Gilmanton, New Hampshire Short-Term Rental Market
Gilmanton, NH STRs averaged $268/night at 33.6% occupancy in April 2026, peaking above 70% in summer.
Quick Answer: Gilmanton, New Hampshire is an active short-term rental market. average occupancy is 34%. average monthly revenue is $2,180. average daily rate is $268. the top operator is Vacasa with 96 listings. market score is 46/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Gilmanton is a small rural town in New Hampshire’s Lakes Region with a short-term rental market driven almost entirely by seasonal lake recreation. As of April 2026, the market recorded an average daily rate of $268 and occupancy of 33.6%, yielding a RevPAR of $89.86. The market holds approximately 2,638 active listings, with entire-place rentals representing the overwhelming majority at 2,563 units (97.2%). Private rooms account for 74 listings and just one shared-room listing is active.
Bedroom distribution skews toward mid-size properties: 3-bedroom units lead at 774 listings, followed by 2-bedroom (617), 1-bedroom (541), 4-bedroom (446), and 5-bedroom (258). The channel mix shows Airbnb hosts 869 properties and VRBO 450, with 1,319 cross-listed on both platforms.
Year-over-year as of April 2026, occupancy declined 6.79 percentage points, while ADR grew 4.3% and revenue rose 1.96%. The 2025 annual average occupancy was 43.1% at an ADR of $321, compared to 43.5% occupancy at $313 in 2024, indicating a modest softening in demand alongside continued rate gains. Market scores reflect the seasonal nature of the area: investability scores 71.8 out of 100 and revenue growth 70.3, but rental demand sits at 48.1 and overall total score at 45.6.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $266 | $2,475 |
| Feb | 44% | $276 | $2,823 |
| Mar | 29% | $237 | $2,259 |
| Apr | 38% | $231 | $2,182 |
| May | 47% | $277 | $2,202 |
| Jun | 59% | $332 | $4,022 |
| Jul | 72% | $345 | $6,086 |
| Aug | 70% | $347 | $6,063 |
| Sep | 38% | $298 | $3,186 |
| Oct | 42% | $263 | $2,959 |
| Nov | 30% | $238 | $2,230 |
| Dec | 43% | $272 | $2,513 |
Top Short-Term Rental Operators in Gilmanton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Gilmanton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 541 |
| 2 bed | 617 |
| 3 bed | 774 |
| 4 bed | 446 |
| 5 bed | 258 |
ADR by Property Tier
| Entire Home | $271 |
| Luxury | $678 |
| Professionally Managed | $181 |
Revenue by Dwelling Type
| Apartment | $1,213 |
| Entire Place | $2,213 |
| House | $2,613 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Investment Analysis
Gilmanton’s STR investment case rests on summer concentration and modest entry costs relative to Lakes Region benchmarks. The April 2026 average revenue of $2,180 per listing annualizes to approximately $26,157, producing a gross yield of roughly 5.5% against a typical home value of $476,241. Investors should treat this as a pre-expense ceiling; net yields after management fees, maintenance, and taxes will be lower.
Tier pricing shows meaningful differentiation. Luxury-tier listings average $678 per night versus the market-wide $268, and professionally managed listings average $181. The professionally managed ADR running below the all-listings average suggests that management companies in this market tend to operate higher-volume, mid-tier inventory rather than premium properties.
House rentals generate higher monthly revenue ($2,613) than entire-place averages ($2,213) and substantially more than apartment-style units ($1,213), pointing to a premium for detached, larger properties. Revenue trend data shows annual average revenue peaked at $3,891 in 2021 and has declined steadily to $3,661 in 2025 (annual average basis), signaling a post-peak normalization after the pandemic demand surge. For-sale inventory in the area was only 8 homes as of April 2026, indicating limited acquisition opportunities in the current market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Gilmanton guests book an average of 43.9 days in advance as of April 2026, a moderate lead time that gives operators a meaningful pricing window. At roughly six weeks out, there is enough runway to adjust rates dynamically as demand signals become clearer, without the pressure of ultra-short booking windows that complicate revenue management.
Average length of stay is 3.51 nights. This mid-range figure reflects a mix of weekend getaway traffic (2-3 nights) and week-long vacation stays that are common in New England lake markets during peak summer. A 3.5-night average means operators can expect roughly 8 to 9 turnovers per month at full occupancy, moderating cleaning and turnover costs compared to markets dominated by 1-to-2-night stays.
For pricing strategy, the 44-day lead time suggests reviewing and resetting rates at the 45-day and 30-day marks before each booking window. Properties in the summer peak months that remain unbooked past the 30-day mark are candidates for rate adjustment to avoid vacancy in the high-value July-August window.
Short-Term Rental Regulations
Gilmanton does not have a short-term-rental-specific local ordinance. New Hampshire leaves STR regulation to municipalities under RSA 674, and Gilmanton has not adopted a dedicated permit, registration, owner-occupancy, or night-cap requirement based on currently available records. STRs are treated as a residential use of the dwelling under standard zoning districts (ordinance originally adopted 1970, updated 2024). No permit is required and no owner-occupancy or primary-residence restriction is in place.
The principal regulatory obligation is tax: New Hampshire’s Meals and Rooms (Rentals) Tax of 8.5% applies to rentals of 185 days or less per year. Operators must register with the NH Department of Revenue Administration and collect and remit the tax directly; major platforms such as Airbnb and VRBO typically collect it automatically on behalf of hosts.
Enforcement is currently rated minimal. However, the regulatory environment in the Lakes Region is shifting. Several nearby NH towns adopted or tightened STR regulations between 2023 and 2024, and a 2024 NH Supreme Court decision affected how municipalities may zone STRs. Investors should verify current rules with the Gilmanton Planning Board and monitor annual town-meeting warrant articles, as small NH towns can introduce new rules through citizen petitions at the March town meeting.
Market Comparison
Gilmanton’s April 2026 occupancy of 33.6% sits below the US STR median of approximately 55%, reflecting the deep off-season in a rural New England market. The ADR of $268 is above the national median of roughly $220, consistent with Lakes Region demand premiums during active seasons. RevPAR of $89.86 is below national midpoints, pulled down by the low occupancy in shoulder months.
The top property managers in the market are Vacasa (96 listings, 2,962 reviews, 4.51 rating), Break Away (91 listings, 500 reviews, 4.70 rating), and Evolve (83 listings, 3,142 reviews, 4.69 rating). Vacasa leads by listing count; Evolve and Break Away carry strong review ratings. These three operators together account for 270 of the estimated 2,638 active listings, representing about 10.2% of market inventory. The relatively low professional management concentration leaves most inventory in the hands of individual owner-operators.
Across the market scores, regulation scores 70.5 out of 100 and revenue growth scores 70.3, while seasonality scores 48.7 and rental demand 48.1. Compared to higher-demand Lakes Region markets centered on Lake Winnipesaukee’s larger towns, Gilmanton’s numbers reflect its smaller population base and lower visitor volume, but also less regulatory risk.
Frequently Asked Questions About Gilmanton, New Hampshire
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