Wilmington, North Carolina Short-Term Rental Market
CMarket Score 64/100
Quick Answer: Wilmington, North Carolina is an active short-term rental market. average occupancy is 51%. average monthly revenue is $4,200. average daily rate is $320. the top operator is Vacasa with 770 listings. market score is 64/100 (grade C).
Avg Monthly Revenue
$4,200
↑ 5.4% YoY
51%
Occupancy
↓ 6.2% YoY
$320
Avg Daily Rate
↑ 6.7% YoY
$164
RevPAR
↑ 0.1% YoY
49.1 days avg lead time3.9 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation64
Seasonality43
Investability85
Rental Demand73
Revenue Growth79
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $199 | $1,785 |
| Feb | 45% | $196 | $1,932 |
| Mar | 55% | $220 | $2,661 |
| Apr | 56% | $254 | $3,455 |
| May | 60% | $291 | $4,178 |
| Jun | 76% | $341 | $6,377 |
| Jul | 81% | $328 | $6,699 |
| Aug | 69% | $319 | $5,788 |
| Sep | 52% | $271 | $3,732 |
| Oct | 47% | $234 | $2,933 |
| Nov | 39% | $220 | $2,212 |
| Dec | 34% | $213 | $2,084 |
Top Short-Term Rental Operators in Wilmington
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 770 | 18,253 | ★ 4.46 |
| 2 | Oak Island Accommodations | 469 | 2,466 | ★ 4.42 |
| 3 | Better Beach Rentals | 439 | 3,661 | ★ 4.37 |
| 4 | Evolve | 331 | 12,224 | ★ 4.75 |
| 5 | Carolina Retreats by Vtrips | 314 | 3,759 | ★ 4.54 |
What Kind of STR Should I Buy in Wilmington?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,954 |
| 2 bed | 3,599 |
| 3 bed | 4,907 |
| 4 bed | 3,529 |
| 5 bed | 2,709 |
ADR by Property Tier
| Entire Home | $324 |
| Luxury | $532 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $3,502 |
| Entire Place | $4,245 |
| House | $4,628 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 21.3% |
| vrbo | 17% |
| both | 61.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Wilmington)
Typical Home Value
$419,326
Median Sale Price
$418,583
Days to Pending
20
Analyze Wilmington Rentals
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