Glen, New Hampshire Short-Term Rental Market
Glen, NH STRs averaged $235/night at 26.0% occupancy in April 2026, supported by dual summer and ski seasons.
Quick Answer: Glen, New Hampshire is an active short-term rental market. average occupancy in the White Mtns market area is 63%. average monthly revenue in the White Mtns market area is $6,045. average daily rate in the White Mtns market area is $341. the top operator in the White Mtns market area is Vacasa with 256 listings. market score is 63/100 (grade C).
Market data reflects the White Mtns regional market, which includes Glen. Regulations, taxes, and permit details below are specific to Glen.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Glen is an unincorporated village in the Town of Bartlett within New Hampshire’s Mount Washington Valley, a four-season outdoor tourism region. The STR market serves visitors drawn to Story Land amusement park and Saco River recreation in summer, and ski resorts including Attitash and Wildcat in winter. As of April 2026, the market averaged $235 per night with 26.0% occupancy, generating a RevPAR of $61.08. Active inventory totals approximately 5,716 listings.
Entire-place rentals are dominant at 5,539 units (96.9% of listings), with private rooms at 176 and one shared-room listing. Bedroom mix skews toward larger vacation properties: 3-bedroom units lead at 1,765 listings, followed by 2-bedroom (1,265), 1-bedroom (1,233), 4-bedroom (936), and 5-bedroom (507).
Airbnb hosts 2,067 listings and VRBO carries 675, with 2,974 cross-listed on both platforms. Year-over-year as of April 2026, occupancy declined 2.44 percentage points, ADR rose 2.50%, and revenue fell 3.18%. The 2025 annual average occupancy was 44.4% at $300 ADR, generating $3,629 monthly revenue on average. Market scores show investability at 88.0 out of 100 and total score at 63.0, with regulation scoring 72.9 and revenue growth 68.9.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 44% |
| Feb | 57% |
| Mar | 35% |
| Apr | 30% |
| May | 39% |
| Jun | 52% |
| Jul | 64% |
| Aug | 67% |
| Sep | 41% |
| Oct | 47% |
| Nov | 32% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Glen are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in White Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the White Mtns market as a whole, which includes Glen, so these counts are not Glen-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Glen?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Glen are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Booking Insights
Booking-window and length-of-stay analysis for Glen — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Glen falls under the jurisdiction of the Town of Bartlett. As of June 2026, Bartlett has no adopted short-term-rental-specific ordinance. In February 2024, the Bartlett Planning Board unanimously declined to advance a proposed STR zoning amendment to a town vote, citing concerns about enforceability, legality, and fairness. That rejected proposal included a conditional-use-permit requirement, occupancy caps, and parking rules, but because it was not adopted, none of those provisions are currently in force.
STRs in Bartlett operate under general residential zoning. No permit is required, no owner-occupancy mandate applies, and no night-cap is in place. New Hampshire imposes a statewide Meals and Rooms (Rentals) Tax of 8.5% on rentals of 185 days or less, and operators must register with the NH Department of Revenue Administration. Major platforms typically collect and remit this tax.
Enforcement is currently rated light. Because Bartlett has actively considered and rejected tighter STR regulation, monitoring future town-meeting warrant articles is advisable, as proposals can return in subsequent years. The NH Mount Washington Valley region has seen STR supply grow substantially, and regulatory pressure at the town level may resurface.
Market Comparison
Glen’s April 2026 occupancy of 26.0% is below the US STR median of approximately 55%, reflecting the off-season timing for both ski and summer travel. The ADR of $235 is above the US median of roughly $220, consistent with a recognized New England mountain destination. RevPAR of $61.08 in April understates the market’s peak performance, where August and February both sustain RevPAR well above $150.
Vacasa leads by listing count with 256 listings and a 4.48 average rating across 10,615 reviews. Evolve operates 194 listings with a higher 4.74 rating and 10,874 reviews. Birch Hospitality, a regional specialist, runs 141 listings with a standout 4.91 rating across 4,642 reviews, the highest rating among the top five operators. Bretton Woods Vacations holds 135 listings at 4.81 and Loon Reservation operates 91 listings at 4.55. These five operators together account for 817 listings out of approximately 5,716 active, representing about 14.3% market share. The presence of strong regional operators (Birch Hospitality, Bretton Woods Vacations, Loon Reservation) alongside national platforms reflects a mature professional management market for this region.
Frequently Asked Questions About Glen, New Hampshire
What is the average daily rate for STRs in Glen, NH?
What occupancy rates can Glen short-term rentals achieve?
Do I need a permit to operate a short-term rental in Glen, NH?
Does Glen have a winter ski season demand boost?
What property types generate the most revenue in Glen?
How has Glen's STR market trended over time?
Who are the leading property managers in the Glen and Mount Washington Valley area?
Analyze Glen Rentals
Use our free calculator to estimate Airbnb revenue for any property in Glen.
Free Glen STR Calculator →
