Plymouth, New Hampshire Short-Term Rental Market
Plymouth, New Hampshire STRs averaged $395/night at 53.3% occupancy in June 2026, though occupancy and ADR softened year over year.
Quick Answer: Plymouth, New Hampshire is an active short-term rental market. average occupancy in the New Hampshire Lakes Region market area is 63%. average monthly revenue in the New Hampshire Lakes Region market area is $7,735. average daily rate in the New Hampshire Lakes Region market area is $457. the top operator in the New Hampshire Lakes Region market area is Vacasa with 96 listings. market score is 46/100 (grade D).
Market data reflects the New Hampshire Lakes Region regional market, which includes Plymouth. Regulations, taxes, and permit details below are specific to Plymouth.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plymouth, New Hampshire is a small college town in Grafton County, at the junction of the Pemigewasset and Baker Rivers, serving as the commercial and cultural hub for the surrounding rural Plymouth Labor Market Area. It’s also a gateway between New Hampshire’s Lakes Region and the White Mountains. Plymouth State University, with roughly 3,300 undergraduates and 500 graduate students, drives much of the town’s visitor traffic, alongside outdoor and seasonal recreation: fall leaf-peeping, winter skiing at Tenney Mountain, and summer visits to Newfound Lake and the White Mountain National Forest.
In June 2026, the Plymouth NH STR market averaged 53.32% occupancy and a $394.67 average daily rate, with average monthly revenue of $4,473.27 per active listing. Both occupancy and ADR softened year over year, down 3.73 points and 5.69% respectively, and revenue fell 2.51%, a weaker trend than most markets in this dataset.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits those specific breakdowns.
Note: this profile covers Plymouth, New Hampshire, the inland college town near the White Mountains. A separate StaySTRA profile covers Plymouth, Massachusetts, the historic coastal town near Boston; the two share a name but have very different tourism bases and regulatory environments.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 29% |
| Apr | 38% |
| May | 46% |
| Jun | 58% |
| Jul | 72% |
| Aug | 70% |
| Sep | 38% |
| Oct | 42% |
| Nov | 30% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New Hampshire Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New Hampshire Lakes Region market as a whole, which includes Plymouth, so these counts are not Plymouth-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Plymouth?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Home Value Trends (Plymouth)
Typical home values, median sale prices, and the 10-year price trend for Plymouth are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Plymouth — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Plymouth, New Hampshire does not appear to have a dedicated short-term rental ordinance. New Hampshire has no statewide STR licensing scheme, leaving regulation to individual municipalities, and Plymouth’s town website, Planning and Development page, and current Zoning Ordinance (revised through March 2026) show no STR-specific registration, permit, guest cap, or annual-night-limit program.
As a result, there is no identified local permit requirement, local occupancy tax, owner-occupancy mandate, or primary-residence rule for Plymouth specifically. The one firm, verifiable obligation is New Hampshire’s statewide Meals & Rooms (Rentals) Tax of 8.5% on room rentals under 185 consecutive days, administered by the state Department of Revenue Administration and applied to the total booking price including cleaning and guest fees; platforms such as Airbnb may collect and remit this on an operator’s behalf.
Several commercial rental-management blogs assert that Plymouth requires registration, guest limits, and a maximum rental-days cap, but these claims could not be verified against any primary town source and appear to be generic templates rather than Plymouth-specific rules; they should be treated with caution rather than relied on. Because there is no dedicated STR framework, enforcement is effectively minimal and any restrictions would flow from general zoning use categories, nuisance, or building and health codes. Prospective operators should confirm current district-specific rules directly with the town’s Planning and Development Department before purchasing.
Market Comparison
Plymouth NH’s 53.32% occupancy in June 2026 runs slightly below the roughly 55% occupancy typical of the broader U.S. short-term rental market, and its $394.67 ADR sits above the national median of roughly $220, meaning the market leans on rate rather than fill rate to generate revenue relative to a typical U.S. market.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Plymouth, so this profile omits naming specific operators here.
Compared to Plymouth, Massachusetts, a same-name market in the same StaySTRA dataset, Plymouth NH runs a lower ADR ($395 versus $571), a lower occupancy rate, and a materially lighter regulatory burden (no dedicated STR ordinance versus Plymouth MA’s $50 permit and roughly 12 to 15% combined lodging tax), reflecting the two towns’ very different tourism bases despite sharing a name.
Frequently Asked Questions About Plymouth, New Hampshire
Is this Plymouth, New Hampshire or Plymouth, Massachusetts?
Does Plymouth, NH require a short-term rental permit?
What taxes apply to short-term rentals in Plymouth, NH?
What is the average nightly rate for a short-term rental in Plymouth, NH?
What is the strongest month for short-term rentals in Plymouth, NH?
Why did revenue decline year over year in Plymouth, NH?
What is the typical home value in Plymouth, NH?
Analyze Plymouth Rentals
Use our free calculator to estimate Airbnb revenue for any property in Plymouth.
Free Plymouth STR Calculator →
