Manchester, New Hampshire Short-Term Rental Market
Manchester, NH STRs averaged $188 per night at 42.2% occupancy in April 2026, with ADR up 5.6% year-over-year.
Quick Answer: Manchester, New Hampshire is an active short-term rental market. average occupancy in the Vermont/New Hampshire Area market area is 58%. average monthly revenue in the Vermont/New Hampshire Area market area is $3,516. average daily rate in the Vermont/New Hampshire Area market area is $260. the top operator in the Vermont/New Hampshire Area market area is Evolve with 179 listings. market score is 69/100 (grade C).
Market data reflects the Vermont/New Hampshire Area regional market, which includes Manchester. Regulations, taxes, and permit details below are specific to Manchester.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Manchester, NH STR market spans approximately 8,209 listings in the latest snapshot. Entire-place listings account for 7,256 (88.4% of the market), private-room rentals for 939 (11.4%), and shared rooms for 14 (0.2%). By bedroom count, one-bedroom units are most common (2,996), followed by two-bedroom (2,032), three-bedroom (1,736), four-bedroom (929), and five-plus bedroom (511).
In April 2026, the market reported an average daily rate of $188 and occupancy of 42.2%, producing a RevPAR of $79. Average monthly revenue per active listing was $2,125. Year-over-year, occupancy fell 4.39 percentage points while ADR rose 5.61%, resulting in a revenue decline of 1.42%.
Annual performance has been steady despite occupancy compression. Annual average occupancy was 54.81% in 2023, 52.16% in 2024, and 52.12% in 2025 (ADR $230, monthly revenue $3,207). The 2025 full-year monthly revenue of $3,207 represents a practical annualized benchmark of approximately $38,484. ADR has trended upward from $211 in 2022 to $230 in 2025.
Airbnb is the primary channel with 4,480 Airbnb-only listings and 3,016 on both platforms, compared to 713 VRBO-only.
Market scores: total investability 69.3, revenue growth 75.6, investability 77.5, and rental demand 62.6. The revenue growth score of 75.6 reflects sustained ADR appreciation.
Manchester is New Hampshire’s largest city (population 116,818), serving as the state’s economic and cultural center. The market draws regional leisure visitors, business travelers, sports and event attendees (SNHU Arena, NH Fisher Cats), and arts visitors to the Currier Museum of Art. Manchester-Boston Regional Airport makes it a gateway for southern NH.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $200 | $2,585 |
| Feb | 57% | $215 | $2,926 |
| Mar | 45% | $184 | $2,403 |
| Apr | 47% | $161 | $1,964 |
| May | 51% | $176 | $2,083 |
| Jun | 60% | $219 | $2,990 |
| Jul | 68% | $218 | $3,838 |
| Aug | 68% | $222 | $3,958 |
| Sep | 51% | $197 | $2,681 |
| Oct | 54% | $194 | $2,856 |
| Nov | 43% | $164 | $2,030 |
| Dec | 53% | $192 | $2,411 |
Top Short-Term Rental Operators in Vermont/New Hampshire Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Vermont/New Hampshire Area market as a whole, which includes Manchester, so these counts are not Manchester-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 179 | 7,432 | ★ 4.68 |
| 2 | Vacasa | 142 | 5,522 | ★ 4.43 |
| 3 | Quechee Lakes Rentals | 123 | 2,483 | ★ 4.76 |
| 4 | Seacoast & Summit Vacation Rentals | 54 | 3,451 | ★ 4.81 |
| 5 | Beachside Vacation Rentals | 31 | 1,112 | ★ 4.20 |
What Kind of STR Should I Buy in Manchester?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,996 |
| 2 bed | 2,032 |
| 3 bed | 1,736 |
| 4 bed | 929 |
| 5 bed | 511 |
ADR by Property Tier
| Entire Home | $279 |
| Luxury | $474 |
| Professionally Managed | $322 |
Revenue by Dwelling Type
| Apartment | $3,053 |
| Entire Place | $3,747 |
| House | $3,911 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.6% |
| vrbo | 8.7% |
| both | 36.7% |
Investment Analysis
The 2025 annual average monthly revenue of $3,207 per listing projects to approximately $38,484 annualized, a better full-year benchmark than the April trough figure. April 2026 data shows $2,125 per month. Entire-place listings average $2,276 per month in April and houses $2,266, while apartment-style rentals average $2,039.
The ADR tier structure in April 2026:
– Market average: $188 per night
– Entire-home tier: $203 per night (8% above market)
– Professionally managed tier: $227 per night (21% above market)
– Luxury tier: $368 per night (96% above market, nearly double)
ADR growth of 5.61% year-over-year is one of the stronger rate trends in this batch of markets. Revenue declined 1.42% despite the ADR gain due to the 4.39 percentage-point occupancy drop, suggesting supply is outpacing demand in the near term.
No Zillow housing price data was available for this market at publication time. Manchester home prices generally track southern New Hampshire’s competitive suburban market; investors should obtain current acquisition cost data independently.
Manchester’s large resident population (116,818), presence of major employers in tech and healthcare, and active event calendar at SNHU Arena provide a diversified demand base that reduces over-reliance on seasonal leisure travel. The revenue growth score of 75.6 reflects confidence in continued ADR appreciation.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Manchester STR guests book an average of 45 days (about 6.5 weeks) in advance. This is relatively typical for a mid-sized New England city market that draws a mix of event-driven bookings (concerts and games at SNHU Arena planned weeks ahead) and shorter-notice business travel.
The average length of stay is 4.05 nights, slightly longer than a typical urban market’s 2 to 3 nights. This extended average likely reflects a blend of longer leisure stays during summer peak season and multi-night business or event trips.
The 6.5-week booking window gives operators time to set and adjust rates across the demand cycle. For event-driven demand around SNHU Arena, Delta Dental Stadium, and Palace Theatre, operators can monitor the event calendar and increase rates for confirmed high-demand dates well in advance. For summer leisure demand, base rates set for July and August at the start of the season should be held firm, with more flexibility offered for shoulder months (March, April, November) as availability remains open.
Short-Term Rental Regulations
Short-term rentals are legal in Manchester, NH but subject to both city registration requirements and state licensing. Hosts must register their STR with the city’s Planning and Community Development Department, submitting a registration form, floor plans, and a site plan. The registration fee is $100 (plus a small non-refundable processing fee), renewable annually. The process can take up to approximately 3 weeks for approval.
All residential rentals, including STRs, must also obtain a Certificate of Compliance from the Code Enforcement Division confirming compliance with the city’s Housing Code (functioning smoke detectors, egress windows, electrical standards, and other minimum safety requirements).
At the state level, New Hampshire imposes a statewide Meals & Rooms Tax of 8.5% (effective October 1, 2021) on stays under 185 days. There is no separate local or municipal lodging tax in NH, making the effective rate 8.5%. Some older guides cite 9% or an erroneous city fee; neither applies as of mid-2026.
Enforcement is active: failure to register can draw fines up to $275 per day. Owner-occupancy requirements and maximum-night limits were not confirmed from primary city sources and should be verified directly with the Planning Department at (603) 624-6450 before listing.
Note: the regulatory landscape in NH is in flux following a 2024 NH Supreme Court decision affecting how municipalities may zone STRs. Manchester updated its Zoning Ordinance in early 2024. Investors should confirm the current ordinance status with the city directly.
Market Comparison
Manchester’s 42.2% occupancy in April 2026 is below the U.S. STR median of approximately 55%, reflecting the seasonal trough. The 2025 annual average of 52.12% is more representative and approaches the national median. The $188 April ADR is below the national median of approximately $220, but ADR growth of 5.61% year-over-year is above average.
Revenue declined 1.42% year-over-year despite strong ADR growth, indicating occupancy softening that partially offset rate gains. The revenue growth score of 75.6 out of 100 reflects optimism about the longer-term ADR trend.
The total market score of 69.3 is the highest among the 10 markets in this batch, indicating an above-average overall investment profile among this set.
The top five property managers in the Manchester, NH market are:
1. Evolve: 179 listings, 7,432 reviews, 4.68 rating
2. Vacasa: 142 listings, 5,522 reviews, 4.43 rating
3. Quechee Lakes Rentals: 123 listings, 2,483 reviews, 4.76 rating
4. Seacoast & Summit Vacation Rentals: 54 listings, 3,451 reviews, 4.81 rating
5. Beachside Vacation Rentals: 31 listings, 1,112 reviews, 4.20 rating
Evolve leads by listing count with 179 properties. Seacoast & Summit Vacation Rentals earned the second-highest rating (4.81) among top operators with 3,451 reviews across 54 listings, indicating consistently high guest satisfaction.
Frequently Asked Questions About Manchester, New Hampshire
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