Bartlett, New Hampshire Short-Term Rental Market
Bartlett, in the northern New Hampshire STR market, posted $301 ADR, 41.4% occupancy and $3,495 monthly revenue in September 2026.
Quick Answer: Bartlett, New Hampshire is an active short-term rental market. average occupancy in the White Mtns market area is 41%. average monthly revenue in the White Mtns market area is $3,495. average daily rate in the White Mtns market area is $301. the top operator in the White Mtns market area is Vacasa with 256 listings. market score is 63/100 (grade C).
Market data reflects the White Mtns regional market, which includes Bartlett. Regulations, taxes, and permit details below are specific to Bartlett.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bartlett is a small resort town of 3,323 residents in Carroll County, in the heart of the Mount Washington Valley. Visitors come for Attitash Mountain Resort, Bear Notch Ski Touring, Story Land, the Conway Scenic Railroad and White Mountain National Forest. Short-term rental performance for Bartlett is tracked at a shared level across northern New Hampshire, a region that also includes Glen, Conway, Madison, North Woodstock, Bethlehem and Pittsburg. Every performance figure below therefore describes the northern New Hampshire STR market rather than Bartlett alone. The data month is September 2026. In September 2026 the northern New Hampshire STR market averaged an ADR of $301 and occupancy of 41.4%, which produced average monthly revenue of $3,495 per listing. Entire place listings averaged $305 per night. Compared with September 2025, occupancy is up 8.0%, ADR is up 5.1% and revenue is up 12.7%. For the first nine months of 2026 the market shows 45.2% occupancy, a $311 ADR and $3,880 in average monthly revenue, ahead of full year 2025 at 44.3%, $301 and $3,630. Over the longer run, occupancy peaked at 56.2% in 2021 and has eased into the mid 40s, while ADR climbed from $224 in 2017 to $301 in 2025. Summing the twelve seasonal months gives annualized revenue of $39,354 per listing. Bedroom, channel and listing type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Bartlett, so this profile omits them. On the housing side, the typical home value is $459,005, and the median list price is $430,600, with 52 homes for sale in the September 30, 2026 snapshot.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 44% |
| Feb | 57% |
| Mar | 34% |
| Apr | 30% |
| May | 39% |
| Jun | 52% |
| Jul | 64% |
| Aug | 67% |
| Sep | 41% |
| Oct | 47% |
| Nov | 32% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in White Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the White Mtns market as a whole, which includes Bartlett, so these counts are not Bartlett-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Bartlett?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Home Value Trends (Bartlett)
Typical home values, median sale prices, and the 10-year price trend for Bartlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bartlett — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Bartlett, New Hampshire, and the town does not require a dedicated local STR permit or registration. In February 2024 the Bartlett Planning Board unanimously declined to forward a proposed zoning amendment that would have defined STRs and required a conditional-use permit from the Selectmen’s Office, citing enforceability and fairness concerns. No new town-level STR permitting has been adopted since. Operators are instead governed by existing zoning rules. Occupancy is limited to two persons per approved bedroom plus two additional guests, so a three bedroom unit caps at 8, with bedroom count based on the town building permit or the state-approved septic plan. Adequate on-site parking is required, and on-street parking is prohibited. Accessory dwelling units may not be used as STRs. Boarding houses, inns and bed and breakfasts are separate uses and must be owner or manager occupied. At the state level, every operator must hold a New Hampshire Meals and Rooms (Rentals) License and collect and remit the 8.5% state Meals and Rooms tax on the total rental charge, including cleaning and guest fees. The license number must appear in listings and advertisements. There is no additional local lodging tax, no annual night cap, and no owner-occupancy or primary residence requirement for standard STRs. Enforcement is rated minimal and is complaint driven, handled through standard zoning, occupancy and parking provisions. Confirm current rules with the Bartlett Selectmen’s Office before buying.
Market Comparison
The northern New Hampshire STR market is a destination profile: a resort area with strong ski and summer peaks and a more uneven calendar than a typical year-round market. September 2026 occupancy was 41.4% and the 2026 year-to-date figure is 45.2%, while ADR was $301, with entire place listings at $305 and professionally managed listings at $345. The result is average monthly revenue of $3,495. August occupancy of 66.8% shows how strong the summer peak is, while April at 29.8% and November at 32.2% show how far the spring and late fall troughs fall. Investors comparing Bartlett with other markets should expect a calendar that swings between strong peaks and soft shoulder months. Top operator names and listing counts are tracked at a shared regional level rather than uniquely for Bartlett, so this profile omits them.
Frequently Asked Questions About Bartlett, New Hampshire
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