Bartlett, New Hampshire Short-Term Rental Market
Bartlett, New Hampshire STRs averaged $235/night at 26.0% occupancy in April 2026, a dual-season White Mountains market peaking at $5,076/month in August.
Quick Answer: Bartlett, New Hampshire is an active short-term rental market. average occupancy in the White Mtns market area is 63%. average monthly revenue in the White Mtns market area is $6,045. average daily rate in the White Mtns market area is $341. the top operator in the White Mtns market area is Vacasa with 256 listings. market score is 63/100 (grade C).
Market data reflects the White Mtns regional market, which includes Bartlett. Regulations, taxes, and permit details below are specific to Bartlett.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bartlett is a small resort town of 3,323 residents in Carroll County, New Hampshire, sitting at the center of the Mount Washington Valley near North Conway. The market is a genuine dual-season destination: winter demand is driven by skiers and snowboarders at Attitash Mountain Resort and Bear Notch Ski Touring Center, while summer and fall draw visitors to Story Land, White Mountain National Forest, Conway Scenic Railroad, and foliage season. The broader Mount Washington Valley draws millions of visitors per year.
As of April 2026, the STR market recorded an average daily rate of $235, occupancy of 26.0%, and RevPAR of $61. Average monthly revenue per active listing was $1,989. April is mud season — historically the weakest month in any White Mountains market and not representative of annual performance. The 2025 full-year average was $3,629/month. Year-over-year in April, occupancy fell 2.4% and revenue slipped 3.2%, while ADR rose 2.5%, consistent with operators holding rates on low off-season demand.
Entire-place listings represent 5,539 of 5,716 tracked units (96.9%), the highest entire-place concentration among the five markets in this batch. Private rooms account for 176 listings. By bedroom count, 3-bedroom properties are the most common segment (1,765 units), followed by 2-bedroom (1,265), 1-bedroom (1,233), 4-bedroom (936), and 5-bedroom (507) listings. Dual-platform listings are particularly strong: 2,974 properties list on both Airbnb and VRBO, compared to 2,067 Airbnb-only listings.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 44% |
| Feb | 57% |
| Mar | 35% |
| Apr | 30% |
| May | 39% |
| Jun | 52% |
| Jul | 64% |
| Aug | 67% |
| Sep | 41% |
| Oct | 47% |
| Nov | 32% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in White Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the White Mtns market as a whole, which includes Bartlett, so these counts are not Bartlett-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Bartlett?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Home Value Trends (Bartlett)
Typical home values, median sale prices, and the 10-year price trend for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bartlett — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Bartlett is one of the most permissive regulatory environments in the current batch. The town does not require a dedicated local STR permit or registration. In February 2024, the Bartlett Planning Board unanimously declined to advance a proposed zoning amendment that would have created an STR definition and required a conditional-use permit, so no local permit system was adopted.
STR operators in Bartlett are governed by standard zoning rules: occupancy is capped at two persons per approved bedroom plus two additional guests (bedroom count based on the building permit or state-approved septic plan); adequate off-street parking is required and on-street parking is prohibited; and accessory dwelling units (ADUs) may not be used as STRs. These rules apply under general zoning and are not STR-specific ordinances.
At the state level, every operator must hold a New Hampshire Meals and Rooms (Rentals) License and collect and remit the 8.5% state Meals and Rooms tax on the total rental charge (including cleaning fees and guest fees). The license number must appear in listings and advertisements. There is no local occupancy or lodging tax beyond the state 8.5% rate, no annual night cap, and no owner-occupancy or primary-residence requirement for standard STRs. Enforcement is light and complaint-driven.
Market Comparison
Bartlett’s April 2026 occupancy of 26.0% is the lowest in this batch and well below the US STR median of approximately 55%, but this is entirely attributable to mud season timing. The 2025 full-year average of 44.4% is below the national median, consistent with a mountain resort market where winter and summer peaks flank two meaningful troughs. ADR at $235 in April is well above the national median of approximately $220, and winter-peak February ADR of $311 exceeds it by 41%, reflecting the premium commanded by ski-accessible White Mountains inventory.
Vacasa leads with 256 listings and 10,615 reviews (4.48 average rating). Evolve holds 194 listings with 10,874 reviews and a 4.74 rating. Birch Hospitality operates 141 listings with the highest rating among the top five at 4.91 (4,642 reviews). Bretton Woods Vacations manages 135 listings with a 4.81 rating. Loon Reservation rounds out the top five with 91 listings and a 4.55 rating. The top five operators collectively hold approximately 14.3% of the 5,716 total market listings, the highest professional management concentration among the five markets in this batch, reflecting the operating-intensive nature of ski resort property management.
Bartlett’s $43,548 annualized 2025 average revenue is the highest among these five markets despite the lowest full-year occupancy rate, demonstrating the rate premium available in a constrained-supply mountain resort market.
Frequently Asked Questions About Bartlett, New Hampshire
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