Laconia, New Hampshire Short-Term Rental Market
Lakes Region STR market averaged $367 ADR, 35.0% occupancy and $3,766 monthly revenue in September 2026.
Quick Answer: Laconia, New Hampshire is an active short-term rental market. average occupancy in the New Hampshire Lakes Region market area is 35%. average monthly revenue in the New Hampshire Lakes Region market area is $3,766. average daily rate in the New Hampshire Lakes Region market area is $367. the top operator in the New Hampshire Lakes Region market area is Vacasa with 96 listings. market score is 46/100 (grade D).
Market data reflects the New Hampshire Lakes Region regional market, which includes Laconia. Regulations, taxes, and permit details below are specific to Laconia.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the central New Hampshire Lakes Region STR market, which includes Laconia, Gilmanton, Center Barnstead and Plymouth. Performance figures below describe that shared regional market rather than Laconia alone, while home values and regulations are specific to Laconia. In September 2026 the average daily rate was $367, occupancy was 35.0%, and average monthly revenue per listing was $3,766. That works out to roughly $129 of revenue per available night. Compared with September 2025, occupancy is up 5.5%, ADR is up 8.7% and revenue is up 9.5%, so rate growth is carrying much of the gain. Year to date through September 2026 the market is running at 44.1% occupancy, a $348 ADR and $4,082 in average monthly revenue, against 43.0%, $321 and $3,654 for full-year 2025. Entire-place rentals averaged $373 ADR and $3,832 in monthly revenue in September 2026, while houses averaged $4,229 and apartments $2,436. Laconia sits on Lake Winnipesaukee and is anchored by Weirs Beach, with demand tied to boating, lake cruises, arcades and Laconia Motorcycle Week, a nine-day June rally that began in 1916. Tourism is concentrated between Memorial Day and Labor Day. Summing the monthly seasonal averages gives a typical annual revenue of $39,515 per listing. Laconia has a population of 17,142. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Laconia, so this profile omits them. Laconia requires a Short-Term Lodging permit, and zoning district decides whether approval is routine or needs a special exception. A proposed ordinance rewrite had not been confirmed as adopted in the sources reviewed, so check current status with the city before buying.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 29% |
| Apr | 38% |
| May | 46% |
| Jun | 58% |
| Jul | 71% |
| Aug | 70% |
| Sep | 38% |
| Oct | 42% |
| Nov | 30% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Hampshire Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Hampshire Lakes Region market as a whole, which includes Laconia, so these counts are not Laconia-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Laconia?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Home Value Trends (Laconia)
Typical home values, median sale prices, and the 10-year price trend for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Laconia — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Laconia, and a permit is required. Operators apply for a Short-Term Lodging permit from the Planning Department, and depending on the zone a Zoning Board of Adjustment special exception may also be needed. The permit costs $250 and renews biennially. Occupancy tax is 8.5%. No annual night cap is published. Owner occupancy and primary residence are not required citywide. Short-term lodging is allowed without rental period limits in the Commercial Resort (CR) and Shorefront Residential (SFR) zones, and non-owner-occupied investor use is permitted there. In the RS, RG, RR1, RR2 and UC residential zones, it is allowed only by special exception, and qualifying as owner-occupied generally requires the owner to live on site at least 150 days per year. Rentals are prohibited in Industrial, Industrial Park and Airport Industrial zones. Enforcement is rated strict. A proposed amendment was approved 4-1 by the Planning Board and forwarded to the City Council for a vote around March 9, 2026. It has not been confirmed as adopted in the sources reviewed. If passed, it would remove grandfathering, give the Zoning Board broader discretion to deny applications, add a primary residence requirement of about 150 days per year when ownership changes, exclude some residential zones from permitted use so a variance would be needed, raise the maximum consecutive rental length from 14 to 28 nights, and add annual reporting. Confirm the parcel’s zone and the ordinance’s current status with the city.
Market Comparison
The Lakes Region market looks like a high-rate, lower-occupancy market, with September 2026 occupancy of 35.0% and a $367 ADR. Year to date occupancy of 44.1% is carried by July and August, the only months above 60%, at 71.5% and 69.5%. Revenue per available night is about $129. Year over year growth of 9.5% in revenue shows the market moving in the right direction. Because most income falls in a short summer window, investors accept more seasonality than in year-round destinations. Operator-level data is tracked at a shared regional level rather than uniquely for Laconia, so this profile omits top operator names.
Frequently Asked Questions About Laconia, New Hampshire
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