Bethlehem, New Hampshire Short-Term Rental Market
Bethlehem, NH STRs averaged $235/night at 26% occupancy in April 2026, with peak summer months reaching 67% occupancy.
Quick Answer: Bethlehem, New Hampshire is an active short-term rental market. average occupancy is 26%. average monthly revenue is $1,989. average daily rate is $235. the top operator is Vacasa with 256 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Bethlehem sits in New Hampshire’s Northern White Mountains at the junction of I-93 and Route 302, serving as a year-round gateway for White Mountains recreation. The short-term rental market here is dominated by entire-place listings, which account for 5,539 of the roughly 5,716 tracked units across Airbnb, VRBO, and dual-channel operators. Private rooms (176 listings) and shared rooms (1 listing) are marginal segments.
Bedroom distribution skews toward larger properties: 3-bedroom homes lead with 1,765 tracked units, followed by 2-bedrooms (1,265), 1-bedrooms (1,233), 4-bedrooms (936), and 5-bedroom-plus cabins (507). That configuration reflects the area’s primary draw as a mountain retreat for groups and outdoor recreation visitors.
As of April 2026, the latest data month, average daily rate was $234.79 and occupancy was 26.0%. April is one of the market’s weakest months, sitting in the spring shoulder season between winter ski demand and summer hiking season. Year-over-year, occupancy slipped 2.44 percentage points and average daily rate edged up 2.5%, while average monthly revenue per listing declined 3.18%. The market’s overall score is 63 out of 100, with investability scoring notably higher at 87.95 out of 100.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 44% | $298 | $3,510 |
| Feb | 57% | $311 | $4,334 |
| Mar | 34% | $274 | $2,800 |
| Apr | 30% | $222 | $1,985 |
| May | 40% | $229 | $1,917 |
| Jun | 52% | $256 | $2,957 |
| Jul | 64% | $276 | $4,655 |
| Aug | 67% | $276 | $5,076 |
| Sep | 41% | $251 | $2,892 |
| Oct | 47% | $263 | $3,438 |
| Nov | 32% | $248 | $2,306 |
| Dec | 46% | $292 | $3,133 |
Top Short-Term Rental Operators in Bethlehem
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Bethlehem?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,233 |
| 2 bed | 1,265 |
| 3 bed | 1,765 |
| 4 bed | 936 |
| 5 bed | 507 |
ADR by Property Tier
| Entire Home | $238 |
| Luxury | $379 |
| Professionally Managed | $260 |
Revenue by Dwelling Type
| Apartment | $1,452 |
| Entire Place | $2,027 |
| House | $2,322 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Investment Analysis
Bethlehem’s investability score of 87.95 out of 100 stands out against its moderate overall market score of 63. That gap reflects the combination of meaningful seasonal revenue upside and regulatory clarity that classifies STRs as permitted uses in the town’s main zoning districts.
As of April 2026, average monthly revenue across all listing types was $1,989. Houses average $2,322 per month, the highest segment. Entire-place listings across all property types average $2,027 per month. Apartment-style listings average $1,452 per month, consistent with their lower appeal in a market where outdoor access and space are primary draws.
At the management-tier level, professionally managed properties averaged $260 per night in ADR versus $235 for the all-listings average, a premium of $25 per night (roughly 10.7%). Luxury-tier listings averaged $379 per night, a $144 premium over the market average, though this tier represents a small portion of total supply.
No housing price data was available in the current snapshot, so a precise gross yield calculation cannot be provided. Revenue growth scores at 68.9 out of 100 despite the most recent month’s 3.18% YoY revenue dip. The 2025 annual average revenue was approximately $3,629 per month, with 2024 at $3,556 and 2023 at $3,558, indicating a broadly stable revenue floor with modest upward movement. Investors should budget for the NH state Meals and Rooms Tax at 8.5% and confirm current zoning permit requirements with the Bethlehem Planning and Zoning office.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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As of April 2026, the average booking lead time in Bethlehem is 40.4 days, meaning guests typically reserve about six weeks before arrival. That window gives operators a meaningful opportunity to price at full rates before considering discounts for remaining vacancy.
Average length of stay is 3.07 nights. That figure is consistent with a destination market where guests make dedicated trips rather than passing-through stops. A 3-night average implies roughly 10 turnovers per month at peak occupancy, which has direct implications for cleaning and maintenance scheduling and cost.
The combination of a six-week lead time and a 3-night average stay suggests that operators who set competitive rates early in the booking window will capture a larger share of committed trip-planning guests. Last-minute discounting would erode ADR without meaningfully recovering occupancy in a market where the typical guest plans well in advance.
Short-Term Rental Regulations
Short-term rentals are a permitted use in Bethlehem across District I Main Street, Districts I through IV, and related zoning areas. Operators must obtain a Zoning Permit from the town before listing.
Key rules by property type: single-family homes may be rented short-term without the owner residing on-site. Two-family dwellings and accessory dwelling units (ADUs) may only be rented short-term when the property is owner-occupied; owner-occupied STRs in those configurations are categorized as a home business under local rules. STRs are prohibited inside Cluster Developments. The dwelling must be accessible via a town- or state-maintained road (or an approved private road) to qualify for a permit.
At the state level, New Hampshire’s Meals and Rooms (Rentals) Tax of 8.5% applies to any rental of fewer than 185 consecutive days. State law also requires that the operator’s Meals and Rooms license number appear in any STR advertisement or online listing.
Bethlehem does not impose a local occupancy tax beyond the state rate, and no annual night cap was identified. Permit costs were not published online as of mid-2026. Enforcement is rated moderate. The current zoning ordinance (2024 edition) codifies these rules. Legislation proposed in 2025 to raise the state Meals and Rooms rate had not taken effect as of mid-2026. Operators should confirm current permit fee schedules directly with the Bethlehem Planning and Zoning office.
Market Comparison
The US short-term rental market posts a median occupancy of approximately 55% and a median ADR near $220. Bethlehem’s April 2026 occupancy of 26.0% is well below the national median for that month. The 2025 annual average was approximately 44.35%, still below the national figure but reflecting the strong summer and winter peaks. April ADR of $234.79 and a 2025 annual average ADR near $300 are above the national ADR median, reflecting the premium that White Mountains destination properties command.
Within the local operator landscape, Vacasa leads with 256 listings and 10,615 reviews (4.48 average rating). Evolve follows with 194 listings and 10,874 reviews (4.74 rating). Birch Hospitality holds 141 listings with a 4.91 rating across 4,642 reviews. Bretton Woods Vacations manages 135 listings (4.81 rating, 4,295 reviews) and Loon Reservation manages 91 listings (4.55 rating, 3,441 reviews). These five operators collectively account for approximately 817 identified listings. The market’s regulation score of 72.86 out of 100 and investability score of 87.95 out of 100 suggest a relatively operator-friendly regulatory environment by national standards.
Frequently Asked Questions About Bethlehem, New Hampshire
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