Plymouth, New Hampshire Short-Term Rental Market
Plymouth, New Hampshire STRs averaged $395/night at 53.3% occupancy in June 2026, though occupancy and ADR softened year over year.
Quick Answer: Plymouth, New Hampshire is an active short-term rental market. average occupancy in the New Hampshire Lakes Region market area is 53%. average monthly revenue in the New Hampshire Lakes Region market area is $4,473. average daily rate in the New Hampshire Lakes Region market area is $395. the top operator in the New Hampshire Lakes Region market area is Vacasa with 96 listings. market score is 46/100 (grade D).
Market data reflects the New Hampshire Lakes Region regional market, which includes Plymouth. Regulations, taxes, and permit details below are specific to Plymouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plymouth, New Hampshire is a small college town in Grafton County, at the junction of the Pemigewasset and Baker Rivers, serving as the commercial and cultural hub for the surrounding rural Plymouth Labor Market Area. It’s also a gateway between New Hampshire’s Lakes Region and the White Mountains. Plymouth State University, with roughly 3,300 undergraduates and 500 graduate students, drives much of the town’s visitor traffic, alongside outdoor and seasonal recreation: fall leaf-peeping, winter skiing at Tenney Mountain, and summer visits to Newfound Lake and the White Mountain National Forest.
In June 2026, the Plymouth NH STR market averaged 53.32% occupancy and a $394.67 average daily rate, with average monthly revenue of $4,473.27 per active listing. Both occupancy and ADR softened year over year, down 3.73 points and 5.69% respectively, and revenue fell 2.51%, a weaker trend than most markets in this dataset.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits those specific breakdowns.
Note: this profile covers Plymouth, New Hampshire, the inland college town near the White Mountains. A separate StaySTRA profile covers Plymouth, Massachusetts, the historic coastal town near Boston; the two share a name but have very different tourism bases and regulatory environments.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $266 | $2,476 |
| Feb | 44% | $276 | $2,824 |
| Mar | 29% | $237 | $2,261 |
| Apr | 38% | $231 | $2,184 |
| May | 46% | $282 | $2,240 |
| Jun | 58% | $339 | $4,072 |
| Jul | 72% | $345 | $6,085 |
| Aug | 70% | $347 | $6,061 |
| Sep | 38% | $298 | $3,185 |
| Oct | 42% | $263 | $2,959 |
| Nov | 30% | $239 | $2,229 |
| Dec | 43% | $273 | $2,515 |
Top Short-Term Rental Operators in New Hampshire Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Hampshire Lakes Region market as a whole, which includes Plymouth, so these counts are not Plymouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Plymouth?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 541 |
| 2 bed | 617 |
| 3 bed | 774 |
| 4 bed | 446 |
| 5 bed | 258 |
ADR by Property Tier
| Entire Home | $402 |
| Luxury | $702 |
| Professionally Managed | $399 |
Revenue by Dwelling Type
| Apartment | $2,832 |
| Entire Place | $4,565 |
| House | $5,014 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Investment Analysis
Plymouth NH’s revenue splits by property type with houses leading at $5,013.54 in June 2026 monthly revenue, ahead of entire-place listings at $4,565.22 and apartment-style units at $2,832.40, a roughly 77% gap between houses and apartments.
Annualizing the average listing’s June 2026 revenue works out to roughly $53,679 a year. Against Zillow’s typical home value of $377,259.57 for the area, that implies a gross yield near 14.2%. This is a screening estimate based on an average listing’s full-year pace, not a guaranteed return for any specific property, and buyers should also weigh the market’s thin for-sale inventory (22 homes) and its year-over-year revenue decline before treating that yield as representative of current momentum.
On regulatory cost, Plymouth NH is notably lighter than most markets: the town has no dedicated short-term rental ordinance, no local permit requirement, and no owner-occupancy or primary-residence rule identified in official sources. The one confirmed, statewide obligation is New Hampshire’s 8.5% Meals & Rooms tax on rentals under 185 consecutive days. Some rental-management blogs claim Plymouth requires registration and a night cap, but these claims could not be verified against any primary town source and should be treated with caution rather than relied on.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Booking lead time in Plymouth NH averages 101.28 days, over three months out, and average length of stay is 3.96 nights, just under four nights and close to a long weekend.
This combination suggests travelers plan ahead for known seasonal windows (summer lake season, fall foliage, ski season) and academic-calendar events tied to Plymouth State University, but don’t typically book full week-long vacations once they arrive. For operators, the long lead time supports planning promotions and pricing around known university and seasonal event calendars well in advance, while the moderate stay length points to turnover happening on a roughly weekly rather than daily cadence. Given the market’s thin for-sale inventory of just 22 homes, owners entering here should expect fewer comparable listings to benchmark pricing against than in larger markets.
Short-Term Rental Regulations
Plymouth, New Hampshire does not appear to have a dedicated short-term rental ordinance. New Hampshire has no statewide STR licensing scheme, leaving regulation to individual municipalities, and Plymouth’s town website, Planning and Development page, and current Zoning Ordinance (revised through March 2026) show no STR-specific registration, permit, guest cap, or annual-night-limit program.
As a result, there is no identified local permit requirement, local occupancy tax, owner-occupancy mandate, or primary-residence rule for Plymouth specifically. The one firm, verifiable obligation is New Hampshire’s statewide Meals & Rooms (Rentals) Tax of 8.5% on room rentals under 185 consecutive days, administered by the state Department of Revenue Administration and applied to the total booking price including cleaning and guest fees; platforms such as Airbnb may collect and remit this on an operator’s behalf.
Several commercial rental-management blogs assert that Plymouth requires registration, guest limits, and a maximum rental-days cap, but these claims could not be verified against any primary town source and appear to be generic templates rather than Plymouth-specific rules; they should be treated with caution rather than relied on. Because there is no dedicated STR framework, enforcement is effectively minimal and any restrictions would flow from general zoning use categories, nuisance, or building and health codes. Prospective operators should confirm current district-specific rules directly with the town’s Planning and Development Department before purchasing.
Market Comparison
Plymouth NH’s 53.32% occupancy in June 2026 runs slightly below the roughly 55% occupancy typical of the broader U.S. short-term rental market, and its $394.67 ADR sits above the national median of roughly $220, meaning the market leans on rate rather than fill rate to generate revenue relative to a typical U.S. market.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits naming specific operators here.
Compared to Plymouth, Massachusetts, a same-name market in the same StaySTRA dataset, Plymouth NH runs a lower ADR ($395 versus $571), a lower occupancy rate, and a materially lighter regulatory burden (no dedicated STR ordinance versus Plymouth MA’s $50 permit and roughly 12 to 15% combined lodging tax), reflecting the two towns’ very different tourism bases despite sharing a name.
Frequently Asked Questions About Plymouth, New Hampshire
Is this Plymouth, New Hampshire or Plymouth, Massachusetts?
Does Plymouth, NH require a short-term rental permit?
What taxes apply to short-term rentals in Plymouth, NH?
What is the average nightly rate for a short-term rental in Plymouth, NH?
What is the strongest month for short-term rentals in Plymouth, NH?
Why did revenue decline year over year in Plymouth, NH?
What is the typical home value in Plymouth, NH?
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