North Conway, New Hampshire Short-Term Rental Market
Northern New Hampshire STR market averaged $301 ADR, 41.4% occupancy and $3,495 monthly revenue in September 2026.
Quick Answer: North Conway, New Hampshire is an active short-term rental market. average occupancy in the White Mtns market area is 41%. average monthly revenue in the White Mtns market area is $3,495. average daily rate in the White Mtns market area is $301. the top operator in the White Mtns market area is Vacasa with 230 listings. market score is 64/100 (grade C).
Market data reflects the White Mtns regional market, which includes North Conway. Regulations, taxes, and permit details below are specific to North Conway.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
North Conway, New Hampshire, in the White Mountains, posted an average daily rate of $301, occupancy of 41.4% and average monthly revenue of $3,495 per listing in September 2026. These performance figures describe the northern New Hampshire region STR market, which North Conway shares with other White Mountains and North Country towns, so read them as regional benchmarks rather than a North Conway only measurement. Year over year, occupancy rose 8.0%, ADR rose 5.1% and monthly revenue rose 12.7%, which points to demand recovering after several softer years. Annual figures show occupancy peaking at 56.2% in 2021, easing to 44.4% in 2025, and running at 45.2% through the first nine months of 2026. The 2026 year to date ADR of $311 is the highest in the series. Entire place stays earn more than the blended average: the entire home ADR is $305, and houses average $4,037 in monthly revenue against $2,682 for apartments. Demand rests on a steady visitor base. The area profile cites about 1.3 million annual visitors for a town of 2,041 residents, drawn by Cranmore Mountain Resort, the Settlers Green outlets, the Conway Scenic Railroad and the Kancamagus Scenic Byway, with fall foliage in late September and early October as the peak draw. Visitors skew regional, arriving from Massachusetts, southern New Hampshire, Maine, Connecticut and the New York metro. Bedroom, booking channel and listing type counts and top operator names are tracked at a shared regional level rather than uniquely for North Conway, so this profile omits them. The typical home value is $502,424 and the median list price is $866,667, with 32 homes for sale as of the September 30, 2026 snapshot. Short-term rentals are permitted with a Certificate of Rental Compliance, which keeps the entry process clear for investors.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 44% |
| Feb | 57% |
| Mar | 35% |
| Apr | 30% |
| May | 39% |
| Jun | 52% |
| Jul | 64% |
| Aug | 67% |
| Sep | 41% |
| Oct | 47% |
| Nov | 32% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for North Conway are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in White Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the White Mtns market as a whole, which includes North Conway, so these counts are not North Conway-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 230 | 9,935 | ★ 4.48 |
| 2 | Evolve | 192 | 10,846 | ★ 4.74 |
| 3 | Birch Hospitality | 142 | 4,689 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 134 | 4,291 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in North Conway?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Conway are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.3% |
| vrbo | 11.9% |
| both | 51.8% |
Home Value Trends (North Conway)
Typical home values, median sale prices, and the 10-year price trend for North Conway are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Conway — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Conway, which contains the North Conway village, and the town is one of the more STR-friendly White Mountain markets. In 2022 the New Hampshire Supreme Court ruled in Town of Conway v. Kudrick that non-owner-occupied short-term rentals fall within the definition of a residential dwelling unit, so STRs are allowed in residential and commercial districts. There is no owner-occupancy requirement, no primary-residence rule and no cap on rental nights per year. Operators must obtain a Certificate of Rental Compliance from the Conway code compliance department. The process includes a fire department safety inspection covering smoke and carbon monoxide detectors, egress paths, at least one 1A:5BC fire extinguisher, heating system service records and occupancy limits. Septic systems over 10 years old must be inspected. Permits issued after a full inspection are valid for three years, with seven-year renewals available for fully compliant properties, while properties using the self-affidavit pathway renew annually. Guest vehicles must be accommodated on the rental property, and street parking is not allowed for STR guests. New Hampshire charges an 8.5% Meals and Rooms (Rentals) Tax on stays under 185 consecutive days. Airbnb and Vrbo collect and remit it, but operators must still register for a Meals and Rooms license with the Department of Revenue Administration. There is no local lodging tax on top of the state rate. Violations carry fines of up to $1,000 per offense, with a 90-day cure window and a 14-day appeal to the selectboard. Enforcement is rated moderate. In May 2025 the town updated its safety checklist to tighten address visibility, septic age and heating service requirements, and earlier owner-occupancy proposals were withdrawn.
Market Comparison
September 2026 occupancy in the northern New Hampshire region STR market was 41.4% with a $301 ADR. Revenue per listing of $3,495 a month, together with year over year gains of 8.0% in occupancy, 5.1% in ADR and 12.7% in revenue, shows momentum. Occupancy is also seasonal: August reaches 66.8%, while April sits at 29.8%. Investors should expect long idle stretches in spring and November, offset by strong summer, foliage and winter ski periods. Top operator names and listing counts are tracked at a shared regional level rather than uniquely for North Conway, so this profile omits them. Buyers here face a typical home value of $502,424, but a clearer regulatory path than many tourist towns because there is no owner-occupancy rule or night cap.
Frequently Asked Questions About North Conway, New Hampshire
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