Laconia, New Hampshire Short-Term Rental Market
Laconia, NH STRs averaged $268/night at 33.6% occupancy in April 2026, with summer peak revenues reaching $6,086 per listing in July.
Quick Answer: Laconia, New Hampshire is an active short-term rental market. average occupancy in the New Hampshire Lakes Region market area is 63%. average monthly revenue in the New Hampshire Lakes Region market area is $7,735. average daily rate in the New Hampshire Lakes Region market area is $457. the top operator in the New Hampshire Lakes Region market area is Vacasa with 96 listings. market score is 46/100 (grade D).
Market data reflects the New Hampshire Lakes Region regional market, which includes Laconia. Regulations, taxes, and permit details below are specific to Laconia.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Laconia, New Hampshire short-term rental market counted 2,638 active listings as of the April 2026 snapshot, serving a Lakes Region city of 17,142 residents anchored by Lake Winnipesaukee and Weirs Beach. No annual visitor count specific to the city is published. Entire-place listings make up 97.2% of supply (2,563 units), with 74 private rooms and 1 shared room. The channel split shows substantial dual-platform presence: 1,319 listings on both Airbnb and Vrbo, 869 Airbnb-only, and 450 Vrbo-only. Vrbo’s proportional share of 17% is notably higher than most urban markets, reflecting a cabin-and-lake-house inventory where Vrbo has traditionally been well-established.
Bedroom distribution is moderately balanced, with 3-bedroom listings leading at 774, followed by 2-bedroom (617), 1-bedroom (541), 4-bedroom (446), and 5-bedroom (258). This spread reflects a mix of smaller cottages and larger lake houses.
In April 2026, the market averaged $268/night ADR and 33.6% occupancy, producing $89.86 RevPAR. April is a shoulder month; summer performance diverges sharply. Year-over-year, occupancy fell 6.79 percentage points, the largest decline among the five markets in this batch, while ADR rose 4.30% and revenue held nearly flat with 1.96% growth. The market’s total score of 45.6 out of 100 reflects a moderate-risk profile driven by low rental demand (48.1) and a seasonality score (48.7) that reflects concentrated summer exposure.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 29% |
| Apr | 38% |
| May | 46% |
| Jun | 58% |
| Jul | 72% |
| Aug | 70% |
| Sep | 38% |
| Oct | 42% |
| Nov | 30% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Hampshire Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Hampshire Lakes Region market as a whole, which includes Laconia, so these counts are not Laconia-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Laconia?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Home Value Trends (Laconia)
Typical home values, median sale prices, and the 10-year price trend for Laconia are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Laconia — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Laconia regulates short-term lodging (stays under 30 consecutive days) through its zoning ordinance, requiring a Short-Term Lodging permit from the Planning Department. The permit costs $250 and renews biennially. Approval depends heavily on zoning district.
In Commercial Resort (CR) and Shorefront Residential (SFR) zones, STRs are permitted without rental-period caps and without an owner-occupancy requirement, allowing investor-owned operation. In residential zones (RS, RG, RR1, RR2, UC), STRs require a special exception from the Zoning Board of Adjustment; qualifying as owner-occupied generally requires the owner to reside at the property at least 150 days per year. No annual night cap applies.
A proposed ordinance amendment was forwarded by the Planning Board (on a 4-1 vote) to the City Council for a vote scheduled around March 9, 2026. Adoption was not confirmed in available sources. If enacted, the proposal would: require primary residency (approximately 150 days per year) upon change of ownership in residential zones, replace the special-exception path with a variance requirement in single-family residential zones, remove prior grandfathering provisions, and add enhanced annual reporting. Investors considering residential-zone properties should verify the current status of this amendment before purchase.
Enforcement is rated strict. The applicable lodging tax is 8.5%, collected by the state of New Hampshire under the NH Meals and Rooms Tax. Platforms such as Airbnb and Vrbo typically collect and remit this tax. No city-level STR cap on total licenses issued was documented.
Market Comparison
Laconia’s April 2026 occupancy of 33.6% is well below the US STR median of approximately 55%, but as with Lackawaxen, April is the off-season trough. Peak summer occupancy of 71-72% in July substantially exceeds the national median. The ADR of $268 is above the national median of approximately $220, reflecting the premium commanded by Lake Winnipesaukee waterfront and near-water properties.
The market’s total score of 45.6 out of 100 positions Laconia as a moderate-risk market where strong seasonal revenue potential is offset by regulatory complexity (strict enforcement rating, proposed ordinance tightening) and lower-than-median annual occupancy. The investability score of 71.8 and revenue growth score of 70.3 indicate reasonable return potential for well-positioned properties.
Vacasa leads the operator field with 96 listings (4.51 average rating, 2,962 reviews), followed closely by Break Away with 91 listings (4.70 rating) and Evolve with 83 listings (4.69 rating, 3,142 reviews). Together these three operators hold 270 listings, approximately 10.2% of the 2,638-listing market. At The Lake Vacation Rentals holds an additional 66 listings (4.62 rating). The operator landscape is more concentrated than in larger markets, with the top four holding about 12.7% of supply.
Frequently Asked Questions About Laconia, New Hampshire
What is the average nightly rate for Laconia, NH short-term rentals?
What occupancy rates can I expect in Laconia?
How much revenue can a Laconia STR generate?
Do I need a permit to operate a short-term rental in Laconia?
What lodging tax applies in Laconia?
Is Laconia considering new STR restrictions?
When is peak season in Laconia?
Analyze Laconia Rentals
Use our free calculator to estimate Airbnb revenue for any property in Laconia.
Free Laconia STR Calculator →
