Property Tier
| Entire Home | $250 |
| Luxury | $458 |
| Professionally Managed | $303 |
Revenue by Dwelling Type
| Apartment | $2,261 |
| Entire Place | $3,724 |
| House | $4,152 |
Investment Analysis
At the current average daily rate of $245.36 across all listings, Jackson’s Gap short-term rentals produced $3,645.10 in average monthly revenue in June 2026, or roughly $43,741 annualized. Against a typical home value of $635,957.85 (per Zillow data as of June 30, 2026), a comparatively high figure for a small lake town, that annualized revenue implies a gross rental yield of approximately 6.9% before accounting for mortgage, taxes, insurance, cleaning, and management costs.
Property tier matters here: luxury-tier listings average $458.24 per night, nearly 87% above the $245.36 all-listings average, while professionally managed listings average $303.32, about 24% above the all-listings figure. Entire-home listings average $249.64, close to the market-wide rate. This spread suggests the strongest returns come from waterfront or premium lake-house properties rather than the typical listing.
Revenue momentum is modestly positive: occupancy is up 0.48% year over year, ADR is down 1.59%, and average monthly revenue is up 2.26% year over year, a fairly flat picture overall. Market-score data such as investability and rental demand is not yet published for Jackson’s Gap in this data set, so this analysis relies on the underlying occupancy, rate, and revenue figures rather than a scored comparison. Investors should also weigh the market’s typical home value of $635,957.85 against a notably higher median list price of $919,666.67, a gap that points to a market where list prices may be running ahead of what recent typical-value estimates reflect.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Jackson’s Gap guests book an average of 50.49 days ahead of their stay, and the average length of stay is 3.97 nights. This points to planned regional getaways, drive-market visitors from cities like Birmingham, Montgomery, and Atlanta booking roughly seven weeks out for a long weekend or short lake trip.
For pricing, a booking window of about seven weeks gives owners a reasonable amount of visibility into demand ahead of peak boating season, particularly the May through August window. The 3.97 night average stay is a moderate turnover pattern, long enough to support a two or three night minimum without discouraging demand, while still requiring regular cleaning turnover given the shorter-than-a-week average booking. Given the strong summer concentration in demand, owners should prioritize firm pricing on May through August dates, since guest lead time gives meaningful runway to plan and price the peak season before it arrives.
Short-Term Rental Regulations
Jackson’s Gap has no dedicated short-term rental ordinance, and enforcement is rated minimal given the town’s small size (population about 747). Short-term rentals are permitted and generally operate under the town’s general residential and zoning rules. The 2012 zoning ordinance recognizes Bed and Breakfast Inns, defined as lodging with the appearance of a single-family house offering 2 to 10 rentable bedrooms for stays under one month, but whole-home vacation rentals otherwise fall under general residential and transient-lodging treatment. Operators should confirm the zoning district of a specific parcel with the town, since use allowances vary by district.
The clearest enforceable requirement is tax. Effective October 1, 2024, the Town Council’s Ordinance No. 2024-0074 (adopted July 9, 2024) established a local lodgings tax of 5.00% within corporate limits, or 2.5% inside the police jurisdiction outside corporate limits, on stays under 180 continuous days. This is in addition to Alabama’s 4% state lodgings tax, so a guest staying inside town limits pays roughly 9% in combined lodging tax. Local tax is collected and remitted through My Alabama Taxes alongside the state tax.
Operators should also expect to hold a town business or privilege license, typically renewed annually, and to register a lodgings tax account. No annual night cap, owner-occupancy requirement, or primary-residence requirement was found in Jackson’s Gap’s code, and there is no evidence of a registration cap or active inspection regime, consistent with the town’s minimal enforcement rating.
Market Comparison
Jackson’s Gap’s 54.50% occupancy in June 2026 sits close to but slightly below the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $245.36 average daily rate runs slightly above the roughly $220 national median ADR. This near-average profile reflects a small, established lake destination with a defined summer season rather than an extreme high or low demand market.
Top property manager data is not yet published for Jackson’s Gap in the current data set, so this section cannot rank specific operators by listing count or rating the way other markets in this batch can. Given the town’s small population of about 747 and its identity as a lake-house and second-home market, listings here likely skew toward individual owners and smaller regional managers rather than large national operators, though that has not been confirmed against a market snapshot. The gap between the area’s $635,957.85 typical home value and its $919,666.67 median list price also suggests a market where lake-view or waterfront premium properties command list prices well above the broader area average, a pattern common in lake and waterfront destinations even without a formal property-manager ranking.
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