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  1. Home
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  3. New Hampshire
  4. Hampton

Hampton, New Hampshire

Short-Term Rental Market Data & Investment Analysis

Hampton, New Hampshire Short-Term Rental Market

Hampton, NH STRs averaged $188/night at 42.2% occupancy in April 2026, with summer beach season driving occupancy above 68%.

Quick Answer: Hampton, New Hampshire is an active short-term rental market. average occupancy in the Vermont/New Hampshire Area market area is 64%. average monthly revenue in the Vermont/New Hampshire Area market area is $4,798. average daily rate in the Vermont/New Hampshire Area market area is $277. the top operator in the Vermont/New Hampshire Area market area is Evolve with 179 listings. market score is 70/100 (grade C).

Avg Monthly Revenue
$4,798
↑ 0.8% YoY
64%
Occupancy
↓ 2.7% YoY
$277
Avg Daily Rate
↑ 3.7% YoY
78.9 days avg lead time4.3 avg length of stay

Market data reflects the Vermont/New Hampshire Area regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation66
Seasonality71
Investability78
Rental Demand62
Revenue Growth76

Market Overview

Hampton, NH is a coastal town on New Hampshire’s Atlantic seacoast, anchored by Hampton Beach, which draws approximately one million visitors each summer. The short-term rental market is strongly beach-and-season-driven. In April 2026, the market recorded an average daily rate of $188 and occupancy of 42.2%, producing RevPAR of $79. April is the early shoulder season; summer peak occupancy exceeds 68%. The active listing pool spans approximately 8,193 units by bedroom count: 1-bedroom (2,989), 2-bedroom (2,028), 3-bedroom (1,734), 4-bedroom (929), and 5-bedroom (513). Entire-place listings dominate at 7,246 units, with private rooms at 938 and shared rooms at 14. By channel, 4,475 listings are Airbnb-only, 713 VRBO-only, and 3,010 on both platforms. Year-over-year as of April 2026, occupancy declined 4.4%, ADR rose 5.6%, and revenue fell 1.4%. The market overall scores 69.7, with revenue growth scoring 75.7 and investability at 77.6. The market’s appeal to investors rests on its consistent summer demand pipeline from the Boston metro drive market and New England leisure travelers.

Seasonal Patterns

Monthly seasonal data for Hampton, New Hampshire
MonthOccupancy
Jan46%
Feb57%
Mar45%
Apr47%
May51%
Jun60%
Jul68%
Aug67%
Sep51%
Oct54%
Nov43%
Dec53%

Month-by-month nightly rates and revenue figures for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Vermont/New Hampshire Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Vermont/New Hampshire Area market as a whole, which includes Hampton, so these counts are not Hampton-only figures.

#OperatorListingsReviewsRating
1Evolve1797,414★ 4.68
2Vacasa1405,468★ 4.43
3Quechee Lakes Rentals1242,486★ 4.76
4Seacoast & Summit Vacation Rentals543,442★ 4.81
5Beachside Vacation Rentals311,110★ 4.20

What Kind of STR Should I Buy in Hampton?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb54.6%
vrbo8.7%
both36.7%

Investment Analysis

The full investment analysis for Hampton — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Hampton)

Typical home values, median sale prices, and the 10-year price trend for Hampton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Hampton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in Hampton under Article XXI of the town Zoning Ordinance, adopted March 14, 2023. Before advertising or renting, operators must obtain a Certificate of Rental Occupancy (CRO) from the Hampton Building Department. The CRO must be renewed every 5 years. Location is critical: properties inside Hampton’s designated Short-Term Rental Overlay District may operate by right with a Building Inspector-issued CRO, while properties outside the overlay district must obtain a Special Exception from the Zoning Board of Adjustment. There is no owner-occupancy or primary-residence requirement and no annual night cap. Occupancy is capped at two tenants per bedroom plus two additional tenants per dwelling unit. New Hampshire levies a statewide 8.5% Meals and Rooms Tax on rentals of fewer than 185 days. Operators must register with the NH Department of Revenue Administration (Form CD-3), obtain a license, and file returns (typically monthly). Operating without a valid CRO can trigger inspections, corrective orders, fines, and restrictions. State tax non-compliance carries penalties up to 10% of tax due plus interest. A 2024 NH Supreme Court decision reshaped how municipalities may regulate STRs through zoning statewide, adding legal context investors should monitor. Investors should confirm whether a target property falls within the overlay district before acquiring, as this determines the permitting path.

Market Comparison

Hampton’s 42.2% April 2026 occupancy is below the US STR median of 55%, consistent with its early shoulder-month timing. The summer peak of 68.2% in July substantially exceeds the national median, confirming strong peak-season competitiveness. Hampton’s $188 ADR is below the US median of roughly $220, though summer ADR of $218 to $222 is closer to the national benchmark. The market overall scores 69.7, above the midpoint nationally. The top operator is Evolve with 179 listings and a 4.68 average rating across 7,414 reviews. Vacasa holds 140 listings with a 4.43 rating across 5,468 reviews. Quechee Lakes Rentals manages 124 listings with a 4.76 rating and 2,486 reviews. Seacoast and Summit Vacation Rentals holds 54 listings with a strong 4.81 rating across 3,442 reviews. Beachside Vacation Rentals rounds out the top five with 31 listings and a 4.20 rating. The presence of regionally specialized operators like Seacoast and Summit alongside national platforms indicates a market where local expertise and reputation matter alongside scale.

Frequently Asked Questions About Hampton, New Hampshire

What is the average daily rate for STRs in Hampton, NH?
Hampton short-term rentals average $277 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
When is peak season for Hampton, NH short-term rentals?
Occupancy in Hampton peaks in Jul (68%) and is softest in Nov (43%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Do I need a permit to operate a short-term rental in Hampton, NH?
Yes. Operators must obtain a Certificate of Rental Occupancy (CRO) from the Hampton Building Department under Zoning Ordinance Article XXI (effective March 14, 2023). CROs renew every 5 years. Properties inside the Short-Term Rental Overlay District may operate by right; properties outside require a Special Exception from the Zoning Board of Adjustment.
What taxes apply to Hampton, NH short-term rentals?
New Hampshire levies an 8.5% Meals and Rooms Tax on rentals of fewer than 185 days. Operators must register with the NH Department of Revenue Administration (Form CD-3) and file returns typically monthly. There is no additional local Hampton-specific STR occupancy tax.
Is there an occupancy limit for Hampton STRs?
Yes. Hampton’s zoning ordinance caps occupancy at two tenants per bedroom plus two additional tenants per dwelling unit. There is no owner-occupancy or primary-residence requirement and no cap on nights rented per year.
What is the gross yield potential for a Hampton, NH STR?
At the typical home value of $624,547 and the 2025 annual average monthly revenue of $3,207, annualized gross revenue of approximately $38,484 implies a gross yield of roughly 6.2% before operating expenses. Entry costs are high relative to some markets, requiring strong summer revenue to support returns.
How far in advance do Hampton STR guests book?
The average booking lead time in April 2026 was 45 days, with an average stay of 4.1 nights. New England beach-trip planners typically book 6 to 10 weeks out, so operators should list summer availability in February and March to capture early-planning demand.
Hampton, New HampshireRev $4,798ADR $277Occ 64%Score C (70)

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Table of Contents

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Quick Facts: Vermont/New Hampshire Area market area

Avg Daily Rate
$277
Occupancy Rate
64%
Avg Revenue/Mo
$4,798
Hampton Population
16,424

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Markets in New Hampshire (26)

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  • North Woodstock
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