Wilmington, North Carolina Short-Term Rental Market Overview

Population: 115,451
Annual Visitors: Still gathering data
Total STRs: 2,104
ADR: $198.00

Visitor Profile

Wilmington, North Carolina, attracts a diverse array of visitors, but the most prominent tourist avatars include history buffs, beach lovers, and family vacationers. History enthusiasts are drawn to its rich past, exploring sites such as riverfront historic districts and Civil War landmarks. Beach aficionados flock to the nearby scenic shores of Wrightsville Beach, Carolina Beach, and Kure Beach, seeking sun, surf, and water activities. Families and leisure travelers appreciate the mix of cultural attractions and outdoor adventures, from wandering through Airlie Gardens to enjoying vibrant downtown districts. These visitors value a blend of natural beauty, historical depth, and lively waterfront experiences, with many interested in exploring more of the area’s scenic coastal destinations and cultural offerings.

For an immersive experience in Wilmington’s vibrant arts and natural landscapes, visitors often turn to the iconic Airlie Gardens, renowned for its seasonal blooms, historic oaks, and birdwatching opportunities. This makes it a must-visit attraction for hosts aiming to attract guests seeking scenic, family-friendly outdoor experiences combined with southern charm.

Top Attractions

Wilmington, North Carolina, is a vibrant coastal city rich in history, culture, and natural beauty. A must-see attraction is the Battleship North Carolina, a WWII-era ship that offers a fascinating glimpse into naval history and provides stunning views from the Wilmington Riverwalk. The Riverwalk itself is a favored spot for visitors, offering scenic strolls along the Cape Fear River with access to historic buildings, charming shops, and lively dining venues. Additionally, the city boasts beautiful outdoor spaces like Airlie Gardens, renowned for its lush landscapes and native plant collections, making it an ideal destination for nature lovers.

Beyond its historic and natural attractions, Wilmington also appeals for its diverse cultural offerings and nearby beaches. The historic district features sites and museums detailing the city’s past, from the Civil War to its development as a bustling port city. Nearby beaches such as Wrightsville and Carolina/Kure Beach are popular for their pristine sands, watersports, and laid-back atmospheres. Whether exploring historic sites, relaxing on the coast, or enjoying vibrant arts and entertainment scenes, Wilmington invites travelers to experience a perfect blend of history, leisure, and coastal charm.

Regulations

Wilmington, North Carolina, has established a regulatory framework to govern short-term rentals (STRs) that aims to balance the interests of property owners, guests, and the community. Hosts considering operating STRs in Wilmington should expect clear requirements around licensing, zoning, safety standards, and tax obligations. While the city allows short-term rentals, it enforces specific rules designed to ensure these rentals operate responsibly within residential neighborhoods and comply with local laws.

Key Regulatory Considerations:

Licensing and Permits: Hosts must obtain a short-term rental permit through the City of Wilmington. The application process typically involves submitting property and owner information and paying a permit fee. Renewals are required, commonly on an annual basis, to maintain compliance.

Primary Residence Requirements: Regulations often require the property to be the host’s primary residence or restrict short-term rentals in certain zones. There might be limits on the number of rental days per year if the property is not the primary residence, intended to prevent conversion of residential homes into full-time vacation rentals.

Zoning and Location: Short-term rentals are generally regulated by zoning districts. Some residential zones may prohibit or limit STR operations, while others may permit it with conditions. Hosts must verify the zoning classification of their property and the associated rules.

Occupancy, Health & Safety: The city mandates occupancy limits to prevent overcrowding. Safety measures, including smoke detectors, carbon monoxide alarms, and fire extinguishers, are mandatory. Compliance with building codes and local health standards is required.

Tax Obligations: Hosts must collect and remit transient occupancy taxes and applicable state sales taxes. The City of Wilmington enforces tax collection to ensure fair contribution from STR operators to local infrastructure and services.

Operational Standards & Enforcement: Advertising must accurately reflect the property and its permit status. Noise ordinances and guest conduct policies aim to minimize disruptions to neighbors. Non-compliance can result in fines, permit suspension, or revocation.

For the most current and legally binding information, property owners should consult the City of Wilmington’s Official Short-Term Rental Regulations page, where detailed ordinances, application forms, and FAQs are provided. This resource is essential for hosts to ensure compliance and successful operation of short-term rentals within Wilmington.

Wilmington, North Carolina Market Performance Trends

LTM Avg. Daily Rate$187.00
LTM Occupancy Rate54.8%
LTM Avg. Revenue$2,437

Wilmington, North Carolina Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:63.6% Booked
  • 4-6 Months:62% Booked
  • 7-9 Months:46.8% Booked
  • 10-12 Months:8.2% Booked

Cancellation Policies

  • Flexible:27.1%
  • Moderate:44%
  • Strict:26.4%
  • Super Strict:26.4%
  • N/A:1%

Minimum Stay

  • 1 Day:478
  • 2 Days:624
  • 3 Days:159
  • 4-6 Days:67
  • 7-29 Days:43
  • 30+ Days:30

Wilmington, North Carolina Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.85 / 5
  • Cleanliness:4.88 / 5
  • Location:4.88 / 5
  • Value:4.85 / 5
  • Accuracy:4.93 / 5
  • Check-in:4.95 / 5
  • Communication:4.95 / 5

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