Bartlett, New Hampshire Short-Term Rental Market
Bartlett, New Hampshire STRs averaged $235/night at 26.0% occupancy in April 2026, a dual-season White Mountains market peaking at $5,076/month in August.
Quick Answer: Bartlett, New Hampshire is an active short-term rental market. average occupancy is 26%. average monthly revenue is $1,989. average daily rate is $235. the top operator is Vacasa with 256 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Bartlett is a small resort town of 3,323 residents in Carroll County, New Hampshire, sitting at the center of the Mount Washington Valley near North Conway. The market is a genuine dual-season destination: winter demand is driven by skiers and snowboarders at Attitash Mountain Resort and Bear Notch Ski Touring Center, while summer and fall draw visitors to Story Land, White Mountain National Forest, Conway Scenic Railroad, and foliage season. The broader Mount Washington Valley draws millions of visitors per year.
As of April 2026, the STR market recorded an average daily rate of $235, occupancy of 26.0%, and RevPAR of $61. Average monthly revenue per active listing was $1,989. April is mud season — historically the weakest month in any White Mountains market and not representative of annual performance. The 2025 full-year average was $3,629/month. Year-over-year in April, occupancy fell 2.4% and revenue slipped 3.2%, while ADR rose 2.5%, consistent with operators holding rates on low off-season demand.
Entire-place listings represent 5,539 of 5,716 tracked units (96.9%), the highest entire-place concentration among the five markets in this batch. Private rooms account for 176 listings. By bedroom count, 3-bedroom properties are the most common segment (1,765 units), followed by 2-bedroom (1,265), 1-bedroom (1,233), 4-bedroom (936), and 5-bedroom (507) listings. Dual-platform listings are particularly strong: 2,974 properties list on both Airbnb and VRBO, compared to 2,067 Airbnb-only listings.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 44% | $298 | $3,510 |
| Feb | 57% | $311 | $4,334 |
| Mar | 34% | $274 | $2,800 |
| Apr | 30% | $222 | $1,985 |
| May | 40% | $229 | $1,917 |
| Jun | 52% | $256 | $2,957 |
| Jul | 64% | $276 | $4,655 |
| Aug | 67% | $276 | $5,076 |
| Sep | 41% | $251 | $2,892 |
| Oct | 47% | $263 | $3,438 |
| Nov | 32% | $248 | $2,306 |
| Dec | 46% | $292 | $3,133 |
Top Short-Term Rental Operators in Bartlett
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Bartlett?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,233 |
| 2 bed | 1,265 |
| 3 bed | 1,765 |
| 4 bed | 936 |
| 5 bed | 507 |
ADR by Property Tier
| Entire Home | $238 |
| Luxury | $379 |
| Professionally Managed | $260 |
Revenue by Dwelling Type
| Apartment | $1,452 |
| Entire Place | $2,027 |
| House | $2,322 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Investment Analysis
Bartlett’s composite market score of 63.0 out of 100 reflects a niche mountain resort market. The investability score of 88.0 is competitive, and the revenue growth score of 68.9 suggests meaningful upside potential. The regulation score of 72.9 is the highest in the current batch, reflecting a light regulatory environment with no local permit requirement.
April 2026 average revenue was $1,989 per active listing, but April is the seasonal trough. The 2025 full-year average of $3,629/month annualizes to approximately $43,548, the highest annualized figure of the five markets in this batch. Houses averaged $2,322/month and entire-place listings averaged $2,027/month in April; during peak months (July-August), monthly revenue reaches $4,655 to $5,076. The professionally managed tier averaged $260 ADR versus the market average of $235, an 11% premium. The luxury tier reached $379 ADR.
Housing price data for the Bartlett market was not available in the current dataset, so a gross yield estimate cannot be calculated. The strong dual-season demand profile and high ADR ($235 even in the seasonal low) distinguish Bartlett from single-season outdoor recreation markets. The 2025 full-year revenue of $3,629/month is notably above 2024’s $3,556/month and 2023’s $3,558/month, signaling a modest recovery after the 2022 post-peak correction.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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April 2026 data shows an average booking lead time of 40 days and an average length of stay of 3.1 nights. The 40-day lead window is shorter than Bangor (47 days) and Bardstown (47 days), suggesting White Mountains guests skew toward regional New England drive-market planners who commit relatively quickly. However, ski weekends book further out, so the April average understates lead times during peak ski and summer months.
A 3.1-night average stay is the shortest in this batch, consistent with weekend ski trips and short summer getaways. This drives more turnovers per month relative to markets with 4-5 night averages, meaning cleaning and restocking costs are proportionally higher. Operators should set 2-3 night minimums during peak ski and summer weekends to discourage single-night bookings that increase operational overhead without proportional revenue gain.
Dual-channel presence is the strongest market characteristic: 2,974 of 5,716 listings appear on both Airbnb and VRBO, and VRBO captures 675 exclusive listings. For a ski and outdoor recreation market, VRBO’s audience of cabin and chalet renters represents a material demand pool that Airbnb-only operators miss.
Short-Term Rental Regulations
Bartlett is one of the most permissive regulatory environments in the current batch. The town does not require a dedicated local STR permit or registration. In February 2024, the Bartlett Planning Board unanimously declined to advance a proposed zoning amendment that would have created an STR definition and required a conditional-use permit, so no local permit system was adopted.
STR operators in Bartlett are governed by standard zoning rules: occupancy is capped at two persons per approved bedroom plus two additional guests (bedroom count based on the building permit or state-approved septic plan); adequate off-street parking is required and on-street parking is prohibited; and accessory dwelling units (ADUs) may not be used as STRs. These rules apply under general zoning and are not STR-specific ordinances.
At the state level, every operator must hold a New Hampshire Meals and Rooms (Rentals) License and collect and remit the 8.5% state Meals and Rooms tax on the total rental charge (including cleaning fees and guest fees). The license number must appear in listings and advertisements. There is no local occupancy or lodging tax beyond the state 8.5% rate, no annual night cap, and no owner-occupancy or primary-residence requirement for standard STRs. Enforcement is light and complaint-driven.
Market Comparison
Bartlett’s April 2026 occupancy of 26.0% is the lowest in this batch and well below the US STR median of approximately 55%, but this is entirely attributable to mud season timing. The 2025 full-year average of 44.4% is below the national median, consistent with a mountain resort market where winter and summer peaks flank two meaningful troughs. ADR at $235 in April is well above the national median of approximately $220, and winter-peak February ADR of $311 exceeds it by 41%, reflecting the premium commanded by ski-accessible White Mountains inventory.
Vacasa leads with 256 listings and 10,615 reviews (4.48 average rating). Evolve holds 194 listings with 10,874 reviews and a 4.74 rating. Birch Hospitality operates 141 listings with the highest rating among the top five at 4.91 (4,642 reviews). Bretton Woods Vacations manages 135 listings with a 4.81 rating. Loon Reservation rounds out the top five with 91 listings and a 4.55 rating. The top five operators collectively hold approximately 14.3% of the 5,716 total market listings, the highest professional management concentration among the five markets in this batch, reflecting the operating-intensive nature of ski resort property management.
Bartlett’s $43,548 annualized 2025 average revenue is the highest among these five markets despite the lowest full-year occupancy rate, demonstrating the rate premium available in a constrained-supply mountain resort market.
Frequently Asked Questions About Bartlett, New Hampshire
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