Hampton, New Hampshire Short-Term Rental Market
Hampton, NH STRs averaged $188/night at 42.2% occupancy in April 2026, with summer beach season driving occupancy above 68%.
Quick Answer: Hampton, New Hampshire is an active short-term rental market. average occupancy is 42%. average monthly revenue is $2,125. average daily rate is $188. the top operator is Evolve with 179 listings. market score is 70/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hampton, NH is a coastal town on New Hampshire’s Atlantic seacoast, anchored by Hampton Beach, which draws approximately one million visitors each summer. The short-term rental market is strongly beach-and-season-driven. In April 2026, the market recorded an average daily rate of $188 and occupancy of 42.2%, producing RevPAR of $79. April is the early shoulder season; summer peak occupancy exceeds 68%. The active listing pool spans approximately 8,193 units by bedroom count: 1-bedroom (2,989), 2-bedroom (2,028), 3-bedroom (1,734), 4-bedroom (929), and 5-bedroom (513). Entire-place listings dominate at 7,246 units, with private rooms at 938 and shared rooms at 14. By channel, 4,475 listings are Airbnb-only, 713 VRBO-only, and 3,010 on both platforms. Year-over-year as of April 2026, occupancy declined 4.4%, ADR rose 5.6%, and revenue fell 1.4%. The market overall scores 69.7, with revenue growth scoring 75.7 and investability at 77.6. The market’s appeal to investors rests on its consistent summer demand pipeline from the Boston metro drive market and New England leisure travelers.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $200 | $2,585 |
| Feb | 57% | $214 | $2,927 |
| Mar | 45% | $184 | $2,403 |
| Apr | 47% | $160 | $1,964 |
| May | 51% | $172 | $2,047 |
| Jun | 60% | $214 | $2,923 |
| Jul | 68% | $218 | $3,839 |
| Aug | 68% | $222 | $3,960 |
| Sep | 51% | $197 | $2,682 |
| Oct | 54% | $194 | $2,857 |
| Nov | 43% | $164 | $2,030 |
| Dec | 53% | $192 | $2,412 |
Top Short-Term Rental Operators in Hampton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 179 | 7,414 | ★ 4.68 |
| 2 | Vacasa | 140 | 5,468 | ★ 4.43 |
| 3 | Quechee Lakes Rentals | 124 | 2,486 | ★ 4.76 |
| 4 | Seacoast & Summit Vacation Rentals | 54 | 3,442 | ★ 4.81 |
| 5 | Beachside Vacation Rentals | 31 | 1,110 | ★ 4.20 |
What Kind of STR Should I Buy in Hampton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,989 |
| 2 bed | 2,028 |
| 3 bed | 1,734 |
| 4 bed | 929 |
| 5 bed | 513 |
ADR by Property Tier
| Entire Home | $203 |
| Luxury | $368 |
| Professionally Managed | $227 |
Revenue by Dwelling Type
| Apartment | $2,039 |
| Entire Place | $2,276 |
| House | $2,266 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.6% |
| vrbo | 8.7% |
| both | 36.7% |
Investment Analysis
Hampton offers a coastal vacation-rental investment opportunity with a well-defined summer demand season. The typical home value is $624,547 as of April 2026, with a median list price of $587,150 and 13 median days to pending, indicating a competitive but not overheated buyer market. Using the 2025 full-year monthly average of $3,207, annualized gross revenue is approximately $38,484, implying a gross yield of roughly 6.2% on a typical-value acquisition before expenses. Tier performance shows meaningful differentiation: entire-home listings average $203 per night versus $188 for all listings, professionally managed listings average $227 per night, and luxury-tier listings command $368 per night. On property-type basis, entire-place listings generate $2,276 per month, houses $2,266, and apartments $2,039 in April 2026. These April figures understate annual potential since summer months drive the majority of revenue. Annual average monthly revenue has held in a tight band from $3,100 in 2024 to $3,207 in 2025, suggesting a stable rather than rapidly growing market. Revenue growth scoring 75.7 reflects this stability with modest positive momentum.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests booking Hampton STRs in April 2026 booked an average of 45 days in advance, with stays averaging 4.1 nights. The 45-day lead time reflects the vacation-planning behavior of New England beach-trip travelers, who book summer rentals well in advance, particularly from the Boston metro area. A 4.1-night average stay suggests extended weekend and 5-night summer vacation stays as the dominant booking pattern, consistent with a beach destination. Operators should open summer inventory for booking in February and March (12 to 16 weeks out) to capture the early-planning demand wave, and set minimum stays of 7 nights or week-long blocks for peak July and August weeks to maximize high-season revenue.
Short-Term Rental Regulations
Short-term rentals are legal in Hampton under Article XXI of the town Zoning Ordinance, adopted March 14, 2023. Before advertising or renting, operators must obtain a Certificate of Rental Occupancy (CRO) from the Hampton Building Department. The CRO must be renewed every 5 years. Location is critical: properties inside Hampton’s designated Short-Term Rental Overlay District may operate by right with a Building Inspector-issued CRO, while properties outside the overlay district must obtain a Special Exception from the Zoning Board of Adjustment. There is no owner-occupancy or primary-residence requirement and no annual night cap. Occupancy is capped at two tenants per bedroom plus two additional tenants per dwelling unit. New Hampshire levies a statewide 8.5% Meals and Rooms Tax on rentals of fewer than 185 days. Operators must register with the NH Department of Revenue Administration (Form CD-3), obtain a license, and file returns (typically monthly). Operating without a valid CRO can trigger inspections, corrective orders, fines, and restrictions. State tax non-compliance carries penalties up to 10% of tax due plus interest. A 2024 NH Supreme Court decision reshaped how municipalities may regulate STRs through zoning statewide, adding legal context investors should monitor. Investors should confirm whether a target property falls within the overlay district before acquiring, as this determines the permitting path.
Market Comparison
Hampton’s 42.2% April 2026 occupancy is below the US STR median of 55%, consistent with its early shoulder-month timing. The summer peak of 68.2% in July substantially exceeds the national median, confirming strong peak-season competitiveness. Hampton’s $188 ADR is below the US median of roughly $220, though summer ADR of $218 to $222 is closer to the national benchmark. The market overall scores 69.7, above the midpoint nationally. The top operator is Evolve with 179 listings and a 4.68 average rating across 7,414 reviews. Vacasa holds 140 listings with a 4.43 rating across 5,468 reviews. Quechee Lakes Rentals manages 124 listings with a 4.76 rating and 2,486 reviews. Seacoast and Summit Vacation Rentals holds 54 listings with a strong 4.81 rating across 3,442 reviews. Beachside Vacation Rentals rounds out the top five with 31 listings and a 4.20 rating. The presence of regionally specialized operators like Seacoast and Summit alongside national platforms indicates a market where local expertise and reputation matter alongside scale.
Frequently Asked Questions About Hampton, New Hampshire
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